Now that we had a name, we had to have a trademark for the side of the shoe. It was 1971, and Ford had spent $2 million getting a trademark. We didn’t have $2 million, so I went by the graphic arts department at Portland State, and there was a woman there saying, ‘I don’t know how I’m going to get enough money for the dress for this prom,’ And I said, ‘I have a job for you.’ I paid her $2 an hour, and she spent 17 and a half hours. So $35 and she came up with what is now the swoosh.
- Phil Knight
Notable Quotables
A stubborn man can’t change his mind and won’t change the subject.
- Winston Churchill
Entrepreneurial skills and ability for sheer hard work will help Hong Kong re-orient its economy for future growth through a broad variety of strong and promising businesses.
- Cheng Yu-tung
People don’t care how much you know until they know how much you care.
- John C. Maxwell
Exceed your customer’s expectations. If you do, they’ll come back over and over. Give them what they want – and a little more.
- Sam Walton
In terms of doing work and in terms of learning and evolving as a person, you just grow more when you get more people’s perspectives… I really try and live the mission of the company and… keep everything else in my life extremely simple.
- Mark Zuckerberg
It is astonishing what an effort it seems to be for many people to put their brains definitely and systematically to work.
- Thomas Edison
Never under estimate the other guy.
- Jack Welch
Be the one to stand out in the crowd.
- Joel Olsteen
The boy you trained, gone he is. Consumed by Darth Vader.
- Yoda
I wasn’t satisfied just to earn a good living. I was looking to make a statement.
- Donald Trump
The person who seeks all their applause from outside has their happiness in another’s keeping.
- Dale Carnegie
Passion is everything. In fact, you’ve got to be borderline fanatical about what you do.
- Chris Gardner
Reviewing what you have learned and learning anew, you are fit to be a teacher.
- Confucius
No question about it, alot of my attitude towards money stems from growing up during a pretty hardscrabble time in our country’s history: the Great Depression.
- Sam Walton
the only way on earth to influence other people is to talk about what they want and show them how to get it.
- Dale Carnegie
When life gives you lemons make lemonade!!
- Dale Carnegie
Most large mistakes in organizational design come from putting the individual ambitions of the people at the top of the organization ahead of the communication paths for the people at the bottom of the organization.
- Ben Horowitz
If you’re going to be thinking, you may as well think big.
- Donald Trump
The Group launched the ‘Create a New World for Children’ Corporate Alliance Campaign with UNICEF in August 2003 to help and ease the plight of the underprivileged in our society. We both share the same commitment in creating a better environment for disadvantaged children and improving their education opportunities.
- Cheng Yu-tung
People who can put themselves in the place of other people, who can understand the workings of their minds, need never worry about what the future has in store for them.
- Dale Carnegie
It’s better to have a hundred people that love you, than a million people that sort of like you.
- Paul Graham
If I had asked people what they wanted, they would have said ‘faster horses.’
- Henry Ford
Did you ever stop to think that a dog is the only animal that doesn’t have to work for a living? A hen has to lay eggs, a cow has to give milk, and a canary has to sing. But a dog makes his living by giving you nothing but love.
- Dale Carnegie
Disruptive technology should be framed as a marketing challenge, not a technological one.
- Clayton M. Christensen
Many of the truths that we cling to depend on our point of view.
- Yoda
If you want to reach the top, don’t run over others. Likely, the only way you’ll reach the top is to be carried there by others.
- John C. Maxwell
Be remarkable Be generous Create art Make judgment calls Connect people and ideas . . . and we have no choice but to reward you.
- Seth Godin
Any product that needs a manual to work is broken.
- Elon Musk
I discourage passive skepticism, which is the armchair variety where people sit back and criticize without ever subjecting their theories or themselves to real field testing.
- Timothy Ferriss
You have everything to gain and nothing to lose by trying. Success is achieved and maintained by those who keep trying with a positive mental attitude.
- Napoleon Hill
Over Deliver and you will soon be over-paid
- Napoleon Hill
People were expecting Rouge to go bankrupt, so there was a lot of anxiety. The corporate culture problem was even worse than in Russia. And at the same time, the work rules were more difficult.
- Alexei Mordashov
But no parties could live under such labels as Petitioners and Abhorrers. Instead of naming themselves they named each other. The term “Whig” had described a sour, bigoted, canting, money-grubbing Scots Presbyterian. Irish Papist bandits ravaging estates and manor-houses had been called “Tories”.
- Winston Churchill
One incident preserved by General Ismay in an apocryphal and somewhat lively form may be allowed to lighten the narrative. His orderly, a Royal Marine, was shown the sights of Moscow by one of the Intourist guides. “This,” said the Russian, “is the Eden Hotel, formerly Ribbentrop Hotel. Here is Churchill Street, formerly Hitler Street. Here is the Beaverbrook railway station, formerly Goering railway station. Will you have a cigarette, comrade?” The Marine replied, “Thank you, comrade, formerly bastard!” This tale, though jocular, illustrates none the less the strange atmosphere of these meetings.
- Winston Churchill
Some think that it is cruel or brutal to remove the bottom 10 percent of our people. It isn’t. It’s just the opposite. What I think is brutal and false kindness is keeping people around who aren’t going to grow and prosper. There’s no cruelty like waiting and telling people late into their careers that they don’t belong – just when the options are limited and they’re putting their children through college or paying off big mortgages.
- Jack Welch
Follow the GOLDEN RULE. Do unto others as you would have them do onto you.
- David Robinson
That’s why encouragement is a much more effective teaching device than punishment.
- Dale Carnegie
The torch relay is an excellent embodiment of all that the Olympic Games have come to symbolise – a celebration of the human spirit. Personally to me, it represents striving to be the best in whatever we do, never giving up despite the odds, and a commitment to health and fitness.
- Lakshmi Mittal
Many of America’s and New York’s sons and daughters are around the world fighting for the freedoms that the Statue of Liberty stands for.
- Michael Bloomberg
That’s why I can tell you with confidence that you are coming into greater victories. Enlarge your vision. Take the limits off God. You have not seen your best days. God has victories in your future that will amaze you. He will show up and show out in unusual ways. You may be in a tough time right now, but remember this: The enemy always fights you the hardest when he knows God has something great in store for you.
- Joel Olsteen
I guess Mr. Walton just had a personality that drew people in. He would yell at you from a block away, you know. He would just yell at everybody he saw, and that’s the reason so many liked him and did business in his store. It was like he brought in business by his being so friendly. (on role of managing partner)
- Inez Threet
No man will make a great leader who wants to do it all himself or get all the credit for doing it.
- Andrew Carnegie
The brick walls are there for a reason. The brick walls are not there to keep us out. The brick walls are there to give us a chance to show how badly we want something. Because the brick walls are there to stop the people who don’t want it badly enough. They’re there to stop the other people.
- Randy Pausch
Once you create and dominate a niche market, then you should gradually expand into related and slightly broader markets. Amazon shows how it can be done. Jeff Bezos’s founding vision was to dominate all of online retail, but he very deliberately started with books. There were millions of books to catalog, but they all had roughly the same shape, they were easy to ship, and some of the most rarely sold books—those least profitable for any retail store to keep in stock—also drew the most enthusiastic customers. Amazon became the dominant solution for anyone located far from a bookstore or seeking something unusual. Amazon then had two options: expand the number of people who read books, or expand to adjacent markets. They chose the latter, starting with the most similar markets: CDs, videos, and software. Amazon continued to add categories gradually until it had become the world’s general store. The name itself brilliantly encapsulated the company’s scaling strategy.
- Peter Thiel
Gratitude is the single greatest treasure I will take with me from this experience.
- Oprah Winfrey
Time is the scarcest resource and unless it is managed nothing else can be managed.
- Peter Drucker
I consider my ability to arouse enthusiasm among my people the greatest asset I possess, and the way to develop the best that is in a person is by appreciation and encouragement. There is nothing else that so kills the ambitions of a person as criticisms from superiors. I never criticize anyone. I believe in giving a person incentive to work. So I am anxious to praise but loath to find fault. If I like anything, I am hearty in my approbation and lavish in my praise.
- Charles M. Schwab
I didn’t invent the hamburger. I just took it more seriously than anyone else…We take the hamburger business more seriously than anyone else.
- Ray Kroc
We will as ever continue to pursue growth opportunities that will further enhance our ability to capitalize on the investment opportunities and to face the challenges ahead.
- Cheng Yu-tung
Those who fail to learn from history are doomed to repeat it.
- Winston Churchill
Success is doing what you want, where you want, when you want, with whom you want and as much as you want.
- Tony Robbins
Macau has been steady. The shocking, unexpected government is the one in Washington.
- Stephen Wynn
I believe that continued strong consumer acceptance of our products at retail and the strengthening of our organization will enable us to manage through the challenges in our U. S. footwear business and lay the foundation for another round of growth.
- Phil Knight
I have far more respect for the person with a single idea who gets there than for the person with a thousand ideas who does nothing….
- Thomas Edison
And it turns out that tribes, not money, not factories, that can change our world, that can change politics, that can align large numbers of people. Not because you force them to do something against their will. But because they wanted to connect.
- Seth Godin
Americans are in a cycle of fear which leads to people not wanting to spend and not wanting to make investments, and that leads to more fear. We’ll break out of it. It takes time.
- Warren Buffett
For me, learning to my control my temper has been a lifelong process. So has the process of being will to take risks, make mistakes and be grateful for the other person, even if I may no longer speak to or do business with that person. When I reflect back on my life, I would say that it is this mental attitude that has made me the most money, has brought me the most success, and has ultimately allowed me to have the most magic in my life.
- Robert Kiyosaki
All great programmers learn the same way. They poke the box. They code something and see what the computer does. They change it and see what the computer does. They repeat the process again and again until they figure out how the box works.
- Seth Godin
I own almost 100 hotels in North America. Some of them are only in management, but some of them we have some small stakes in them.
- Prince Al Waleed Bin Talal Alsaud
When you have an understanding of how someone else lives, the less likely it is that you conflict with them.
- Jack Dorsey
The greatest thing Jobs designed was his business. Apple imagined and executed definite multi-year plans to create new products and distribute them effectively. Forget “minimum viable products”—ever since he started Apple in 1976, Jobs saw that you can change the world through careful planning, not by listening to focus group feedback or copying others’ successes.
- Peter Thiel
I’m not even sure what it’s getting at … personalities are very wrong although mine is closer … don’t forget that my purpose was inspired by the values of the Homebrew Computer Club along with ideas of the value of such machines and Steve J. wasn’t around and didn’t attend the club so he was the one learning about such social impact of the future.
- Steve Wozniak
If you can dream it, you can do it. -Walt Disney
- Walt Disney
If you don’t agree with the core principles, which are the premise of that compromise, then you have to have what I call principled confrontation. And so that is the thing that we do that I think can rub some people the wrong way.
- Travis Kalanick
Drones overall will be more impactful than I think people recognize, in positive ways to help society.
- Bill Gates
The mission announces exactly where you are going, and the values describe the behaviors that will get you there.
- Jack Welch
The more you like yourself, the less you are like anyone else, which makes you unique.
- Walt Disney
Indefinite attitudes to the future explain what’s most dysfunctional in our world today. Process trumps substance: when people lack concrete plans to carry out, they use formal rules to assemble a portfolio of various options. This describes Americans today. In middle school, we’re encouraged to start hoarding “extracurricular activities.” In high school, ambitious students compete even harder to appear omnicompetent. By the time a student gets to college, he’s spent a decade curating a bewilderingly diverse résumé to prepare for a completely unknowable future. Come what may, he’s ready—for nothing in particular.
- Peter Thiel
You reinforce the behaviors that you reward, he explained. If you reward candor, you’ll get it.
- Jack Welch
I believe Success is achieved by ordinary people with Extraordinary Determination.
- Zig Ziglar
Human progress is neither automatic nor inevitable… Every step toward the goal of justice requires sacrifice, suffering, and struggle; the tireless exertions and passionate concern of dedicated individuals.
- Martin Luther King Jr.
There’s a time that may come in an organization where leading by influence is not enough. When things are not going the way they need to go, there’s a time when one has to step up… to set the organization back on the right direction.
- Abigail Johnson
Luck Follows Persistence.
- Jim Collins
We have a mantra: don’t be evil, which is to do the best things we know how for our users, for our customers, for everyone. So I think if we were known for that, it would be a wonderful thing.
- Larry Page
No, markets weren’t “efficient” at finding the truth; they were just very efficient at converging on a conclusion—often the wrong conclusion.
- Ben Horowitz
We all know that there are these exemplars who can take the toughest students, and they’ll teach them two-and-a-half years of math in a single year.
- Bill Gates
Policosanol: 20–25 mg Alpha-lipoic acid: 100–300 mg (I take 300 mg with each meal, but some people experience acid reflux symptoms with more than 100 mg) Green tea flavanols (decaffeinated with at least 325 mg EGCG): 325 mg Garlic extract: 200 mg
- Timothy Ferriss
A man must be big enough to admit his mistakes, smart enough to profit from them, and strong enough to correct them.
- John C. Maxwell
The concept of serviced apartments makes economic sense for tenancies of short to medium term duration – a fact many leading Hong Kong and overseas corporations now appreciate.
- Cheng Yu-tung
when the fierce, burning winds blow over our lives-and we cannot prevent them-let us, too, accept the inevitable. And then get busy and pick up the pieces.
- Dale Carnegie
Treatment without prevention is simply unsustainable.
- Bill Gates
Whenever you go out-of-doors, draw the chin in, carry the crown of the head high, and fill the lungs to the utmost; drink in the sunshine; greet your friends with a smile, and put soul into every handclasp. Do not fear being misunderstood and do not waste a minute thinking about your enemies. Try to fix firmly in your mind what you would like to do; and then, without veering off direction, you will move straight to the goal. Keep your mind on the great and splendid things you would like to do, and then, as the days go gliding away, you will find yourself unconsciously seizing upon the opportunities that are required for the fulfillment of your desire, just as the coral insect takes from the running tide the element it needs. Picture in your mind the able, earnest, useful person you desire to be, and the thought you hold is hourly transforming you into that particular individual . . . Thought is supreme. Preserve a right mental attitude – the attitude of courage, frankness, and good cheer. To think rightly is to create. All things come through desire and every sincere prayer is answered. We become like that on which our hearts are fixed. Carry your chin in and the crown of your head high. We are gods in the chrysalis.
- Dale Carnegie
You should learn from your competitor, but never copy. Copy and you die.
- Jack Ma
Still round the corner there may wait A new road or a secret gate, And though we pass them by today, Tomorrow we may come this way And take the hidden paths that run Towards the Moon or to the Sun.
- Peter Thiel
We all know far too many stories where the third generation just destroys everything that the first two have built up, and I certainly hope my family are different because I’ve worked too hard and my father has worked too hard for it to be given away.
- Gina Rinehart
Everything rises and falls on leadership.
- John C. Maxwell
Don’t treat your customers like a bunch of purses and wallets.
- Chris Brogan
The subject of this book is managing oneself for effectiveness.
- Peter Drucker
Thinking (of how to improve your life and business) is the hardest thing there is. That is why so few people engage in it.
- Henry Ford
Refrain from throwing the executive under the bus.
- Ben Horowitz
The only way to get what you’re worth is to stand out, to exert emotional labor, to be seen as indispensable, and to produce interactions that organizations and people care deeply about.
- Seth Godin
I wouldn’t ever say if you’re having tough times then there must be something wrong with you or your attitude. Life’s a fight. It’s a good fight of faith. I encourage people to stay up, stay hopeful, stay faith-filled.
- Joel Olsteen
Treasure the love you receive above all. It will survive long after your good health has vanished.
- Og Mandino
The first is the result of a decision to act—to do something. This type of mistake is made with incomplete information, as it’s impossible to have all the facts beforehand. This is to be encouraged. Fortune favors the bold. The second is the result of a decision of sloth—to not do something—wherein we refuse to change a bad situation out of fear despite having all the facts. This is how learning experiences become terminal punishments, bad relationships become bad marriages, and poor job choices become lifelong prison sentences.
- Timothy Ferriss
Research what they did, how they did it and how you can do it better.
- Jack Nadel
What did I do that was right—and in what way could I have improved my performance? What lessons can I learn from that experience?
- Dale Carnegie
The goal is to be able to live your life the way Michael Jordan played basketball, or Marvin Gaye sang a song. To be able to feel the way you feel when you laugh at a joke, but to feel that way all the time.
- Russell Simmons
We’re pleased with the solid revenue and earnings per share results Cisco delivered during its second quarter, but also especially pleased with our strong order momentum. This proves our strategy is working in terms of the convergence of voice, video and data along with our balanced approach to our customer segments, core and advanced technologies, business and technology architecture and key geographic theaters.
- John Chambers
I believe we are in at least a two-quarter slowdown.
- John Chambers





