Tip #17 – Perceived value is what sells. Real value is what repeats.
- Jack Nadel
Notable Quotables
The reality is gas prices should be much more expensive then they are because we’re not incorporating the true damage to the environment and the hidden costs of mining oil and transporting it to the U.S. Whenever you have an unpriced externality, you have a bit of a market failure, to the degree that eternality remains unpriced.
- Elon Musk
I was about twenty and the Beatles were meditating and I heard about it and they had a center in New York and I came to the center and I learned about it.
- Ray Dalio
In the simplest terms, a leader is one who knows where he wants to go, and gets up and goes.
- John Erskine
It’s been a long career, and I’ve made some mistakes along the way.
- Rupert Murdoch
If the Almighty were to rebuild the world and asked me for advice, I would have English Channels round every country. And the atmosphere would be such that anything which attempted to fly would be set on fire.
- Winston Churchill
In reality it is the focus on the first three D’s that ultimately gains you the data, and the dollars you need to become very, very rich…in other words the dollars are derived from having a dream, being dedicated, and having the drive to win.
- Robert Kiyosaki
Kickstarter isn’t a profit center, it’s an organizer and an instigator.
- Seth Godin
Sometimes, your friend can influence you more than your mother.
- Lee Shau Kee
You know, if you look back in the 1930s, the money went to infrastructure. The bridges, the municipal buildings, the roads, those were all built with stimulus money spent on infrastructure. This stimulus bill has fundamentally gone, started out with a $500 rebate check, remember. That went to buy flat-screen TVs made in China.
- Michael Bloomberg
The most contrarian thing of all is not to oppose the crowd but to think for yourself.
- Peter Thiel
Life’s too short” is repeated often enough to be a cliche, but this time it’s true. You don’t have enough time to be both unhappy and mediocre. It’s not just pointless, it’s painful. Instead of wondering when your next vacation is, maybe you ought to set up a life you don’t need to escape from.
- Seth Godin
I really do encourage other manufacturers to bring electric cars to market. It’s a good thing, and they need to bring it to market and keep iterating and improving and make better and better electric cars, and that’s what going to result in humanity achieving a sustainable transport future. I wish it was growing faster than it is.
- Elon Musk
You can learn from everybody.
- Sam Walton
King Alfred’s Book of Laws, or Dooms, as set out in the existing laws of Kent, Wessex, and Mercia, attempted to blend the Mosaic code with Christian principles and old Germanic customs. He inverted the Golden Rule. Instead of “Do unto others as you would that they should do unto you”, he adopted the less ambitious principle, “What ye will that other men should not do to you, that do ye not to other men”, with the comment, “By bearing this precept in mind a judge can do justice to all men; he needs no other law-books. Let him think of himself as the plaintiff, and consider what judgment would satisfy him.” The King, in his preamble, explained modestly that “I have not dared to presume to set down in writing many laws of my own, for I cannot tell what will meet with the approval of our successors.
- Winston Churchill
So at that stage you might as well keep growing, to get the advantages of scale.
- Sergey Brin
Every adversity has the seed of an equivalent or greater benefit
- Napoleon Hill
There is no such thing as a good tax.
- Winston Churchill
If you’re a Wal-Mart of a Meijer you can draw the shoppers without using signs to advertise your specials, … But when you’re a little guy, you really depend on those signs.
- Michael Ward
The husband and wife who open another delicatessen store or another Mexican restaurant in the American suburb surely take a risk. But are they entrepreneurs? All they do is what has been done many times before. They gamble on the increasing popularity of eating out in their area, but create neither a new satisfaction nor new consumer demand. Seen under this perspective they are surely not entrepreneurs even though theirs is a new venture. McDonald’s, however, was entrepreneurship. It did not invent anything, to be sure. Its final product was what any decent American restaurant had produced years ago. But by applying management concepts and management techniques (asking, What is “value” to the customer?), standardizing the “product,” designing process and tools, and by basing training on the analysis of the work to be done and then setting the standards it required, McDonald’s both drastically upgraded the yield from resources, and created a new market and a new customer. This is entrepreneurship.
- Peter Drucker
I think it’s quite great to set yourself a big challenge, and then you’ve got another reason for keeping fit.
- Richard Branson
To jaw-jaw is always better than to war-war.
- Winston Churchill
Do you know the only thing that gives me pleasure? It’s to see my dividends coming in.
- John D. Rockefeller
People are afraid of failure – they don’t like to work so hard and have people keep saying, ‘No.’ I think that’s what people fear most.
- Russell Simmons
Either people challenge each other to the point where they don’t like each other or they become complacent about each other’s feedback and no longer benefit from the relationship.
- Ben Horowitz
Trate siempre de que la otra persona se sienta importante.
- Dale Carnegie
Keep everybody guessing as to what your next trick is going to be.
- Sam Walton
The human brain is an incredible pattern-matching machine.
- Jeff Bezos
I like to look for patterns in science and life. It’s what I do.
- Patrick Soon-Shiong
Search engine optimization is essentially about obtaining admission to an event in which you are competing. Getting invited to compete in the event has no bearing on how you do within the competition itself, but you don’t get to play in the game unless you are on Page 1 of Google search results.
- Clay Clark
I’m a huge believer in clarity.
- Ben Horowitz
It’s important that the company be a family, that people feel that they’re part of the company, and that the company is like a family to them. When you treat people that way, you get better productivity.
- Larry Page
Be a coach, not a cheerleader
- Stacy Thorn
business to be paid a salary of over a million dollars a year.
- Dale Carnegie
I want get across to not just the church world. I want to get outside those walls to everyday people.
- Joel Olsteen
The arrival of the 21st century precedes the onslaught of turmoil and tsunami. The business environment has become unpredictable and the global economy even harsher…
- Cheng Yu-tung
God, You said You would restore health unto me and heal me of my wounds. You said I would live and not die. You said what is impossible with men is possible with God. When you pray.
- Joel Olsteen
If you show people the problems and you show people the solutions they will be moved to act.
- Bill Gates
In retirement, Smith reflected on his exceptional performance, saying simply, I never stopped trying to become qualified for the job.
- James C. Collins
Money has always been in politics. And I’m not sure you’d want money to be completely out of politics.
- Bill Gates
Study history, study history. In history lies all the secrets of statecraft.
- Winston Churchill
Whether changes happen depends on people’s mind and view.
- Cheng Yu-tung
Jeremy Stoppelman started Yelp. Max Levchin started Slide. I started LinkedIn. It was a mininova explosion of folks jumping out to doing other entrepreneurial activities.
- Reid Hoffman
Cherish each hour of this day for it can never return.
- Og Mandino
Alternating periods of activity and rest is necessary to survive, let alone thrive. Capacity, interest, and mental endurance all wax and wane. Plan accordingly.
- Timothy Ferriss
I’ve always thought if we don’t want to enforce laws on the books, we should remove them from the books. But when you have laws, you breed contempt if you don’t enforce them.
- Michael Bloomberg
Some very poor countries run great vaccination systems, and some richer ones run terrible programs.
- Bill Gates
If you’re trying to create a company, it’s like baking a cake. You have to have all the ingredients in the right proportion.
- Elon Musk
Look at the way celebrities and politicians are using Facebook already. When Ashton Kutcher posts a video, he gets hundreds of pieces of feedback. Maybe he doesn’t have time to read them all or respond to them all, but he’s getting good feedback and getting a good sense of how people are thinking about that and maybe can respond to some of it.
- Mark Zuckerberg
Time is wasted because there is so much time available.
- Timothy Ferriss
Discipline is hard–harder than trustworthiness and skill and perhaps even than selflessness. We are by nature flawed and inconstant creatures. We can’t even keep from snacking between meals. We are not built for discipline. We are built for novelty and excitement, not for careful attention to detail. Discipline is something we have to work at.
- Atul Gawande
Your school may have done away with winners and losers, but life HAS NOT. In some schools they have abolished failing grades and they’ll give you as MANY TIMES as you want to get the right answer. This doesn’t bear the slightest resemblance to ANYTHING in real life.
- Bill Gates
The only thing worse than training employees and losing them is to not train them and keep them.
- Zig Ziglar
But the vast majority of books ever written are not accessible to anyone except the most tenacious researchers at premier academic libraries. Books written after 1923 quickly disappear into a literary black hole.
- Sergey Brin
I never wanted to be an entrepreneur. I actually wanted to be Bruce Lee.
- Jack Dorsey
Doing what we already know how to do takes the world from 1 to n, adding more of something familiar. But every time we create something new, we go from 0 to 1. The act of creation is singular, as is the moment of creation, and the result is something fresh and strange.
- Peter Thiel
The growth of the company and the license that Starbucks has is to participate in other food and beverage opportunities. We have a global business… and in many parts of the world, tea is much, much bigger than coffee, and we’re going to bring tea and bring our capability and our understanding of what we’ve done for coffee to tea.
- Howard Schultz
Follow these five decision steps when hiring someone: Understand the job, consider three to five people, study candidates performance records to find their strengths, talk to the candidates’ colleagues about them, and once hired, explain the assignment to the new employee.
- Peter Drucker
You may be sitting around waiting for God to change your circumstances. Then you’re going to be happy, then your’re going to have a good attitude, then you’re going to give God praise. But God is waiting on you to get up on the inside. When you do your part, He’ll begin to change things and work supernaturally in your life.
- Joel Olsteen
Sometimes I say ‘Go to Joe’s Diner’ and [Siri] doesn’t know where Joe’s Diner is. And very often usually I find out that Android does.
- Steve Wozniak
Well, no one gives aid to Zimbabwe through the Mugabe government.
- Bill Gates
People hardly ever make use of the freedom they have, for example, freedom of thought; instead they demand freedom of speech as compensation.
- Soren Kierkegaard
I tend to approach things from a physics framework. And physics teaches you to reason from first principles rather than by analogy.
- Elon Musk
Exercise is bunk. If you are healthy, you don’t need it: if you are sick you should not take it.
- Henry Ford
Self-driving cars are the natural extension of active safety and obviously something we should do.
- Elon Musk
After putting economics aside, I found that there were two primary reasons why people quit: They hated their manager; generally the employees were appalled by the lack of guidance, career development, and feedback they were receiving. They weren’t learning anything: The company wasn’t investing resources in helping employees develop new skills.
- Ben Horowitz
The task of leadership is not to put greatness into humanity, but to elicit it, for the greatness is already there.
- John Buchan
Man is so made that he can only find relaxation from one kind of labor by taking up another.
- Anatole France
Create a vision and personalize it. People need to say, I understand it, I’m excited about it, and I can make it happen.
- David Novak
To do more for the world than the world does for you – that is success.
- Henry Ford
Every company needs people with different skill sets and passions. But early on, everybody should be willing to wear ten different hats. They can’t have the attitude that something isn’t their job or their responsibility. They have to have the MacGyver mentality and do whatever it takes to get the job done. – Tony Hsieh (CEO of Zappos)
- Tony Hsieh
What one does easily, one does well.
- Andrew Carnegie
We are consolidating our position as one of the leading technology companies in the automotive industry. Research and development expenditure of another 6 percent of our sales or around €2.1 billion is fueling our capacity for innovation. There are very few companies in the industry that are able to operate in these dimensions.
- Elmar Degenhart
We’ve fallen into a trap of ever-widening orbits of contact, and there is a total disregard for the present moment.
- Jerry Seinfeld
They told you to get your résumé in order, to punch your ticket, to fit in, and to follow instructions. They told you to swallow your pride, not to follow your dream. They promised trinkets and prizes and possibly riches if you would just suck it up and be part of the system, if you would merely do what you were told and conform. They sold you debt and self-storage and reality TV shows. They sold your daughters and sons, too.All in exchange for what would happen later, when it was your turn. It’s your turn.
- Seth Godin
The possibilities of creative effort connected with the subconscious mind are stupendous and imponderable. They inspire one with awe.
- Napoleon Hill
Any idea, plan, or purpose may be placed in the mind through repetition of thought.
- Napoleon Hill
There are two kinds of cultures in this world: cultures where what you do matters and cultures where all that matters is who you are. You can be the former or you can suck.
- Ben Horowitz
For the employee, the goal is to have full access to necessary information and as much independent decision-making ability as possible. For the entrepreneur, the goal is to grant as much information and independent decision-making ability to employees or contractors as possible.
- Timothy Ferriss
We may not always agree with every one of our neighbors. That’s life. And it’s part of living in such a diverse and dense city. But we also recognize that part of being a New Yorker is living with your neighbors in mutual respect and tolerance. It was exactly that spirit of openness and acceptance that was attacked on 9/11, 2001.
- Michael Bloomberg
For PayPal to work, we needed to attract a critical mass of at least a million users. Advertising was too ineffective to justify the cost. Prospective deals with big banks kept falling through. So we decided to pay people to sign up. We gave new customers $10 for joining, and we gave them $10 more every time they referred a friend. This got us hundreds of thousands of new customers and an exponential growth rate.
- Peter Thiel
I view my role more as trying to set up an environment where the personalitites, creativity and individuality of all the different employees come out and can shine.
- Tony Hsieh
Logic will get you from A to B. Imagination will take you everywhere.
- Albert Einstein
If all we do with these tools is teach compliance and consumption, that’s all we’re going to get. School can and must do more than train the factory workers of tomorrow.
- Seth Godin
I don’t think there is any philosophy that suggests having polio is a good thing.
- Bill Gates
I like a woman with a head on her shoulders. I hate necks.
- Steve Martin
The first step in solving a problem is to recognize that it does exist.
- Zig Ziglar
It’s important to supplement a great product vision with a strong discipline around the metrics, but if you substitute metrics for product vision, you will not get what you want.
- Ben Horowitz
Life is too short to wake up in the morning with regrets, so love the people who treat you right, forget about the ones who don’t, and believe that everything happens for a reason. If you get a chance, take it. If it changes your life, let it. Nobody said life would be easy, they just promised it would be worth it.
- Harvey Mackay
Isn’t it amazing how much stuff we get done the day before vacation?
- Zig Ziglar
Tolstoy opens Anna Karenina by observing: “All happy families are alike”, each unhappy family is unhappy in its own way.” Business is the opposite. All happy companies are different: each one earns a monopoly by solving a unique problem. All failed companies are the same: they failed to escape competition.
- Peter Thiel
Humor is always a risky business.
- Phil Knight
One thing is certain in business. You and everyone around you will make mistakes.
- Richard Branson
In some parts of life, like mathematics and science, yeah, I was a genius. I would top all the top scores you could ever measure it by.
- Steve Wozniak
One clear-cut result is worth a dozen wise precautions.
- Winston Churchill
I can’t imagine a day without coffee. I can’t imagine!
- Howard Schultz
Wrong Selection of Associates in Business
- Napoleon Hill
In war as in life, it is often necessary when some cherished scheme has failed, to take up the best alternative open, and if so, it is folly not to work for it with all your might.
- Winston Churchill
Teachers started recognizing me and praising me for being smart in science and that made me want to be even smarter in science!
- Steve Wozniak
Nonviolence is a powerful and just weapon. which cuts without wounding and ennobles the man who wields it. It is a sword that heals.
- Martin Luther King Jr.
