Options – the ability to choose – is real power. This book is all about how to see and create those options with the least effort and cost. It just so happens, paradoxically, that you can make more money – a lot more money – by doing half of what you are doing now.
- Timothy Ferriss
Notable Quotables
We have a big opportunity in China. We think the number of stores here can rival the number in North America.
- Howard Schultz
It is the people who control the Government, not the Government the people.
- Winston Churchill
Where does the family start? It starts with a young man falling in love with a girl – no superior alternative has yet been found.
- Winston Churchill
The best customer service is if the customer doesn’t need to call you, doesn’t need to talk to you. It just works.
- Jeff Bezos
To me, job titles don’t matter. Everyone is in sales. It’s the only way we stay in business.
- Harvey Mackay
I think Les Moonves is the most highly overrated person in television.
- Donald Trump
Put everything you’ve got into what you’re doing. Be totally focused–nothing should be haphazard.
- Donald Trump
Use your life to serve the world, and you will find that it also serves you.
- Oprah Winfrey
Microsoft is not about greed. It’s about innovation and fairness.
- Bill Gates
Those who fail to learn from history are doomed to repeat it.
- Winston Churchill
What has habit been doing to me?
- Dale Carnegie
When we recognize the fraud for what it is, we feel incredibly stupid. Something more than our bank accounts is damaged—our egos are damaged. As a result, it’s almost impossible for the marketer to regain our trust.
- Seth Godin
Taking care of your employees is extremely important and very, very visible.
- Larry Ellison
I’m a great believer that any tool that enhances communication has profound effects in terms of how people can learn from each other, and how they can achieve the kind of freedoms that they’re interested in.
- Bill Gates
I actually credit Twitter with fine-tuning some joke-writing skills. I still feel like I’m working at it.
- Steve Martin
I never worry about action, but only about inaction.
- Winston Churchill
When you acknowledge God, He will go before you and make the crooked places straight.
- Joel Olsteen
We all have possibilities we don’t know about. We can do things we don’t even dream we can do.
- Dale Carnegie
We have to realize that our lives could be gone in a moment. There are no guarantees that we will be here at this time next year. Learn to live each day to the fullest. Don’t complain. Don’t focus on what’s wrong. Be grateful for the opportunity to experience each day.
- Joel Olsteen
Remembering that you are going to die is the best way I know to avoid the trap of thinking you have something to lose. You are already naked. There is no reason not to follow your heart.
- Steve Jobs
So long as I am acting from duty and conviction, I am indifferent to taunts and jeers. I think they will probably do me more good than harm.
- Winston Churchill
At Netflix, we think you have to build a sense of responsibility where people care about the enterprise. Hard work, like long hours at the office, doesn’t matter as much to us. We care about great work.
- Reed Hastings
One of the most distinguished psychiatrists living, Dr. Carl Jung, says in his book Modern Man in Search of a Soul (*): During the past thirty years, people from all the civilised countries of the earth have consulted me. I have treated many hundreds of patients. Among all my patients in the second half of life-that is to say, over thirty-five-there has not been one whose problem in the last resort was not that of finding a religious outlook on life. It is safe to say that every one of them fell ill because he had lost that which the living religions of every age have given to their followers, and none of them has been really healed who did not regain his religious outlook.
- Dale Carnegie
We should remember it wasn’t so long ago that confidence in New York was in short supply.
- Michael Bloomberg
I don’t know about you, but most of my exchanges with cashiers are not that meaningful.
- Jeff Bezos
We all need a daily checkup from the neck up to avoid stinkin’ thinkin’ which ultimately leads to hardening of the attitudes.
- Zig Ziglar
When a man has accumulated a sum of money, accumulated it within the law, the Government has no right to share in its earnings.
- John D. Rockefeller
Use technology to remind people that we are really human and civilization is meant to connect together. Civilization is meant to be easy, and the technology to completely disappear. And should be easy to pick up.
- Jack Dorsey
Stick with the Dips that are likely to pan out, and quit the Cul-de-Sacs to focus your resources.
- Seth Godin
As much as you need a strong personality to build a business from scratch, you also must understand the art of delegation. I have to be good at helping people run the individual businesses, and I have to be willing to step back. The company must be set up so it can continue without me.
- Richard Branson
When you live your life in different ways, it makes people around you become uncomfortable. So deal with it. They don’t know what you are going to do.
- Larry Ellison
Here is the salient fact which distinguishes the English Revolution from all others: that those who wielded irresistible physical force were throughout convinced that it could give them no security. Nothing is more characteristic of the English people than their instinctive reverence even in rebellion for law and tradition. Deep in the nature of the men who had broken the King’s power was the conviction that law in his name was the sole foundation on which they could build.
- Winston Churchill
People who will not turn a shovel full of dirt on the project nor contribute a pound of material, will collect more money from the United States than will the People who supply all the material and do all the work. This is the terrible thing about interest …But here is the point: If the Nation can issue a dollar bond it can issue a dollar bill. The element that makes the bond good makes the bill good also. The difference between the bond and the bill is that the bond lets the money broker collect twice the amount of the bond and an additional 20%. Whereas the currency, the honest sort provided by the Constitution pays nobody but those who contribute in some useful way. It is absurd to say our Country can issue bonds and cannot issue currency. Both are promises to pay, but one fattens the usurer and the other helps the People. If the currency issued by the People were no good, then the bonds would be no good, either. It is a terrible situation when the Government, to insure the National Wealth, must go in debt and submit to ruinous interest charges at the hands of men who control the fictitious value of gold.
- Thomas Edison
We are currently not planning on conquering the world.
- Sergey Brin
The fear of loss is greater than the desire for gain.
- Zig Ziglar
Don’t confuse the complex with the difficult. Most situations are simple—many are just emotionally difficult to act upon.
- Timothy Ferriss
It’s almost unfathomable how much I still have to learn. Learning never ends…I always have another mountain to climb is what keeps you going.
- David Novak
Software is a great combination between artistry and engineering.
- Bill Gates
For all their bitching about what’s holding them back, most people have a lot of trouble coming up with the defined dreams they’re being held from.
- Timothy Ferriss
I was fascinated with jeans, because you can impress your life upon the jeans you wear. The way you sit imprints on the jeans.
- Jack Dorsey
I once dieted so religiously I quit eating in church.
- Zig Ziglar
When one door closes, another opens; but we often look so long and so regretfully upon the closed door that we do not see the one which has opened for us.
- Alexander Graham Bell
Maintain ‘baseball cards’ and/or ‘believability matrixes’ for your people. Imagine if you had baseball cards that showed all the performance stats. You could see what they did well and poorly and call on the right people to play the right positions in a very transparent way.
- Ray Dalio
Execution begins with a vision and your people saying, I understand it. I’m excited about it. I can help make it happen.
- David Novak
We gradually came to the realization that we were hurting not just ourselves but the Chinese people.
- Sergey Brin
I was afraid of the internet… because I couldn’t type.
- Jack Welch
It is clear that for many of our members two websites would make things more difficult, so we are going to keep Netflix as one place to go for streaming and DVDs.
- Reed Hastings
Thank your opponents sincerely for their interest. Anyone who takes the time to disagree with you is interested in the same things you are. Think of them as people who really want to help you, and you may turn your opponents into friends.
- Dale Carnegie
I believe in Judaism, I was raised a Jew, I’m happy to be one – or proud to be one.
- Michael Bloomberg
In the end, the customer doesn’t know, or care, if you are small or large as an organization. She or he only focuses on the garmenthanging on the rail in the store.
- Giorgio Armani
I just think that it’s strong and it’s important that we recognize what the Christmas season is about; it’s about the birth of our Savior, and there’s a lot of pressure today to be politically correct, but people are realizing, too, that you have to be open to express your faith what you want believe.
- Joel Olsteen
The Government simply cannot make up their mind or they cannot get the prime minister to make up his mind. So they go on in strange paradox, decided only to be undecided, resolved to be irresolute, adamant for drift, solid for fluidity, all powerful for impotency. And so we go on preparing more months more years precious perhaps vital for the greatness of Britain for the locusts to eat. – Speaking in the Address in Reply debate, after giving some specific instances of Germany’s war preparedness.
- Winston Churchill
The reason the social-networking phenomenon is something that I invested in early and massively – I led the Series A financing for Friendster; I founded a company called Socialnet in 1997; I founded LinkedIn; and I was part of the first round of financing in Facebook – it sounds trivial, but people matter.
- Reid Hoffman
Google is a small fish in a big pond. We could be swallowed whole at any time. We are not the monopoly that the government is looking for.
- Peter Thiel
The growth of the company and the license that Starbucks has is to participate in other food and beverage opportunities. We have a global business… and in many parts of the world, tea is much, much bigger than coffee, and we’re going to bring tea and bring our capability and our understanding of what we’ve done for coffee to tea.
- Howard Schultz
David Novak CEO of YUM Brands (on crisis management)
- David Novak
A third of the people who rush to psychiatrists for help could probably cure themselves if they could only do as Margaret Yates did: get interested in helping others. My idea? No, that is approximately what Carl Jung said. And he ought to know—if anybody does. He said: About one third of my patients are suffering from no clinically definable neurosis, but from the senselessness and emptiness of their lives.” To put it another way, they are trying to thumb a ride through life—and the parade passes them by. So they rush to a psychiatrist with their petty, senseless, useless lives. Having missed the boat, they stand on the wharf, blaming everyone except themselves and demanding that the world cater to their self-centered desires.
- Dale Carnegie
Any time a company grows as fast as Wal-Mart has, pockets of duplication are going to build up, and there will be areas of the business which we may no longer need. No boss or employee really likes to dwell on such matters; it’s only human nature not to want to have your job, or the jobs of the people who work for you, eliminated. But it is absolutely the responsibility of a company’s top management to be thinking about this issue all the time – to ensure the sound future for the overall company.
- Sam Walton
KNOWLEDGE will not attract money, unless it is organized, and intelligently directed, through practical PLANS OF ACTION, to the DEFINITE END of ac- cumulation of money. Lack of understanding of this fact has been the source of confusion to millions of people who falsely believe that knowledge is power. It is nothing of the sort! Knowledge is only potential power. It becomes power only when, and if, it is organized into definite plans of action, and directed to a definite end.
- Napoleon Hill
Some things you can only learn in the struggle. When it’s easy, when everything is going your way, that doesn’t take any faith.
- Joel Olsteen
Le Reve’ may be one of the three best pictures Pablo Picasso ever painted.
- Stephen Wynn
The first thing I would do for anyone who’s trying to lose body fat, for instance, would be to remove foods from the house that he or she would consume during lapses of self-control.
- Timothy Ferriss
It is always your next move.
- Napoleon Hill
When something is important enough, you do it even if the odds are not in your favor.
- Elon Musk
To live your best life now, you must learn to trust God’s timing, you may not think He’s working, but you can be sure that right now, behind the scenes, God is arranging all the pieces to come together to work out His plan for your life.
- Joel Olsteen
Over the years, Hong Kong has been confronted with various challenges. On every occasion, we were able to rely on our unique qualities – resourcefulness, perseverance, diligence and passion for excellence – to rise above our difficulties.
- Cheng Yu-tung
You have everything to gain and nothing to lose by trying. Success is achieved and maintained by those who keep trying with a positive mental attitude.
- Napoleon Hill
A little more moderation would be good. Of course, my life hasn’t exactly been one of moderation.
- Donald Trump
If you aren’t fired with enthusiasm, you’ll be fired with enthusiasm.
- Vince Lombardi
Bill Gates was in his 20s when he started with $50,000 and became the richest man in the world with $90 billion. It’s a good idea that he did not ask too many people for their ideas on what they thought was possible for his life.
- Robert Kiyosaki
In the early days, I really felt the pain of not being able to find information easily. I guess that helped me to develop an urge to write things like a search engine.
- Robin Li
According to Ethiopian custom, parents wait to name a baby because children often die in the first weeks of life.
- Bill Gates
If there is to be a low-cost Uber, Uber will be the low-cost Uber.
- Travis Kalanick
I have always said that everyone is in sales. Maybe you don’t hold the title of salesperson, but if the business you are in requires you to deal with people, you, my friend, are in sales.
- Zig Ziglar
I value self-discipline, but creating systems that make it next to impossible to misbehave is more reliable than self-control.
- Timothy Ferriss
If it’s set up in such a way that it breaks the conditionality required by the (International Monetary Fund), I think that would be a step backward.
- John Chambers
I’ve learned that it doesn’t matter how many times you failed…You only have to be right once…I was an idiot lots of times, and I learned from them all.
- Mark Cuban
Incineration does not equal human digestion, eating a fireplace log will not store the same number of calories as burning one will produce.
- Timothy Ferriss
All our dreams can come true, if we have the courage to pursue them.
- Walt Disney
A key component of the Soft Sell is asking questions that require the Buyer to think and reach inside for the answer so as to reveal needs the Seller can fulfill with a product or service.
- Jerry Vass
In energy, you have to plan and do research way in advance, sometimes decades in advance to get a new system that’s safer, doesn’t require us to go around the world to get all our oil.
- Bill Gates
It is not the employer who pays the wages. Employers only handle the money. It is the customer who pays the wages.
- Henry Ford
I like football, but I think this is a very personal matter. I don’t see any negatives for some Russian rich man to buy a football club.
- Viktor Vekselberg
The clear, unmistakable sign of a bureaucrat is somebody who worries about whether he has a window.
- Herb Kelleher
You have to come to your closed doors before you get to your open doors… What if you knew you had to go through 32 closed doors before you got to your open door? Well, then you’d come to closed door number eight and you’d think, ‘Great, I got another one out of the way’… Keep moving forward.
- Joel Olsteen
Direct your energy toward achieving a goal, and tackle the problems with an emphasis on edging closer to a successful result.
- Harvey Mackay
Today, not starting is far, far worse than being wrong. If you start, you’ve got a shot at evolving and adjusting to turn your wrong into a right. But if you don’t start, you never get a chance.
- Seth Godin
The only way to get ahead is to find errors in conventional wisdom.
- Larry Ellison
Strip malls are history.
- Jeff Bezos
When men are fighting for their lives they are not often disposed to be complimentary to those who are trying to kill them.
- Winston Churchill
Appreciation – Learn to give flowers while people are still living.
- Joel Olsteen
It is time to restore the American precept that each individual is accountable for his actions.
- Ronald Reagan
I have the best job I could possibly have.
- Michael Bloomberg
I love being a dad. I just love it.
- Jerry Seinfeld
The greatest business people I’ve met are determined to get it right no matter what the cost.
- Michael Gerber
When I hear something going wrong, I insist on it being put right.
- Rupert Murdoch
No man will make a great leader who wants to do it all himself or get all the credit for doing it.
- Andrew Carnegie
To find the right things, we’ll need to go to the garden.
- Timothy Ferriss
Control your expenses better than your competition. This is where you can always find the competitive advantage.
- Sam Walton





