Discovering Your Big Niche That Will Help You Achieve Your Big Dreams – Episode 1 – Part 2
In this episode, business coach Clay Clark (former US Small Business Administration Entrepreneur of the Year) talked about helping entrepreneurs and business owners find they’re big niche that will help them achieve Their big dreams. Once you have defined what your goals are, you must identify what that goal will cost. The reason why is because everything in life will cost some amount of money. If you are not intentional about dictating how much money your goals will cost, you will create a path to success that we’ll not be able to provide for your goals. After you have defined how much money that you will need your business to make, you must identify what problem you can solve. By identifying the problem that you solve, that will help you target the specific unique value proposition that your business will provide. Not only do you need to determine the product or service that will solve this problem, but you also need to make sure that you are differentiating yourself in the marketplace. Throughout the episode, Clay Clark gives a specific action stuff that will help us get to our goals. The goals for a dentist may be very different than that of a DJ. For DJ Connection, they wanted to be the best value DJ service that offers unlimited time with every package. That is a specific purple cow value differentiator that allows DJ connection to carve out a place in the market. Boring is invisible, you must learn to differentiate your business in a remarkable way were else people will forget about you. Your unique value proposition is the first step to branding your company in a world-class manner. If you enjoy this episode, make sure that you check out the other episodes in the series, and please sign up for one of our upcoming business workshops that we have is that the Thrive headquarters. It is business school without the BS.
