PEACETIME CEO/WARTIME CEO Peacetime CEO knows that proper protocol leads to winning. Wartime CEO violates protocol in order to win. Peacetime CEO focuses on the big picture and empowers her people to make detailed decisions. Wartime CEO cares about a speck of dust on a gnat’s ass if it interferes with the prime directive. Peacetime CEO builds scalable, high-volume recruiting machines. Wartime CEO does that, but also builds HR organizations that can execute layoffs. Peacetime CEO spends time defining the culture. Wartime CEO lets the war define the culture. Peacetime CEO always has a contingency plan. Wartime CEO knows that sometimes you gotta roll a hard six. Peacetime CEO knows what to do with a big advantage. Wartime CEO is paranoid. Peacetime CEO strives not to use profanity. Wartime CEO sometimes uses profanity purposefully. Peacetime CEO thinks of the competition as other ships in a big ocean that may never engage. Wartime CEO thinks the competition is sneaking into her house and trying to kidnap her children. Peacetime CEO aims to expand the market. Wartime CEO aims to win the market. Peacetime CEO strives to tolerate deviations from the plan when coupled with effort and creativity. Wartime CEO is completely intolerant. Peacetime CEO does not raise her voice. Wartime CEO rarely speaks in a normal tone. Peacetime CEO works to minimize conflict. Wartime CEO heightens the contradictions. Peacetime CEO strives for broad-based buy-in. Wartime CEO neither indulges consensus building nor tolerates disagreements. Peacetime CEO sets big, hairy, audacious goals. Wartime CEO is too busy fighting the enemy to read management books written by consultants who have never managed a fruit stand. Peacetime CEO trains her employees to ensure satisfaction and career development. Wartime CEO trains her employees so they don’t get their asses shot off in the battle. Peacetime CEO has rules like “We’re going to exit all businesses where we’re not number one or two.” Wartime CEO often has no businesses that are number one or two and therefore does not have the luxury of following that rule.
- Ben Horowitz
Notable Quotables
The future of America is not an entitlement. We have been given a treasure chest of gifts and opportunities, but some people are being left behind, and success is not sustainable unless it is shared.
- Howard Schultz
Even though I get older, what I do never gets old, and that’s what I think keeps me hungry.
- Warren Buffett
These endless legal challenges that define elections in New York are a joke in this country, and they are the reason why it is so expensive, or one of the reasons, it’s so expensive to run here and why so many people decide not to run.
- Michael Bloomberg
Somebody talked me into writing an autobiography about six or seven years ago. And I said I’d try. We talked into a tape recorder, and after a couple of months, I said, To hell with it. I was so depressed. It was like saying, ‘This is the end.’ I was more interested in what the hell was coming the next day or the next week.
- Rupert Murdoch
I notice a difference from the moment I meditate.
- Ray Dalio
Everything we did we were setting the tone for the world.
- Steve Wozniak
The reason a lot of people do not recognize opportunity is because it usually goes around wearing overalls looking like hard work.
- Thomas Edison
Certainly, none of us enjoy going through struggles, but you have to understand that your struggle may be an opportunity for advancement and promotion. The very thing you are fighting against so tenaciously may be the springboard that catapults you to a new level of excellence. Your challenges may become your greatest assets.
- Joel Olsteen
Most people want to avoid pain, and discipline is usually painful.
- John C. Maxwell
All Rhodes Scholars had a great future in their past.
- Peter Thiel
Proclaim this among the nations: Prepare war. Stir up the mighty men. Let all the warriors draw near. Let them come up. Beat your plowshares into swords, And your pruning hooks into spears. Let the weak say, I am strong.
- Joel 3:9
I am quite serious when I say that I do not believe there are, on the whole earth besides, so many intensified bores as in these United States. No man can form an adequate idea of the real meaning of the word, without coming here.
- Warren Buffett
You may have made some mistakes, and you may not be where you want to be, but that has NOTHING to do with your future.
- Zig Ziglar
I’ve always leaned toward a feminine, funky style, even in business settings. I used to paint my nails blue in 1993, before it was mainstream.
- Sara Blakely
If it didn’t happen in your life before, then you’re not paying attention you don’t think it’s possible. But almost all important events never happen in your life before.
- Ray Dalio
While evaluating his future professional opportunities, Gary has chosen to spend some time with his family.
- John Chambers
It is true that integrity alone won’t make you a leader, but without integrity you will never be one.
- Zig Ziglar
Politicians make decisions in favor of their interest groups or their supporters back in their hometowns.
- Tadashi Yanai
Freely chosen, discipline is absolute freedom.
- James C. Collins
To say that there are no secrets left today would mean that we live in a society with no hidden injustices.
- Peter Thiel
Secret, shall I tell you? Grand Master of Jedi Order am I. Won this job in a raffle I did, think you? “How did you know, how did you know, Master Yoda?” Master Yoda knows these things. His job it is.
- Yoda
Manufacture, don’t just trade. There’s money in manufacturing even though it is capital intensive.
- Aliko Dangote
Speakers who talk about what life has taught them never fail to keep the attention of their listeners.
- Dale Carnegie
Create a vision and personalize it. People need to say, I understand it, I’m excited about it, and I can make it happen.
- David Novak
You’ve invented something new but you haven’t invented an effective way to sell it, you have a bad business—no matter how good the product.
- Peter Thiel
Victorious leaders, share an inability to accept defeat.
- Napoleon Hill
Enjoy the moment.
- Jack Dorsey
The future of humanity is going to bifurcate in two directions: Either it’s going to become multiplanetary, or it’s going to remain confined to one planet and eventually there’s going to be an extinction event.
- Elon Musk
Fear is the path to the dark side. Fear leads to anger. Anger leads to hate. Hate leads to suffering.
- Yoda
Over the long run, the price of gold approximates the total amount of money in circulation divided by the size of the gold stock. If the market price of gold moves a long way from this level, it may indicate a buying or selling opportunity.
- Ray Dalio
Science is the pursuit of pure truth, and the systematizing of it.
- P.T. Barnum
When you give everyone a voice and give people power, the system usually ends up in a really good place. So, what we view our role as, is giving people that power.
- Mark Zuckerberg
Remember, happiness doesn’t depend upon who you are or what you have; it depends solely upon what you think. So start each day by thinking of all the things you have to be thankful for. Your future will depend very largely on the thoughts you think today. So think thoughts of hope and confidence and love and success.
- Dale Carnegie
Let your motto then always be ‘Excelsior’, for by living up to it there is no such word as fail.
- P.T. Barnum
Ally yourself with a group of as many people as you may need for the creation and carrying out of your plan or plans for the accumulation of money…Compliance with this instruction is absolutely essential. Do not neglect it.
- Napoleon Hill
Taking care of your employees is extremely important and very, very visible.
- Larry Ellison
Follow your instincts. That’s where true wisdom manifests itself.
- Oprah Winfrey
All failed companies are the same: they failed to escape competition.
- Peter Thiel
We are waiting for the long-promised invasion. So are the fishes.
- Winston Churchill
Literature is one of the most interesting and significant expressions of humanity.
- P.T. Barnum
My first company, Pure Software, was exciting and innovative in the first few years and bureaucratic and painful in the last few before it got acquired. The problem was we tried to systemize everything and set up perfect procedures.
- Reed Hastings
The Indian community in Canada has integrated much better than the Indian community in United States. They’ve become really Canadian at the same time as keeping all their Indian characters and customs and social groups.
- Azim Premji
It’s pretty chilly by southern California standards.
- Ed Clark
The people currently in charge have forgotten the first principle of an open society, namely that we may be wrong and that there has to be free discussion. That it’s possible to be opposed to the policies without being unpatriotic.
- George Soros
Freedom is never voluntarily given by the oppressor, it must be demanded by the oppressed.
- Martin Luther King Jr.
We need to and must protect privacy. But I think that people will be willing and even eager to share medical information about themselves for the greater good of mankind.
- Patrick Soon-Shiong
Anti-aging is an extremely under-explored field
- Peter Thiel
The lesson is that, No. 1, this management has to be at the highest class possible. No. 2, they have to have a succession plan.
- Prince Al Waleed Bin Talal Alsaud
You know, I love all kinds of activism. I certainly think blacks deserve to have something whether it is affirmative action or an opportunity that should be opened up to them. But at the same time I believe that people of color are not the only poor people in America and all over the world.
- Russell Simmons
Communications and the exchange of value – they’re both foundational, essential things to our civilization. When you simplify those, when you get down to the essence, you fix so many things.
- Jack Dorsey
I’m sorry that we have to have a Washington presence. We thrived during our first 16 years without any of this. I never made a political visit to Washington and we had no people here. It wasn’t on our radar screen. We were just making great software.
- Bill Gates
Boeing just took $20 billion and 10 years to improve the efficiency of their planes by 10 percent. That’s pretty lame. I have a design in mind for a vertical liftoff supersonic jet that would be a really big improvement.
- Elon Musk
The dollar has lost 90% of its value in the last century.
- Robert Kiyosaki
Customers won’t care about any particular technology unless it solves a particular problem in a superior way. And if you can’t monopolize a unique solution for a small market, you’ll be stuck with vicious competition.
- Peter Thiel
One of the greatest discoveries a man makes, one of his great surprises, is to find he can do what he was afraid he couldn’t do.
- Henry Ford
When overtaken with the temporay feelings of potential failure, burn all of your bridges of retreat, thus making retreat impossible.
- Napoleon Hill
If you take a strong stance and have a clear opinion or statement on any subject online, you’re going to polarize people. And without that polarity, there’s no discussion. Discussion is what I want, which means that I’m fine with the consequences.
- Timothy Ferriss
A long while ago, a great warrior faced a situation which made it necessary for him to make a decision which insured his success on the battlefield. He was about to send his armies against a powerful foe, whose men outnumbered his own. He loaded his soldiers into boats, sailed to the enemy’s country, unloaded soldiers and equipment, then gave the order to burn the ships that had carried them. Addressing his men before the first battle, he said, ‘You see the boats going up in smoke. That means that we cannot leave these shores alive unless we win! We now have no choice—we win, or we perish!’ They won. Every person who wins in any undertaking must be willing to burn his ships and cut all sources of retreat. Only by so doing can one be sure of maintaining that state of mind known as a burning desire to win, essential to success.
- Napoleon Hill
God is a good God, and He gives good things to his children. No matter who has denigrated you or how much pain you’ve experienced in life, no matter how many setbacks you have suffered, you cannot allow yourself to accept that as the way life is supposed to be. No, God has better things in store for you. You must reprogram your mind with God’s word; change that negative, defeated self-image, and start seeing yourself as winning, coming out on top. Start seeing that marriage as restored. See your business as flourishing. See your children as enjoying the good things of God. You must see it through your eyes of faith, and then it will begin to happen.
- Joel Olsteen
Set high goals, encourage competition, and then keep score.”
- Sam Walton
I’m not a tech guy. I’m looking at the technology with the eyes of my customers, normal people’s eyes.
- Jack Ma
And we are never too old to study the Bible. Each time the lessons are studied comes some new meaning, some new thought which will make us better.
- John D. Rockefeller
The only question with wealth is, what do you do with it?
- John D. Rockefeller
I don’t think culture is something you can describe.
- Bill Gates
The key to high-quality communication is trust, and it’s hard to trust somebody that you don’t know.
- Ben Horowitz
The path to the CEO’s office should not be through the CFO’s office, and it should not be through the marketing department. It needs to be through engineering and design.
- Elon Musk
Kickstarter isn’t a profit center, it’s an organizer and an instigator.
- Seth Godin
My interest in life comes from setting myself huge, apparently unachievable challenges and trying to rise above them.
- Richard Branson
Today’s stock price is X, tommorrow’s is up to you.
- Sam Walton
In the 1970s, Japan moved into the U.S. turf with its televisions, cars, chips, and steel. But if you think about it, the only business Japan destroyed was the U.S. television industry.
- Fujio Mitarai
There are two main drivers of asset class returns – inflation and growth.
- Ray Dalio
Judge not, that ye be not judged.
- Dale Carnegie
How will your new job differ from your current job?
- Ben Horowitz
You may make some mistakes – but that doesn’t make you a sinner. You’ve got the very nature of God on the inside of you.
- Joel Olsteen
If humanity doesn’t land on Mars in my lifetime, I would be very disappointed.
- Elon Musk
Find a need and fill it.
- Jack Nadel
95% financing arrangement offered by Hong Kong Mortgage Corporation Limited in a period of sustained low interest have added impetus to secondary trading activities in the property market.
- Lee Shau Kee
Each morning before breakfast, Rockefeller led the family in prayer, charging out a penny fine to latecomers.
- Ron Chernow
Alternating periods of activity and rest is necessary to survive, let alone thrive. Capacity, interest, and mental endurance all wax and wane. Plan accordingly.
- Timothy Ferriss
Doing what we already know how to do takes the world from 1 to n, adding more of something familiar. But every time we create something new, we go from 0 to 1. The act of creation is singular, as is the moment of creation, and the result is something fresh and strange.
- Peter Thiel
People who read the tabloids deserve to be lied to.
- Jerry Seinfeld
Every day we have plenty of opportunities to get angry, stressed or offended. But what you’re doing when you indulge these negative emotions is giving something outside yourself power over your happiness. You can choose to not let little things upset you.
- Joel Olsteen
So I’ve seen life as one long learning process. And if I see – you know, if I fly on somebody else’s airline and find the experience is not a pleasant one, which it wasn’t in – 21 years ago, then I’d think, well, you know, maybe I can create the kind of airline that I’d like to fly on.
- Richard Branson
Woe betide the leaders now perched on their dizzy pinnacles of triumph if they cast away at the conference table what the soldiers had won on a hundred bloodsoaked battlefields.
- Winston Churchill
The [Henderson] Group adopted a conservative approach in replenishing its land bank and focused its resources to convert agricultural land holdings in hand into development land in the past year with a view to bringing down the cost of land replenishment and good progress has been made in this respect.
- Lee Shau Kee
I wish there were a hundred services with which I could easily look at such a book; it would have saved me a lot of time, and it would have spared Google a tremendous amount of effort.
- Sergey Brin
Medicine is the means by which we poor feeble creatures try to keep from dying or aching.
- P.T. Barnum
Be wiser than other people if you can, but do not tell them so.
- Lord Chesterfield
As a cure for worrying, work is far better than whiskey. I always found that, if I began to worry, the best thing I could do was focus upon doing something useful and then work very hard at it. Soon, I would forget what was troubling me.
- Thomas Edison
I knew, of course, that I had nothing to worry about—personally, at least. But.
- Dale Carnegie
Fear doesn’t exist anywhere except in the mind.
- Dale Carnegie
In the States, there’s ESPN3, and each country has different options, and other than premiere league football, there tends to be very little global content. And movie and TV rights are pretty broad content.
- Reed Hastings
Everyone has an idea. But it’s really about executing the idea and attracting other people to help you work on the idea.
- Jack Dorsey
It’s OK for China to invent cancer drugs that cure patients in the United States. We want them to catch up. But as the leader, we want to keep setting a very, very high standard. We don’t want them to catch up because we’re slowing down or, even worse, going into reverse.
- Bill Gates
At Tencent, we may be businessmen, but we are still chasing our IT, our science. We are still striving to create something really cool, trying to create things we couldn’t even imagine without our new technologies. I am still clinging to this enthusiasm.
- Ma Huateng
Deciding what not to do is as important as deciding what to do.
- Steve Jobs
People buy titles, and not contents of books. By merely changing the name of one book that was not moving his sales on that book jumped upward more a million copies. The inside of the book was no changed in any way. He merely ripped off the cover bearing the title that did not sell, and put on new cover with a title that had box-office value.
- Napoleon Hill
Leadership must wake up every day with the mission of Finding a Better Way Every Day…There are no modest revolutions…GE was a place where the people got up everyday to searching for a better way.
- Jack Welch
Appreciation – Learn to give flowers while people are still living.
- Joel Olsteen





