How To Develop Your Personal Brand: The 6 Super Moves Of Personal Branding – Episode 2 – Part 1
Business coach Clay Clark is continuing his conversation with top selling and high producing insurance agent Bryan Smith about how important your brand is and why you have to be so intentional with not only the brand of your business but your personal brand as well. One of the super moves they guys will be breaking down is to weave i your brand everywhere. You have to be very perceptive to what products your current clients or your ideal and likely buyers are handling. Where they are hanging out. Where they are shopping. Where their kids go to school. Where they go for recreation. You have to know everything about these people and then brand everything you can that your niche of the market will encounter. You must make sure that your look and feel is the same when it comes to the photos you choose to use in your marketing. The same is true for video, print materials, internet marketing, social media platforms, signage and promotional items. When it comes to ordering promotional products Bryan talks about the system that has to be followed to ensure a consistent outcome. As far as personnel, he gets into ho there is a complete on boarding system to “remake” the person. teach them how they need to sign their name, how they need to represent themselves on social media, how they are allowed to interact with Bryan on social media, and all different aspects s that this new person will be perceived as the same cut or type of person as Bryan is. When using the previous example of photography Bryan and Clay will talk about the power that having quality and professional photos of the founders and team members on your website can have on the customers decision to buy from you.
