How To Develop Your Personal Brand: The 6 Super Moves Of Personal Branding – Episode 1 – Part 3
How To Develop Your Personal Brand: The 6 Super Moves Of Personal Branding – Episode 1 – Part 3
In this episode branding top selling insurance gent Bryan Smith will get into the weeds of developing personal brand and how that can translate into your business. In his case a perfect example is that he talks about being known for liking to dress sharp. His personal touch is that he really likes and enjoys wearing crazy shirts. People call him “the crazy shirt guy”. Yes he gets teased about it but he has turned it in to a big part of his brand and his own personal purple cow. He wins the game of being remembered above his competitors by wearing fashionable dress shirts with different patterns and styles than most people. A key thing to remember with all aspects of branding is that you need to be consistent with your branding. The brand of you as a person and of your business. A great move for increasing the value of your personal brand the Bryan Smith gets into is to make sure you are intentional with how you portray yourself to your customer. Pay attention to how you dress when you are around them Pay attention to how you interact with them when you are working on a project for them. If you can keep your brand consistent it will give the customer a since of confidence that is not instilled by showing up to the project in a vehicle marked with the previous logo of the company that the customer first interacted with. One of the super moves business coach Clay Clark and Bryan Smith get into is to know what you are about and why. It will be impossible for you to keep a consistent brand if your chief aim is not well defined and you are not guided by your moral compass.
