Quotees Archive

I think when you’re very dedicated to something and you’re engaged fully, you become a giver.

- Russell Simmons

I try to create businesses that I think are not hurtful.

- Russell Simmons

I try to do things that I think are helpful to the environment, to the animals, and to the planet.

- Russell Simmons

I think that diversity is key for the next American entrepreneurs. They want to be a part of this society where there is so much diversity they have to have people from all the experiences.

- Russell Simmons

I try to keep a positive intention and use whatever resources I have to benefit others. I try to create businesses that I think are not hurtful. I try to do things that I think are helpful to the environment, to the animals, and to the planet.

- Russell Simmons

I try to make my life about service, and hope that one day we can all ‘see’ a little better because God is with everyone and everywhere.

- Russell Simmons

I try to use my voice. I know that celebrity is valuable, and people do listen.

- Russell Simmons

I want to fight poverty and ignorance and give opportunity to those people who are locked out

- Russell Simmons

I want to get involved in things that makes a difference in peoples lives and lifts them up. I don’t want to be a part of anything that’s not inspiring or helpful to the community that I’m serving.

- Russell Simmons

Eventually I left City College in my senior year, just four or five credits short of a sociology degree. This really upset my father who thought that I was a fool. Over and over he lectured me that the only way for a black man to make it was to get a degree and a job. For a while there I felt like I was a failure in my father’s eyes, which hurt alot, but promoting felt right in my gut. I knew that to be a man I had to follow my heart. My mother was always more open to Danny, Joey and me pursuing a more non-traditional entrepreneurial way…Early in my promoting career I lost all the money I’d saved on a show in Harlem no one came to. I came out to Hollis and no one would help me. My father just wanted me to go back to school and told me so. What could I say? I had no money. Then my mother went back in the house and came with $2,000 in crisp $100 bills from her personal savings. It was that money that kept me afloat until Kurtis Blow broke and I entered the record business. That act of love and faith, which is what kept me in business at a key time, is my favorite memory of her.

- Russell Simmons

Once we finished Christmas Rappin’ we began shopping it around town. There was interest, but no one was biting. The industry’s attitude was that Rapper’s Delight despite its U.S. sales and international appeal was an unrepeatable fluke. We identified Polygram which had a great roster of funk and R&B acts (Kool and the Gang, the Gap Band, Parliament) as the best place for Kurtis, so we made up a gang of test pressings and took them to clubs all over the city. Response in the street from DJs and club goers was great. So to hype up PolyGram we placed fake orders for the record into their system by telling retailers and wholesalers to order the 12 inch through PolyGram. PolyGram didn’t own it yet, but we created an appetite for Christmas Rappin that led them to buy it…So in the fall of 1979 Kurtis Blow signed with Mercury Records a division of Polygram Records, making him the first rapper on a major label…Christmas eve 1979 was the first time that I heard Christmas Rappin’ on the radio; I was upstairs at my family’s house. Frankie Crocker the biggest radio DJ in New York played it on WBLS.

- Russell Simmons

So to hype up PolyGram we placed fake orders for the record into their system by telling retailers and wholesalers to order the 12 inch through PolyGram. PolyGram didn’t own it yet, but we created an appetite for Christmas Rappin that led them to buy it…So in the fall of 1979 Kurtis Blow signed with Mercury Records a division of Polygram Records, making him the first rapper on a major label…Christmas eve 1979 was the first time that I heard Christmas Rappin’ on the radio; I was upstairs at my family’s house. Frankie Crocker the biggest radio DJ in New York played it on WBLS.

- Russell Simmons

The idea is to have relationships where you make money and the other guy makes money, too. That’s how a business keeps its team together.

- Russell Simmons

Trump has been very influential in helping me expand by vision. Sometimes I talk to Donald two or three times a day, and he’s taught me many things. The best thing was a story he tells me about buying a building. When he built Trump Tower he also bought the rights to use the Tiffany name on the building. It was gonna be Tiffany Tower. He late father said, Yeah right. When you change your name to Tiffany, you call it Tiffany Tower. But for now, you call it Trump. Over a period of years whenever he was in trouble, his name and his promotion of himself as a brand are what saved him. I keep that lesson in mind. I remember how connecting Def Comedy Jam to Def Jam records helped both entities – associating HBO with an established hip-hop brand helped get the show on the air, while linking the label to a hot TV show helped the label survive a cold period.

- Russell Simmons

Actresses are kind of a little crazy.

- Russell Simmons

American democracy is spoiled by people buying everything in sight and then selling and buying everything in sight, including our politicians.

- Russell Simmons

Art allows people a way to dream their way out of their struggle.

- Russell Simmons

Art is a way to express yourself and through that you can escape a bad situation.

- Russell Simmons

As I get, I give. Giving as you get is critical. It has everything to do with being happy for yourself, and making others happy is the cause of making yourself happy, and it’s the cycle of giving and getting.

- Russell Simmons

Hip-hop is a voice for voiceless poor people.

- Russell Simmons

I am very lucky that I have talented and creative people around me. Also, mediation has been a very big part of my freedom, because it allows me to watch all the things going on and allows me to focus.

- Russell Simmons

Catering to a mass audience usually backfires. Instead the key thing is to stay in your lane, and if you are good enough and interesting enough, people move to you…If you never compromise, your core audience will come with you as you grow. Then you build on their loyalty and bring in other people.

- Russell Simmons