STARTUP THINKING New technology tends to come from new ventures—startups. From the Founding Fathers in politics to the Royal Society in science to Fairchild Semiconductor’s “traitorous eight” in business, small groups of people bound together by a sense of mission have changed the world for the better. The easiest explanation for this is negative: it’s hard to develop new things in big organizations, and it’s even harder to do it by yourself. Bureaucratic hierarchies move slowly, and entrenched interests shy away from risk. In the most dysfunctional organizations, signaling that work is being done becomes a better strategy for career advancement than actually doing work (if this describes your company, you should quit now). At the other extreme, a lone genius might create a classic work of art or literature, but he could never create an entire industry. Startups operate on the principle that you need to work with other people to get stuff done, but you also need to stay small enough so that you actually can. Positively defined, a startup is the largest group of people you can convince of a plan to build a different future. A new company’s most important strength is new thinking: even more important than nimbleness, small size affords space to think. This book is about the questions you must ask and answer to succeed in the business of doing new things: what follows is not a manual or a record of knowledge but an exercise in thinking. Because that is what a startup has to do: question received ideas and rethink business from scratch.
- Peter Thiel
Notable Quotables
The final relationship that cannot be ignored is with disrupters: They are individuals who cause trouble for sport – inciting opposition to management for a variety of reasons, most of them petty. Usually these people have good performance – that’s their cover – and so they are endured or appeased. A company that manages people well takes disrupters head-on. First they give them very tough evaluations, naming their bad behaviour and demanding it change. Usually it won’t. Disrupters are a personality type. If that’s the case, get them out of the way of people trying to do their jobs. They’re poison.
- Jack Welch
Every leader’s potential is determined by the people closest to him. No matter what I did with that staff, they would never be able to take the organization to the place we needed to go.
- Napoleon Hill
Residential property prices will pick up steadily.
- Lee Shau Kee
Formal education will make you a living, self-education will make you a fortune.
- Jim Rohn
They don’t call it the Internet anymore, they call it cloud computing. I’m no longer resisting the name. Call it what you want.
- Larry Ellison
I know something about how to build constituencies in an independent way.
- Michael Bloomberg
One of the things that school is for is to teach our children to understand and relish the idea of intellectualism, to develop into something more than a purpose-driven tool for the industrial state.
- Seth Godin
Money isn’t everything , but it’s right up there with oxygen.
- Zig Ziglar
Ranking among the greatest Christmas movie classics, ‘It’s a Wonderful Life’ tells a beautiful story about the priceless value of relationships.
- John C. Maxwell
I’m not a tech guy. I’m looking at the technology with the eyes of my customers, normal people’s eyes.
- Jack Ma
Never fear to negotiate, but never negotiate out of fear.
- Jack Nadel
When it call comes down to it, nothing trumps execution.
- Gary Vaynerchuk
Negative results are just what I want. They’re just as valuable to me as positive results. I can never find the thing that does the job best until I find the ones that don’t.
- Thomas Edison
When your art fails, make better art.
- Seth Godin
Remember the proverb of Solomon: “He becometh poor that dealeth with a slack hand; but the hand of the diligent maketh rich.
- P.T. Barnum
Education isn’t a problem until it serves as a buffer rom the world and a refuge from the risk of failure.
- Seth Godin
Substantial growth in GDP, rising wages, improved employment prospects and favourable bank mortgage terms have all resulted in a buoyant property market.
- Lee Shau Kee
Our business practices are no different than those of our competitors, but we are bigger, and thus more visible, so we get more flack.
- Phil Knight
Success comes from doing the hard part. When the hard part is all you’ve got, you’re more likely to do it.And this is precisely why it’s difficult to focus. Because focusing means acknowledging that you just signed up for the hard part.
- Seth Godin
It’s easier to add things on to a PC than it’s ever been before. It’s one click, and boom, it comes down.
- Bill Gates
In war as in life, it is often necessary when some cherished scheme has failed, to take up the best alternative open, and if so, it is folly not to work for it with all your might.
- Winston Churchill
All cartoon characters and fables must be exaggeration, caricatures. It is the very nature of fantasy and fable.
- Walt Disney
And I keep saying, whether you like the president or not, everybody has to pull together and help the president because, as the president goes, so goes the country, as the country goes, so goes your job, your ability to feed your family, your government.
- Michael Bloomberg
The misconception that aid falls straight into the hands of dictators largely stems from the Cold War era.
- Bill Gates
I think the idea of getting money out of politics is critical.
- Russell Simmons
The person who dumps garbage into your mind will do you considerably more harm than the person who dumps garbage on your floor, because each load of mind garbage negatively impacts your possibilities and lowers your expectations.
- Zig Ziglar
In return, society rewards those who give it what it wants. That is why how much money people have earned is a rough measure of how much they gave society what it wanted.
- Ray Dalio
Networking is one of the most valuable uses of your time in terms of return—and not just in monetary terms.
- Business Insider.com
The lesson is that, No. 1, this management has to be at the highest class possible. No. 2, they have to have a succession plan.
- Prince Al Waleed Bin Talal Alsaud
When people lack concrete plans to carry out, they use formal rules to assemble a portfolio of various options.
- Peter Thiel
I try to keep a positive intention and use whatever resources I have to benefit others. I try to create businesses that I think are not hurtful. I try to do things that I think are helpful to the environment, to the animals, and to the planet.
- Russell Simmons
I wasn’t prepared for this big room with clattering typewriters and teletype printers. You could hardly hear yourself think.
- Ray Kroc
Our underwear used to just be cotton, but we wanted to see if we could create something out of synthetics.
- Tadashi Yanai
Don’t be so nervous. It’s not a big deal.
- Lee Shau Kee
There is no decision that we can make that doesn’t come with some sort of balance or sacrifice
- Simon Sinek
There is tremendous stress these days on liking people, helping people, getting along with people, as qualifications for a manager. These alone are never enough. In every successful organization there is one boss who does not like people, who does not help them, and who does not get along with them. Cold, unpleasant, demanding, he often teaches and develops more men than anyone else. He commands more respect than the most likable man ever could. He demands exacting workmanship of himself as well as of his men. He sets high standards and expects that they will be lived up to. He considers only what is right and never who is right. And though often himself a man of brilliance, he never rates intellectual brilliance above integrity in others. The manager who lacks these qualities of character—no matter how likable, helpful, or amiable, no matter even how competent or brilliant—is a menace and should be adjudged “unfit to be a manager and a gentleman.
- Peter Drucker
For myself I am an optimist – it does not seem to be much use to be anything else.
- Winston Churchill
Personally, I’d like to see more of our leaders take a technocratic approach to solving our biggest problems.
- Bill Gates
The power of this new era is simple: if you want to (need to, must!) lead, then you can. It’s easier than ever and we need you. But if this isn’t the right moment, if this isn’t the right cause, then hold off. Generous and authentic leadership will always defeat the selfish efforts of someone doing it just because she can.
- Seth Godin
The odds of me coming into the rocket business, not knowing anything about rockets, not having ever built anything, I mean, I would have to be insane if I thought the odds were in my favor.
- Elon Musk
I DECLARE I will live victoriously. I was created in the image of God. I have the DNA of a winner. I am wearing a crown of favor. Royal blood flows through my veins. I am the head, never the tail, above never beneath. I will live with purpose, passion, and praise, knowing that I was destined to live in victory. This is my declaration.
- Joel Olsteen
Vertical progress is harder to imagine because it requires doing something nobody else has ever done.
- Peter Thiel
I really like reading books
- Dale Carnegie
One of the things that I’m really proud of is that I have really good timing. It’s very easy for me to see what’s coming up and it’s no coincidence that I went headfirst into wine and then headfirst into new media – none at all.
- Gary Vaynerchuk
In almost every area of human endeavor, the practice improves over time. That hasn’t been the case for teaching.
- Bill Gates
A successful manager told me that stopped wearing a watch. She found that the work was so immersive, anchoring it to whatever hour it happened to be was pointless. The watch reminded her of the rigors of appointments and the status quo, while her goal was to be there, right here, right now, in the moment, and to do the work in front of her. The watch had no role in doing that right, so, for now, it’s gone.
- Seth Godin
Failing is an event, not a person. Yesterday ended last night.
- Zig Ziglar
I enjoy the hunt much more than the ‘good life’ after the victory.
- Carl Icahn
On an opponent:”He loves the working man. He loves to see him work.
- Winston Churchill
The only purpose of starting is to finish, and while the projects we do are never really finished, they must ship.
- Seth Godin
3D is a way of organizing things, particularly as we’re getting much more media information on the computer, a lot more choices, a lot more navigation than we’ve ever had before.”-Bill Gates, Entrepreneur and founder of Microsoft
- Bill Gates
People are poor judges of importance and inflate minutiae to fill time and feel important.
- Timothy Ferriss
I’ve come to believe that each of us has a personal calling that’s as unique as a fingerprint – and that the best way to succeed is to discover what you love and then find a way to offer it to others in the form of service, working hard, and also allowing the energy of the universe to lead you.
- Oprah Winfrey
Just saying you are better than good won’t make it so. But, when you understand what it takes to live the better than good life, and you apply yourself, your life will truly be better than good.
- Zig Ziglar
If you pay people peanuts, you will get monkeys.
- Andy Pearson
She said, ‘My family is OK, John, but we lost everything.
- John Chambers
If you’re not one or two in the market, you don’t make money. The market leaders make the money.
- Jack Welch
Success is walking from failure to failure with no loss of enthusiasm.
- Winston Churchill
I love to learn but I do not want to be taught.
- Winston Churchill
Do you ever worry’ asked Dale Carnegie, I replied: ‘No. I believe God is managing affairs and that He doesn’t need any advice from me. With God in charge, I believe that every-thing will work out for the best in the end. So what is there to worry about?’
- Henry Ford
The banjo is truly an American instrument, and it captures something about our past.
- Steve Martin
Think of yourself as on the threshold of unparalleled success. A whole, clear, glorious life lies before you. Achieve! Achieve!
- Andrew Carnegie
I was born in a family with a strong military background, so I chose to be a soldier.
- Wang Jianlin
Three classes of factors affect what an organization can and cannot do: its resources, its processes, and its values.
- Clayton M. Christensen
A right delayed is a right denied.
- Martin Luther King Jr.
Failure to deliver on committments is, in the end, unacceptable.
- Jack Welch
Most folks are about as happy as they make up their minds to be.
- Abraham Lincoln
I think the move by Mr. Greenspan was welcomed by everyone here.
- Jack Welch
My parents were the same in the pulpit as they were at home. I think that’s where a lot of preachers’ kids get off base sometimes. Because they don’t see the same things at both places.
- Joel Olsteen
The Law of Crappy People states: For any title level in a large organization, the talent on that level will eventually converge to the crappiest person with the title.
- Ben Horowitz
The most interesting thing about a postage stamp is the persistence with which it sticks to its job.
- Napoleon Hill
Don’t be afraid of enemies who attack you. Be afraid of the friends who flatter you.
- Dale Carnegie
I think the definition of a book is changing.
- Jeff Bezos
If you always do what you’ve always done, you’re always going to get what you’ve always gotten.
- Zig Ziglar
The legacy of Steve Jobs and the strength of Steve Jobs is that he established a company that’s clearly firing on all cylinders and clicking very well.
- Prince Al Waleed Bin Talal Alsaud
When we began Starbucks, what I wanted to try to do was to create a set of values, guiding principles, and culture.
- Howard Schultz
To me, failure means not trying; failure isnt the outcome. If i have to look at myself in the mirror and say, ‘I didnt try that because I was scared,’ that is failure.
- Sara Blakely
The wealthy class often looks down on the poor as those people. And deprived people view the rich as cold and heartless. The way to break down the barrier between the rich and poor is to asociate with each other and to help one another. Make a connection. If you can break down the barrier, it may pave the way to recovery for some person, a family, maybe an entire community.
- George Foreman
Failure is nature’s plan to prepare you for great responsibilities.
- Napoleon Hill
I am never going to have anything more to do with politics or politicians. When this war is over I shall confine myself entirely to writing and painting.
- Winston Churchill
Man must evolve for all human conflict a method which rejects revenge, aggression and retaliation. The foundation of such a method is love.
- Martin Luther King Jr.
It’s possible – you can never know – that the universe exists only for me. If so, it’s sure going well for me, I must admit.
- Bill Gates
If you can get just one distribution channel to work, you have a great business. If you try for several but don’t nail one, you’re finished.
- Peter Thiel
One day President Roosevelt told me that he was asking publicly for suggestions about what the war should be called. I said at once ‘The Unnecessary War’.
- Winston Churchill
Never forget, the real secret of giving advice is this: Once you’ve given it, don’t concern yourself with whether it is followed or not, and refrain from saying ‘I told you so.’
- Harvey Mackay
We would be interested in anything used by neurologists, such as treatments for epilepsy, Parkinson’s disease, Alzheimer’s disease, multiple sclerosis and pain medication.
- David Pyott
We woke up one day, and all the sudden Starbucks was in the middle of this political crossfire between the people who want to bring a gun into Starbucks and the people who want to prevent it. It is a very difficult, fragile situation.
- Howard Schultz
Globalization replaced technology as the hope for the future. Since the ’90s migration “from bricks to clicks” didn’t work as hoped, investors went back to bricks (housing) and BRICs (globalization). The result was another bubble, this time in real estate.
- Peter Thiel
It’s true that every great entrepreneur is first and foremost a designer.
- Peter Thiel
This paper, by its very length, defends itself from ever being read.
- Winston Churchill
Most kids cannot ask questions. They can memorize, but they cannot learn.
- Terry Fischer
The tablet is not mainstream. Reading off the screen is not mainstream.
- Bill Gates
I don’t know why you should be proud of something. It doesn’t make you any better or worse. You are what you are.
- Michael Bloomberg
Ego stops you from getting things done and getting people to work with you. That’s why I firmly believe that ego and success are not compatible.
- Harvey Mackay
When Ford sells a car, a dealer isn’t allowed to take out the engine and put a different one in. When a newsstand sells the Washington Post, no one can go to the newsstand and pay them to rip out the classified section and put their own classified section in – if they could, they would do so.
- Bill Gates
If humanity doesn’t land on Mars in my lifetime, I would be very disappointed.
- Elon Musk
No leader enjoys making the tough decision. We constantly faced severe resistence from even the best people in our organization. I’ve struggled with this problem myself and have often been guilty of not being rigorous enough. Every impulse is to look the other way.
- Jack Welch
the ability to deal with people is as purchasable a commodity as sugar or coffee. And I will pay more for that ability,” said John D., than for any other under the sun.
- Dale Carnegie
Most large mistakes in organizational design come from putting the individual ambitions of the people at the top of the organization ahead of the communication paths for the people at the bottom of the organization.
- Ben Horowitz





