When we began Starbucks, what I wanted to try to do was to create a set of values, guiding principles, and culture.
- Howard Schultz
Notable Quotables
Sometimes life is going to hit you in the head with a brick. Don’t lose faith.
- Steve Jobs
At an early age, my mother gave me this feeling that anything is possible, and I believe that.
- Howard Schultz
This is an addictive pastime. You take no real risk, touch the world, and it responds. Repeat.
- Seth Godin
Russia is a riddle wrapped in a mystery inside an enigma.
- Winston Churchill
For every ailment under the sun, There is a remedy, or there is none; If there be one, try to find it; If there be none, never mind it.
- Dale Carnegie
Sound character provides the power with which a person may ride the emergencies of life instead of being overwhelmed by them. Failure is… the highway to success.
- Og Mandino
A smile, someone once said, costs nothing but gives much. It enriches those who receive without making poorer those who give. It takes but a moment, but the memory of it sometimes lasts forever. None is so rich or mighty that he cannot get along without it and none is so poor that he cannot be made rich by it. Yet a smile cannot be bought, begged, borrowed, or stolen, for it is something that is of no value to anyone until it is given away. Some people are too tired to give you a smile. Give them one of yours, as none needs a smile so much as he who has no more to give.15 Smile. It increases your face value.
- Dale Carnegie
First, arouse in the other person an eager want. He who can do this has the whole world with him. He who cannot walks a lonely way.
- Professor Harry A. Overstreet
Thinking back to old-time computer programming in the days before programming languages supported internationalization, we used to have to “internationalize” our code. We called this internationalization process “I18N” for short (localization was L10N), which meant I followed by eighteen letters followed by N.
- Ben Horowitz
My parents really wanted me to get out of New York, be exposed to other people, other ways of life.
- Howard Schultz
True leadership cannot be awarded, appointed or assigned. It comes only from influence, and that can’t be mandated. It must be earned. The only thing that a title can buy is a little time.
- Napoleon Hill
When I was little, I wanted to be an astronomer, but that didn’t happen.
- Ma Huateng
If you say you want to automate cars and save people’s lives, the skills you need for that aren’t taught in any particular discipline. I know – I was interested in working on automating cars when I was a Ph.D. student in 1995.
- Larry Page
The air of the English is down-to-earth. They care about details; there’s a tradition, but there’s also a counter-culture: the younger generation versus the older generation and so on. But then that’s well blended into a happy balance and crystallised into common sense.
- Tadashi Yanai
I am placed in situations with opportunities in those situations that others are not. I don’t believe that that is happenstance. I believe that there is a God that has a plan for me.
- Ronald Perelman
I love to learn but I do not want to be taught.
- Winston Churchill
Your attitude towards failure determines your altitude after failure.
- John C. Maxwell
Focus on being productive instead of busy.
- Timothy Ferriss
I did not like the way I looked in a pair of white pants.
- Sara Blakely
Every morning brings new potential, but if you dwell on the misfortunes of the day before, you tend to overlook tremendous opportunities.
- Harvey Mackay
So far as the religion of the day is concerned, it is a damned fake … Religion is all bunk.
- Thomas Edison
I have scary eyes. I look like the guy in ‘American History X,’ yes. I remember coming home from school and asking my mum if I could get an eye transplant, and of course she declined.
- Timothy Ferriss
Politics are very much like war. We may even have to use poison gas at times.
- Winston Churchill
What we want to watch is whether this is a short-term bump or not.
- John Chambers
Effective philanthropy requires a lot of time and creativity – the same kind of focus and skills that building a business requires.
- Bill Gates
Failure is an event not a person.
- Zig Ziglar
I tell people that we must have the courage to share what we feel, but no one follows me.
- Tadashi Yanai
If you want to increase your success rate, double your failure rate.
- Thomas J Watson
One of the roles of the Presidency is to lead a political party. Having a President in office is usually a huge advantage to a party because it gives the party a mouthpiece and an advocate at the highest level.
- John C. Maxwell
God can do what humanoids cannot.
- Clay Clark
The greatest decision of all time, as far as any American citizen is concerned was reached in Philadelphia, July 4th 1776, when 56 men signed their names to a document, which they well knew would bring freedom to all Americans, or leave every one of the fifty-six hanging from the gallows. On July 4th 1776 Thomas Jefferson stood before the Assembly and fearlessly read the most momentus Decision ever placed upon paper.
- Napoleon Hill
My belief as a Christian is when we receive Christ as salvation, that that gives us a guarantee for Heaven.
- Joel Olsteen
To remain a credible leader, I must always work first, hardest, and longest on changing myself. This is neither easy nor natural, but it is essential.
- John C. Maxwell
You’ve got to listen to what God’s telling you and not to what other people may tell you. People will try to talk you out of the dream in your heart.
- Joel Olsteen
I believe that when you think of the negative, and you get up discouraged – ‘There’s nothing good in my future’ – I really believe it almost ties the hands of God. God works where there’s an attitude of faith. I believe faith is all about hope.
- Joel Olsteen
My philosophy is that if I have any money I invest it in new ventures and not have it sitting around.
- Richard Branson
And you know, I’ve had great fun turning quite a lot of different industries on their head and making sure those industries will never be the same again, because Virgin went in and took them on.
- Richard Branson
Consumers are not loyal to cheap commodities. They crave the unique, the remarkable, and the human.
- Seth Godin
My first company, Pure Software, was exciting and innovative in the first few years and bureaucratic and painful in the last few before it got acquired. The problem was we tried to systemize everything and set up perfect procedures.
- Reed Hastings
An extreme representative of this view is Ted Kaczynski, infamously known as the Unabomber. Kaczynski was a child prodigy who enrolled at Harvard at 16. He went on to get a PhD in math and become a professor at UC Berkeley. But you’ve only ever heard of him because of the 17-year terror campaign he waged with pipe bombs against professors, technologists, and businesspeople. In late 1995, the authorities didn’t know who or where the Unabomber was. The biggest clue was a 35,000-word manifesto that Kaczynski had written and anonymously mailed to the press. The FBI asked some prominent newspapers to publish it, hoping for a break in the case. It worked: Kaczynski’s brother recognized his writing style and turned him in. You might expect that writing style to have shown obvious signs of insanity, but the manifesto is eerily cogent. Kaczynski claimed that in order to be happy, every individual “needs to have goals whose attainment requires effort, and needs to succeed in attaining at least some of his goals.” He divided human goals into three groups: 1. Goals that can be satisfied with minimal effort; 2. Goals that can be satisfied with serious effort; and 3. Goals that cannot be satisfied, no matter how much effort one makes. This is the classic trichotomy of the easy, the hard, and the impossible. Kaczynski argued that modern people are depressed because all the world’s hard problems have already been solved. What’s left to do is either easy or impossible, and pursuing those tasks is deeply unsatisfying. What you can do, even a child can do; what you can’t do, even Einstein couldn’t have done. So Kaczynski’s idea was to destroy existing institutions, get rid of all technology, and let people start over and work on hard problems anew. Kaczynski’s methods were crazy, but his loss of faith in the technological frontier is all around us. Consider the trivial but revealing hallmarks of urban hipsterdom: faux vintage photography, the handlebar mustache, and vinyl record players all hark back to an earlier time when people were still optimistic about the future. If everything worth doing has already been done, you may as well feign an allergy to achievement and become a barista.
- Peter Thiel
In American math classes, we teach a lot of concepts poorly over many years. In the Asian systems they teach you very few concepts very well over a few years.
- Bill Gates
When I was 17 I read a quote that went something like If you live each day as if it was your last, someday you’ll most certainly be right. It made an impression on me, and since then, for the past 33 years, I have looked in the mirror every morning and asked myself, If today were the last day of my life, would I want to do what I am about to do today? And whenever the answer has been no for too many days in a row, I know I need to change something. Remembering that I’ll be dead soon is the most important thing I’ve ever encountered to help me make the big choices in life, because almost everything–all external expectations, all pride, all fear of embarrassment or failure–these things just fall away in the face of death, leaving only what is truly important. Remembering that you are going to die is the best way I know to avoid the trap of thinking you have something to lose.
- Steve Jobs
People often say that motivation doesn’t last. Well, neither does bathing – that’s why we recommend it daily.
- Zig Ziglar
Don’t waste your energy trying to convince people to understand you. Your time is too valuable to try to prove yourself to people.
- Joel Olsteen
Get ready, get ready, get ready, to get ready.
- T.D Jakes
Monotony reveals our limitations.
- Dale Carnegie
Over Deliver and you will soon be over-paid
- Napoleon Hill
The Four Levels of Comedy: Make your friends laugh, Make strangers laugh, Get paid to make strangers laugh, and Make people talk like you because it’s so much fun.
- Jerry Seinfeld
What this implies at a deeper level is that many of what are now widely accepted principles of good management are, in fact, only situationally appropriate. There are times at which it is right not to listen to customers, right to invest in developing lower-performance products that promise lower margins, and right to aggressively pursue small, rather than substantial, markets.
- Clayton M. Christensen
People say that what we are seeking is a meaning for life. I don’t think this is what we’re really seeking. I think what we’re seeking is an experience of being alive.
- Joseph Campbell
Sometimes God gives instructions that go against conventional wisdom, such as treating people kindly when they’re hateful. Who really wants to do that? Instructions like that my not always make sense, so that’s why I need to trust and obey the One who inspired them.
- George Foreman
My mom was on the United Way group that decides how to allocate the money and looks at all the different charities and makes the very hard decisions about where that pool of funds is going to go.
- Bill Gates
When you believe in a thing, believe in it all the way, implicitly and unquestionable.
- Walt Disney
The most obvious clue was sartorial: cleantech executives were running around wearing suits and ties. This was a huge red flag, because real technologists wear T-shirts and jeans. So we instituted a blanket rule: pass on any company whose founders dressed up for pitch meetings.
- Peter Thiel
Personally, I enjoy working about 18 hours a day. Besides the short catnaps I take each day, I average about four to five hours of sleep per night.
- Thomas Edison
Many marriages would be better if the husband and wife clearly understood that they’re on the same side.
- Zig Ziglar
Allow yourself to get on the same side of the desk and solve the problems together.
- Jack Nadel
The lifeblood of job creation in America is small business, but they can’t get access to credit.
- Howard Schultz
Everyone is going to binge on a diet, for instance, so plan for it, schedule it, and contain the damage.
- Timothy Ferriss
If we don’t end war, war will end us.
- Winston Churchill
A love for tradition has never weakened a nation, indeed it has strengthened nations in their hour of peril.
- Winston Churchill
Netscape was able to get the government working on its behalf.
- Bill Gates
Our business practices are no different than those of our competitors, but we are bigger, and thus more visible, so we get more flack.
- Phil Knight
If the United States has to accept the U.N. resolutions, we have to generalize it across the board. We can’t just pick and choose where we impose and accept the U.N. resolution and don’t accept them. U.N. Resolution 242 is very clear and states very clearly that Israel has to go back to the borders of the pre-war of 1967.
- Prince Al Waleed Bin Talal Alsaud
Librarians who are arguing and lobbying for clever e-book lending solutions are completely missing the point. They are defending the library-as-warehouse concept, as opposed to fighting for the future, which is librarian as producer, concierge, connector, teacher, and impresario.
- Seth Godin
If you don’t have public hangings for bad culture in a company, if you don’t take people out and let them say, they went home to spend more time with the family. It’s crazy.
- Jack Welch
There are certain things I will automate, but when it comes to quality control, I want to keep a very close eye.
- Timothy Ferriss
IN A NUTSHELL SIX WAYS TO MAKE PEOPLE LIKE YOU PRINCIPLE 1 Become genuinely interested in other people. PRINCIPLE 2 Smile. PRINCIPLE 3 Remember that a person’s name is to that person the sweetest and most important sound in any language. PRINCIPLE 4 Be a good listener. Encourage others to talk about themselves. PRINCIPLE 5 Talk in terms of the other person’s interests. PRINCIPLE 6 Make the other person feel important—and do it sincerely.
- Dale Carnegie
Every great man, every successful man, no matter what the field of endeavor, has known the magic that lies in these words: every adversity has the seed of an equivalent or greater benefit.
- W. Clement Stone
Capital punishment is as fundamentally wrong as a cure for crime as charity is wrong as a cure for poverty.
- Henry Ford
If you cannot read all your books, at any rate handle, or as it were, fondle them – peer into them, let them fall open where they will, read from the first sentence that arrests the eye, set them back on the shelves with your own hands, arrange them on your own plan so that if you do not know what is in them, you at least know where they are. Let them be your friends; let them at any rate be your acquaintances. If they cannot enter the circle of your life, do not deny them at least a nod of recognition.
- Winston Churchill
If you and I go around grumbling about ingratitude, who is to blame? Is it human nature—or is it our ignorance of human nature? Let’s not expect gratitude. Then, if we get some occasionally, it will come as a delightful surprise. If we don’t get it, we won’t be disturbed. Here is the first point I am trying to make in this chapter: It is natural for people to forget to be grateful; so, if we go around expecting gratitude, we are headed straight for a lot of heartaches.
- Dale Carnegie
Microsoft has had clear competitors in the past. It’s a good thing we have museums to document that.
- Bill Gates
War metaphors invade our everyday business language: we use headhunters to build up a sales force that will enable us to take a captive market and make a killing. But really it’s competition, not business, that is like war:
- Peter Thiel
Most GE business leaders now have digital cockpits on their computer screens that update in real time all the important data to help them manager their businesses.
- Jack Welch
Follow effective action with quiet reflection. From the quiet reflection will come even more effective action.
- Peter Drucker
The quality of a leader is reflected in the standards they set for themselves
- Ray Kroc
What is comedy? Comedy is the art of making people laugh without making them puke.
- Steve Martin
People do not wander around and then find themselves at the top of Mount Everest.
- Zig Ziglar
Worrying about the past or the future isn’t productive. When you start chastising yourself for past mistakes, or seeing disaster around every corner, stop and take a breath and ask yourself what you can do right now to succeed.
- Harvey Mackay
Do not wait: the time will never be ‘just right’. Start where you stand, and work whatever tools you may have at your command and better tools will be found as you go along.
- Napoleon Hill
When men are fighting for their lives they are not often disposed to be complimentary to those who are trying to kill them.
- Winston Churchill
What I know for sure is that if you want success, you can’t make success your goal. The key is not to worry about being successful, but to instead work toward being significant, and the success will naturally follow.”
- Oprah Winfrey
It’s not time,” “Take it easy,” “Wait and see,” “It’s someone else’s turn” – none of these stalls are appropriate for a leader in search of change. There’s a small price for being too early, but a huge penalty for being too late. The longer you wait to launch an innovation, the less your effort is worth.
- Seth Godin
The thing that motivates me is a very common form of motivation. And that is, with other folks counting on me, it’s so easy to be motivated.
- Jeff Bezos
The Struggle is when you wonder why you started the company in the first place. The Struggle is when people ask you why you don’t quit and you don’t know the answer. The Struggle is when your employees think you are lying and you think they may be right. The Struggle is when food loses its taste. The Struggle is when you don’t believe you should be CEO of your company. The Struggle is when you know that you are in over your head and you know that you cannot be replaced. The Struggle is when everybody thinks you are an idiot, but nobody will fire you. The Struggle is where self-doubt becomes self-hatred. The Struggle is when you are having a conversation with someone and you can’t hear a word that they are saying because all you can hear is the Struggle. The Struggle is when you want the pain to stop. The Struggle is unhappiness. The Struggle is when you go on vacation to feel better and you feel worse. The Struggle is when you are surrounded by people and you are all alone. The Struggle has no mercy. The Struggle is the land of broken promises and crushed dreams. The Struggle is a cold sweat. The Struggle is where your guts boil so much that you feel like you are going to spit blood. The Struggle is not failure, but it causes failure. Especially if you are weak. Always if you are weak. Most people are not strong enough. Every great entrepreneur from Steve Jobs to Mark Zuckerberg went through the Struggle and struggle they did, so you are not alone. But that does not mean that you will make it. You may not make it. That is why it is the Struggle. The Struggle is where greatness comes from.
- Ben Horowitz
I was afraid of the internet… because I couldn’t type.
- Jack Welch
To add value to others, one must first value others.
- John C. Maxwell
A successful manager told me that stopped wearing a watch. She found that the work was so immersive, anchoring it to whatever hour it happened to be was pointless. The watch reminded her of the rigors of appointments and the status quo, while her goal was to be there, right here, right now, in the moment, and to do the work in front of her. The watch had no role in doing that right, so, for now, it’s gone.
- Seth Godin
God made you a masterpiece – be blessed, secure, disciplined and equipped.
- Joel Olsteen
Confidence is going after Moby Dick in a rowboat and taking tartar sauce with you.
- Zig Ziglar
It doesn’t matter how many times you fail. It doesn’t matter how many times you almost get it right. No one is going to know or care about your failures, and neither should you. All you have to do is learn from them and those around you because all that matters in business is that you get it right once. Then everyone can tell you how lucky you are.
- Mark Cuban
If you ask where Nike came from, I would say it came from a kid who had that world-class shock administered at age seventeen by Bill Bowerman.
- Phil Knight
If you decide that you’re going to do only the things you know are going to work, you’re going to leave a lot of opportunity on the table.
- Jeff Bezos
I define anxiety as experiencing failure in advance…and if you have anxiety about initiating a project, then of course you will associate risk with failure.
- Seth Godin
Don’t be impatient. It’s not over until God says it’s over.
- Joel Olsteen
Selling and delivering a product is at least as important as the product itself.
- Peter Thiel
People are going to buy cheap fertilizer so they can grow enough crops to feed themselves, which will be increasingly difficult with climate change.
- Bill Gates
As we advance in life we learn the limits of our abilities.
- Henry Ford





