Therefore, every startup should start with a very small market. Always err on the side of starting too small. The reason is simple: it’s easier to dominate a small market than a large one. If you think your initial market might be too big, it almost certainly is.
- Peter Thiel
Notable Quotables
Do I take criticism of Starbucks personally? Of course I do.
- Howard Schultz
We only get to play this game one time…one life.
- Gary Vaynerchuk
Today the financial market is no good, but the money is there.
- Jack Ma
People shouldn’t have to spend a lot of money to get high-quality clothing.
- Tadashi Yanai
NO PERFORMANCE MANAGEMENT OR EMPLOYEE FEEDBACK PROCESS Your company now employs twenty-five people and you know that you should formalize the performance management process, but you don’t want to pay the price. You worry that doing so will make it feel like a “big company.” Moreover, you do not want your employees to be offended by the feedback, because you can’t afford to lose anyone right now. And people are happy, so why rock the boat? Why not take on a little management debt? The first noticeable payments will be due when somebody performs below expectations: CEO: “He was good when we hired him; what happened?” Manager: “He’s not doing the things that we need him to do.” CEO: “Did we clearly tell him that?” Manager: “Maybe not clearly . . .” However, the larger payment will be a silent tax. Companies execute well when everybody is on the same page and everybody is constantly improving. In a vacuum of feedback, there is almost no chance that your company will perform optimally across either dimension. Directions with no corrections will seem fuzzy and obtuse. People rarely improve weakness they are unaware of. The ultimate price you will pay for not giving feedback: systematically crappy company performance.
- Ben Horowitz
Poor people ride the bus, because they value money more than time.
- Robert Kiyosaki
There is no right or wrong way of giving. People in Los Angeles have made major contributions in different ways to the city: Eli Broad to art. David Geffen to hospitals. I’m not judgmental.
- Patrick Soon-Shiong
If you have a lot of [visionaries], you’ll have a lot of great ideas, something awesome that people will love; but you never get it done. It doesn’t ship. Nothing happens. If you have too many [execution oriented] people on your team, you’re executing like mad, things are getting built, and you’re shipping like crazy – but you’re building something that nobody wants. If you have a good balance of both in your company, you’re more likely to stay on track. Those people compliment each other.
- Caterina Fake
What really motivates people at Facebook is building stuff that they’re proud of.
- Mark Zuckerberg
You’ve invented something new but you haven’t invented an effective way to sell it, you have a bad business—no matter how good the product.
- Peter Thiel
What is the 20% of my belongings that I use 80% of the time? Eliminate the other 80% in clothing, magazines, books, and all else. Be ruthless – you can always repurchase things you can’t live without.
- Timothy Ferriss
A person convinced against their will Is of the same opinion still.
- Dale Carnegie
The most valuable thing you can make is a mistake- you can’t learn anything from being perfect.
- Adam Osborne
What chance does a five-foot-seven billionaire Jew who’s divorced really have of becoming president?
- Michael Bloomberg
Over the course of your career, your Detroit will surely call you at one point or another. If you can go, that’s great. If you can’t, make peace with the reasons why.
- Jack Welch
I never perfected an invention that I did not think about in terms of the service it might give others… I find out what the world needs, then I proceed to invent….
- Thomas Edison
You can’t build a strong corporation with a lot of committees and a board that has to be consulted every turn. You have to be able to make decisions on your own.
- Rupert Murdoch
I always seem to get inspiration and renewed vitality by contact with this great novel land of yours which sticks up out of the Atlantic.
- Winston Churchill
At the center of non-violence stands the principle of love.
- Martin Luther King Jr.
Time is really the only capital that any human being has and the thing that he can least afford to waste or lose…
- Thomas Edison
I’ve actually not read any books on time management.
- Elon Musk
Most GE business leaders now have digital cockpits on their computer screens that update in real time all the important data to help them manager their businesses.
- Jack Welch
The art of acceptance is the art of making someone who has just done you a small favor wish that he might have done you a greater one.
- Martin Luther King Jr.
Charity is injurious unless it helps the recipient to become independent of it.
- John D. Rockefeller
I’ve found that many of the greatest ideas surface in bars because that’s where many people cultivate inspiration.
- Herb Kelleher
Rockefeller preferred to own raw land. In 1873, he invested in seventy-nine scenic acres at Forest Hill, a lovely, thickly wooded spot, crisscrossed by steep ravines and gulleys, just four miles east of his Euclid Avenue home.
- Ron Chernow
You are going to survive. And good things are going to start to happen again. And one day you are going to look back and this will not even be such a bad thing.
- Dale Carnegie
By 2035, there will be almost no poor countries left in the world. Almost all countries will be what we now call lower-middle income or richer.
- Bill Gates
Research indicates that employees have three prime needs: Interesting work, recognition for doing a good job, and being let in on things that are going on in the company.
- Zig Ziglar
Success is the ability to go from one failure to another with no loss of enthusiasm.
- Winston Churchill
All businesses need to be young forever. If your customer base ages with you, you’re Woolworth’s.
- Jeff Bezos
Psychological despotism, whether enlightened or not, is gross misuse of psychology. The main purpose of psychology is to acquire insight into, and mastery of, oneself. Not for nothing were what we now call the behavioral sciences originally called the moral sciences and “Know thyself” their main precept. To use psychology to control, dominate, and manipulate others is self-destructive abuse of knowledge. It is also a particularly repugnant form of tyranny.
- Peter Drucker
I’ve gotten more out of alcohol than alcohol has taken out of me.
- Winston Churchill
Rich countries can afford to overpay for things.
- Bill Gates
Rockefeller never clarified why he dropped out of high school around May 1855, just 2 months shy of commencement, excercises on July 16…
- Ron Chernow
If you wish to build a powerful personal network, branch out. Build a diverse network of professional contacts that includes people that don’t look like you, sound like you, speak like you or have your background, education or history. The only thing they should have in common with you and the other people in your network is that they should be really good at what they do. Create a personal network like that, and you’ll have a network that can help you succeed at anything.
- Ivan Misner
There are abundant business opportunities to bring about the recovery of the local economy.
- Lee Shau Kee
In inner-city, low-income communities of color, there’s such a high correlation in terms of educational quality and success.
- Bill Gates
The laws of business physics have been broken in terms of how many customers you can acquire and how fast. No one in history has ever acquired 450 million customers in the same amount of time that WhatsApp did
- Ben Horowitz
Rockefeller succeeded because he believed in the long –term prospects of the business and never treated it as a mirage that would soon fade.
- Ron Chernow
WHY 20 MILE MARCHERS WIN 20 Mile Marching helps turn the odds in your favor for three reasons: 1. It builds confidence in your ability to perform well in adverse circumstances. 2. It reduces the likelihood of catastrophe when you’re hit by turbulent disruption. 3. It helps you exert self-control in an out-of-control environment.
- James C. Collins
My wife and I tried to breakfast together, but we had to stop or our marriage would have been wrecked.
- Winston Churchill
Don’t let schooling interfere with your education.
- Mark Twain
Especially in technology, we need revolutionary change, not incremental change.
- Larry Page
Well, clearly Apple is a role model of the American innovation whereby it produced all these products – iPod, iPhone, iPad – that are really now dominating all the technology arena in the world.
- Prince Al Waleed Bin Talal Alsaud
I always wanted to find oil. It was always an irresistible calling.
- Harold Hamm
You must make a decision that you are going to move on. It wont happen automatically. You will have to rise up and say, ‘I don’t care how hard this is, I don’t care how disappointed I am, I’m not going to let this get the best of me. I’m moving on with my life.
- Joel Olsteen
In the U.S. there are many people willing to work on $9 per hour, which is causing Tasmania to lose its famous apple industry and Australia to import more and more of its fruit and food from lower cost countries. In fact, all over Australia there are warning signs of us killing or restricting our own industries.
- Gina Rinehart
You have to know what sparks the light in you so that you, in your own way, can illuminate the world.
- Oprah Winfrey
Most people believe that results matter. The idea that results matter is one that you have to keep letting go of. And most of the time, I believe it.
- Russell Simmons
I really had a lot of dreams when I was a kid, and I think a great deal of that grew out of the fact that I had a chance to read a lot.
- Bill Gates
This is the day of dramatization. Merely stating a truth isn’t enough. The truth has to be made vivid, interesting, dramatic. You have to use showmanship. The movies do it. Television does it. And you will have to do it if you want attention.
- Dale Carnegie
Whatever your life’s work is, do it well. A man should do his job so well that the living, the dead, and the unborn could do it no better.
- Martin Luther King Jr.
I am so disturbed by kids who spend all day playing videogames.
- Larry Ellison
Only the paranoid survive.
- Andrew Grove
Companies win when their managers make a clear and meaningful distinction between top- and bottom-performing businesses and people, when they cultivate the strong and cull the weak. Companies suffer when every business and person is treated equally and bets are sprinkled all around like rain on the ocean.
- Jack Welch
In business, just the opposite is often true; silence means dissent. Have you ever been in a meeting where you sense there is obvious disagreement, but the disagreement never really gets put on the table? This what I call the Slow No’s.
- David Novak
Marc: “Do you know the best thing about startups?” Ben: “What?” Marc: “You only ever experience two emotions: euphoria and terror. And I find that lack of sleep enhances them both.”
- Ben Horowitz
Small groups of people bound together by a sense of mission have changed the world for the better. The easiest explanation for this is negative: it’s hard to develop new things in big organizations, and it’s even harder to do it by yourself. Bureaucratic hierarchies move slowly, and entrenched interests shy away from risk. In the most dysfunctional organizations, signaling that work is being done becomes a better strategy for career advancement than actually doing work (if this describes your company, you should quit now).
- Peter Thiel
All was there—the programme of German resurrection, the technique of party propaganda; the plan for combating Marxism; the concept of a National-Socialist State; the rightful position of Germany at the summit ofthe world. Here was the new Koran of faith and war: turgid, verbose, shapeless, but pregnant with its message.
- Winston Churchill
I believe that visualization is one of the most powerful means of achieving personal goals.
- Harvey Mackay
Every man must decide whether he will walk in the light of creative altruism or in the darkness of destructive selfishness.
- Martin Luther King Jr.
If you will focus on meeting other people’s needs, God will always make sure your needs are supplied. God will take care of your problems for you.
- Joel Olsteen
A business with a good definite plan will always be underrated in a world where people see the future as random.
- Peter Thiel
Walking in circles Dr. Jan Souman, of the Max Planck Institute for Biological Cybernetics, studied what happens to us when we have no map, no compass, no way to determine landmarks. I’m not talking about a metaphor—he researched what happens to people lost in the woods or stumbling around the Sahara, with no north star, no setting sun to guide them. It turns out we walk in circles. Try as we might to walk in a straight line, to get out of the forest or the desert, we end up back where we started. Our instincts aren’t enough. In the words of Dr. Souman, “Don’t trust your senses because even though you might think you are walking in a straight line when you’re not.” Human nature is to need a map. If you’re brave enough to draw one, people will follow.
- Seth Godin
Legacy is a stupid thing! I don’t want a legacy.
- Bill Gates
[On the Nike name in 2011] I quite like it now.
- Phil Knight
There are no longer any great jobs where someone else tells you precisely what to do.
- Seth Godin
We can believe that we know where the world should go. But unless we’re in touch with our customers, our model of the world can diverge from reality. There’s no substitute for innovation, of course, but innovation is no substitute for being in touch, either.
- Steve Ballmer
I think we are living in a time where the consumer has lots of choices, whether it’s coffee, newspapers or whatever it is. And there is parity in the market place, and as a result of that, the consumer is beginning to make decisions, not just on what things cost and the convenience of it.
- Howard Schultz
Most governments are pragmatic, most people are logical. There are pockets of extremism in Israel, in the U.S. and in the Muslim world. But we have to fight them with reason, with logic and with compassion.
- Prince Al Waleed Bin Talal Alsaud
Growing up I always felt like I was living on the other side of the tracks. I knew the people on the other side had more resources, more money, happier families.
- Howard Schultz
If I wish to compose or write or pray or preach well, I must be angry. Then all the blood in my veins is stirred, and my understanding is sharpened.
- Martin Luther King Jr.
Do you know how many companies have wanted me to do an energy drink for them because I named my book ‘Crush It!’? It might be fun one day, but right now I think it would undermine the personal brand I’ve built.
- Gary Vaynerchuk
Luck is what happens when preparation meets opportunity.
- Seneca
I understand how every healthy child, every new road, puts a country on a better path, but instability and war will arise from time to time, and I’m not an expert on how you get out of those things.
- Bill Gates
The dangers of unchecked bureauracy are a constant thorn in the CEO’s side.
- Jack Welch
A day without sunshine is like, you know, night.
- Steve Martin
Other people and things can stop you temporarily. You’re the only one who can do it permanently.
- Zig Ziglar
I deal with more practical issues of the Bible.
- Joel Olsteen
If you have the wrong people, it doesn’t matter whether you discover the right direction; you still won’t have a great company. Great vision without great people is irrelevant.
- James C. Collins
In three years, every product my company makes will be obsolete. The only question is whether we will make them obsolete or somebody else will.
- Bill Gates
Driving up the value of the advertising is a big commitment for Microsoft.
- Bill Gates
Genius is 1% inspiration and 99% perspiration.
- Thomas Edison
The vision is really about empowering workers, giving them all the information about what’s going on so they can do a lot more than they’ve done in the past.
- Bill Gates
I know something about how to build constituencies in an independent way.
- Michael Bloomberg
If you want to earn more, learn more.
- Zig Ziglar
Leadership is the art of giving people a platform for spreading ideas that work.
- Seth Godin
Henceforth, I will consider each day’s effort as but one blow of my blade against a mighty oak. The first blow may cause not a tremor in the wood, nor the second, nor the third. Each blow, of itself, may be trifling, and seem of no consequence. Yet from childish swipes the oak will eventually tumble. So it will be with my efforts of today. I will be likened to the raindrop, which washes away the mountain; the ant who devours a tiger; the star which brightens the earth; the slave who builds a pyramid. I will build my castle one brick at a time for I know that small attempts, repeated, will complete any undertaking. I will persist until I succeed.
- Og Mandino
If you want to reach the top, don’t run over others. Likely, the only way you’ll reach the top is to be carried there by others.
- John C. Maxwell
Delay taking a salary until your business is generating cash flow from sales…by delaying taking a salary, you can reinvest sales to help grow your business.
- Robert Kiyosaki
Rockefeller’s supreme insight was that he could solve the oil industry’s problems by solving the railroad’s problems at the same time, creating a double cartel in oil and rails. One of Rockefeller’s strength in bargaining situations was that he figured out what he wanted and what the other party wanted and then crafted mutually advanteous terms. Instead of ruining the railroads, Rockefeller tried to help them prosper, albeit in away that fortified his own position.
- Ron Chernow
I don’t want to just preach to the church. I feel like I have a broader message.
- Joel Olsteen
I had a TV set and a typewriter and that made me think a computer should be laid out like a typewriter with a video screen.
- Steve Wozniak
Mr. Morgan buys his partners. I grow my own.
- Andrew Carnegie
Too often we judge people based on our own backgrounds and experiences, but when you understand people’s stories, it’s easier to understand their demeanor.
- Joel Olsteen
Let us learn our lessons. Never, never, never believe any war will be smooth and easy, or that anyone who embarks on that strange voyage can measure the tides and hurricanes he will encounter. The Statesman who yields to war fever must realise that once the signal is given, he is no longer the master of policy but the slave of unforeseeable and uncontrollable events.
- Winston Churchill
As you craft a plan to expand to adjacent markets, don’t disrupt: avoid competition as much as possible.
- Peter Thiel
We have more than six and one-half times the level of wealth of our non-millionaire neighbors, but, in our neighborhood, these nonmillionaires outnumber us better than three to one. Could it be that they have chosen to trade wealth for acquiring high-status material possessions?
- Thomas J Stanley





