Two metrics set the limits for effective distribution. The total net profit that you earn on average over the course of your relationship with a customer (Customer Lifetime Value, or CLV) must exceed the amount you spend on average to acquire a new customer (Customer Acquisition Cost, or CAC). In general, the higher the price of your product, the more you have to spend to make a sale—and the more it makes sense to spend it.
- Peter Thiel
Notable Quotables
Success is stumbling from failure to failure with no loss of enthusiasm.
- Winston Churchill
Don’t just accept whatever comes your way in life. You were born to win, you were born for greatness, you were created to be a champion in life.
- Joel Olsteen
Persistence is very important. You should not give up unless you are forced to give up.
- Elon Musk
For PayPal to work, we needed to attract a critical mass of at least a million users. Advertising was too ineffective to justify the cost. Prospective deals with big banks kept falling through. So we decided to pay people to sign up. We gave new customers $10 for joining, and we gave them $10 more every time they referred a friend. This got us hundreds of thousands of new customers and an exponential growth rate.
- Peter Thiel
Make it just like a Mac.
- Bill Gates
We will as ever continue to pursue growth opportunities that will further enhance our ability to capitalize on the investment opportunities and to face the challenges ahead.
- Cheng Yu-tung
There are only two kinds of employees that I’ve run across in 30 years. There are ones that get results, and ones that make excuses. If you’re in that second camp, you’re not going to like Dish.
- Charles Ergen
People who read the tabloids deserve to be lied to.
- Jerry Seinfeld
Let go of offence. Let go of fear. Let go of revenge. Don’t live angry, let go now!
- Joel Olsteen
The longer we dwell on our misfortunes, the greater their power to harm us.
- Voltaire
Never consider the possibility of failure. As long as you persist, you will be successful.
- Brian Tracy
It’s vital that you accept yourself and learn to be happy with who God made you to be. If you want to truly enjoy your life, you must be at peace with yourself.
- Joel Olsteen
Jesus was saying that you can’t have a larger life with restricted attitudes.
- Joel Olsteen
It is all true, or it ought to be; and more and better besides.
- Winston Churchill
It takes a leader to create momentum. Followers catch it. And managers are able to continue it once it has begun. But creating it requires someone who can motivate others, not who needs to be motivated. Harry Truman once said, If you can’t stand the heat, get out of the kitchen. But for leaders, that statement should be changed to, If you can’t make some heat, get out of the kitchen.
- John Maxwell
In my own experience as a C.E.O., I would find myself laying awake at 3 A.M. asking questions about my business, and there weren’t management books out there that could help me.
- Ben Horowitz
Why does a 67-year-old guy who got his start running an athletic shoe company think he can enter a field famous for gobbling up fortunes.
- Phil Knight
Quite or be exceptional. Average is for losers.
- Seth Godin
Tip #17 – Perceived value is what sells. Real value is what repeats.
- Jack Nadel
It doesn’t matter who likes you or doesn’t like you, all that matters is that God likes you. He accepts you, he approves of you.
- Joel Olsteen
Exercise is better than any medicine I can take, exercise and sleep.
- Aliko Dangote
Talking about music is like dancing about architecture.
- Steve Martin
You read these management books that say, ‘These are the hard things about running a company.’ But those aren’t really the hard things. The hard things are when you have to layoff half your company, or you have to fire your best friend. Or you have to figure out a way not to go bankrupt.
- Ben Horowitz
I spent a disproportionate amount of my time in a car in L.A. I’m 35 years old. If you add up the hours spent in cars, it would be years.
- Travis Kalanick
Few startup advisers and venture capitalists have any experience.
- Ben Horowitz
We survive the market volatility and political changes. We cater for the actual need of the people and keep pace with the country.
- Cheng Yu-tung
I’ve already figured out when I’m going to be No. 2 and No. 1.
- Sheldon Adelson
The Apple Stores’ sleek minimalist design and close control over the consumer experience, the omnipresent advertising campaigns, the price positioning as a maker of premium goods, and the lingering nimbus of Steve Jobs’s personal charisma all contribute to a perception that Apple offers products so good as to constitute a category of their own.
- Peter Thiel
Level 5 leaders channel their ego needs away from themselves and into the larger goal of building a great company. It’s not that Level 5 leaders have no ego or self-interest. Indeed, they are incredibly ambitious—but their ambition is first and foremost for the institution, not themselves.
- James C. Collins
How do you tap in to what God has already done? Very simple: just act like you’re blessed, talk like you’re blessed, walk like you’re blessed, think like you’re blessed, smile like you’re blessed, dress like you’re blessed. Put actions behind your faith, and one day you will see it become a reality.
- Joel Olsteen
If I wish to compose or write or pray or preach well, I must be angry. Then all the blood in my veins is stirred, and my understanding is sharpened.
- Martin Luther King Jr.
At the end of the day you have to keep emotions away.
- Lakshmi Mittal
Maintain ‘baseball cards’ and/or ‘believability matrixes’ for your people. Imagine if you had baseball cards that showed all the performance stats. You could see what they did well and poorly and call on the right people to play the right positions in a very transparent way.
- Ray Dalio
Casino gambling is colorful and dramatic and theatrical.
- Stephen Wynn
And do not suppose that this is the end. This is only the beginning of the reckoning. This is only the first sip, the first foretaste of a bitter cup which will be proffered to us year by year unless by a supreme recovery of moral health and martial vigour, we arise again and take our stand for freedom as in the olden time.
- Winston Churchill
Monotony reveals our limitations.
- Dale Carnegie
The hardest thing about starting a company and running a company is, there’s just so many expectations on you, and there are so many people who have things that they want you to do. It’s a lot like life about that.
- Ben Horowitz
Normal is fading away. Governments and industries and schools like normal, because it’s easier, it scales and it’s profitable. But people don’t like it – we want to be who we are, not who some marketer tells us to be.
- Seth Godin
I think my story says that, when women are given the chance and the opportunity, that we can achieve a lot. We deliver.
- Sara Blakely
It is no use saying, ‘We are doing our best.’ You have got to succeed in doing what is necessary.
- Winston Churchill
I never wanted to be an entrepreneur. I actually wanted to be Bruce Lee.
- Jack Dorsey
U.S. President Theodore Roosevelt has been described as founder of the Bull Moose Party, the man who led his troops up San Juan Hill in the Spanish-American War, a big game hunter, family man, civic servant and a host of other things.
- Zig Ziglar
It is confidence in our bodies, minds and spirits that allows us to keep looking for new adventures, new directions to grow in, and new lessons to learn – which is what life is all about.
- Oprah Winfrey
I think there’s plenty of room for blogs that exist to pay the blogger, or blogs that exist to turn a profit. That’s just not the kind of blog I’m writing, and I’m not the kind of blogger that could do that.
- Seth Godin
PRINCIPLE 1 The only way to get the best of an argument is to avoid it. PRINCIPLE 2 Show respect for the other person’s opinions. Never say, You’re wrong.” PRINCIPLE 3 If you are wrong, admit it quickly and emphatically. PRINCIPLE 4 Begin in a friendly way. PRINCIPLE 5 Get the other person saying yes, yes” immediately. PRINCIPLE 6 Let the other person do a great deal of the talking. PRINCIPLE 7 Let the other person feel that the idea.
- Dale Carnegie
I always wanted to find oil. It was always an irresistible calling.
- Harold Hamm
Humans, particularly those who build things, only listen to leading indicators of good news.
- Ben Horowitz
There are two ways to grow: by stealing from the competition or by growing the market. The first path is slow and painful and difficult. The second path is where the magic of fast growth kicks in.
- Seth Godin
I am not a product of my circumstances. I am a product of my decisions.
- Stephen R. Covey
Chinese people today have strong demand for culture, but we need effective supply, and China needs innovative cultural products.
- Wang Jianlin
The first ten minutes of sorting through clothing was like choosing which child of mine should live or die.
- Timothy Ferriss
It is always wise to look ahead, but difficult to look further than you can see.
- Winston Churchill
The quality, not the longevity, of one’s life is what is important.
- Martin Luther King Jr.
The unvarnished truth is that almost all the people you meet feel themselves superior to you in some way, and a sure way to their hearts is to let them realise in some subtle way that you realise their importance, and recognise it sincerely.
- Dale Carnegie
The responsibility of the leader is to define reality and create hope.
- David Novak
Things get much easier if one jumps on the bandwagon of existing trends.
- Lei Jun
Every time you make the hard, correct decision you become a bit more courageous, and every time you make the easy, wrong decision you become a bit more cowardly. If you are CEO, these choices will lead to a courageous or cowardly company.
- Ben Horowitz
Our Palestinian brethren continue to be slaughtered at the hands of Israelis while the world turns the other cheek.
- Prince Al Waleed Bin Talal Alsaud
I think that God gives you your own will and choices. I don’t believe that we’re supposed to drag ourselves through life defeated and not see God’s blessings. But you have to make the right choices and follow that still, small voice within you. Because I think that’s how God leads us.
- Joel Olsteen
I have the courage to surround myself with people who are smarter than me.
- Andrew Carnegie
The missing ingredient for nearly all of the 1,000-plus clients I have worked with directly to improve their businesses is pigheaded discipline and determination. We all get good ideas at seminars and from books, radio talk shows and business-building gurus. The problem is that most companies do not know how to identify and adapt the best ideas to their businesses. Implementation, not ideas, is the key to real success.
- Chet Holmes
Leaders must be close enough to relate to others, but far enough ahead to motivate them.
- John C. Maxwell
This is the type of arrant pedantry up with which I will not put
- Winston Churchill
Passion is everything. In fact, you’ve got to be borderline fanatical about what you do.
- Chris Gardner
I enjoy the hunt much more than the ‘good life’ after the victory.
- Carl Icahn
If you run a business, if you are responsible for a lot of people, you come to grips with the reality that you have to have discipline. You have to protect the enterprise in order to take care of the employees. So, therefore, you can’t be wasteful. You can’t squander things, or you jeopardize other people.
- Stephen Wynn
Confidence in our own independence of mind. But advertising doesn’t exist to make you buy a product right away, it exists to embed subtle impressions that will drive sales later. Anyone who can’t acknowledge its likely effect on himself is doubly deceived.
- Peter Thiel
Life really happens at intersections.
- Jack Dorsey
Cherish you visions and your dreams as they are the children of your soul, the blue prints of your ultimate achievements.
- Napoleon Hill
De-escalating the rivalry post-merger wasn’t easy, but as far as problems go, it was a good one to have.
- Peter Thiel
You need to take pride in what God has given you.
- Joel Olsteen
If you look at space companies, they’ve failed either because they’ve had a technical solution where success was not a possible outcome, they were unable to attract a critical mass of talent, or they just ran out of money. The finish line is usually a lot further away than you think.
- Elon Musk
At its zenith Sears accounted for more than 2 percent of all retail sales in the United States. It pioneered several innovations critical to the success of today’s most admired retailers: for example, supply chain management, store brands, catalogue retailing, and credit card sales. The esteem in which Sears’ management was held shows in this 1964 excerpt from Fortune: “How did Sears do it? In a way, the most arresting aspect of its story is that there was no gimmick. Sears opened no big bag of tricks, shot off no skyrockets. Instead, it looked as though everybody in its organization simply did the right thing, easily and naturally. And their cumulative effect was to create an extraordinary powerhouse of a company.
- Clayton M. Christensen
It may be true that the law cannot make a man love me, but it can keep him from lynching me, and I think that’s pretty important.
- Martin Luther King Jr.
In view of the good progress made in respect of negotiations relating to Mainland China’s entry to the World Trade Organisation and the boost in local economic activities deriving from the emergence of the new economy, a great number of technology-related and international institutions have established and expanded their businesses in Hong Kong, bringing about substantial increases both in rentals as well as capital values for prime office properties and luxury residential properties.
- Lee Shau Kee
Desire is what takes the hot water of mediocrity and turns it into the steam of outstanding success.
- Zig Ziglar
Before everything else, getting ready is the secret of success.
- Henry Ford
Weed out the bad fits right away
- Tony Hsieh
When we are harassed and reach the limit of our own strength, many of us then turn in desperation to God-There are no atheists in foxholes. But why wait till we are desperate? Why not renew our strength every day? Why wait even until Sunday? For years I have had the habit of dropping into empty churches on weekday afternoons. When I feel that I am too rushed and hurried to spare a few minutes to think about spiritual things, I say to myself: Wait a minute, Dale Carnegie, wait a minute. Why all the feverish hurry and rush, little man? You need to pause and acquire a little perspective. At such times, I frequently drop into the first church that I find open. Although I am a Protestant, I frequently, on weekday afternoons, drop into St. Patrick’s Cathedral on Fifth Avenue, and remind myself that I’ll be dead in another thirty years, but that the great spiritual truths that all churches teach are eternal. I close my eyes and pray. I find that doing this calms my nerves, rests my body, clarifies my perspective, and helps me revalue my values. May I recommend this practice to you?
- Dale Carnegie
It’s not what you’ve got. It’s what you use that makes a difference.
- Zig Ziglar
Hmm. In the end, cowards are those who follow the dark side.
- Yoda
Benjamin Franklin, tactless in his youth, became so diplomatic, so adroit at handling people, that he was made American Ambassador to France. The secret of his success? I will speak ill of no man,” he said, … and speak all the good I know of everybody.
- Dale Carnegie
Our schools are not teaching students to think. It is astonishing how many young people have difficulty in putting their brains definitely and systematically to work….
- Thomas Edison
I would like to see anyone be able to achieve their dreams, and that’s what this organization does.
- Sergey Brin
Over the past ten years, technological advances have dramatically lowered the financial bar for starting a new company, but the courage bar for building a great company remains as high as it has ever been.
- Ben Horowitz
Effective leadership is not about making speeches or being liked, leadership is defined by results not attributes.
- Peter Drucker
Well, you know, News Corp is the only real media global – that has a global presence that’s involved in TV production, in movies, in publishing, in newspapers, digital media, et cetera. So for a company like that to function, clearly it does not depend only on Rupert Murdoch or James Murdoch.
- Prince Al Waleed Bin Talal Alsaud
Save someone’s face once and your influence with him rises. Save his face every time you can, and there is practically nothing he won’t do for you.
- Dale Carnegie
The most important aspect of my personality as far as determining my success goes; has been my questioning conventional wisdom, doubting experts and questioning authority. While that can be painful in your relationships with your parents and teachers, it’s enormously useful in life.
- Larry Ellison
We’re running the company to serve more people.
- Mark Zuckerberg
The only time I really become discouraged is when I think of all the things I would like to do and the little time I have in which to do them.
- Thomas Edison
There is nothing else that so kills the ambitions of a person as criticisms from superiors. I never criticize any-one. I believe in giving a person incentive to work. So I am anxious to praise but loath to find fault. If I like anything, I am hearty in my approbation and lavish in my praise.
- Dale Carnegie
America is built around this premise that you can do it, and there are an awful lot of people who are unlikely to have done it who did.
- Michael Bloomberg
Only engage in mutually beneficial relationships.
- Clay Clark
I like the idea that one thing leads to another. You can tweet something completely innocuous, and then find yourself going off on a tangent that’s inspired by a response.
- Steve Martin
Oh, I think there are a lot of people who would be buying and selling online today that go up there and they get the information, but then when it comes time to type in their credit card they think twice because they’re not sure about how that might get out and what that might mean for them.
- Bill Gates
I pay about a third in taxes, I give away about a third, and I follow the law.
- Ray Dalio
Personal initiative is the power that inspires the completion of that which one begins. It is the power that starts all action. No person is free until he learns to do his own thinking and gains the courage to act on his own.
- Napoleon Hill
Lots of people want to ride with you in the limo, but what you want is someone who will take the bus with you when the limo breaks down.
- Oprah Winfrey





