Quotees Archive

The lizard brain is hungry, scared, angry, and horny.The lizard brain only wants to eat and be safe.The lizard brain will fight (to the death) if it has to, but would rather run away. It likes a vendetta and has no trouble getting angry.The lizard brain cares what everyone else thinks, because status in the tribe is essential to its survival.A squirrel runs around looking for nuts, hiding from foxes, listening for predators, and watching for other squirrels. The squirrel does this because that’s all it can do. All the squirrel has is a lizard brain.The only correct answer to ‘Why did the chicken cross the road?’ is ‘Because it’s lizard brain told it to.’ Wild animals are wild because the only brain they posses is a lizard brain.The lizard brain is not merely a concept. It’s real, and it’s living on the top of your spine, fighting for your survival. But, of course, survival and success are not the same thing.The lizard brain is the reason you’re afraid, the reason you don’t do all the art you can, the reason you don’t ship when you can. The lizard brain is the source of the resistance.

- Seth Godin

The lizard isn’t listening and the lizard doesn’t care.

- Seth Godin

The market … demands a signal from you that you’re serious, powerful, accepted, and safe.

- Seth Godin

The minute there’s a map, there is no art. Paint by numbers is not art. Paint by numbers is a mechanical activity.

- Seth Godin

The mistake that’s so easy to make is to get greedy as you choose your hive, to say, “this product is for everyone” or “anyone can benefit from this idea.” Well, there are seven billion people on the planet, so it’s unlikely your comment is correct; even if it is, there’s little chance that a virus would spread across a hive that big.

- Seth Godin

The Net is not television. It is the finest direct-marketing mechanism in the history of mankind. It is direct mail with free stamps, and it allows you to create richer and deeper relationships than you’ve ever been able to create before.

- Seth Godin

The object of the new school is to teach reasonable doubt. Not the unreasonable doubt of the wild-eyed heckler, but the evidence-based doubt of the questioning scientist and the reason-based doubt of the skilled debater.

- Seth Godin

The only purpose of starting is to finish, and while the projects we do are never really finished, they must ship.

- Seth Godin

The only thing that makes people and organizations great is their willingness to be not great along the way. The desire to fail on the way to reaching a bigger goal is the untold secret of success.

- Seth Godin

The only way to get what you’re worth is to stand out, to exert emotional labor, to be seen as indispensable, and to produce interactions that organizations and people care deeply about.

- Seth Godin

The challenge is this: training creative, independent, and innovative artists is new to us.

- Seth Godin

The challenge is to focus on the work, not on the fear that comes from doing the work.

- Seth Godin

The challenge with being an initiator of projects is that you are never, ever done.

- Seth Godin

The challenge, it turns out, isn’t in perfecting your ability to know when to start and when to stand by.

- Seth Godin

The combination of passion and art is what makes someone a linchpin.

- Seth Godin

The competitive advantages the marketplace demands is someone more human, connected, and mature. Someone with passion and energy, capable of seeing things as they are and negotiating multiple priorities as she makes useful decisions without angst. Flexible in the face of change, resilient in the face of confusion. All of these attributes are choices, not talents, and all of them are available to you.

- Seth Godin

The connected economy of ideas demands that we contribute initiative. And yet we resist, because our lizard brain, the one that lives in fear, relentlessly exaggerates the cost of being wrong.

- Seth Godin

The cost of being wrong is less than the cost of doing nothing.

- Seth Godin

The craftsman and the artist say, “Here, I made this.” The workingman is asked to follow instructions.

- Seth Godin

The Cul-de-Sac ( French for “dead end” ) … is a situation where you work and work and work and nothing much changes.

- Seth Godin

The Cult of Done Bre Pettis wrote this manifesto on his blog: 1. There are three states of being. Not knowing, action and completion. 2. Accept that everything is a draft. It helps to get it done. 3. There is no editing stage. 4. Pretending you know what you’re doing is almost the same as knowing what you are doing, so accept that you know what you’re doing even if you don’t and do it. 5. Banish procrastination. If you wait more than a week to get an idea done, abandon it. 6. The point of being done is not to finish but to get other things done. 7. Once you’re done you can throw it away. 8. Laugh at perfection. It’s boring and keeps you from being done. 9. People without dirty hands are wrong. Doing something makes you right. 10. Failure counts as done. So do mistakes. 11. Destruction is a variant of done. 12. If you have an idea and publish it on the Internet, that counts as a ghost of done. 13. Done is the engine of more.

- Seth Godin

The current (educational) structure, which seeks low-cost uniformity that meets minimum standards, is killing our economy, our culture, and us.

- Seth Godin

The danger of the Web is that you can go from idea to public announcement in under ten minutes.

- Seth Godin

The Dip creates scarcity, scarcity creates value.

- Seth Godin

The epidemic So many people are frozen in the face of uncertainty and paralyzed at the thought of shipping work that matters that one might think that the fear is hardwired into us. It is. Scientists can identify precisely where your lizard brain lives. This is your prehistoric early brain, the same brain that’s in the lizard or the deer. Filled with fear, intent on reproduction. Steven Pressfield gives the voice of the lizard brain a name: he calls it the resistance. And the resistance is talking to you as you read this, urging you to compromise, to not be an troublemaker, to avoid rash moves. For many of us, the resistance is always chattering away, frequently sabotaging our best opportunities and ruining our best chance to do great work. Naming it helps you befriend it, and befriending it helps you ignore it.

- Seth Godin

The essential thing to know about the Dip is that it’s there. Knowing that you’re facing a Dip is the first step in getting through it.

- Seth Godin

The expensive act of planning on late When you’re late, there’s not a lot of room for choice or decision or initiative. When you’re late, the path is well lit, and the choices are clear. Run! Run down the path you’ve run down before. Late is a tool for people unable to find the guts to stand for their acts. Late gives us cover; it permits us to trample forward, without creativity or panache. “Can’t you see I’m late!” we shout, as we do what we have to do, without even pausing to think about what we could do instead. Late might be useful, except that late is incredibly expensive. This strategy, the one we choose so we can avoid the fear of choice, costs us in so many ways. It degrades quality, misses airplanes, charges overtime, and shuts down those around us. It’s also exhausting. The alternative to planning on late is to initiate before it’s required, to ship before deadline, to put the idea out there before the crisis hits. This act of bravery actually gives you influence, leverage, and control in a way that planning on late never can.

- Seth Godin

The factory has programmed that adventurous impulse out of us. The economic imperative of the last century has been to avoid risk, avoid change, and most of all, avoid exploration and the new. An efficient factory fears change because change means retooling and risk and a blip in productivity. Sure, we’ll put up with change if we have to, and welcome the predictable incremental change of productivity improvement, but please leave us alone when it comes to the word “bold.” Avoiding risk worked then but doesn’t work now. Now “what’s next?” is in fact the driving force for individuals and for organizations. Ever onward, ever faster.

- Seth Godin

The factory is a dead end and so is compliance. More obedience will not make us better. That’s why graceful is in such demand.

- Seth Godin

The freedom of the new kind of work (which most of us do, most of the time) is that the tasks are vague and difficult to measure. We can waste an hour surfing the ’Net because no one knows if surfing the ’Net is going to help us make progress or connections. This freedom is great, because it means no one is looking over your shoulder; no one is using a stopwatch on you. This freedom is a pox, because it’s an opening for the resistance. Freedom like this makes it easy to hide, easy to find excuses, easy to do very little.

- Seth Godin

Sometimes, “never let them see you sweat,” is truly bad advice. The work of an individual who cares often exposes the grit and determination and effort that it takes to be present.Perfecting your talk, refining your essay and polishing your service until all elements of you disappear might be obvious tactics, but they remove the thing we were looking for: you.

- Seth Godin

Sometimes, we’re so focused on being consistent that we also lower the bar on amazing.

- Seth Godin

Soon is not as good as now.

- Seth Godin

Sooner or later, many idealists transform themselves into disheartened realists who mistakenly believe that giving up is the same thing as being realistic.

- Seth Godin

Starting isn’t like that. Starting something is not an event; it’s a series of events. You decide to walk to Cleveland. So you take a first step in the right direction. That’s starting. You spend the rest of the day walking toward Cleveland, one step at a time, picking your feet up and putting them down. At the end of the day, twenty miles later, you stop at a hotel. And what happens the next morning? Either you quit the project or you start again, walking to Cleveland. In fact, every step is a new beginning. Sure, you’re closer than you were yesterday or last week, but you’re still…

- Seth Godin

Starting means you’re going to finish. If it doesn’t ship, you’ve failed. You haven’t poked the box if the box doesn’t realize it’s been poked. To merely start without finishing is just boasting, or stalling, or a waste of time. I have no patience at all for people who believe they are doing their best work but are hiding it from the market. If you don’t ship, you actually haven’t started anything at all. At some point, your work has to intersect with the market. At some point, you need feedback as to whether or not it worked. Otherwise, it’s merely a hobby.

- Seth Godin

Stick with the Dips that are likely to pan out, and quit the Cul-de-Sacs to focus your resources.

- Seth Godin

Strategic quitting is the secret of successful organizations.

- Seth Godin

Strategy is empty without change, empty without passion, and empty without people willing to confront the void.

- Seth Godin

Success comes from doing the hard part. When the hard part is all you’ve got, you’re more likely to do it.And this is precisely why it’s difficult to focus. Because focusing means acknowledging that you just signed up for the hard part.

- Seth Godin

Success-minded people have no trouble at all following proven instructions. We all would be happy to follow a map if the map came with a guarantee. There is no guarantee, though. There are no maps. They’ve all been taken, and their value is not what it used to be, because your competitors have maps, too. The opportunity lies in pursuing your curiosity instead. Curiosity is not allergic to failure. Curiosity drives us to the haunted house because the thrills lie in what we don’t expect, not in what’s safe. Curiosity can start us down the path to shipping, to bringing things to the world, to examining them, refining them, and repeating the process again (and again).

- Seth Godin

Successful heretics create their own religions….You can recognize the need for faith in your idea, you can find the tribe you need to support you, and yes, you can create a new religion around your faith. Steve Jobs did it on purpose at Apple and Phil Knight is famous for doing it at Nike.

- Seth Godin

Sure, ideas that spread, win, but ideas that don’t get spoken always fail.

- Seth Godin

Teaching Fire a LessonFire is hot. That’s what it does. If you get burned by fire, you can be annoyed at yourself, but being angry at fire doesn’t do you much good. And trying to teach the fire a lesson so it won’t be hot next time is certainly not time well spent.Our inclination is to give fire a pass, because it’s not human. But human beings are similar, in that they’re not going to change any time soon either.

- Seth Godin

Tell your lizard (brain) to shut up.

- Seth Godin

That’s your opportunity–to approach your work in a way that generates unique learning and interactions that are worth sharing.

- Seth Godin

That’s the goal, isn’t it? For every crack to be filled with your ideas and innovations and creativity? The only way to achieve this, though, is to be prepared for many of them to fail, to land on pavement, to be perfect yet cease to grow. We can cry about these failures, but that will lead us to hold back on the next idea. Or we can celebrate them, realizing that it’s proof that we’re being promiscuous in our shipping, putting the best work we can into the world, regardless of whether this particular idea actually works. When was the last time you set out to be promiscuous in your failures?

- Seth Godin

The abundance mindset makes it easier to be graceful.

- Seth Godin

The alternative to tourism The linchpin, the engaged one, the graceful actor in an unfolding play—these people don’t seek to only inspect. They’re not traveling in order to tick a checkbox. Instead, they open themselves to the world they bought a ticket to, knowing full well that they will be changed.

- Seth Godin

The best way to be missed when you’re gone,Is to stand for something when you’re here.

- Seth Godin