By far the most difficult skill I learned as a C.E.O. was the ability to manage my own psychology. Organizational design, process design, metrics, hiring and firing were all relatively straightforward skills to master compared with keeping my mind in check.
- Ben Horowitz
Notable Quotables
People really criticize professional athletes going into the Olympics. People don’t like change. A bunch of people don’t like the Olympics now because we’ve added skateboarding… We’re modernizing the sport.
- Larry Ellison
The level of analysis that is done when you see laws created, whether it’s the city or state or federal level – it’s much more horse-trading than analysis.
- Michael Bloomberg
So how does the machine work that you have a financial crisis? How does deleveraging work – what is the nature of that machine? And what is human nature, and how do you raise a community of people to run a business?
- Ray Dalio
We do benefit from the fact that once we say we’re going to do it, people believe we can do it, because we have the resources. Google helps in that way: There aren’t many funding mechanisms like that.
- Larry Page
In the U.S., HBO is a very aggressive service.
- Reed Hastings
If your feet are in two buckets and the average temperature of the water is 90 degrees, you’re probably fine—unless one bucket is at 35 and the other is at 145 degrees. On average, you’re fine. Based on variation, though, you’re miserable.
- Seth Godin
Cherish your dreams as they are the children of your soul… –
- Napoleon Hill
For the first time in a very long time, I believe the external factors are slowly starting to be more positive, … This is still a minority view, held by a minority of our customers, but we’ve seen early indications that the recovery could be gaining momentum.
- John Chambers
Of all the small nations of this earth, perhaps only the ancient Greeks surpass the Scots in their contribution to mankind.
- Winston Churchill
Its easy to have principles when you’re rich. The important thing is to have principles when you’re poor.
- Ray Kroc
The Buck Stops Here
- Harry Truman
In return, society rewards those who give it what it wants. That is why how much money people have earned is a rough measure of how much they gave society what it wanted.
- Ray Dalio
If something is important enough, even if the odds are against you, you should still do it.
- Elon Musk
The Pitch is your mechanism for persuasion. Persuasion is the goal. You’re trying to convince them of someone or something, and they might initially be resistant. This isn’t a nice casual conversation; it’s the Guerrilla P.R. version of a first strike.
- Michael Levine
Don’t confuse the complex with the difficult. Most situations are simple—many are just emotionally difficult to act upon.
- Timothy Ferriss
Our road to success has included its shares of ups and downs, as we have had to cope with the often volatile nature of our chosen fields of specialisation. Yet, thanks to the strong foundations established by the dedication and hard work of our employees, we have always been able to weather the storms.
- Cheng Yu-tung
People don’t care about what someone says about you in a movie – or even what you say, right? They care about what you build. And if you can make something that makes people’s life better, then that’s something that’s really good.
- Mark Zuckerberg
There is one rule for the industrialist and that is: Make the best quality of goods possible at the lowest cost possible, paying the highest wages possible.
- Henry Ford
When I look at the 10% of Americans who control 90% of all the shares in America and 73% of the wealth, I understand exactly where their wealth was derived. Many acquired that wealth in much the same way as Henry Ford and Thomas Edison (who was worth far more than Bill Gates at his day and age). The list includes Bill Gates, Michael Dell, Warren Buffet, Rupert Murdock, Anita Roddick, Richard Branson, and others who all acquired their wealth the same way. They found their spirit and their mission; built a business; and allowed others to share in the dreams, the risks as well as the rewards. You can do the same thing if you want. Just follow the same diagram rich dad guided me with: the B-I Triangle.
- Robert Kiyosaki
A small lie needs a bodyguard of bigger lies to protect it.
- Winston Churchill
You don’t have to start from scratch to have a massive impact on the world.
- Jack Dorsey
So here we are.
- Seth Godin
Remembering that you are going to die is the best way I know to avoid the trap of thinking you have something to lose. You are already naked. There is no reason not to follow your heart.
- Steve Jobs
Make good decisions based on facts.
- David Novak
It’s almost unfathomable how much I still have to learn. Learning never ends…I always have another mountain to climb is what keeps you going.
- David Novak
I try to make my life about service, and hope that one day we can all ‘see’ a little better because God is with everyone and everywhere.
- Russell Simmons
Gentlemen, I take it we are all in complete agreement on the decision here.” Everyone around the table nodded assent. “Then,” continued Mr. Sloan, “I propose we postpone further discussion of this matter until our next meeting to give ourselves time to develop disagreement and perhaps gain some understanding of what the decision is all about.
- Peter Drucker
Employee loyalty begins with employer loyalty. Your employees should know that if they do the job they were hired to do with a reasonable amount of competence and efficiency, you will support them.
- Harvey Mackay
For 24 years of my adult life, by choice I weighed well over 200 pounds. I say ‘by choice’ because I have never ‘accidentally’ eaten anything, so when I choose to eat too much, I have chosen to weigh too much.
- Zig Ziglar
Always remember that your present situation is not your final destination. The best is yet to come.
- Zig Ziglar
Many of life’s failures are experienced by people who did not realize how close they were to success when they gave up.
- Thomas Edison
If you don’t see yourself as a winner, then you cannot perform as a winner.
- Zig Ziglar
To be awake is to be fully present, no noise, just you and God. Most of us only have seconds of full consciousness. To live in a state of Samadhi – that’s what we’re here for.
- Russell Simmons
If you live for the weekends and vacations, your shit is broken.
- Gary Vaynerchuk
The foundation stones for a balanced success are honesty, character, integrity, faith, love and loyalty.
- Zig Ziglar
The more we thought, the more they all sounded boring compared to Apple. You didn’t have to have a real specific reason for choosing a name when you were a little tiny company of two people; you choose any name you want.
- Steve Wozniak
The most important rule of raising money privately: Look for a market of one. You only need one investor to say yes, so it’s best to ignore the other thirty who say “no.”
- Ben Horowitz
Success is best when it’s shared.
- Howard Schultz
Diplomacy is the art of saying Nice Doggie until you can find a rock.
- Will Rogers
I’m going to start these art museums that are basically converted homes, and I have one for modern art, and I have one for 19th century European art, and one for French impressionism. I’ve got Japanese.
- Larry Ellison
I think faith is incredibly important because you will become overwhelmed with what’s happening and you will have waves of grief, but when you turn to your faith, I believe God will give you waves of grace to get through it.”- Joel Osteen
- Joel Olsteen
I always avoid prophesying beforehand, because it is a much better policy to prophesy after the event has already taken place.
- Winston Churchill
This has been a very positive test for Kawasaki.
- Yoda
I’ve seen the promised land, and there is good news. You can have it all.
- Timothy Ferriss
Wrong Selection of Associates in Business
- Napoleon Hill
Henceforth, I will consider each day’s effort as but one blow of my blade against a mighty oak. The first blow may cause not a tremor in the wood, nor the second, nor the third. Each blow, of itself, may be trifling, and seem of no consequence. Yet from childish swipes the oak will eventually tumble. So it will be with my efforts of today. I will be likened to the raindrop, which washes away the mountain; the ant who devours a tiger; the star which brightens the earth; the slave who builds a pyramid. I will build my castle one brick at a time for I know that small attempts, repeated, will complete any undertaking. I will persist until I succeed.
- Og Mandino
We don’t know a millionth of one percent about anything.
- Thomas Edison
A lie gets halfway around the world before the truth has a chance to get its pants on.
- Winston Churchill
At the age of 30, one can overcome difficulties. By the age of 40, one has thorough appreciation of and insights into the world and becomes firmly self-assured without being carried away by all those irregularities in life.
- Cheng Yu-tung
You have to have your heart in the business and the business in your heart.
- Thomas J Watson
When a man has accumulated a sum of money, accumulated it within the law, the Government has no right to share in its earnings.
- John D. Rockefeller
I want to be the white man’s brother, not his brother-in-law.
- Martin Luther King Jr.
I’m a catalyst for change. You can’t be an outsider and be successful over 30 years without leaving a certain amount of scar tissue around the place.
- Rupert Murdoch
History will have to record that the greatest tragedy of this period of social transition was not the strident clamor of the bad people, but the appalling silence of the good people.
- Martin Luther King Jr.
The man who is bound in the slavery of debt is just as helpless as the slave who is bound by ignorance, or by actual chains.
- Napoleon Hill
If you want to be a Millionaire, start with a billion dollars and launch a new airline.
- Richard Branson
The power of the Executive to cast a man into prison without formulating any charge known to the law and particularly to deny him the judgement of his peers is in the highest degree odious and is the foundation of all totalitarian government whether Nazi or Communist.
- Winston Churchill
You know, in Saudi Arabia, there is a body of 40 people – 34 people exactly, that once the succession comes, they will meet and they will elect a king in there.
- Prince Al Waleed Bin Talal Alsaud
How dare you settle for less when the world has made it so easy for you to be remarkable?
- Seth Godin
We need students who can learn how to learn, who can discover how to push themselves and are generous enough and honest enough to engage with the outside world to make those dreams happen.
- Seth Godin
Life can be boring unless you put some effort into it.
- John C. Maxwell
I think, for years, people have been pushed down by religion, and I don’t say that disrespectfully, but they’ve been shown a God that you can’t measure up to.
- Joel Olsteen
Leaders who are kind of insecure or egocentric, they basically sabotage themselves.
- John C. Maxwell
I was reading an article in the ‘New York Times;’ it talked about being in the zone, and being in the zone you’re so focused that time ceases to exist. It’s when you think, ‘Oh, I’ve been doing this for five hours and didn’t even know it.’ It’s the difference between hard work and going, ’12 o’clock, not moving.’
- Steve Martin
I’m concerned a little bit with the culture of celebrating the fundraise. My dad taught me that when you borrow money it’s the worst day of your life.
- Gary Vaynerchuk
To be always intending to make a new and better life but never to find time to set about it is as to put off eating and drinking and sleeping from one day to the next until you’re dead.
- Og Mandino
The word ‘Spanx’ was funny. It made people laugh. No one ever forgot it.
- Sara Blakely
You have to respect your parents. They are giving you an at-bat. If you’re an entrepreneur and go into the family business, you want to grow fast. Patience is important. But respect the other party… My dad and I pulled it off because we really respect each other.
- Gary Vaynerchuk
Personally, I enjoy working about 18 hours a day. Besides the short catnaps I take each day, I average about four to five hours of sleep per night.
- Thomas Edison
I am prepared to try anything once.
- Richard Branson
We could see that he was a charismatic guy who jumps over the moon and is very competitive, but nobody could have predicted what he would become to our culture.
- Phil Knight
Patience, persistence and perspiration make an unbeatable combination for success.
- Napoleon Hill
In the beginning, I was so chintzy I really didn’t pay my employees well.
- Sam Walton
It’s almost always harder to raise capital than you thought it would be, and it always takes longer. So plan for that.
- Richard Harroch
I’ve never been one to dwell on reverses.
- Sam Walton
The financial world has long been missing immediacy, transparency, and approachability and this is what’s needed now.
- Jack Dorsey
Do you know why the nose of the bull dog is sloped backwards? So it can keep on breathing without ever letting go.
- Winston Churchill
A company has a monopoly on its own brand by definition, so creating a strong brand is a powerful way to claim a monopoly.
- Peter Thiel
Be more concerned with your character than your reputation, because your character is what you really are, while your reputation is merely what others think you are.
- Andrew Carnegie
In the real world outside economic theory, every business is successful exactly to the extent that it does something others cannot.
- Peter Thiel
Assetts put money in your pocket. Liabilities take money out of your pocket.
- Robert Kiyosaki
We could definitely make a flying car – but that’s not the hard part. The hard part is, how do you make a flying car that’s super safe and quiet? Because if it’s a howler, you’re going to make people very unhappy.
- Elon Musk
Using a two-dollar commission, they really sold.
- Phil Knight
To invent, you need a good imagination and a pile of junk.
- Thomas Edison
Establish late-payment penalties as part of your terms and conditions and enforce them.
- Robert Kiyosaki
We are not makers of history. We are made by history.
- Martin Luther King Jr.
The problems of victory are more agreeable than those of defeat, but they are no less difficult.
- Winston Churchill
Boy, those French: they have a different word for everything!
- Steve Martin
To change somebody’s behavior, change the level of respect she receives by giving her a fine reputation to live up to. Act as though the trait you are trying to influence is already one of the person’s outstanding characteristics.
- Dale Carnegie
To jaw-jaw is always better than to war-war.
- Winston Churchill
A market is never saturated with a good product, but it is very quickly saturated with a bad one.
- Henry Ford
One day, I’d like to write a book about the worst ads ever run, but my fear is that it would be too long.
- Seth Godin
Peace is not merely a distant goal that we seek, but a means by which we arrive at that goal.
- Martin Luther King Jr.
The first thing to recognize is that no startup has time to do optional things.
- Ben Horowitz
For people to be fully committed, they should be properly compensated. Whenever an entrepreneur asks me to invest in his company, I ask him how much he intends to pay himself. A company does better the less it pays the CEO—that’s one of the single clearest patterns I’ve noticed from investing in hundreds of startups. In no case should a CEO of an early-stage, venture-backed startup receive more than $150,000 per year in salary.
- Peter Thiel
The service leaders hire one out of 50 applicants, sometimes one out of 100, but they’re very, very careful. You can’t afford not to be extremely choosy when you hire.
- Harvey Mackay
Pacifists become militants. Freedom fighters become tyrants. Blessings become curses. Help becomes hindrance. More becomes less.
- Timothy Ferriss
Optimism is the most important human trait, because it allows us to evolve our ideas, to improve our situation, and to hope for a better tomorrow.
- Seth Godin
The price of success is much lower than the price of failure.
- Zig Ziglar





