Simply changing one three-letter word can often spell the difference between failure and success in changing people without giving offense or arousing resentment. Many people begin their criticism with sincere praise followed by the word but” and ending with a critical statement. For example, in trying to change a child’s careless attitude toward studies, we might say, We’re really proud of you, Johnnie, for raising your grades this term. But if you had worked harder on your algebra, the results would have been better.” In this case, Johnnie might feel encouraged until he heard the word but.” He might then question the sincerity of the original praise. To him, the praise seemed only to be a contrived lead-in to a critical inference of failure. Credibility would be strained, and we probably would not achieve our objectives of changing Johnnie’s attitude toward his studies. This could be easily overcome by changing the word but” to and.” We’re really proud of you, Johnnie, for raising your grades this term, and by continuing the same conscientious efforts next term, your algebra grade can be up with all the others.
- Dale Carnegie
Notable Quotables
The basic problem with the computer in business is not that computer technicians do not understand the managers’ needs. It is that the managers do not take the time and trouble to think through their needs and to communicate them to the computer people.6 How the computer people satisfy the needs of the manager is their business. What the needs are is the manager’s business. To expect the computer people to define the information needs of the managers is abdication.
- Peter Drucker
We cannot continue. Our pension costs and health care costs for our employees are going to bankrupt this city.
- Michael Bloomberg
the expression one wears on one’s face is far more important than the clothes one wears on one’s back
- Dale Carnegie
Soon will I rest, yes, forever sleep. Earned it I have. Twilight is upon me, soon night must fall.
- Yoda
It’s God’s will for you to live in prosperity instead of poverty. It’s God’s will for you to pay your bills and not be in debt.
- Joel Olsteen
Civilization had too many rules for me, so I did my best to rewrite them.
- Bill Cosby
Even leaders with the best of intentions can have dumb ideas sometimes, and if you have good people around you, then hopefully they’ll stop you before you’ve done too much damage.
- David Novak
My ultimate dream is for the Irvine Ranch to be known and celebrated as much for the outstanding communities we’ve planned and built as it is for what is not developed. The beneficiary being the 50,000 acres of undeveloped land that is now permanently preserved and conserved as Open Space and parklands.
- Donald Bren
You don’t have to start from scratch to have a massive impact on the world.
- Jack Dorsey
Look at the product pipeline, look at the fantastic financial results we’ve had for the last five years. You only get that kind of performance on the innovation side, on the financial side, if you’re really listening and reacting to the best ideas of the people we have.
- Steve Ballmer
Opportunities come infrequently. When it rains gold, put out the bucket, not the thimble
- Warren Buffett
After its return to China, Hong Kong has become an inseparable part of this large country by exerting its business strengths to become a vital member of the country and developing its four pillar industries, namely finance, commerce, shipping and professional services.
- Cheng Yu-tung
Many leaders of big organizations, I think, don’t believe that change is possible. But if you look at history, things do change, and if your business is static, you’re likely to have issues.
- Larry Page
A wartime C.E.O. may not delegate. They make every decision based on the next product release. They may use a lot of profanity.
- Ben Horowitz
The world got enamored with smartphones and tablets, but what’s interesting is those devices don’t do everything that needs to be done. Three-D printing, virtual-reality computing, robotics are all controlled by PCs.
- Michael Dell
Selling is the highest paid profession in the world. Our leaders in business, politics, research and the arts are all great sales people or they have great sales people on their payrolls.
- Jerry Vass
I believe in innovation and that the way you get innovation is you fund research and you learn the basic facts.
- Bill Gates
I’m a strange mixture of my mother’s curiosity; my father, who grew up the son of the manse in a Presbyterian family, who had a tremendous sense of duty and responsibility; and my mother’s father, who was always in trouble with gambling debts.
- Rupert Murdoch
Don’t let schooling interfere with your education.
- Mark Twain
I don’t want people in China to have deep pockets but shallow minds.
- Jack Ma
Two out of every five people on Earth today owe their lives to the higher crop outputs that fertilizer has made possible.
- Bill Gates
A ship in harbor is safe, but that’s not what ships are for.
- John Shedd
Politics is almost as exciting as war, and quite as dangerous. In war you can only be killed once, but in politics many times.
- Winston Churchill
Rarely do we find men who willingly engage in hard, solid thinking. There is an almost universal quest for easy answers and half-baked solutions. Nothing pains some people more than having to think.
- Martin Luther King Jr.
Don’t wait. The time will never be just right.
- Napoleon Hill
You do not pay the price of success, you enjoy the price of success.
- Zig Ziglar
Almost everything is like a machine.
- Ray Dalio
It’s not always easy to get over some of those bumps in the road, those disillusionments and disappointments. It’s going to take a strong will. Sometimes, it may take courage. Sometimes nothing but faith in God and say, I refuse to be trapped in the past. I’m not going to let the past destroy my future. I’m pressing on. I’m straining forward, knowing that God has great things in store for me.
- Joel Olsteen
When I think about parallels between myself and an Olympian, I believe that success in the world of business is underpinned by very similar principles of perseverance and hard work.
- Lakshmi Mittal
I don’t believe that government is good at picking technology, particularly technology that is changing. By the time you get it done and go through democracy, it’s so outdated.
- Michael Bloomberg
There are ways of fighting for your interests. I never do something in business that I wouldn’t do in life.
- Vladimir Potanin
Most business people today are not going to invest in the uncertainty that exists in America.
- Howard Schultz
Level 5 leaders channel their ego needs away from themselves and into the larger goal of building a great company. It’s not that Level 5 leaders have no ego or self-interest. Indeed, they are incredibly ambitious—but their ambition is first and foremost for the institution, not themselves.
- James C. Collins
Today’s “best practices” lead to dead ends, the best paths are new and untried.
- Peter Thiel
Someday, man will harness the rise and fall of the tides, imprison the power of the sun, and release atomic power.
- Thomas Edison
Perhaps your challenge isn’t finding a better project or a better boss. Perhaps you need to get in touch with what it means to feel passionate. People with passion look for ways to make things happen.
- Seth Godin
Recovery continues to gain momentum on a global basis.
- John Chambers
It was the right thing to do.
- Phil Knight
If there’s a problem, we at Wine Library never tell ourselves that once we handle this issue, we’ll never have to deal with the person again. We talk to every single person as though we’re going to wind up sitting next to that person at his or her mother’s house that night for dinner.
- Gary Vaynerchuk
It’s not what happens to you that matters, it’s how you respond to what happens to you that makes a difference.
- Zig Ziglar
Unemployment rates among Americans who never went to college are about double that of those who have a postsecondary education.
- Bill Gates
I want the entire smartphone, the entire Internet, on my wrist.
- Steve Wozniak
The guerrilla is obsessed with benefits. Whenever offering a product or service, she focuses on how it will benefit the consumer and builds everything—the product, the delivery, the marketing—around that benefit.
- Jay Conrad Levinson
Potential means that you haven’t done it yet.
- David Novak
Much to learn you still have…my old padawan… This is just the beginning!
- Yoda
Your margin is my opportunity.
- Jeff Bezos
India has the potential to be our biggest market in Asia, bigger than China, in as much as two to five years.
- John Chambers
We are very happy to be reporting that our pro-forma earnings passed the $1 billion mark for the first time.
- John Chambers
Unfortunately, there seems to be far more opportunity out there than ability…. We should remember that good fortune often happens when opportunity meets with preparation.
- Thomas Edison
Strong managers who make tough decisions to cut jobs provide the only true job security in today’s world. Weak managers are the problem. Weak managers destroy jobs.
- Jack Welch
Although office rental in Hong Kong recorded a general downward adjustment and the slowdown in the economy in the past financial year brought along its negative impacts on the local retailing and food sectors, the major retail shopping properties owned by the Group were able to maintain an overall occupancy rate of 93% whilst rental levels generally remained steady.
- Lee Shau Kee
When we recognize the fraud for what it is, we feel incredibly stupid. Something more than our bank accounts is damaged—our egos are damaged. As a result, it’s almost impossible for the marketer to regain our trust.
- Seth Godin
Civilization is meant to be easy…
- Jack Dorsey
If African farmers can use improved seeds and better practices to grow more crops and get them to market, then millions of families can earn themselves a better living and a better life.
- Bill Gates
In business, equilibrium means stasis, and stasis means death.
- Peter Thiel
We are gods in the chrysalis.
- Dale Carnegie
I’ve always been interested in science – one of my favourite books is James Watson’s ‘Molecular Biology of the Gene.
- Bill Gates
I just think that trusting God means we’re going to have unanswered questions, and God is so much bigger than us, we’re never going to understand them all.
- Joel Olsteen
Because we publicists are hired guns, reported don’t often put much stock in our pleas and arguments, at least not a first. I was told by one entertainment reporter from a large metropolitan paper, Publicists don’t believe in what they are selling. They’re just paid pitchmen.
- Michael Levine
Don’t do anything that you wouldn’t feel comfortable reading about in the newspaper the next day.
- Joel Olsteen
I have never heard anything about the resolutions of the apostles, but a good deal about their acts.
- Og Mandino
In War: Resolution,In Defeat: Defiance,In Victory: MagnaminityIn Peace: Good Will.
- Winston Churchill
Look at all the billionaires. If I know 15 billionaires, I know 13 unhappy people.
- Russell Simmons
I started thinking about joy. Everything in our society is so purposeful. Let’s bring joy back to the experience.
- Sara Blakely
When fate hands you lemons, make lemonade.
- Dale Carnegie
I think anything that requires real global breakthroughs requires a degree of intensity and sustained effort that cannot be done part time, so it’s something you have to do around the clock, and that doesn’t compute with our existing educational system.
- Peter Thiel
All honor’s wounds are self-inflicted.
- Andrew Carnegie
The longer we dwell on our misfortunes, the greater their power to harm us.
- Voltaire
Entrepreneurs must protect themselves and the venture at all times by documenting your agreements.
- Jack Nadel
I decline utterly to be impartial between the fire brigade and the fire.
- Winston Churchill
This is not the end its only the beginning
- Winston Churchill
I think that the act of teaching is the most gratifying and rewarding of all human endeavors.
- David Novak
Money doesn’t make people happy. People make people happy.
- Stephen Wynn
The successful leader must plan his work, and work his plan. A leader who moves by guesswork, without practical, definite plans, is comparable to a ship without a rudder. Sooner or later he will land on the rocks.
- Andrew Carnegie
Over the course of your career, your Detroit will surely call you at one point or another. If you can go, that’s great. If you can’t, make peace with the reasons why.
- Jack Welch
You can’t build any kind of organization if you’re not going to surround yourself with people who have experience and skill base beyond your own.
- Howard Schultz
Winners quit fast, quit often, and quit without guilt.
- Seth Godin
If people like you they’ll listen to you, but if they trust you they’ll do business with you.
- Zig Ziglar
There’s this myth that has been exacerbated by others that Starbucks means a $4 cup of coffee, which is not true.
- Howard Schultz
Encouragement to others is something everyone can give. Somebody needs what you have to give. It may not be your money, it may be your time. It may be your listening ear. It may be your arms to encourage. It may be your smile to uplift. Who knows?
- Joel Olsteen
Nobody cares how much you know, until they know how much you care.
- Theodore Roosevelt
Always deliver more than expected.
- Larry Page
I have found from costly experience that it is much easier to analyze the facts after writing them down. In fact, merely writing the facts on a piece of paper and stating our problem clearly goes a long way toward helping us reach a sensible decision. As Charles Kettering puts it: A problem well stated is a problem half solved.
- Dale Carnegie
You learn in this business: It you want a friend, get a dog.
- Carl Icahn
Deciding what not to do is as important as deciding what to do.
- Steve Jobs
With vision and foresight, thorough consideration, careful planning and steadfast commitment, the New World Group will continue to maintain its ambitious yet healthy investment strategy to grow together with the nation and strive for greater success in the future.
- Cheng Yu-tung
I want to get involved in things that makes a difference in peoples lives and lifts them up. I don’t want to be a part of anything that’s not inspiring or helpful to the community that I’m serving.
- Russell Simmons
In the course of my life, I have often had to eat my words, and I must confess that I have always found it a wholesome diet.
- Winston Churchill
They (the competition) need to avoid coming at us head-on, and do their own thing better than we do ours. It doesn’t make any sense to try to underprice Wal-Mart (DJC) on something like toothpaste (DJ Prices). That’s not what the customer is looking to a small store for anyway. Most independents are best off, I think, doing what I prided myself on doing for many years as a storekeeper, getting out on the floor and meeting everyone of the customers. Let them know how much you appreciate them, and ring that cash register yourself. That little personal touch is so important for an independent merchant because no matter how hard Wal-Mart tries to duplicate – and we try awfully hard – we can’t really do it.
- Sam Walton
I think that the first thing is you should have a strategic asset allocation mix that assumes that you don’t know what the future is going to hold.
- Ray Dalio
The first rule of the C.E.O. psychological meltdown is ‘Don’t talk about the psychological meltdown.’
- Ben Horowitz
Many people who come to me with a business plan or to ask for money look like a mice that has been chewed by a cat. No matter how good their plan, their physical appearance is a limiting factor. In public speaking, it is said that body language accounts for approximately 55% of communication. Voice tone 35%, and words 10%. If you remember President Kennedy, JFK, he had 100% working for him and it physically attractive as he was, we can all do our best to dress and groom appropriately to make our points stronger.
- Robert Kiyosaki
As a businessperson, I don’t have the power to change the government. That is in the hands of the political leaders. However, as a taxpayer, we have the right to be critical of the government and demand change.
- Tadashi Yanai
Face reality as it is, not as it was or as you wish it to be.
- Jack Welch
The millionaires and billionaires who chose to invest in Australia are actually those who most help the poor and our young. This secret needs to be spread widely.
- Gina Rinehart
In the years to come, that lure of partnership helped us attract a lot of good managers, but I don’t believe that we ever had one who bought more stock than Willard. And of course he feels pretty good about it today. – Sam Walton (on human resources, hiring, early history of Wal-Mart)
- Sam Walton
We just want to have great people working for us.
- Sergey Brin
A man may be poor; he may have nothing at all except his labour to sell; he may be a manual worker for a weekly wage, but in a free commonwealth he must enjoy as good a right as any lord, or prelate, or capitalist in the country to the integrity of his own political convictions.
- Winston Churchill
Make it easy to believe.
- Seth Godin





