Now that we had a name, we had to have a trademark for the side of the shoe. It was 1971, and Ford had spent $2 million getting a trademark. We didn’t have $2 million, so I went by the graphic arts department at Portland State, and there was a woman there saying, ‘I don’t know how I’m going to get enough money for the dress for this prom,’ And I said, ‘I have a job for you.’ I paid her $2 an hour, and she spent 17 and a half hours. So $35 and she came up with what is now the swoosh.
- Phil Knight
Notable Quotables
I think people instinctively know that their job is to give service and that they are part of a community. It had a great impact on me when my father walked the picket lines and I walked with him during the civil rights movement.
- Russell Simmons
We sold ‘Seinfeld’ all over the world but it was a very specific kind of show. In some countries it went down really well, in others they hated it.
- Jerry Seinfeld
There are two kinds of pride, both good and bad. ‘Good pride’ represents our dignity and self-respect. ‘Bad pride’ is the deadly sin of superiority that reeks of conceit and arrogance.
- John C. Maxwell
Ridiculous yachts and private planes and big limousines wont make people enjoy life more, and it sends out terrible messages to the people who work for them. It would be so much better if that money was spent in Africa and its about getting a balance.
- Richard Branson
When you encourage others, you in the process are encouraged because you’re making a commitment and difference in that person’s life. Encouragement really does make a difference.
- Zig Ziglar
If the executive lets the flow of events determine what he does, what he works on, and what he takes seriously, he will fritter himself away “operating.” He may be an excellent man. But he is certain to waste his knowledge and ability and to throw away what little effectiveness he might have achieved. What the executive needs are criteria which enable him to work on the truly important, that is, on contributions and results, even though the criteria are not found in the flow of events.
- Peter Drucker
You are closer than you think.
- Joel Olsteen
It’s not what I have, but it is who I am.
- Ben Meinhardt
“What would you do if capital were free?” is a dangerous question to ask an entrepreneur. It’s kind of like asking a fat person, “What would you do if ice cream had the exact same nutritional value as broccoli?”
- Ben Horowitz
Founding Fathers of U.S. set up processes, checks and balances designed to insure that their values lived on long after their passing.
- Jim Collins
Movies always are open to being remade because times change so much, and the tempo of movies changes. I think of it like a James Bond. They can have different actors play the same role… I’ve had people come up to me and say, ‘We want to remake ‘The Jerk’ with so and so.’ And I say, ‘Fine.’ It just doesn’t bother me. It’s an honor actually.
- Steve Martin
Diversification is a protection against ignorance. It makes very little sense for those who know what they’re doing.
- Warren Buffett
You could warm Mars up, over time, with greenhouse gases.
- Elon Musk
Friend, there’s no greater investment in life than in being a people builder. Relationships are more important than our accomplishments.
- Joel Olsteen
A good thing to remember is somebody’s got it a lot worse than we do.
- Joel Olsteen
My first professional job was to sell heavy-duty waterless cookware.
- Zig Ziglar
Polio’s pretty special because once you get an eradication, you no longer have to spend money on it; it’s just there as a gift for the rest of time.
- Bill Gates
I think it’s fair to say that our distribution system today is the envy certainly of everyone in our industry, and in alot of others as well…We’ve spend almost $700 million builing up the current computer and satellite systems we have….You can’t generate sales unless you have the product there when the customer wants it.The math is pretty simple: if we both sell the same goods for the same price at retail, we’ll earn 2.5 percent more profit than they will right there.
- Sam Walton
In some ways, running a successful business is a bit like coaching a football team. The fundamentals of football are blocking and tackling. The fundamentals of a business are it’s governing policies andprocesses. To carry out the metaphor, touchdowns are profits. The best business idea in the world cannot survive bad execution. So when you sit down to develop your workflow, internal policies, and business structure, be merciless, probe for weaknesses and assume that the worst will happen. – Jack Nadel (Author&Entrepreneur)
- Jack Nadel
My father encouraged me to study something I was interested in, not necessarily the basis for a career.
- Michael Balmuth
Moving first is a tactic, not a goal.
- Peter Thiel
(Physics is) a good framework for thinking. … Boil things down to their fundamental truths and reason up from there.
- Elon Musk
Never forget, the real secret of giving advice is this: Once you’ve given it, don’t concern yourself with whether it is followed or not, and refrain from saying ‘I told you so.’
- Harvey Mackay
When we think about online learning, it’s such ‘early days.’ Bill Gates is a wildly smart insightful guy. Yet, even a guy as smart and insightful as that, 30 years ago can say things like, ‘Who’s every going to need more than 640K of memory?’
- Reed Hastings
I wanted to be a sailor, I wanted to sail the world, to navigate it.
- Jack Dorsey
It’s not like I’m anti-China. I just think it’s ridiculous that we allow them to do what they’re doing to this country, with the manipulation of the currency, that you write about and understand, and all of the other things that they do.
- Donald Trump
No alibi will save you from accepting the responsibility.
- Napoleon Hill
[On someone with a new idea.] The first thing is to draw it out, program it, play with it and get other people playing with it so you can get feedback right away… Once you get that feedback you know if it’s something you should pursue and give more of your attention to, or if it’s something you should put on the shelf for another da
- Jack Dorsey
In the old days, Hong Kong was undeveloped, coming from a low base. Now it is on a high base, making it difficult to earn high multiples. We will certainly diversify out of Hong Kong and out of property. [On being asked where?] I don’t know. I haven’t found it yet.
- Lee Shau Kee
There was absolutely no consistency to the experience.
- Michael Gerber
I’d say it’s been my biggest problem of my life…it’s money. It takes a lot of money to make these dreams come true.
- Walt Disney
Young men starting in life should avoid running into debt. There is scarcely anything that drags a person down like debt. It is a slavish position to get ill, yet we find many a young man, hardly out of his “teens,” running in debt. He meets a chum and says, “Look at this: I have got trusted for a new suit of clothes.” He seems to look upon the clothes as so much given to him; well, it frequently is so, but, if he succeeds in paying and then gets trusted again, he is adopting a habit which will keep him in poverty through life. Debt robs a man of his self-respect, and makes him almost despise himself.
- P.T. Barnum
A plan is always successful if the plan is good.
- Zig Ziglar
Dreams grow if you grow.
- Zig Ziglar
I’m tired of wasting letters when punctuation will do, period.
- Steve Martin
Great companies that build an enduring brand have an emotional relationship with customers that has no barrier. And that emotional relationship is on the most important characteristic, which is trust.
- Howard Schultz
Attitude is a little thing that makes a big difference.
- Winston Churchill
I have always been driven to buck the system, to innovate, to take things beyond where they’ve been
- Sam Walton
CEOs can talk and blab each day about culture, but the employees all know who the jerks are. They could name the jerks for you. It’s just cultural. People just don’t want to do it.
- Jack Welch
A brand for a company is like a reputation for a person. You earn reputation by trying to do hard things well.
- Jeff Bezos
The most valuable kind of company maintains an openness to invention that is most characteristic of beginnings.
- Peter Thiel
After I met my partner, Mr. Protherow, we decided to start a banking project, and at the same time we started to think already about a business on a bigger scale. At the very beginning we thought more about gaining money, to have a normal life with our families, etc.
- Vladimir Potanin
We are interested in any sector with good growth potential.
- Dhanin Chearavanont
Ebooks had to happen.
- Jeff Bezos
You have to take away some of tax breaks for the wealthy, and you have to cut back on some entitlements. Because, unless we do all of these things, it just doesn’t work. And what’s good theater and what’s good politics isn’t necessarily good economic policy.
- Michael Bloomberg
Don Juan in Carlos Castaneda’s A Separate Peace: “The difference between a warrior and an ordinary man is that a warrior sees everything as a challenge, while an ordinary man sees everything as either a blessing or a curse.
- Michael Gerber
A company will be most successful if the senior managers optimize for the company’s success (think of this as a global optimization) as opposed to their own personal success (local optimization).
- Ben Horowitz
I want people to learn what democracy means.
- Jack Ma
As an entrepreneur, I try to push the limits. Pedal to the metal.
- Travis Kalanick
Refrain from throwing the executive under the bus.
- Ben Horowitz
Don’t let anybody make you think God chose America as His divine messianic force to be a sort of policeman of the whole world.
- Martin Luther King Jr.
If we can get you a car in five minutes, we can get you anything in five minutes.
- Travis Kalanick
I was hooked and I would make reward and recognition one of my primary focuses as a leader
- David Novak
One thing that most comic artists avoid is showing decisions. They show action, sure, and they show results, but they don’t show (because it’s difficult to show) the hero or the villain making a choice.
- Seth Godin
Your customers are only satisfied because their expectations are so low and because no one else is doing better. Just having satisfied customers isn’t good enough anymore. If you really want a booming business, you have to create Raving Fans.
- Ken Blanchard and Sheldon Bowles
Our task today is to find singular ways to create the new things that will make the future not just different, but better—to go from 0 to 1. The essential first step is to think for yourself. Only by seeing our world anew, as fresh and strange as it was to the ancients who saw it first, can we both re-create it and preserve it for the future.
- Peter Thiel
So the challenge, as you contemplate your next opportunity to be boring or remarkable, is to answer these two questions: (1) “If I get criticized for this, will I suffer any measurable impact? Will I lose my job, get hit upside the head with a softball bat, or lose important friendships?” If the only side effect of the criticism is that you will feel bad about the criticism, then you have to compare that bad feeling with the benefits you’ll get from actually doing something worth doing. Being remarkable is exciting, fun, profitable, and great for your career. Feeling bad wears off. And then, once you’ve compared the bad feeling and the benefits, and you’ve sold yourself on taking the remarkable path, answer this one: (2) How can I create something that critics will criticize?
- Seth Godin
That Newport store was really the beginning of where Walmart is today. We did everything. We would wash windows, sweep floors, trim windows. We did all the stockroom work, checked the freight in. Everything it took to run a store. We had to keep expenses to a minimum. That is where it started, years ago. Our money was made by controlling expenses. That, and Sam always being so ingenius. He never stopped trying to do something different. One thing, though: I never forgave him for was making me clean out that damned ice cream machine.
- Bud Walton
Man is so made that he can only find relaxation from one kind of labor by taking up another.
- Anatole France
Don’t equate activity with efficiency. You are paying your key people to see the big picture. Don’t let them get bogged down in a lot of meaningless meetings and paper shuffling. Announce a Friday afternoon off once in a while. Cancel a Monday morning meeting or two. Tell the cast of characters you’d like them to spend the amount of time normally spent preparing for attending the meeting at their desks, simply thinking about an original idea.
- Harvey Mackay
The most amazing philanthropists are people who are actually making a significant sacrifice.
- Bill Gates
Cuando usted se enfrente a obstáculos de tamaño gigante en su propia vida—desengaños, reveses, cosas que no funcionan—, no se desaliente, pues esa adversidad podría ser precisamente lo que Dios utilizará para ascenderle. Eso podría ser donde usted vea a Dios acelerar el tiempo, y logrará algo que debería haberle tomado toda la vida. Al.
- Joel Olsteen
Study, along the lines which the theologies have mapped, will never lead us to discovery of the fundamental facts of our existence. That goal must be attained by means of exact science and can only be achieved by such means. The fact that man, for ages, has superstitiously believed in what he calls a God does not prove at all that his theory has been right. There have been many gods – all makeshifts, born of inability to fathom the deep fundamental truth. There must be something at the bottom of existence, and man, in ignorance, being unable to discover what it is through reason, because his reason has been so imperfect, undeveloped, has used, instead, imagination, and created figments, of one kind or another, which, according to the country he was born in, the suggestions of his environment, satisfied him for the time being. Not one of all the gods of all the various theologies has ever really been proved. We accept no ordinary scientific fact without the final proof; why should we, then, be satisfied in this most mighty of all matters, with a mere theory?Destruction of false theories will not decrease the sum of human happiness in future, any more than it has in the past… The days of miracles have passed. I do not believe, of course, that there was ever any day of actual miracles. I cannot understand that there were ever any miracles at all. My guide must be my reason, and at thought of miracles my reason is rebellious. Personally, I do not believe that Christ laid claim to doing miracles, or asserted that he had miraculous power…Our intelligence is the aggregate intelligence of the cells which make us up. There is no soul, distinct from mind, and what we speak of as the mind is just the aggregate intelligence of cells. It is fallacious to declare that we have souls apart from animal intelligence, apart from brains. It is the brain that keeps us going. There is nothing beyond that.Life goes on endlessly, but no more in human beings than in other animals, or, for that matter, than in vegetables. Life, collectively, must be immortal, human beings, individually, cannot be, as I see it, for they are not the individuals – they are mere aggregates of cells.There is no supernatural. We are continually learning new things. There are powers within us which have not yet been developed and they will develop. We shall learn things of ourselves, which will be full of wonders, but none of them will be beyond the natural.
- Thomas Edison
When I cut the feet out of my pantyhose that one time, I saw it as my sign. I had been visualizing being self employed prior to this happening. It was my mental preparation meeting the opportunity in that moment.
- Sara Blakely
Happiness is a Choice.
- Joel Olsteen
Well, it’s very clear that the Arab population is rising because they’d like to have a say in the running of their affairs, running of their government, and this is very legitimate.
- Prince Al Waleed Bin Talal Alsaud
Work like hell. I mean you just have to put in 80 to 100 hour weeks every week. [This] improves the odds of success. If other people are putting in 40 hour work weeks and you’re putting in 100 hour work weeks, then even if you’re doing the same thing you know that… you will achieve in 4 months what it takes them a year to achieve.
- Elon Musk
We believe that it is better to give one a rod to fish rather than just dole out fish to them.
- Henry Sy
The CIA will only hire people with impeccable credentials to be a translator. ‘Impeccable credentials’ means you’ve never lived outside the United States.
- Michael Bloomberg
We’ve been trained to prefer being right to learning something, to prefer passing the test to making a difference, and most of all, to prefer fitting in with the right people, the people with economic power. Now it’s your turn to stand up and stand out.
- Seth Godin
Cooperativeness in conversation is achieved when you show that you consider the other person’s ideas and feelings as important as your own.
- Dale Carnegie
I never worry about action, but only about inaction.
- Winston Churchill
Globalization has changed us into a company that searches the world, not just to sell or to source, but to find intellectual capital – the world’s best talents and greatest ideas.
- Jack Welch
Most of the exercise I get is from standing and walking all day from one laboratory table to another. I derive more benefit and entertainment from this than some of my friends and competitors get from playing games like golf.
- Thomas Edison
Unhappy Barnes & Noble filed a lawsuit three days before Amazon’s IPO, claiming that Amazon was unfairly calling itself a “bookstore” when really it was a “book broker”.
- Peter Thiel
By definition, it is not possible to everyone to be above the average.
- James C. Collins
The epidemic So many people are frozen in the face of uncertainty and paralyzed at the thought of shipping work that matters that one might think that the fear is hardwired into us. It is. Scientists can identify precisely where your lizard brain lives. This is your prehistoric early brain, the same brain that’s in the lizard or the deer. Filled with fear, intent on reproduction. Steven Pressfield gives the voice of the lizard brain a name: he calls it the resistance. And the resistance is talking to you as you read this, urging you to compromise, to not be an troublemaker, to avoid rash moves. For many of us, the resistance is always chattering away, frequently sabotaging our best opportunities and ruining our best chance to do great work. Naming it helps you befriend it, and befriending it helps you ignore it.
- Seth Godin
Satisfied, loyal and repeat customers are at the heart of Walmart’s spectacular profit margins, and those customers are loyal to us because our associates treat them better than salespeople in other stores do. So, in the whole Wal-Mart scheme of things, the most important contact ever made is between the associated in the store and the customer. I didn’t catch on to that idea for quite a while. In fact, the biggest single regret in my whole business career is that we didn’t include our associates in the initial, managers-only profit-sharing plan when we took the company public in 1970. But there was nobody around preaching that philosophy in those days, and I guess I was just too worried about my own debt, and in too big a hurry to get somewhere fast. Today, some of our company’s critics would like everybody to believe we started our profit-sharing program and other benefits merely as away to stave off union organizing.
- Sam Walton
Even when change is elective, it will disorient you. You may go through anxiety. You will miss aspects of your former life. It doesn’t matter. The trick is to know in advance of making any big change that you’re going to be thrown off your feet by it. So you prepare for this inevitable disorientation and steady yourself to get through it. Then you take the challenge, make the change, and achieve your dream.
- Harvey Mackay
Let us never negotiate out of fear, but let us never fear to negotiate.
- John F. Kennedy
A joke is a very serious thing.
- Winston Churchill
The bible says no man can take your joy. That means no person can make you live with a negative attitude. No circumstance, no adversity can force you to live in despair. As Eleanor Roosevelt, wife of wheelchair-bound President Franklin D. Roosevelt, often said, ‘No one can make you feel inferior without your consent.
- Joel Olsteen
Failing is an event, not a person. Yesterday ended last night.
- Zig Ziglar
If you have a reputation as a big, stiff bureaucracy, you’re stuck.
- Jack Welch
If you’re interested in ‘balancing’ work and pleasure, stop trying to balance them. Instead make your work more pleasurable.
- Donald Trump
Trying to predict the future is like trying to drive down a country road at night with no lights while looking out the back window.
- Peter Drucker
Other people do not determine your potential.
- Joel Olsteen
[On the Nike logo] I don’t love it, but it will grow on me.
- Phil Knight
There are two ways to grow: by stealing from the competition or by growing the market. The first path is slow and painful and difficult. The second path is where the magic of fast growth kicks in.
- Seth Godin
Criticism may not be agreeable, but it is necessary. It fulfills the same function as pain in the human body; it calls attention to the development of an unhealthy state of things. If it is heeded in time, danger may be averted; if it is suppressed, a fatal distemper may develop.
- Winston Churchill
A lot of preachers’ kids are some of the most rebellious kids in the world. I never was like that.
- Joel Olsteen
This is not checkers; this is motherfuckin’ chess. Technology businesses tend to be extremely complex. The underlying technology moves, the competition moves, the market moves, the people move. As a result, like playing three-dimensional chess on Star Trek, there is always a move. You think you have no moves? How about taking your company public with $2 million in trailing revenue and 340 employees, with a plan to do $75 million in revenue the next year? I made that move. I made it in 2001, widely regarded as the worst time ever for a technology company to go public. I made it with six weeks of cash left. There is always a move.
- Ben Horowitz
The job isn’t to catch up to the status quo, the job is to invent the status quo.
- Seth Godin
You’ve got to eat while you dream. You’ve got to deliver on short-range commitments, while you develop a long-range strategy and vision and implement it. The success of doing both. Walking and chewing gum if you will. Getting it done in the short-range, and delivering a long-range plan, and executing on that.
- Jack Welch
The only thing that makes people and organizations great is their willingness to be not great along the way. The desire to fail on the way to reaching a bigger goal is the untold secret of success.
- Seth Godin
How you get up in the morning will play a big part in how high you go up in life.
- Zig Ziglar
In China anything less than 6% growth is a recession meaning that it also causes financial problems and it’s disruptive and it’s a problem.
- Ray Dalio
The future of America is not an entitlement. We have been given a treasure chest of gifts and opportunities, but some people are being left behind, and success is not sustainable unless it is shared.
- Howard Schultz
We have more than six and one-half times the level of wealth of our non-millionaire neighbors, but, in our neighborhood, these non-millionaires outnumber us better than three to one. Could it be that they have chosen to trade wealth for acquiring high-status material possessions?
- The Millionaire Next Door





