Brand is just a perception, and perception will match reality over time. Sometimes it will be ahead, other times it will be behind. But brand is simply a collective impression some have about a product.
- Elon Musk
Notable Quotables
Nonviolence is a powerful and just weapon. which cuts without wounding and ennobles the man who wields it. It is a sword that heals.
- Martin Luther King Jr.
You need to have extraordinary wisdom to be the forerunner.
- Ma Huateng
If you start today to do the right thing, you are already a success even if it doesn’t show yet.
- John C. Maxwell
Talking about music is like dancing about architecture.
- Steve Martin
I think our leadership team is a highly accountable leadership team.
- Steve Ballmer
The challenge is this: training creative, independent, and innovative artists is new to us.
- Seth Godin
The single reason for a salesperson’s existence is to get the Buyer’s commitment. Just how poor are salespeople at their jobs? In a study of professional sales people (those who sell full time), 50% failed to ask for the buyer’s commitment to buy.
- Jerry Vass
I shall pass this way but once. Therefore any good that I can do or any kindness that I can show-let me do it now. Let me not defer nor neglect it, for I shall not pass this way again.
- Dale Carnegie
To succeed in business, you must build a brand and never destroy it.
- Aliko Dangote
Much like us, our customers are rigorously working to improve their profitability and capacity for innovation. For us, this means doing everything possible when it comes to efficiency, effectiveness, and innovations – and all that on the basis of the highest quality. After all, quality creates trust – and trust creates orders. In short, we need to constantly become better and better at the high level we are already operating at.
- Elmar Degenhart
You may have made some mistakes, and you may not be where you want to be, but that has NOTHING to do with your future.
- Zig Ziglar
We thought this [downturn] would last for two quarters, … Now we are saying that it will last for at least – at least ? three quarters.
- John Chambers
The possibilities of creative effort connected with the subconscious mind are stupendous and imponderable. They inspire one with awe.
- Napoleon Hill
Starbucks has changed the rules of engagement for the music industry.
- Howard Schultz
Money was never a big motivation for me, except as a way to keep score. The real excitement is playing the game.
- Donald Trump
Our reputation is more important than the last hundred million dollars.
- Rupert Murdoch
I have taken more out of alcohol than alcohol has taken out of me.
- Winston Churchill
In the business world, the rearview mirror is always clearer than the windshield.
- Warren Buffett
People define Christianity differently. I think a large portion of our population are Christians, they’re not all growing in their faith, they’re not all active, but I believe that a lot of people believe in Jesus and believe that he is their Lord and Savior.
- Joel Olsteen
The best things that capture your imagination are ones you hadn’t thought of before and that aren’t talked about in the news all the time.
- Steve Wozniak
Let us learn our lessons. Never, never, never believe any war will be smooth and easy, or that anyone who embarks on that strange voyage can measure the tides and hurricanes he will encounter. The Statesman who yields to war fever must realise that once the signal is given, he is no longer the master of policy but the slave of unforeseeable and uncontrollable events.
- Winston Churchill
Pleasure in the job puts perfection in the work.
- Aristotle
I’m not gonna give up, shut up, or let up… as a matter of fact, I’m just getting warmed up.
- Zig Ziglar
Age doesn’t matter: an open mind does.
- Timothy Ferriss
I believe people have to follow their dreams – I did.
- Larry Ellison
A business absolutely devoted to service will have only one worry about profits. They will be embarrassingly large.
- Henry Ford
Property prices depend mainly on the supply and demand of a particular point in time, in much the same way as the price for a commodity is fixed.
- Lee Shau Kee
At the center of non-violence stands the principle of love.
- Martin Luther King Jr.
Think about how Google talks about its business. It certainly doesn’t claim to be a monopoly.
- Peter Thiel
Being a CEO is the nuts! A whole jumble of thoughts come to mind: Over the top. Wild. Fun. Outrageous. Crazy. Passion. Perpetual Motion. The give and take. Meetings into the night. Incredible friendships. Fine wine. Celebrations. Great golf courses. Big decisions in the real game. Crises and pressure. Lots of swings. A few home runs. The thrill of winning and the pain of losing. It’s as good as it gets. You get paid a lot, but the real payoff is the fun…
- Jack Welch
GE’s businesses turned in a terrific first quarter. Our products and services are being well received in unusually robust global markets.
- Jack Welch
[On the Swoosh] It was 1971 and Ford had spent $2 million getting a trademark. We didn’t have $2 million. So I went by the graphic arts department at Portland State
- Phil Knight
My main purpose in life is to make enough money to create ever more inventions…. The dove is my emblem…. I want to save and advance human life, not destroy it…. I am proud of the fact that I have never invented weapons to kill….
- Thomas Edison
I do think that religion has turned a lot of people off. Part of it is because it was all about the rules and was political. I think now people have a hunger for God, they want to have a relationship, but they don’t want to be called religious. I’m not trying to get them to join my religion, I’m just trying to plant a seed of hope in their heart.
- Joel Olsteen
If you cannot read all your books, at any rate handle, or as it were, fondle them…let them be your friends.
- Winston Churchill
Humans are distinguished from other species by our ability to work miracles. We call these miracles technology.
- Peter Thiel
The people’s ability to achieve is determined by their leader’s ability to empower.
- Napoleon Hill
A leader is one who sees more than others see, who sees farther than others see and who sees before others see.
- Leroy Eimes
It is impossible to divide the interest of a country and a company that works on its soil.
- Vagit Alekperov
God is a good God, and He gives good things to his children. No matter who has denigrated you or how much pain you’ve experienced in life, no matter how many setbacks you have suffered, you cannot allow yourself to accept that as the way life is supposed to be. No, God has better things in store for you. You must reprogram your mind with God’s word; change that negative, defeated self-image, and start seeing yourself as winning, coming out on top. Start seeing that marriage as restored. See your business as flourishing. See your children as enjoying the good things of God. You must see it through your eyes of faith, and then it will begin to happen.
- Joel Olsteen
All I want is compliance with my wishes, after reasonable discussion.
- Winston Churchill
Keep in mind, just because you don’t know the answer doesn’t mean that one does not exist. You simply haven’t discovered it yet.
- Joel Olsteen
Nothing is more costly, nothing is more sterile, than vengeance.
- Winston Churchill
I knew I could only play Cyrano if he were Americanized. I had no intention of writing the script myself. I was afraid of it. You’re playing with fire when you tamper with a classic. So I went looking for a writer. But it was such a personal idea, and anyone I would give it to would make it his own. It’s hard to ask Neil Simon to write your idea.
- Steve Martin
We’re better than the rest of the country but we shouldn’t believe it too much.
- Peter Thiel
It is a good thing for an uneducated man to read books of quotations.
- Winston Churchill
What you sow you reap. What you give.
- Zig Ziglar
To improve is to change, to be perfect is to change often.
- Winston Churchill
I DECLARE breakthroughs are coming in my life, sudden bursts of God’s goodness. Not a trickle. Not a stream. But a flood of God’s power. A flood of healing. A flood of wisdom. A flood of favor. I am a breakthrough person and I choose to live breakthrough minded. I am expecting God to overwhelm me with His goodness and amaze me with His favor. This is my declaration.
- Joel Olsteen
What did I do that was right—and in what way could I have improved my performance? What lessons can I learn from that experience?
- Dale Carnegie
1815 to 1914 was a period of both rapid technological development and rapid globalization.
- Peter Thiel
You may think you’re getting the short end of the stick, but when it’s all said and done, God will make sure that you don’t lose anything truly valuable. Moreover, He’ll make sure you get your just reward. Your responsibility is to remain calm and peaceable even when those around you are not.
- Joel Olsteen
The implications of so many people connected to the Internet all the time from the standpoint of education is incredible.
- Ben Horowitz
The more you talk about negative things in your life, the more you call them in. Speak victory not defeat.
- Joel Olsteen
A decision without an alternative is a desperate gambler’s throw.
- Peter Drucker
When I look at the 10% of Americans who control 90% of all the shares in America and 73% of the wealth, I understand exactly where their wealth was derived. Many acquired that wealth in much the same way as Henry Ford and Thomas Edison (who was worth far more than Bill Gates at his day and age). The list includes Bill Gates, Michael Dell, Warren Buffet, Rupert Murdock, Anita Roddick, Richard Branson, and others who all acquired their wealth the same way. They found their spirit and their mission; built a business; and allowed others to share in the dreams, the risks as well as the rewards. You can do the same thing if you want. Just follow the same diagram rich dad guided me with: the B-I Triangle.
- Robert Kiyosaki
I have scary eyes. I look like the guy in ‘American History X,’ yes. I remember coming home from school and asking my mum if I could get an eye transplant, and of course she declined.
- Timothy Ferriss
The farther backward you can look, the farther forward you can see.
- Winston Churchill
According to Ethiopian custom, parents wait to name a baby because children often die in the first weeks of life.
- Bill Gates
Pessimism doesn’t grow your business or even maintain the status quo. The pessimists on your staff make the job harder for everyone around them. They make difficulties out of opportunities.
- Harvey Mackay
The Monopoly Question Are you starting with a big share of a small market?
- Peter Thiel
It’s not the situation, but whether we react negative or respond positive to the situation that is important.
- Zig Ziglar
To be sure, real differences of opinion existed between the groups. Compared to pro-life participants, pro-choice participants had more favorable personal attitudes toward the pro-choice issues and less favorable attitudes toward the pro-life issues, and vice versa.
- John Chambers
Our underwear used to just be cotton, but we wanted to see if we could create something out of synthetics.
- Tadashi Yanai
The human being is a very poorly designed machine tool. The human being excels in coordination. He excels in relating perception to action. He works best if the entire human being, muscles, senses, and mind, is engaged in the work.
- Peter Drucker
We will intensify our efforts to build out our infrastructure overseas and to develop products that are tailored to individual markets
- Sergey Brin
The Interros strategy toward various assets generally depends on the stage of their development and level of their maturity.
- Vladimir Potanin
You may be at a crossroads in your life. You may have issues to deal with; people you need to forgive. You can go one of the two ways. You can ignore what you now know to be true and keep burying that bitterness in your life, pushing it deeper and allowing it to poison and contaminate you and those around you. Or you can make a much better choice by getting it out in the open and asking God to help you to totally forgive and let it all go.
- Joel Olsteen
Desire is what takes the hot water of mediocrity and turns it into the steam of outstanding success.
- Zig Ziglar
Give your subconscious a chance to work by turning your brain off from time to time. Don’t focus on work or solving problems constantly.
- Harvey Mackay
If I go public, I’ll stick to it.
- David Novak
Social and digital media is a bullet train, and that bullet train is not coming home.
- Howard Schultz
A squirrel dying in your front yard may be more relevant to your interests right now than people dying in Africa.
- Mark Zuckerberg
It’s nice to be important, but more important to be nice. You don’t know who your top customers will be five years from now or where you will be in 10 years. You may have a fancy title, but you will always need help from the people around you.
- Harvey Mackay
The object of the new school is to teach reasonable doubt. Not the unreasonable doubt of the wild-eyed heckler, but the evidence-based doubt of the questioning scientist and the reason-based doubt of the skilled debater.
- Seth Godin
In life, you don’t have a level of confrontation and the nonsense you run into when you’re a CEO. CEOs aren’t born.
- Ben Horowitz
Often we don’t even realize who we’re meant to be because we’re so busy trying to live out someone else’s ideas. But other people and their opinions hold no power in defining our destiny.
- Oprah Winfrey
Doughnuts are a normal part of a healthy, balanced diet.
- Brooke Smith
What we want to be is something completely new. There is no physical analog for what Amazon.com is becoming.
- Jeff Bezos
The choice is between two ways of life: between individual liberty and State domination, between concentration of ownership in the hands of the State and the extension of ownership over the widest number of individuals, between the dead hand of monopoly and the stimulus of competition, between a policy of increasing restraint and a policy of liberating energy and ingenuity, between a policy of levelling down and a policy of opportunity for all to rise upwards from a basic standard.
- Winston Churchill
You embrace the top 20, deal with the middle 70, and you face into the bottom 10, and you do what’s right for them and for you.
- Jack Welch
We are approaching a new age of synthesis. Knowledge cannot be merely a degree or a skill… it demands a broader vision, capabilities in critical thinking and logical deduction without which we cannot have constructive progress.
- Li Ka-shing
I have come to the conclusion that there is only one way under high heaven to get the best of an argument— and that is to avoid it. Avoid it as you would avoid rattlesnakes and earthquakes.
- Dale Carnegie
[On a company founder.] A founder is not a job, it’s a role, it’s an attitude. And it’s something that can happen again, and again, and again. In fact it has to happen, again and again and again. Otherwise we would not move forward.
- Jack Dorsey
When you look at a company that’s already succeeded or is at the very top of its game, it isn’t necessarily when it’s executing well. It tends to be peacetime – you’ve defeated the competition, you have the highest margins, the highest multiple.
- Ben Horowitz
Historically, privacy was almost implicit, because it was hard to find and gather information. But in the digital world, whether it’s digital cameras or satellites or just what you click on, we need to have more explicit rules – not just for governments but for private companies.
- Bill Gates
Finance epitomizes indefinite thinking because it’s the only way to make money when you have no idea how to create wealth. If they don’t go to law school, bright college graduates head to Wall Street precisely because they have no real plan for their careers. And once they arrive at Goldman, they find that even inside finance, everything is indefinite. It’s still optimistic—you wouldn’t play in the markets if you expected to lose—but the fundamental tenet is that the market is random; you can’t know anything specific or substantive; diversification becomes supremely important.
- Peter Thiel
You can make a lot of mistakes and still recover if you run an efficient operation. Or you can be brilliant and still go out of business if you’re too inefficient.
- Sam Walton
Humor is always a risky business.
- Phil Knight
There is a good chance India may become our largest total sales market in the whole of Asia.
- John Chambers
The difference between blues, jazz, rock n’ roll and rap is that rap stayed poor. Even the white rappers are poor. It’s scarier to look at poor people; it makes everyone uncomfortable. Their pain is something that people would like to see swept under the rug.
- Russell Simmons
Being a stand-up is my mission in life; it’s my passion. My ongoing goal is to simply be funny, on my own, in front of a roomful of strangers.
- Jerry Seinfeld
I’m optimistic about the country. I’m optimistic about the American people.
- Howard Schultz
Mickey Mouse is, to me, a symbol of independence. He was a means to an end.
- Walt Disney
Simon received the Nobel Prize in 1978 for his contribution to organizational decision making: It is impossible to have perfect and complete information at any given time to make a decision.
- Timothy Ferriss
It is hard to realize today that “government” during the American Civil War a hundred years ago meant the merest handful of people. Lincoln’s Secretary of War had fewer than fifty civilian subordinates, most of them not “executives” and policy-makers but telegraph clerks. The entire Washington establishment of the U.S. government in Theodore Roosevelt’s time, around 1900, could be comfortably housed in any one of the government buildings along the Mall today.
- Peter Drucker
Make your desires clear and reduce them to writing.
- Napoleon Hill
Strategy is a commodity, execution is an art.
- Peter Drucker
Don’t make excuses, don’t blame the past. The rest of your life can be the best of your life!
- Joel Olsteen





