On balance, I am a supporter of the minimum wage going up. We’ve got to be very careful what we wish for because some employers – and there could be a lot of them – will be scared away from hiring new people or creating incremental hours for part-time people as a result of that wage going up.
- Howard Schultz
Quotees Archive
Our history is based on extending the brand to categories within the guardrails of Starbucks.
- Howard Schultz
People around the world, they want the authentic Starbucks experience.
- Howard Schultz
People ask me what’s the most important function when you’re starting an organization or setting up the kind of culture and values that are going to endure. The discipline I believe so strongly in is H.R., and its the last discipline that gets funded.
- Howard Schultz
People have come to me over the years and said to me: ‘I admire the culture of Starbucks. Can you come give a speech and help us turn our culture around?’ I wish it were that easy. Turning a culture around is very difficult to do because it’s based on a series of many, many decisions, and the organization is framed by those decisions.
- Howard Schultz
Post-9/11, we saw an immediate uptick in the amount of people in our stores, all over the country. People wanted that human connection. We are not going to fracture the Starbucks experience.
- Howard Schultz
Pouring espresso is an art, one that requires the barista to care about the quality of the beverage.
- Howard Schultz
Profitability is a shallow goal if it doesn’t have a real purpose, and the purpose has to be share the profits with others.
- Howard Schultz
Risk more than others think is safe. Dream more than others think is practical.
- Howard Schultz
Social and digital media is a bullet train, and that bullet train is not coming home.
- Howard Schultz
Starbucks has a role and a meaningful relationship with people that is not only about the coffee.
- Howard Schultz
Starbucks has changed the rules of engagement for the music industry.
- Howard Schultz
I’m a voracious reader.
- Howard Schultz
I’m in a different position than most CEO’s. I’m a founder. I’m not a hired CEO. Now, I can be fired by the board, but most CEO’s are hired by the board.
- Howard Schultz
I’m much more concerned about America than the Democratic Party.
- Howard Schultz
I’m not as interested in what you make as I am in what you’re passionate about. What business are you really in?
- Howard Schultz
I’m not losing any sleep over Dunkin Donuts.
- Howard Schultz
I’m optimistic about the country. I’m optimistic about the American people.
- Howard Schultz
I’ve traveled around the world, and what’s so revealing is that, despite the differences in culture, politics, language, how people dress, there is a universal feeling that we all want the same thing. We deeply want to be respected and appreciated for our differences.
- Howard Schultz
If Vancouver did not succeed as Starbucks from ’87 on, our entire international business, which is now thousands of stores and a significant amount of growth and profit, may not have existed.
- Howard Schultz
If you don’t love what you’re doing with unbridled passion and enthusiasm, you’re not going to succeed when you hit obstacles.
- Howard Schultz
If you look at coffee, tea, food and juice, we think there are inherent opportunities. If you look at health bars or grab-and-go products that are in our stores, we think we can significantly enhance them and make them more widely available.
- Howard Schultz
In life, you can blame a lot of people and you can wallow in self-pity, or you can pick yourself up and say, ‘Listen, I have to be responsible for myself.’
- Howard Schultz
In many places where coffee is grown, deforestation is a major issue. With Starbucks’ position in the marketplace and the respect and relationships we have, we can – and have, in some cases – been able to educate and influence people.
- Howard Schultz
In the 1960s, if you introduced a new product to America, 90% of the people who viewed it for the first time believed in the corporate promise. Then 40 years later if you performed the same exercise, less than 10% of the public believed it was true. The fracturing of trust is based on the fact that the consumer has been let down.
- Howard Schultz
In the 1960s, if you were a blue collar worker or uneducated, and you had an injury on the job, the company basically dismissed you.
- Howard Schultz
It’s different when you’re trying to turn something around, especially something that you built, at a time when so many constituents – the media, Wall Street, competitors, ex-employees – are all saying that Starbucks’s best days are behind it, and that Schultz is never going to be able to bring it back.
- Howard Schultz
It’s ironic that no matter where I go, I meet people from Brooklyn. I’m proud of that heritage. It’s where I’m from, who I am.
- Howard Schultz
London, a city where creativity and innovation have always flourished, provides a significant home for Starbucks and a significant gateway into Europe.
- Howard Schultz
Managing a business, small or large, today requires an extremely disciplined, thoughtful approach with regard to the pressure that people are under.
- Howard Schultz
Managing and navigating through a financial crisis is no fun at all.
- Howard Schultz
Many companies today are reducing hours of full-time people to get under the minimum so they don’t have to pay health care costs. I just shake my head because that’s not going to build long-term value and trust with your people.
- Howard Schultz
I do think – as self-serving as it sounds – that I was the right person, given the very, very strong headwind we had from the economy and our own issues, to come back and rewrite the future of the company.
- Howard Schultz
I love being the underdog.
- Howard Schultz
I never took classic business classes in college, so I don’t have the background that any of the people running large companies have.
- Howard Schultz
I probably have about four or five cups of coffee a day. I make myself an espresso macchiato when I wake, which is a shot of espresso and just a dollop of steamed milk. Then, if I’m going to do some work at home, I would make myself a French press. It’s the best way to make conventional coffee.
- Howard Schultz
I really believe that you cannot use the stock market as a proxy for the economy.
- Howard Schultz
I think growth covers up mistakes.
- Howard Schultz
I think if you’re an entrepreneur, you’ve got to dream big and then dream bigger.
- Howard Schultz
I think many start-ups make mistakes because they are focusing on things that are farther ahead, and they haven’t done the work that has built the foundation to support it.
- Howard Schultz
I think my whole life, because of where I came from, I had a fear of failure.
- Howard Schultz
I think people will walk into the Starbucks store and overnight recognize the significant difference between what Starbucks represents day-in and day-out and all the other coffee companies that have been serving coffee in India for so many years.
- Howard Schultz
I think Starbucks created a platform and, ultimately, a runway for many other companies to emulate. I suspect if we had not achieved what we have, there would have been many regional brands that would have succeeded. But I’m not sure there would have been a national brand of the scope of Starbucks.
- Howard Schultz
I think the currency of leadership is transparency. You’ve got to be truthful. I don’t think you should be vulnerable every day, but there are moments where you’ve got to share your soul and conscience with people and show them who you are, and not be afraid of it.
- Howard Schultz
I think the most important thing that I think everyone in America must have is belief that wherever they live, whatever station they have in life, that the American dream is alive and well. I think the fracturing of trust and confidence is in the American dream.
- Howard Schultz
I think there is probably no better person to aspire to emulate than Steve Jobs and what he has done at Apple in terms of his leadership, his innovation, not settling for mediocrity.
- Howard Schultz
I think we are living in a time where the consumer has lots of choices, whether it’s coffee, newspapers or whatever it is. And there is parity in the market place, and as a result of that, the consumer is beginning to make decisions, not just on what things cost and the convenience of it.
- Howard Schultz
I think what we’re lacking in society, not only in the U.S. but also around the world, is to find heroes once again and to celebrate these kind of people.
- Howard Schultz
I tried to build a company my father would have been proud to work for, that he would have looked back on and said, ‘That’s the company that honoured me, even though I don’t have an education’. I wanted to build a company that had a conscience.
- Howard Schultz
I was born on the other side of the tracks, in public housing in Brooklyn, New York. My dad never made more than $20,000 a year, and I grew up in a family that lost health insurance. So I was scarred at a young age with understanding what it was like to watch my parents lose access to the American dream.
- Howard Schultz
