That’s been one of my mantras – focus and simplicity. Simple can be harder than complex: You have to work hard to get your thinking clean to make it simple. But it’s worth it in the end because once you get there, you can move mountains.
- Steve Jobs
Quotees Archive
Our belief was that if we kept putting great products in front of customers, they would continue to open their wallets
- Steve Jobs
Quality is much better than quantity. One home run is much better than two doubles.
- Steve Jobs
Remembering that you are going to die is the best way I know to avoid the trap of thinking you have something to lose. You are already naked. There is no reason not to follow your heart.
- Steve Jobs
Remembering you are going to die is the best way I know to avoid the trap of thinking you have something to lose.
- Steve Jobs
Simplicity is the ultimate sophistication.
- Steve Jobs
So what we do every Monday is review the whole business…I put out an agenda – 80% is the same as it was the last week, and we just walk down it every single week.
- Steve Jobs
Sometimes life is going to hit you in the head with a brick. Don’t lose faith.
- Steve Jobs
Sometimes when you innovate, you make mistakes. It is best to admit them quickly, and get on with improving your other innovations.
- Steve Jobs
Stay hungry. Stay foolish.
- Steve Jobs
Ultimately, it comes down to taste. It comes down to trying to expose yourself to the best things that humans have done and then try to bring those things into what you’re doing. Picasso had a saying: good artists copy, great artists steal. And we have always been shameless about stealing great ideas, and I think part of what made the Macintosh great was that the people working on it were musicians and poets and artists and zoologists and historians who also happened to be the best computer scientists in the world.
- Steve Jobs
We don’t get a chance to do that many things, and every one should be really excellent. Because this is our life. Life is brief, and then you die, you know? And we’ve all chosen to do this with our lives. So it better be damn good. It better be worth it.
- Steve Jobs
We hire people who want to make the best things in the world.
- Steve Jobs
What a computer is to me is the most remarkable tool that we have ever come up with. It’s the equivalent of a bicycle for our minds.
- Steve Jobs
When I was 17 I read a quote that went something like If you live each day as if it was your last, someday you’ll most certainly be right. It made an impression on me, and since then, for the past 33 years, I have looked in the mirror every morning and asked myself, If today were the last day of my life, would I want to do what I am about to do today? And whenever the answer has been no for too many days in a row, I know I need to change something. Remembering that I’ll be dead soon is the most important thing I’ve ever encountered to help me make the big choices in life, because almost everything–all external expectations, all pride, all fear of embarrassment or failure–these things just fall away in the face of death, leaving only what is truly important. Remembering that you are going to die is the best way I know to avoid the trap of thinking you have something to lose.
- Steve Jobs
When you’re a carpenter making a beautiful chest of drawers, you’re not going to use a piece of plywood on the back, even though it faces the wall and nobody will see it. You’ll know it’s there, so you’re going to use a beautiful piece of wood on the back. For you to sleep well at night, the aesthetic, the quality, has to be carried all the way through.
- Steve Jobs
You can’t connect the dots looking forward; you can only connect them looking backward. So you have to trust that the dots will somehow connect in your future. You have to trust in something — your gut, destiny, life, karma, whatever. This approach has never let me down, and it has made all the difference in my life.
- Steve Jobs
Your time is limited, don’t waste it living someone else’s life. Don’t be trapped by dogma, which is living the result of other people’s thinking. Don’t let the noise of other opinions drown your own inner voice. And most important, have the courage to follow your heart and intuition, they somehow already know what you truly want to become. Everything else is secondary.
- Steve Jobs
Your work is going to fill a large part of your life, and the only way to be truly satisfied is to do what you believe is great work. And the only way to do great work is to love what you do. If you haven’t found it yet, keep looking. Don’t settle. As with all matters of the heart, you’ll know when you find it.
- Steve Jobs
My model for business is The Beatles. They were four guys who kept each other’s kind of negative tendencies in check. They balanced each other and the total was greater than the sum of the parts. That’s how I see business: great things in business are never done by one person, they’re done by a team of people.
- Steve Jobs
I think if you do something and it turns out pretty good, then you should go do something else wonderful, not dwell on it for too long. Just figure out what’s next.
- Steve Jobs
Be a yardstick of quality. Some people aren’t used to an environment where excellence is expected.
- Steve Jobs
Bottom line is, I didn’t return to Apple to make a fortune. I’ve been very lucky in my life and already have one. When I was 25, my net worth was $100 million or so. I decided then that I wasn’t going to let it ruin my life. There’s no way you could ever spend it all, and I don’t view wealth as something that validates my intelligence.
- Steve Jobs
Creativity is just connecting things. When you ask creative people how they did something, they feel a little guilty because they didn’t really do it, they just saw something. It seemed obvious to them after a while.
- Steve Jobs
Deciding what not to do is as important as deciding what to do.
- Steve Jobs
Design is not just what it looks like and feels like. Design is how it works.
- Steve Jobs
Don’t be trapped by dogma — which is living with the results of other people’s thinking.
- Steve Jobs
Get closer than ever to your customers. So close, in fact, that you tell them what they need well before they realize it themselves.
- Steve Jobs
Here’s to the crazy ones…The ones who see things differently. They push thehuman race forward. And while some may see them as thecrazy ones, we see genius. Because the people who are crazy enough to think they can change the world, are the ones who do.
- Steve Jobs
Here’s to the crazy ones, the misfits, the rebels, the troublemakers, the round pegs in the square holes… The ones who see things differently — they’re not fond of rules… You can quote them, disagree with them, glorify or vilify them, but the only thing you can’t do is ignore them because they change things… They push the human race forward, and while some may see them as the crazy ones, we see genius, because the ones who are crazy enough to think that they can change the world, are the ones who do.
- Steve Jobs
I’m a very big believer in equal opportunity as opposed to equal outcome. I don’t believe in equal outcome because unfortunately life’s not like that. It would be a pretty boring place if it was. But I really believe in equal opportunity. Equal opportunity to me more than anything means a great education.
- Steve Jobs
I’ve built a lot of my success off finding these truly gifted people and not settling for B and C players, but really going for the A players…I found that when you get enough A players together, when you go through the incredible work to find five of these A players, they really like working with each other. Because they’ve never had a chance to do that before. And they don’t want to work with B and C players and so it becomes self-policing and they only want to hire more A players. And so you build up these pockets of A players, and it propagates.
- Steve Jobs
If you want to live your life in a creative way, as an artist, you have to not look back too much. You have to be willing to take whatever you’ve done and whoever you were and throw them away.
- Steve Jobs
Innovation distinguishes between a leader and a follower.
- Steve Jobs
It’s hard to tell with these Internet startups if they’re really interested in building companies or if they’re just interested in the money. I can tell you, though: If they don’t really want to build a company, they won’t luck into it. That’s because it’s so hard that if you don’t have a passion, you’ll give up.
- Steve Jobs
It’s better to be a pirate than to join the navy.
- Steve Jobs
It’s too easy, as a team grows, to put up with a few B players, and they then attract a few more B players, and soon you will even have some C players. A players like to work only with other A players, which means you can’t indulge B players.
- Steve Jobs
My favorite things in life don’t cost any money. It’s really clear that the most precious resource we all have is time.
- Steve Jobs
I’m convinced that about half of what separates the successful entrepreneurs from the non-successful ones is pure perseverance.
- Steve Jobs
