The Struggle is when you wonder why you started the company in the first place. The Struggle is when people ask you why you don’t quit and you don’t know the answer. The Struggle is when your employees think you are lying and you think they may be right. The Struggle is when food loses its taste. The Struggle is when you don’t believe you should be CEO of your company. The Struggle is when you know that you are in over your head and you know that you cannot be replaced. The Struggle is when everybody thinks you are an idiot, but nobody will fire you. The Struggle is where self-doubt becomes self-hatred. The Struggle is when you are having a conversation with someone and you can’t hear a word that they are saying because all you can hear is the Struggle. The Struggle is when you want the pain to stop. The Struggle is unhappiness. The Struggle is when you go on vacation to feel better and you feel worse. The Struggle is when you are surrounded by people and you are all alone. The Struggle has no mercy. The Struggle is the land of broken promises and crushed dreams. The Struggle is a cold sweat. The Struggle is where your guts boil so much that you feel like you are going to spit blood. The Struggle is not failure, but it causes failure. Especially if you are weak. Always if you are weak. Most people are not strong enough. Every great entrepreneur from Steve Jobs to Mark Zuckerberg went through the Struggle and struggle they did, so you are not alone. But that does not mean that you will make it. You may not make it. That is why it is the Struggle. The Struggle is where greatness comes from.
- Ben Horowitz
Notable Quotables
If the merit of the idea is strong, it spreads really quickly no matter who you are or where you are from.
- Jack Dorsey
An enterprise shall help the people overcome all difficulties to savor the fruit to be borne on the motherland, come rain or shine.
- Cheng Yu-tung
Decide you must, how to serve them best. If you leave now, help them you could; but you would destroy all for which they have fought, and suffered.
- Yoda
Delight in smooth sounding platitudes, refusal to face unpleasant facts … genuine love of peace and pathetic belief that love can be its sole foundation … the utter devotion of the Liberals to sentiment apart from reality …though free from wickedness or evil design, played a definite part in the unleashing upon the world of horrors and miseries [WWII]
- Winston Churchill
His genius he was quite content in one brief sentence to define; Of inspiration one percent, of perspiration, ninety nine.
- Thomas Edison
Where does the family start? It starts with a young man falling in love with a girl – no superior alternative has yet been found.
- Winston Churchill
Good product managers know the market, the product, the product line, and the competition extremely well and operate from a strong basis of knowledge and confidence. A good product manager is the CEO of the product. Good product managers take full responsibility and measure themselves in terms of the success of the product.
- Ben Horowitz
What one does easily, one does well.
- Andrew Carnegie
No accurate thinker will judge another person by that which the other person’s enemies say about him.
- Napoleon Hill
The greatest thing Jobs designed was his business. Apple imagined and executed definite multi-year plans to create new products and distribute them effectively. Forget “minimum viable products”—ever since he started Apple in 1976, Jobs saw that you can change the world through careful planning, not by listening to focus group feedback or copying others’ successes.
- Peter Thiel
Make no mistake about why these babies are here – they are here to replace us.
- Jerry Seinfeld
There are things money can’t buy and hard work can’t win. One of them is happiness.
- Ray Kroc
You need to be around people who know more than you and have more talent than you. Don’t be intimidated by them, be inspired.
- Joel Olsteen
I’m short on New York, long on Silicon Valley.
- Peter Thiel
The first Apple was just a culmination of my whole life.
- Steve Wozniak
If you have a reputation as a big, stiff bureaucracy, you’re stuck.
- Jack Welch
Thinking back to old-time computer programming in the days before programming languages supported internationalization, we used to have to “internationalize” our code. We called this internationalization process “I18N” for short (localization was L10N), which meant I followed by eighteen letters followed by N.
- Ben Horowitz
I have always respected education, which is why I actually went back secretly and taught school for eight years.
- Steve Wozniak
Think of yourself as on the threshold of unparalleled success. A whole, clear, glorious life lies before you. Achieve! Achieve!
- Andrew Carnegie
The spirit of Southwest Airlines is exuberant, it’s caring, it’s dedicated, it’s diligent, it’s fun, it’s rewarding, it’s a joy.
- Herb Kelleher
In life and in business, you need to be good-hearted and trustworthy, and to have integrity. This is the way to build long-term relationships. It is also important to be optimistic and to look at challenges as opportunities.
- Henry Sy
It is very important to grasp that Level 5 leadership is not just about humility and modesty. It is equally about ferocious resolve, an almost stoic determination to do whatever needs to be done to make the company great.
- James C. Collins
We can never own property (because of property taxes) we can just control it (by renting it from the government by paying taxes).
- Robert Kiyosaki
People were expecting Rouge to go bankrupt, so there was a lot of anxiety. The corporate culture problem was even worse than in Russia. And at the same time, the work rules were more difficult.
- Alexei Mordashov
Immense power is acquired by assuring yourself in your secret reveries that you were born to control affairs.
- Andrew Carnegie
Don’t just park money in the bank.
- Lee Shau Kee
When screening engineers from other companies, its smart to value engineers from great companies more than those from mediocre companies.
- Ben Horowitz
We’ve always had a pretty competitive and pretty ferocious battle with British Airways… It’s lasted now about 14 years, and we’re very pleased to have survived it.
- Richard Branson
The starting point of all achievement is desire. Keep this constantly in mind. Weak desires bring weak results, just as a small amount of fire makes a small amount of heat.
- Napoleon Hill
If we can put a man on the moon, we can make pantyhose comfortable.
- Sara Blakely
Cutting prices or putting things on sale is not sustainable business strategy. The other side of it is that you can’t cut enough costs to save your way to prosperity.
- Howard Schultz
When unsavvy observers see a nonprofit organization with dozens of people on its board, they think: “Look how many great people are committed to this organization! It must be extremely well run.” Actually, a huge board will exercise no effective oversight at all; it merely provides cover for whatever microdictator actually runs the organization.
- Peter Thiel
What we learn from history is that people don’t learn from history.
- Warren Buffett
What the mind of man can conceive and believe, it can achieve.
- Napoleon Hill
The few who knew what might be learned, Foolish enough to put their whole heart on show, And reveal their feelings to the crowd below, Mankind has always crucified and burned.
- Peter Thiel
We didn’t really know what was happening.
- John Chambers
Most people spend more time and energy going around problems than in trying to solve them.
- Henry Ford
By becoming interested in the cause, we are less likely to dislike the effect.
- Dale Carnegie
I think long term you can see Tesla establishing factories in Europe, in other parts of the U.S. and in Asia.
- Elon Musk
When you go through enough dark places, you don’t complain about little things. You don’t lose your joy because you got stuck in traffic; you don’t get offended because a coworker was rude to you. You’ve been through too much to let that sour you.
- Joel Olsteen
I believe entertainment can aspire to be art, and can become art, but if you set out to make art you’re an idiot.
- Steve Martin
Government is dysfunctional.
- Michael Bloomberg
My friend didn’t understand what it means to be in the world, to be present and aware.
- Seth Godin
The cold harsh reality is that we have to balance the budget.
- Michael Bloomberg
Why talk about what we want? That is childish. Absurd. Of course you are interested in what you want. You are eternally interested in it. But no one else is. The rest of us are just like you: we are interested in what we want.
- Dale Carnegie
My most brilliant achievement was my ability to be able to persuade my wife to marry me.
- Winston Churchill
Men must be taught as if you taught them not And things unknown proposed as things forgot.
- Dale Carnegie
I don’t like paying taxes, but I like sleeping at night.
- Leonardo Del Vecchio
When I look back on all these worries, I remember the story of the old man who said on his deathbed that he had had a lot of trouble in his life, most of which had never happened
- Winston Churchill
Swim upstream. Go the other way. Ignore the conventional wisdom.
- Sam Walton
As knowledge is acquired it must be organized and put into use, for a definate purpose, through practical plans. Knowledge has no value except that which be gained from its application toward some worthy end.
- Napoleon Hill
Hope for the best, but prepare for the worst.
- Jack Nadel
I have heard, in such a way as to believe it, of your recently saying that both the army and the Government needed a dictator. Of course, it was not for this, but in spite of it, that I have given you command. Only those generals who gain successes can set up as dictators. What I now ask of you is military success and I will risk the dictatorship.
- Dale Carnegie
Keep thy heart with all diligence for out of it are the issues of life’ (Prov. 4:23 KJV).
- Joel Olsteen
You were created to give. You were created to make the lives of others better. Someone needs what you have. Someone needs your love. Someone needs your smile. Someone needs your encouragement and your gifts.
- Joel Olsteen
I like to live in the past. I don’t think people are going to get much fun in the future.
- Winston Churchill
Winning isn’t everything but wanting to win is.
- Zig Ziglar
My first large-scale community development opportunity was the formation of the Mission Viejo Co. – a partnership with the O’Neill Family, who owned Rancho Mission Viejo. As the young president of the company, I had the responsibility for master planning, master building and implementing the new community’s development plans.
- Donald Bren
I have a dream that one day every valley shall be exalted, every hill and mountain shall be made low, the rough places will be made straight and the glory of the Lord shall be revealed and all flesh shall see it together.
- Martin Luther King Jr.
swept over me. Guiltily I came to your bedside. There are the things I was thinking, son: I had been cross to you. I scolded you as you were dressing for school because you gave your face merely a dab with a towel. I took you to task for not cleaning your shoes. I called out angrily when you threw some of your things on the floor. At breakfast I found fault, too. You spilled things. You gulped down your food. You put your elbows on the table.
- Dale Carnegie
Ideas are easy. Implementation is hard.
- Guy Kawasaki
On every occasion, we were able to rely on our unique qualities – resourcefulness, perseverance, diligence and passion for excellence – to rise above our difficulties.
- Cheng Yu-tung
Casualness causes casualties.
- Tim Redmond
If you are going to kill a man, it costs nothing to be polite.
- Winston Churchill
Hard times may have held you down, but they will not last forever. When all is said and done, you will be better off than before.
- Joel Olsteen
Seizing new ground, making connections between people or ideas, working without a map—these are works of art, and if you do them, you are an artist, regardless of whether you wear a smock, use a computer, or work with others all day long.
- Seth Godin
Send out a cheerful, positive greeting, and most of the time you will get back a cheerful, positive greeting. It’s also true that if you send out a negative greeting, you will, in most cases, get back a negative greeting.
- Zig Ziglar
I’m convinced that about half of what separates the successful entrepreneurs from the non-successful ones is pure perseverance.
- Steve Jobs
Ethics to me is very important.
- Prince Al Waleed Bin Talal Alsaud
business to be paid a salary of over a million dollars a year.
- Dale Carnegie
Hewlett Packard Chairman Built Company by Design, Calculator by Chance.
- James C. Collins
You can have agency not just over your own life, but over a small and important part of the world. It begins by rejecting the unjust tyranny of Chance.
- Peter Thiel
The most efficient way to produce anything is to bring together under one management as many as possible of the activities needed to turn out the product.
- Peter Drucker
When you view marketing from the vantage point of the guerrilla, you realize that it’s your opportunity to help your prospects and customers succeed. They want to succeed at earning more money, building their company, losing weight, attracting a mate, becoming more fit, or quitting smoking. You can help them. You can show them how to achieve their goal. Marketing is not about you. It’s about them. I hope you never forget that.
- Jay Conrad Levinson
I was born in Africa. I came to California because it’s really where new technologies can be brought to fruition, and I don’t see a viable competitor.
- Elon Musk
My commitment is to Los Angeles, so whatever helps this continue to be a great city, that’s what I would be focused to do, and the Dodgers are certainly iconic to Los Angeles.
- Patrick Soon-Shiong
It’s hard to tell with these Internet startups if they’re really interested in building companies or if they’re just interested in the money. I can tell you, though: If they don’t really want to build a company, they won’t luck into it. That’s because it’s so hard that if you don’t have a passion, you’ll give up.
- Steve Jobs
Money is in some respects life’s fire: it is a very excellent servant, but a terrible master.
- P.T. Barnum
The growth of an enterprise is no different from the self-improvement of human beings. It is a step-by-step procedure and an ever-lasting course of improvement, which requires staying in line with the era and taking up social responsibility.
- Cheng Yu-tung
[Introducing himself to Sony co-founder Akio Morita] I have six of your TVs in my house.
- Phil Knight
The time has come to act.
- Theodore Roosevelt
The formula for handling Inherent Objections: 1. Isolate the Objection 2. Minimize the Objection 3. Offset the Objection with Benefits
- Jerry Vass
With residential property prices having dropped by around two-thirds from their peak in 1997 and local interest rates dropping to their historic lows, mortgage payments currently falls below rental payment. This positive carry has led to property purchases by both home purchasers as well as investors. Further, with the local stock market becoming active again and reaching its highest level in the past 17 months, this has resulted in an increase in the number of transactions and a price for the luxury properties.
- Lee Shau Kee
Hay una divinidad que forja nuestros fines, por mucho que queramos alterarlos.
- Dale Carnegie
We will be one of the most productive residential developers in China in the next few years.
- Lee Shau Kee
Taking complete ownership of your outcomes by holding no one but yourself responsible for them is the most powerful thing you can do to drive your success.
- Gary Keller
The knowledge worker is not poverty-prone. He is in danger of alienation, to use the fashionable word for boredom, frustration, and silent despair.
- Peter Drucker
Make your team feel respected, empowered and genuinely excited about the company’s mission.
- Tim Westergren
The world today is ruled by harassed politicians absorbed in getting into office or turning out the other man so that not much room is left for debating the great issues on their merits.
- Winston Churchill
If it’s not meeting a need, turn it into a seed. Remember, we will reap what we sow. When you do good for other people, that’s when God is going to make sure that His abundant blessings overtake you.
- Joel Olsteen
St Patrick was a Roman Briton of good family dwelling probably in the Severn valley.
- Winston Churchill
You are going to fire Mark Hurd and hire Leo? What I said at the time was that this was the best idea since the Apple board fired Steve Jobs. Really brilliant.
- Larry Ellison
As a businessperson, I don’t have the power to change the government. That is in the hands of the political leaders. However, as a taxpayer, we have the right to be critical of the government and demand change.
- Tadashi Yanai
As a company grows, communication becomes its biggest challenge. If the employees fundamentally trust the CEO, then communication will be vastly more efficient than if they don’t.
- Ben Horowitz
What we discovered, counter-intuitively, is that when you start killing a cancer cell, one of the things it does in order to survive is to spread even further. It causes itself to form new blood vessels. We’ve termed this ‘reactionary angiogenesis.’
- Patrick Soon-Shiong
There is no substitute for hard work. There is no such thing as overnight success or easy money.
- Henry Sy
The slowdown in futures orders clearly signals that revenue growth in the second half of fiscal 1998 will be below our previous expectations. This is largely a result of the slowdown in the Asia Pacific market, where we now anticipate more moderate revenue growth in fiscal 1998 after increasing 84 percent on a constant dollar basis in fiscal 1997.
- Phil Knight
Relative income uses two variables: the dollar and time, usually hours.
- Timothy Ferriss
In the most dysfunctional organizations, signaling that work is being done becomes a better strategy for career advancement than actually doing work (if this describes your company, you should quit now). At the other extreme, a lone genius might create a classic work of art or literature, but he could never create an entire industry. Startups operate on the principle that you need to work with other people to get stuff done, but you also need to stay small enough so that you actually can.
- Peter Thiel





