Letting your customers set your standards is a dangerous game, because the race to the bottom is pretty easy to win. Setting your own standards–and living up to them–is a better way to profit. Not to mention a better way to make your day worth all the effort you put into it.
- Seth Godin
Notable Quotables
Death is a natural part of life. Rejoice for those around you who transform into the Force. Mourn them do not. Miss them do not. Attachment leads to jealously. The shadow of greed, that is.
- Yoda
Don’t manage – lead change before you have to.
- Jack Welch
In the next decade, I see Spanx going worldwide. Everywhere. No butt left behind. It’s going to be all over the world and it’s going to be an aspirational brand that transcends categories. There’s so many things we can improve upon and make better.
- Sara Blakely
I say something, and then it usually happens. Maybe not on schedule, but it usually happens.
- Elon Musk
I watch mostly independent films.
- Reed Hastings
You can do two things at once, but you can’t focus effectively on two things at once.
- Gary Keller
In China anything less than 6% growth is a recession meaning that it also causes financial problems and it’s disruptive and it’s a problem.
- Ray Dalio
Do not let spacious plans for a new world divert your energies from saving what is left of the old.
- Winston Churchill
Get ready, get ready, get ready, to get ready.
- T.D Jakes
Make no mistake about why these babies are here – they are here to replace us.
- Jerry Seinfeld
One of the great things about building a tech company is the amazing people that you can hire.
- Ben Horowitz
The future of publishing is about having connections to readers and the knowledge of what those readers want.
- Seth Godin
What is the 20% of my belongings that I use 80% of the time? Eliminate the other 80% in clothing, magazines, books, and all else. Be ruthless – you can always repurchase things you can’t live without.
- Timothy Ferriss
Faith is easy. I think people complicate it.
- Joel Olsteen
Be helpful. When you see a person without a smile, give him one of yours.
- Zig Ziglar
I never thought about success. I always thought about doing the job at hand. My goal was getting through the show that night.
- Steve Martin
Advertising doesn’t exist to make you buy a product right away, it exists to embed subtle impressions that will drive sales later.
- Peter Thiel
A man convinced against his will Is of the same opinion still.
- Dale Carnegie
Art isn’t only a painting; it’s anything that changes someone for the better, any nonanonymous interaction that leads to a human (not simply a commercial) conclusion.
- Seth Godin
If the Almighty were to rebuild the world and asked me for advice, I would have English Channels round every country. And the atmosphere would be such that anything which attempted to fly would be set on fire.
- Winston Churchill
Every twenty-four hours God has a fresh new supply of grace, of favor, of wisdom, of forgiveness.
- Joel Olsteen
If you ask where Nike came from, I would say it came from a kid who had that world-class shock administered at age seventeen by Bill Bowerman.
- Phil Knight
Wars are poor chisels for carving out peaceful tomorrows.
- Martin Luther King Jr.
Out of clutter, find simplicity.
- Albert Einstein
Progress really is possible.
- Michael Bloomberg
Man was designed for accomplishment, engineered for success, and endowed with the seeds of greatness.
- Zig Ziglar
And the day came when the risk to remain tight in a bud was more painful than the risk it took to blossom.
- Anais Nin
You cannot push any one up a ladder unless he be willing to climb a little himself.
- Andrew Carnegie
Every day brings a chance for you to draw in a breath, kick off your shoes, and dance.
- Oprah Winfrey
I fell in love with flora of all types, especially ferns. Loved the sparse structure and repetition of shape – almost fractal.
- Jack Dorsey
Those two priceless abilities: first, the ability to think. Second, the ability to do things in the order of their importance.
- Dale Carnegie
If you set your goals ridiculously high and it’s a failure, you will fail above everyone else’s success.
- James Cameron
Markets are designed to allow individuals to look after their private needs and to pursue profit. It’s really a great invention and I wouldn’t under-estimate the value of that, but they’re not designed to take care of social needs.
- George Soros
My wife thinks she’s better than me at puzzles. I haven’t given in on that one yet.
- Bill Gates
There’s been so much corruption and so much cronyism in the taxi industry and so much regulatory capture, that if you ask for permission upfront for something that’s already legal, you’ll never get it.
- Travis Kalanick
It’s only lonely at the top if you forget all the people you met along the way and fail to acknowledge their contributions to your success.
- Harvey Mackay
Over 80% of America’s millionaires are self-made.
- Thomas J Stanley
Be a peg, hammered into the frozen ground, immovable.
- Winston Churchill
The customer reaction to Dell going private has been a lot more positive than I would have ever imagined. Customers see it as – ‘You don’t have to be distracted. Now you can totally focus on your business.’ So they see it as a positive.
- Michael Dell
The secret of being wrong isn’t to avoid being wrong! The secret is being willing to be wrong. The secret is realizing that wrong isn’t fatal. The only thing that makes people and organizations great is their willingness to be not great along the way. The desire to fail on the way to reaching a bigger goal is the untold secret of success.
- Seth Godin
I believe we are in at least a two-quarter slowdown.
- John Chambers
We want Facebook to be one of the best places people can go to learn how to build stuff. If you want to build a company, nothing better than jumping in and trying to build one. But Facebook is also great for entrepreneurs/hackers. If people want to come for a few years and move on and build something great, that’s something we’re proud of.
- Mark Zuckerberg
If you think you can do a thing or think you can’t do a thing, you’re right.
- Henry Ford
Once we assembled the entire package, Mike named it Netscape SuiteSpot, as it would be the “suite” that displaced Microsoft’s BackOffice. We lined everything up for a major launch on March 5, 1996, in New York. Then, just two weeks before the launch, Marc, without telling Mike or me, revealed the entire strategy to the publication Computer Reseller News. I was livid. I immediately sent him a short email: To: Marc Andreessen Cc: Mike Homer From: Ben Horowitz Subject : Launch I guess we’re not going to wait until the 5th to launch the strategy. — Ben Within fifteen minutes, I received the following reply. To: Ben Horowitz Cc: Mike Homer, Jim Barksdale (CEO), Jim Clark (Chairman) From: Marc Andreessen Subject: Re: Launch Apparently you do not understand how serious the situation is. We are getting killed killed killed out there. Our current product is radically worse than the competition. We’ve had nothing to say for months. As a result, we’ve lost over $3B in market capitalization. We are now in danger of losing the entire company and it’s all server product management’s fault. Next time do the fucking interview yourself. Fuck you, Marc I received this email the same day that Marc appeared barefoot and sitting on a throne on the cover of Time magazine. When I first saw the cover, I felt thrilled. I had never met anyone in my life who had been on the cover of Time. Then I felt sick. I brought both the magazine and the email home to Felicia to get a second opinion. I was very worried. I was twenty-nine years old, had a wife and three children, and needed my job. She looked at the email and the magazine cover and said, “You need to start looking for a job right away.” In the end, I didn’t get fired and over the next two years, SuiteSpot grew from nothing to a $400 million a year business. More shocking, Marc and I eventually became friends; we’ve been friends and business partners ever since. People often ask me how we’ve managed to work effectively across three companies over eighteen years. Most business relationships either become too tense to tolerate or not tense enough to be productive after a while. Either people challenge each other to the point where they don’t like each other or they become complacent about each other’s feedback and no longer benefit from the relationship. With Marc and me, even after eighteen years, he upsets me almost every day by finding something wrong in my thinking, and I do the same for him. It works.
- Ben Horowitz
At the center of non-violence stands the principle of love.
- Martin Luther King Jr.
We are in control of the one asset that we all give the most f#%ks about, and that is time.
- Gary Vaynerchuk
God wants you to succeed. He created you to live abundantly.
- Joel Olsteen
I deal with more practical issues of the Bible.
- Joel Olsteen
I believe that when you think of the negative, and you get up discouraged – ‘There’s nothing good in my future’ – I really believe it almost ties the hands of God. God works where there’s an attitude of faith. I believe faith is all about hope.
- Joel Olsteen
Try to look at your weakness and convert it into your strength. That’s success.
- Zig Ziglar
My biggest concern is that America is drifting towards mediocrity and that people don’t recognize – and by people I’m meaning Washington – don’t recognize the sense of urgency and the fact that I don’t think this is a crisis anymore. I think it’s an emergency.
- Howard Schultz
When I’m bored or tired of being blonde, I’ll throw on a wig. It’s a lot less of a permanent way to change your look, and I have about 10 – all different colors, shapes, bobs, long hair, short, feathered.
- Sara Blakely
There are people who don’t like capitalism, and people who don’t like PCs. But there’s no-one who likes the PC who doesn’t like Microsoft.
- Bill Gates
For, in the end, it is impossible to have a great life unless it is a meaningful life. And it is very difficult to have a meaningful life without meaningful work.
- James C. Collins
Creative leaders inherently know when rules need to be challenged, and they can see when a more flexible approach should be taken.
- John C. Maxwell
The problems of victory are more agreeable than those of defeat, but they are no less difficult.
- Winston Churchill
I’m not an economist and we all know economists were created to make weather forecasters look good.
- Rupert Murdoch
The market’s going to move with tremendous speed. If there is such a thing as a killer app, video is it.
- John Chambers
I believe that the science of chemistry alone almost proves the existence of an intelligent creator.
- Thomas Edison
Consumers are not loyal to cheap commodities. They crave the unique, the remarkable, and the human.
- Seth Godin
What separates people is not the presence or absence of difficulty, but how they deal with the inevitable difficulties of life.”
- James C. Collins
I understood the importance of hiring for strength rather than for lack of weakness, and I understood the meaning of “fit.”
- Ben Horowitz
They that soar too high, often fall hard, making a low and level Dwelling preferable. The tallest Trees are most in the Power of the Winds, and Ambitious Men of the Blasts of Fortune. Buildings have need of a good Foundation, that lie so much exposed to the Weather.
- Dale Carnegie
In difficult times, we’re not supposed to quit believing; we’re not supposed to quit growing.
- Joel Olsteen
Seek Criticism Not Praise.
- Paul Arden
The past is prophetic in that it asserts loudly that wars are poor chisels for carving out peaceful tomorrows.
- Martin Luther King Jr.
As a leader, the first person I need to lead is me. The first person that I should try to change is me.
- John C. Maxwell
The only purpose of starting is to finish, and while the projects we do are never really finished, they must ship.
- Seth Godin
On engagement, we’re already seeing that mobile users are more likely to be daily active users than desktop users. They’re more likely to use Facebook six or seven days of the week.
- Mark Zuckerberg
I’ve become an animal rights activist.
- Stephen Wynn
I don’t shop online, but my wife buys everything at home. We buy sea crabs, fresh crabs, all kinds of things.
- Jack Ma
The door to a balanced success opens wide on the hinges of hope and encouragement.
- Zig Ziglar
Talking about music is like dancing about architecture.
- Steve Martin
There are few words which are used more loosely than the word “Civilization.” What does it mean? It means a society based upon the opinion of civilians. It means that violence, the rule of warriors and despotic chiefs, the conditions of camps and warfare, of riot and tyranny, give place to parliaments where laws are made, and independent courts of justice in which over long periods those laws are maintained. That is Civilization—and in its soil grow continually freedom, comfort, and culture. When Civilization reigns, in any country, a wider and less harassed life is afforded to the masses of the people. The traditions of the past are cherished, and the inheritance bequeathed to us by former wise or valiant men becomes a rich estate to be enjoyed and used by all.
- Winston Churchill
Even a mistake may turn out to be the one thing necessary to a worthwhile achievement.
- Henry Ford
Fortunately, problems are an everyday part of our life. Consider this: If there were no problems, most of us would be unemployed.
- Zig Ziglar
My parents were the same in the pulpit as they were at home. I think that’s where a lot of preachers’ kids get off base sometimes. Because they don’t see the same things at both places.
- Joel Olsteen
While a definitely optimistic future would need engineers to design underwater cities and settlements in space, an indefinitely optimistic future calls for more bankers and lawyers.
- Peter Thiel
Exposure from a young age to the realities of the world is a super-big thing.
- Bill Gates
If I had to single out one element in my life that has made difference for me, it would be a passion to compete.
- Sam Walton
I said one time that it shouldn’t matter who counts to 30 for filling up retail prescriptions, and I caught a lot of grief for that, and probably rightfully so. But that wasn’t the point. The point is that putting pills in a bottle doesn’t change health outcomes. It doesn’t matter whether you get your pills at Walgreen or CVS or Kroger. The reality is: What happens with that process? Who is taking care of that patient? It’s not counting pills and sticking them in bottles. That doesn’t add any value.
- George Paz
Too many companies think they want to do a video blog to sell merchandise, but if you turn your site into QVC, you lose. I have an audience that trusts me. It’s about building a global brand – not selling four more bottles of Pinot Grigio.
- Gary Vaynerchuk
Mudhole? Slimy? My home this is!
- Yoda
I never worry about action, but only inaction.
- Winston Churchill
Success in the United States is not an entitlement in China. You have to go there and earn it, and earn it the right way.
- Howard Schultz
Making it good at scale means admitting that it must be different and embracing the changes that you’ll need to make to keep things from falling apart.
- Ben Horowitz
Success comes from keeping the ears open and the mouth closed, A man of words and not of deeds is like a garden of weeds.
- John D. Rockefeller
Effective mission statements balance the possible and the impossible.
- Jack Welch
Your job should make you want to get out of bed
- Tony Hsieh
I find out what the world needs. Then I go ahead and try to invent it.
- Thomas Edison
We’re all obsessed with ideas because ideas, not products, are the engine of our new economy.
- Seth Godin
Future public education will require involvement and collaboration among various local, civic, private and nonprofit entities, a concept I like to refer to as ‘community entrepreneurship.’
- Donald Bren
The market is fast-moving, fast-growing. Things that are true today may not be true tomorrow.
- Robin Li
When Ford sells a car, a dealer isn’t allowed to take out the engine and put a different one in. When a newsstand sells the Washington Post, no one can go to the newsstand and pay them to rip out the classified section and put their own classified section in – if they could, they would do so.
- Bill Gates
Make failure your teacher, not your undertaker.
- Zig Ziglar
Indefinite attitudes to the future explain what’s most dysfunctional in our world today. Process trumps substance: when people lack concrete plans to carry out, they use formal rules to assemble a portfolio of various options. This describes Americans today. In middle school, we’re encouraged to start hoarding “extracurricular activities.” In high school, ambitious students compete even harder to appear omnicompetent. By the time a student gets to college, he’s spent a decade curating a bewilderingly diverse résumé to prepare for a completely unknowable future. Come what may, he’s ready—for nothing in particular.
- Peter Thiel
Deadlines aren’t bad. They help you organize your time. They help you set priorities. They make you get going when you might not feel like it.
- Harvey Mackay
But as an entrepreneur you have to feel like you can jump out of an aeroplane because you’re confident that you’ll catch a bird flying by. It’s an act of stupidity, and most entrepreneurs go splat because the bird doesn’t come by, but a few times it does.
- Reed Hastings
Using a two-dollar commission, they really sold.
- Phil Knight





