The Secret Make up your mind that no matter what comes your way, no matter how difficult, no matter how unfair, you will do more than simply survive. You will thrive in spite of it.
- Joel Olsteen
Notable Quotables
War is a game that is played with a smile. If you can’t smile, grin. If you can’t grin, keep out of the way till you can.
- Winston Churchill
Capital punishment is as fundamentally wrong as a cure for crime as charity is wrong as a cure for poverty.
- Henry Ford
Capitalism has worked very well. Anyone who wants to move to North Korea is welcome.
- Bill Gates
Some great people are leaders and others are more lucky, in the right place at the right time. I’d put myself in the latter category. But I’d never call myself a normal designer of anything.
- Steve Wozniak
The good-to-great companies displayed two distinctive forms of disciplined thought. The first, and the topic of this chapter, is that they infused the entire process with the brutal facts of reality. (The second, which we will discuss in the next chapter, is that they developed a simple, yet deeply insightful, frame of reference for all decisions.)
- James C. Collins
This is Day 1 for the Internet and, if we execute well, for Amazon.com. Today, online commerce saves customers money and precious time. Tomorrow, through personalization, online commerce will accelerate the very process of discovery. Amazon.com uses the Internet to create real value for its customers and, by doing so, hopes to create an enduring franchise, even in established and large markets.
- Jeff Bezos
If anyone thinks they’d rather be in a different part of history, they’re probably not a very good student of history. Life sucked in the old days. People knew very little, and you were likely to die at a young age of some horrible disease. You’d probably have no teeth by now. It would be particularly awful if you were a woman.
- Elon Musk
What I was proud of was that I used very few parts to build a computer that could actually speak words on a screen and type words on a keyboard and run a programming language that could play games. And I did all this myself.
- Steve Wozniak
We begin to see, therefore, the importance of selecting our environment with the greatest of care, because environment is the mental feeding ground out of which the food that goes into our minds is extracted.
- Napoleon Hill
Many residents have grown more cynical about government, … Sure, I want my constituents to feel good about me as their legislator, but we have to do something to restore the public’s faith in government.
- Michael Gerber
When eagles are silent, parrots begin to chatter.
- Winston Churchill
A company only has so much money. Winning leaders invest where the payback is the highest… Companies win when their managers make a clear and meaningful distinction between top- and bottom-performing businesses and people, when they cultivate the strong and cull the weak. Companies suffer when every business and person is treated equally and bets are sprinkled all around like rain on the ocean.
- Jack Welch
The lizard isn’t listening and the lizard doesn’t care.
- Seth Godin
Will this business still be around a decade from now? Numbers alone won’t tell you the answer, instead you must think critically about the qualitative characteristics of your business.
- Peter Thiel
My greatest strength as a consultant is to be ignorant and ask a few questions.
- Peter Drucker
Make a decision. It doesn’t have to be a wise decision or a perfect one. Just make one.
- Seth Godin
What we want to be is something completely new. There is no physical analog for what Amazon.com is becoming.
- Jeff Bezos
Rich dad said to Mike and me, I am so rich because I’ve made more financial mistakes than most people. Each time I made a mistake, I learned something new. In the business world, that something new is often called experience.
- Robert Kiyosaki
A definite person determines the one best thing to do and then does it. Instead of working tirelessly to make herself indistinguishable, she strives to be great at something substantive—to be a monopoly of one.
- Peter Thiel
Okay, let’s talk about cartoon labels for half a second – some people think anything with a dog or a car or a colorful alien is garbage, which is not true. Look at Big Moose Red. It’s, like, a $6 wine with a cheesy label, and it’s actually a solid wine.
- Gary Vaynerchuk
No company should depend on one person no matter how that person is smart or genius, whether it’s Apple or News Corp, or Citibank or any other company in the world.
- Prince Al Waleed Bin Talal Alsaud
I think a big test we all face in life on a regular basis is that discouragement test. Life’s not always fair, but I believe if you keep doing the right thing, God will get you to where you are.
- Joel Olsteen
Everyone needs to be valued. Everyone needs to be appreciated. Every person needs that blessing.
- Joel Olsteen
Most poor people live in the poorest countries.
- Bill Gates
Capitalism will save us.
- Steve Forbes
Abundance and scarcity In a society where value is created by the manufacture of goods or the allocation of limited resources, it’s not a surprise that organizations seek scarcity. We hesitate to share, because if I give you this, then I don’t have it any more. We erect barriers and create rules to make it difficult for some people to have access to these limited resources. While we don’t set out to become miserly, it’s an economic instinct, because what’s yours is no long mine. Even though we give lip service to sharing when kids show up for kindergarten classes, most of school is organized around the same ideas. We rank students, we cut players from the roster, we grade on a curve. Success, we teach, is scarce. Our new economy, though, is based on abundance, the abundance that comes from ideas and access. If I benefit when everyone knows my idea, then the more people I give the idea to, the better we all do. If I benefit when I earn a reputation leading, connecting and creating positive change, then I’ll benefit if I can offer these insights to anyone who can benefit from them. With an abundance mindset, we intentionally create goods that can be shared. It’s not based on our traditional factory-based economy, but it works now (in fact, it’s just about all that works)… engaging with the mesh, building communities that benefit from sharing resources instead of destroying them is a strategy that scales. With an abundance mindset, we create ideas and services that do better when people share.
- Seth Godin
He will give you strength for every battle, wisdom for every decision, peace that passes understanding. God will vindicate you for the wrongs that have been done. He will pay you back for unfair situations. He promised He will not only bring your dreams to pass but He will give you even the secret desires of your heart. Dare to trust Him. Come back to that place of peace. Quit being worried, stressed out, wondering if it will happen. God has you in the palm of His hand. He has never once failed before, and the good news is He is not about to start now.
- Joel Olsteen
What we’ve gone through in the last several years has caused some people to question ‘Can we trust Microsoft?’
- Steve Ballmer
Organizations that achieve both market and operating focus are nearly unbeatable Customers don’t buy products or services. They buy results. They were designed to break what Schlesinger and his colleagues called the cycle of failure practiced by many of Au Bon Pain’s competitors who paid their employees and managers low wages, offered them little training and other support, and suffered high turnover of employees and limited customer loyalty as a result.
- James L. Heskett, W. Earl Sasser and Leonard
The secret to modern life is finding the measure in time management. I have two kids, career and I travel, and I don’t think my life is any different than most couples. The most valuable commodity now for many people is time and how to parcel that out.
- Hugh Jackman
A good startup should have the potential for great scale built into its first design.
- Peter Thiel
I sold my most valuable possession, but I knew that because I worked at Hewlett Packard, I could buy the next model calculator the very next month for a lower price than I sold the older one for!
- Steve Wozniak
We have more than six and one-half times the level of wealth of our non-millionaire neighbors, but, in our neighborhood, these non-millionaires outnumber us better than three to one. Could it be that they have chosen to trade wealth for acquiring high-status material possessions?
- The Millionaire Next Door
When you catch a glimpse of your potential, that’s when passion is born.
- Zig Ziglar
My first transistor radio was the heart of my gadget love today. It fit in my hand and brought me a world of music 24 / 7.
- Steve Wozniak
The test of a first-rate intelligence is the ability to hold two opposed ideas in the mind at the same time, and still retain the ability to function.
- James C. Collins
Today is the tommorrow you worried about yesterday.
- Dale Carnegie
It’s not always easy to get over some of those bumps in the road, those disillusionments and disappointments. It’s going to take a strong will. Sometimes, it may take courage. Sometimes nothing but faith in God and say, I refuse to be trapped in the past. I’m not going to let the past destroy my future. I’m pressing on. I’m straining forward, knowing that God has great things in store for me.
- Joel Olsteen
Rap helps me connect emotionally.
- Ben Horowitz
Nothing can bring you peace but yourself.
- Dale Carnegie
“Trust me.” That’s what a CEO says every day to her employees. Trust me: This will be a good company. Trust me: This will be good for your career. Trust me: This will be good for your life. A layoff breaks that trust. In order to rebuild trust, you have to come clean.
- Ben Horowitz
Contrary to popular belief, I don’t spend a whole lot of time following soccer. But as I have traveled around the world to better understand global development and health, I’ve learned that soccer is truly universal. No matter where I go, that’s what kids are playing. That’s what people are talking about.
- Bill Gates
As companies move to web-based computing they get a lot more servers, which are difficult to manage and control. All kinds of problems can arise – security, quality and worms.
- Ben Horowitz
I think Tesla will most likely develop its own autopilot system for the car, as I think it should be camera-based, not Lidar-based. However, it is also possible that we do something jointly with Google.
- Elon Musk
Money was never a big motivation for me, except as a way to keep score. The real excitement is playing the game.
- Donald Trump
I think Ronald Reagan was one of the great presidents, period, not just recently. I thought he had the demeanor. I thought he had the bearing. I thought he had the thought process.
- Donald Trump
We shape our dwellings and afterwards our dwellings shape us.
- Winston Churchill
Most businesses get zero distribution channels to work: poor sales rather than bad product is the most common cause of failure. If you can get just one distribution channel to work, you have a great business. If you try for several but don’t nail one, you’re finished.
- Peter Thiel
While we remain cautious about the implications of a brief pause in the current 10-year expansion of the U.S. economy, we believe that Cisco has never been better positioned to help our customers solve their two most important business issues: Increasing productivity and creating new sources of revenue.
- John Chambers
Self-driving cars are the natural extension of active safety and obviously something we should do.
- Elon Musk
Try to look at your weakness and convert it into your strength. That’s success.
- Zig Ziglar
The Group adopts a two-pronged strategy in its business development in mainland China. In the prime cities, the Group targets those prime sites with heavy pedestrian flow and easy access for development into large-scale complexes of exceptional design and quality. In the second-tier cities, which are mostly provincial capitals or municipalities with a preponderance of middle class residents, the Group focuses on large-scale developments so as to achieve an efficient use of land as well as long-term appreciation in property value.
- Lee Shau Kee
Some very poor countries run great vaccination systems, and some richer ones run terrible programs.
- Bill Gates
Opportunity is often missed because it comes dressed in overalls and looks like work.
- Thomas Edison
Games is probably the biggest industry today that has gone really social, right. I mean, the incumbent game companies are really being disrupted and are quickly trying to become social. And you have companies like Zynga.
- Mark Zuckerberg
Beginning today, treat everyone you meet as if they were going to be dead by midnight. Extend to them all the care, kindness and understanding you can muster, and do it with no thought of any reward. Your life will never be the same again.
- Og Mandino
Some people keep God in a Sunday morning box and say, ‘Hey, I did my religious duty.’ That’s fine, but the scripture says to pray without ceasing. And I think that means all through the day you’re talking to God. Even if it’s in your thoughts.
- Joel Olsteen
But as an entrepreneur you have to feel like you can jump out of an aeroplane because you’re confident that you’ll catch a bird flying by. It’s an act of stupidity, and most entrepreneurs go splat because the bird doesn’t come by, but a few times it does.
- Reed Hastings
Either people challenge each other to the point where they don’t like each other or they become complacent about each other’s feedback and no longer benefit from the relationship.
- Ben Horowitz
Young men starting in life should avoid running into debt. There is scarcely anything that drags a person down like debt. It is a slavish position to get ill, yet we find many a young man, hardly out of his “teens,” running in debt. He meets a chum and says, “Look at this: I have got trusted for a new suit of clothes.” He seems to look upon the clothes as so much given to him; well, it frequently is so, but, if he succeeds in paying and then gets trusted again, he is adopting a habit which will keep him in poverty through life. Debt robs a man of his self-respect, and makes him almost despise himself.
- P.T. Barnum
Smith never wavered. Twenty-five years later, Kimberly-Clark owned Scott Paper outright and beat Procter & Gamble in six of eight product categories.12 In retirement, Smith reflected on his exceptional performance, saying simply, I never stopped trying to become qualified for the job.
- James C. Collins
My goal is to simplify complexity. I just want to build stuff that really simplifies our base human interaction.
- Jack Dorsey
He has all of the virtues I dislike and none of the vices I admire.
- Winston Churchill
People are skeptical of many televangelists, and I’m sensitive to that.
- Joel Olsteen
I always avoid prophesying beforehand, because it is a much better policy to prophesy after the event has already taken place.
- Winston Churchill
TAKE CARE OF THE PEOPLE, THE PRODUCTS, AND THE PROFITS—IN THAT ORDER.
- Ben Horowitz
Happiness is found in doing, not merely possessing.
- Napoleon Hill
People should just buy a CD and rip it. You are legal then.
- Bill Gates
When you learn to listen to your fear, you’ve found a compass that can show you what matters.
- Seth Godin
Boosted by ongoing increases in both its external trade and domestic consumption, mainland China is expected to maintain robust economic growth.
- Lee Shau Kee
Obstacles can’t stop you. Problems can’t stop you. Most of all, other people can’t stop you. Only you can stop you.
- J. Gitomer
Getting things straight in your head is a major achievement because there’s so much clutter out there. You’ve got to push aside the static to really hear the music.
- Stephen Wynn
I love people, and the hustle.
- Gary Vaynerchuk
We, too, need to be patient, especially when it comes to reaching new goals.
- George Foreman
The torch relay is an excellent embodiment of all that the Olympic Games have come to symbolise – a celebration of the human spirit. Personally to me, it represents striving to be the best in whatever we do, never giving up despite the odds, and a commitment to health and fitness.
- Lakshmi Mittal
Business, that’s easily defined – it’s other people’s money.
- Peter Drucker
Money is in some respects life’s fire: it is a very excellent servant, but a terrible master.
- P.T. Barnum
Technology is unlocking the innate compassion we have for our fellow human beings.
- Bill Gates
The inherent vice of capitalism is the unequal sharing of blessings, the inherent virtue of socialism is the equal sharing of miseries.
- Winston Churchill
PEACETIME CEO/WARTIME CEO Peacetime CEO knows that proper protocol leads to winning. Wartime CEO violates protocol in order to win. Peacetime CEO focuses on the big picture and empowers her people to make detailed decisions. Wartime CEO cares about a speck of dust on a gnat’s ass if it interferes with the prime directive. Peacetime CEO builds scalable, high-volume recruiting machines. Wartime CEO does that, but also builds HR organizations that can execute layoffs. Peacetime CEO spends time defining the culture. Wartime CEO lets the war define the culture. Peacetime CEO always has a contingency plan. Wartime CEO knows that sometimes you gotta roll a hard six. Peacetime CEO knows what to do with a big advantage. Wartime CEO is paranoid. Peacetime CEO strives not to use profanity. Wartime CEO sometimes uses profanity purposefully. Peacetime CEO thinks of the competition as other ships in a big ocean that may never engage. Wartime CEO thinks the competition is sneaking into her house and trying to kidnap her children. Peacetime CEO aims to expand the market. Wartime CEO aims to win the market. Peacetime CEO strives to tolerate deviations from the plan when coupled with effort and creativity. Wartime CEO is completely intolerant. Peacetime CEO does not raise her voice. Wartime CEO rarely speaks in a normal tone. Peacetime CEO works to minimize conflict. Wartime CEO heightens the contradictions. Peacetime CEO strives for broad-based buy-in. Wartime CEO neither indulges consensus building nor tolerates disagreements. Peacetime CEO sets big, hairy, audacious goals. Wartime CEO is too busy fighting the enemy to read management books written by consultants who have never managed a fruit stand. Peacetime CEO trains her employees to ensure satisfaction and career development. Wartime CEO trains her employees so they don’t get their asses shot off in the battle. Peacetime CEO has rules like “We’re going to exit all businesses where we’re not number one or two.” Wartime CEO often has no businesses that are number one or two and therefore does not have the luxury of following that rule.
- Ben Horowitz
The great thing is we’re going to have a lot of new facilities, where the others were 10 years old or older. That’s a plus for the fans. The new State Road 20 is going to open. That’s a huge addition for us, probably one of the biggest things that’s happened since we bought the track in 1990.
- Ed Clark
We’re at maybe 1% of what is possible. Despite the faster change, we’re still moving slow relative to the opportunities we have. I think a lot of that is because of the negativity… Every story I read is Google vs someone else. That’s boring. We should be focusing on building the things that don’t exist.
- Larry Page
I’ve learned that it doesn’t matter how many times you failed…You only have to be right once…I was an idiot lots of times, and I learned from them all.
- Mark Cuban
There’s no mystery in business success. If you do each day’s task successfully and stay faithfully within these natural operations of commercial laws which I talk so much about and keep your head clear, you will come out all right.
- John D. Rockefeller
I don’t think there’s anything unique about human intelligence.
- Bill Gates
Silicon Valley is a mindset, not a location.
- Reid Hoffman
Sheepwalking I define “sheepwalking” as the outcome of hiring people who have been raised to be obedient and giving them a brain-dead job and enough fear to keep them in line. You’ve probably encountered someone who is sheepwalking. The TSA “screener” who forces a mom to drink from a bottle of breast milk because any other action is not in the manual. A “customer service” rep who will happily reread a company policy six or seven times but never stop to actually consider what the policy means. A marketing executive who buys millions of dollars’ worth of TV time even though she knows it’s not working—she does it because her boss told her to. It’s ironic but not surprising that in our age of increased reliance on new ideas, rapid change, and innovation, sheepwalking is actually on the rise. That’s because we can no longer rely on machines to do the brain-dead stuff. We’ve mechanized what we could mechanize. What’s left is to cost-reduce the manual labor that must be done by a human. So we write manuals and race to the bottom in our search for the cheapest possible labor. And it’s not surprising that when we go to hire that labor, we search for people who have already been trained to be sheepish. Training a student to be sheepish is a lot easier than the alternative. Teaching to the test, ensuring compliant behavior, and using fear as a motivator are the easiest and fastest ways to get a kid through school. So why does it surprise us that we graduate so many sheep? And graduate school? Since the stakes are higher (opportunity cost, tuition, and the job market), students fall back on what they’ve been taught. To be sheep. Well-educated, of course, but compliant nonetheless. And many organizations go out of their way to hire people that color inside the lines, that demonstrate consistency and compliance. And then they give these people jobs where they are managed via fear. Which leads to sheepwalking. (“I might get fired!”) The fault doesn’t lie with the employee, at least not at first. And of course, the pain is often shouldered by both the employee and the customer. Is it less efficient to pursue the alternative? What happens when you build an organization like W. L. Gore and Associates (makers of Gore-Tex) or the Acumen Fund? At first, it seems crazy. There’s too much overhead, there are too many cats to herd, there is too little predictability, and there is way too much noise. Then, over and over, we see something happen. When you hire amazing people and give them freedom, they do amazing stuff. And the sheepwalkers and their bosses just watch and shake their heads, certain that this is just an exception, and that it is way too risky for their industry or their customer base. I was at a Google conference last month, and I spent some time in a room filled with (pretty newly minted) Google sales reps. I talked to a few of them for a while about the state of the industry. And it broke my heart to discover that they were sheepwalking. Just like the receptionist at a company I visited a week later. She acknowledged that the front office is very slow, and that she just sits there, reading romance novels and waiting. And she’s been doing it for two years. Just like the MBA student I met yesterday who is taking a job at a major packaged-goods company…because they offered her a great salary and promised her a well-known brand. She’s going to stay “for just ten years, then have a baby and leave and start my own gig.…” She’ll get really good at running coupons in the Sunday paper, but not particularly good at solving new problems. What a waste. Step one is to give the problem a name. Done. Step two is for anyone who sees themselves in this mirror to realize that you can always stop. You can always claim the career you deserve merely by refusing to walk down the same path as everyone else just because everyone else is already doing it.
- Seth Godin
A kite flies against the wind, not with it.
- Winston Churchill
A lot of advertising has gotten worse. I think it’s kind of lost its nerve, to be honest with you. I feel like the advertising of the ’60s, they were nervier. You know why? Because there was less at stake.
- Jerry Seinfeld
Faith is about trusting God when you have unanswered questions.
- Joel Olsteen
Our economy now rewards artists far more than any other economy in history ever has.
- Seth Godin
Los mitos y los sueños proceden del mismo lugar… Un mito es el sueño de una sociedad.
- Joseph Campbell
It has been almost a decade since the handover of Hong Kong in 1997. Hong Kong has gone through both good times and bad times. During the past decade, Hong Kong has undoubtedly played an increasingly important role in the economic development of China.
- Cheng Yu-tung
The most contrarian thing of all is not to oppose the crowd but to think for yourself.
- Peter Thiel
Deciding what not to do is as important as deciding what to do.
- Steve Jobs
Reckless he is. Matters are worse.
- Yoda
My store, Wine Library, outsells big national chains. How do you think we do it? It started with hustle. I always say that our success wasn’t due to my hundreds of online videos about wine that went viral, but to the hours I spent talking to people online afterward, making connections and building relationships.
- Gary Vaynerchuk
I think every Internet user likes personalization.
- Ma Huateng
Some of the things I see around town are just disgusting.
- Jack Taylor





