If you’re not a risk taker, you should get the hell out of business.
- Ray Kroc
Notable Quotables
I think if you look at people, whether in business or government, who haven’t had any moral compass, who’ve just changed to say whatever they thought the popular thing was, in the end they’re losers.
- Michael Bloomberg
Animation can explain whatever the mind of man can conceive. This facility makes it the most versatile and explicit means of communication yet devised for quick mass appreciation.
- Walt Disney
In order to deal with all the medical cost demands and other challenges in the U.S., as we look to raise that revenue, the rich will have to pay slightly more. That’s quite clear.
- Bill Gates
If I had been an Italian I am sure that I should have been whole-heartedly with you from the start to finish in your triumphant struggle against the bestial appetites and passions of Leninism.
- Winston Churchill
When you make a TV show, they always say you’re a guest in someone’s home. Online, you’re a guest in someone’s face. So that’s why I try to make it sound and look and feel very inviting and attractive, because I know that I’m in your face.
- Jerry Seinfeld
You know, crankiness is at the essence of all comedy.
- Jerry Seinfeld
Baseball is like cricket, and I grew up in a country where they had cricket. So I understand cricket, soccer and basketball. I played basketball at the club level and a little bit in college, so that’s why I’m a basketball fanatic.
- Patrick Soon-Shiong
MySpace is like a bar, Facebook is like the BBQ you have in your back yard with friends and family, play games, share pictures. Facebook is much better for sharing than MySpace. LinkedIn is the office, how you stay up to date, solve professional problems.
- Reid Hoffman
If Vancouver did not succeed as Starbucks from ’87 on, our entire international business, which is now thousands of stores and a significant amount of growth and profit, may not have existed.
- Howard Schultz
If you don’t agree with the core principles, which are the premise of that compromise, then you have to have what I call principled confrontation. And so that is the thing that we do that I think can rub some people the wrong way.
- Travis Kalanick
Being busy is most often used as a guise for avoiding the few critically important but uncomfortable actions.
- Timothy Ferriss
Nonetheless, that know-how is often unmanageable. Avoidable failures are commmon and persistent, not to mention demoralizing and frustrating, across many fields – from medicine to finance, business to government. And the reason is increasingly evident: the volume and complexity of what we know has exceeded our individual ability to deliver its benefits correctly, safely, or reliably. Knowledge has both saved us and burdened us. That means we need a different strategy for overcoming failure, one that builds on experience and takes advantage of the knowledge people have but somehow also makes up for our inevitable human inadequacies. And there is such a strategy – though it will seem almost ridiculous in its simplicity, maybe even crazy to those of us who have spent years carefully developing ever more advanced skills and technologies. It is a checklist.
- Atul Gawande
Everything in life has some risk, and what you have to actually learn to do is how to navigate it.
- Reid Hoffman
Allow endings.
- Jack Dorsey
[On a company founder.] A founder is not a job, it’s a role, it’s an attitude. And it’s something that can happen again, and again, and again. In fact it has to happen, again and again and again. Otherwise we would not move forward.
- Jack Dorsey
Remember that other people may be totally wrong. But they don’t think so.
- Dale Carnegie
Work is a rubber ball. If you drop it, it will bounce back. The other four balls– family, health, friends, integrity– are made of glass. If you drop one of these, it will be irrevocably scuffed, nicked, perhaps even shattered
- Gary Keller
Personally, I just hope that my family keeps getting bigger and bigger. That would make me very happy.
- Lee Shau Kee
The future of America is not an entitlement. We have been given a treasure chest of gifts and opportunities, but some people are being left behind, and success is not sustainable unless it is shared.
- Howard Schultz
Selling is problem solving, not hustling. Aggressiveness propels you into the mean streets, but ruin sales.
- Jerry Vass
As a group, we feel that our daughters are financially handicapped in comparison to our sons. Men seem to make much more money even within the same occupational categories. That is why most of us would not hesitate to share some of our wealth with our daughters. Our sons, and men in general, have the deck of economic cards stacked in their favor. They should not need subsidies from their parents.
- Thomas J Stanley
Bottom line is, I didn’t return to Apple to make a fortune. I’ve been very lucky in my life and already have one. When I was 25, my net worth was $100 million or so. I decided then that I wasn’t going to let it ruin my life. There’s no way you could ever spend it all, and I don’t view wealth as something that validates my intelligence.
- Steve Jobs
The challenge is this: training creative, independent, and innovative artists is new to us.
- Seth Godin
Buda dijo: El odio nunca es vencido por el odio sino por el amor, y un malentendido no termina nunca gracias una discusión sino gracias al tacto, la diplomacia, la conciliación, y un sincero deseo de apreciar el punto de vista de los demás.
- Dale Carnegie
My father died during open-heart surgery on March 29 of my senior year in college. I was getting set to go to law school. I remember sitting in the waiting room when the doctor walked in. I said to myself, The worst possible thing just happened. What will you do?
- Stephen Wynn
I get more spam than anyone I know.
- Bill Gates
We, in short, propose to tax luxuries, monopolies, and superfluities, but we scrupulously avoid taxing the necessaries of life.
- Winston Churchill
The hottest place in Hell is reserved for those who remain neutral in times of great moral conflict.
- Martin Luther King Jr.
The moral systems of religion, I think, are super important.
- Bill Gates
I think any statement about stock prices is always suspect unless it’s made by Warren Buffett.
- Bill Gates
My grandfather was an autoworker, and I have a weapon he manufactured to protect himself from the company that he would carry to work. It’s a big iron pipe with a hunk of lead on the head. I think about how far we’ve come as companies from those days, where workers had to protect themselves from the company.
- Larry Page
Courage is rightly esteemed the first of human qualities… because it is the quality which guarantees all others.
- Winston Churchill
As we look ahead into the next century, leaders will be those who empower others.
- Bill Gates
Ending a sentence with a preposition is something up with which I will not put.
- Winston Churchill
Business, that’s easily defined – it’s other people’s money.
- Peter Drucker
A day without sunshine is like, you know, night.
- Steve Martin
In hindsight, I slid into arrogance based upon past success.
- Reed Hastings
If you aim at nothing you will hit every time.
- Zig Ziglar
I think a lot of the American people feel more than a little disappointed that the high-water mark for human exploration was 1969. The dream of human space travel has almost died for a lot of people.
- Elon Musk
We believed we could build a better search. We had a simple idea that not all pages are created equal. Some are more important.
- Sergey Brin
Globalization has made copper and other minerals more valuable, and Ghana and Kenya have recently discovered mineral resources.
- Bill Gates
Passion isn’t project-specific. It’s people-specific.
- Seth Godin
First and foremost, there is a difference between being perceived as an expert and being one. In the context of business, the former is what sells product and the latter, relative to your minimal customer base,” is what creates good products and prevents returns.
- Timothy Ferriss
Small businesses don’t exist without the nucleus.
- Bryan Smith
Disneyland is the star, everything else is in the supporting role.
- Walt Disney
Winners expect to win, they expect victory, and they expect success!
- Zig Ziglar
The Habit of Indiscriminate Spending.
- Napoleon Hill
This has been a very positive test for Kawasaki.
- Yoda
Connectors understand the necessity of creating value for others. If you want to be in the middle of the action, you must seek ways to enhance the lives of those surrounding you. The best connectors I know are extremely generous with introductions where they make sense. One of my favorite questions is, What are you most excited about right now? From that answer, I know who I can hook that person up with.
- Forbes
It’s insane to me to ask anybody to be what they’re not. Know what you know the best, love the most. That’s always going to be the answer to the thing that you have the best shot at winning at.
- Gary Vaynerchuk
Negative results are just what I want. They’re just as valuable to me as positive results. I can never find the thing that does the job best until I find the ones that don’t.
- Thomas Edison
I cannot discover that anyone knows enough to say what is and what is definitely not possible.
- Henry Ford
A friend is a person before whom I may think aloud.
- Ralph Waldo Emerson
It is a mistake to hire huge numbers of people to get a complicated job done. Numbers will never compensate for talent in getting the right answer (two people who don’t know something are no better than one), will tend to slow down progress, and will make the task incredibly expensive.
- Elon Musk
For Starbucks, there will be no shortage of the highest-quality arabica beans. I suspect that for some others there could potentially be a problem, not in the near term, but over time.
- Howard Schultz
Where there is no vision, there is no hope.
- George Washington Carver
You are not your resume, you are your work.
- Seth Godin
Here’s the truth you have to wrestle with: the reason that art (writing, engaging, leading, all of it) is valuable is precisely why I can’t tell you how to do it. If there were a map, there’d be no art, because art is the act of navigating without a map. Don’t you hate that? I love that there’s no map.
- Seth Godin
How dreadful are the curses which Mohammedanism lays on its votaries! Besides the fanatical frenzy, which is as dangerous in a man as hydrophobia in a dog, there is this fearful fatalistic apathy. The effects are apparent in many countries. Improvident habits, slovenly systems of agriculture, sluggish methods of commerce, and insecurity of property exist wherever the followers of the Prophet rule or live. A degraded sensualism deprives this life of its grace and refinement; the next of its dignity and sanctity. The fact that in Mohammedan law every woman must belong to some man as his absolute property – either as a child, a wife, or a concubine – must delay the final extinction of slavery until the faith of Islam has ceased to be a great power among men. Thousands become the brave and loyal soldiers of the faith: all know how to die but the influence of the religion paralyses the social development of those who follow it. No stronger retrograde force exists in the world. Far from being moribund, Mohammedanism is a militant and proselytizing faith. It has already spread throughout Central Africa, raising fearless warriors at every step; and were it not that Christianity is sheltered in the strong arms of science, the science against which it had vainly struggled, the civilisation of modern Europe might fall, as fell the civilisation of ancient Rome.
- Winston Churchill
The final test of a leader is that he leaves behind him in other men the conviction and the will to carry on.
- Walter Lippmann
thoughtless reliance on technology is a liability.
- James C. Collins
The thought of my mortality – I think about it a lot. I find it motivating. It can be any time that your number’s up.
- Sara Blakely
The good-to-great companies made a habit of putting their best people on their best opportunities, not their biggest problems. The comparison companies had a penchant for doing just the opposite, failing to grasp the fact that managing your problems can only make you good, whereas building your opportunities is the only way to become great. There is an important.
- James C. Collins
Here’s to the crazy ones, the misfits, the rebels, the troublemakers, the round pegs in the square holes… The ones who see things differently — they’re not fond of rules… You can quote them, disagree with them, glorify or vilify them, but the only thing you can’t do is ignore them because they change things… They push the human race forward, and while some may see them as the crazy ones, we see genius, because the ones who are crazy enough to think that they can change the world, are the ones who do.
- Steve Jobs
Refuse to accept partial completeness.
- Timothy Ferriss
I’d be happy to provide advice if anybody asked me no matter who the President is.
- Michael Bloomberg
STARTUP THINKING New technology tends to come from new ventures—startups. From the Founding Fathers in politics to the Royal Society in science to Fairchild Semiconductor’s “traitorous eight” in business, small groups of people bound together by a sense of mission have changed the world for the better. The easiest explanation for this is negative: it’s hard to develop new things in big organizations, and it’s even harder to do it by yourself. Bureaucratic hierarchies move slowly, and entrenched interests shy away from risk. In the most dysfunctional organizations, signaling that work is being done becomes a better strategy for career advancement than actually doing work (if this describes your company, you should quit now). At the other extreme, a lone genius might create a classic work of art or literature, but he could never create an entire industry. Startups operate on the principle that you need to work with other people to get stuff done, but you also need to stay small enough so that you actually can. Positively defined, a startup is the largest group of people you can convince of a plan to build a different future. A new company’s most important strength is new thinking: even more important than nimbleness, small size affords space to think. This book is about the questions you must ask and answer to succeed in the business of doing new things: what follows is not a manual or a record of knowledge but an exercise in thinking. Because that is what a startup has to do: question received ideas and rethink business from scratch.
- Peter Thiel
Success is…knowing your purpose in life, growing to reach your maximum potential, and sowing seeds that benefit others.
- John C. Maxwell
For years we thought of ourselves as a production-oriented company, meaning we put all our emphasis on designing and manufacturing the products. But now we understand the most important thing we do is market the product… Nike is a marketing-oriented company, and the product is our most important marketing tool.
- Phil Knight
I’m optimistic about the country. I’m optimistic about the American people.
- Howard Schultz
Literature is one of the most interesting and significant expressions of humanity.
- P.T. Barnum
E – Energize Others
- Jack Welch
When people get at each other’s throat, the rich and the poor and the Left and the Right and so on, and you have a basic breakdown, that becomes very threatening.
- Ray Dalio
Statistics doesn’t work when the sample size is one.
- Peter Thiel
Chance can allow you to accomplish a goal every once in a while, but consistent achievement happens only if you love what you are doing.
- Bart Conner
Don’t save it all for the end. There is every reason not to.
- Timothy Ferriss
If everyone is thinking alike, then no one is thinking.
- Benjamin Franklin
When Sam feels a certain way, he is relentless. He will just wear you out. He will bring up an idea, and we’ll discuss it and then decide maybe that it’s not something we should be doing right now or ever. Fine. Case closed. But as long as he is convinced that it is the right thing, it just keep coming up week after week – until finally everybody capitulates and says, well it’s easier to do it than to keep fighting this fight. I guess it could be called management by wearing you down.
- David Glass
The words Think and Thank are inscribed in many of the Cromwellian churches of England. These words ought to be inscribed in our hearts, too: Think and Thank. Think of all we have to be grateful for, and thank God for all our boons and bounties.
- Dale Carnegie
My biggest motivation? Just to keep challenging myself. I see life almost like one long University education that I never had — everyday I’m learning something new.
- Richard Branson
Most people are fast to stop you before you get started but hesitate to get in the way if you’re moving.
- Timothy Ferriss
You must focus on WIN. What’s important now.
- Lee Cockerell
In life, you can blame a lot of people and you can wallow in self-pity, or you can pick yourself up and say, ‘Listen, I have to be responsible for myself.’
- Howard Schultz
There are some important differences between me and Tony Stark, like I have five kids, so I spend more time going to Disneyland than parties.
- Elon Musk
Results are gained by exploiting opportunities, not by solving problems.
- Peter Drucker
The hope of a secure and livable world lies with disciplined nonconformists who are dedicated to justice, peace and brotherhood.
- Martin Luther King Jr.
Value and purpose are about understanding the specific benefits you will help people receive if they receive what you have for them.
- Zig Ziglar
It’s not like I’m anti-China. I just think it’s ridiculous that we allow them to do what they’re doing to this country, with the manipulation of the currency, that you write about and understand, and all of the other things that they do.
- Donald Trump
I’ll tell you one thing, since I’m married, single people look absolutely ridiculous to me.
- Jerry Seinfeld
You’re either a Purple Cow or you’re not. You’re either remarkable or invisible. Make your choice.
- Seth Godin
People don’t want to embrace culture shifts because it’s not going to happen in the next 20 minutes.
- Gary Vaynerchuk
I don’t want to be too critical of what other people do, but when people go back to do the same thing that they did, I’m completely confused. I’m like, ‘Didn’t you make that movie already?’ I’ve been very fortunate, and I’m well taken care of, so the least I can do is try to go forward.
- Jerry Seinfeld
Little phrases such as ‘I’m sorry to trouble you,’ ‘Would you be so kind as to –?’ ‘Won’t you please?’ ‘Would you mind?’ ‘Thank you’ – little courtesies like these oil the cogs of the monotonous grind of everyday life – and incidentally, they are the hallmark of good breeding.
- Dale Carnegie
Great leaders, like Steve Jobs or Jeff Bezos, also focused on the long term.
- Reed Hastings
If you investigate companies that have failed, you will find that many employees knew about the fatal issues long before those issues killed the company. If the employees knew about the deadly problems, why didn’t they say something? Too often the answer is that the company culture discouraged the spread of bad news, so the knowledge lay dormant until it was too late to act. A healthy company culture encourages people to share bad news. A company that discusses its problems freely and openly can quickly solve them. A company that covers up its problems frustrates everyone involved. The resulting action item for CEOs: Build a culture that rewards—not punishes—people for getting problems into the open where they can be solved.
- Ben Horowitz
Appreciate everything your associates do for the business.
- Sam Walton
I mean we all need a second chance sometimes.
- Joel Olsteen
The guerrilla is obsessed with benefits. Whenever offering a product or service, she focuses on how it will benefit the consumer and builds everything—the product, the delivery, the marketing—around that benefit.
- Jay Conrad Levinson
Wild Turkey whiskey and Philip Morris cigarettes are essential to the maintenance of human life!
- Herb Kelleher





