1. Why is it foolish to launch a new business with millions of dollars in TV ads?2. Are the market leaders in every industry more vulnerable to sudden successes by the competition than ever before?3. Should book publishers issue the paperback edition of a book before the hardcover?4. What’s the single most important asset a company can create—and what is the simple thing that can kill it?5. Every ad needs to do one of two things to succeed…yet most ads do neither. What’s the right strategy?6. Does the Net create a dynamic that fundamentally changes the way everything is marketed?7. How can every business…big and small…use ideavirus marketing to succeed?
- Seth Godin
Notable Quotables
People are afraid of failure – they don’t like to work so hard and have people keep saying, ‘No.’ I think that’s what people fear most.
- Russell Simmons
Darwin Smith stands as a classic example of what we came to call a Level 5 leader—an individual who blends extreme personal humility with intense professional will.
- James C. Collins
When enough people care about autism or diabetes or global warming, it helps everyone, even if only a tiny fraction actively participate.
- Seth Godin
The secret of leadership is simple: Do what you believe in. Paint a picture of the future. Go there.People will follow.
- Seth Godin
I like sports, and I enjoy playing basketball and lifting weights.
- Joel Olsteen
I had to pick myself up and get on with it, do it all over again, only even better this time.
- Sam Walton
[In 1998] The Nike product has become synonymous with slave wages, forced overtime, and arbitrary abuse.
- Phil Knight
Where I get my energy is: ‘How can I make it better?’
- Sara Blakely
You are at the top when: You have made friends with your past, are focused on the present, and are optimistic about your future.
- Zig Ziglar
We saw strength across our core switching and routing businesses, as well as traction in our advanced technologies. The service provider and public sector segments, in particular, continue to be solid markets for our products.
- John Chambers
It may be true that the law cannot make a man love me, but it can keep him from lynching me, and I think that’s pretty important.
- Martin Luther King Jr.
There is surely nothing quite so useless as doing with great efficiency what should not be done at all.
- Peter Drucker
I like the idea that one thing leads to another. You can tweet something completely innocuous, and then find yourself going off on a tangent that’s inspired by a response.
- Steve Martin
Each Wal-Mart store should reflect the values of its customers and support the vision they hold for their community.
- Sam Walton
Never, never, never give in!
- Winston Churchill
Share your experiences, tell your stories, and inspire others along the way.
- Blake Mycoskie
Mature company is founded on a broader perspective, an entrepreneurial perspective, a more intelligent point of view. About building a business that works not because of you but without you.
- Michael Gerber
The guy keeps making speeches about redistribution and maybe we ought to do something to businesses that don’t invest, their holding too much money. We haven’t heard that kind of talk except from pure socialists. Everybody’s afraid of the government and there’s no need soft peddling it, it’s the truth. It is the truth.
- Stephen Wynn
Deadlines aren’t bad. They help you organize your time. They help you set priorities. They make you get going when you might not feel like it.
- Harvey Mackay
The Roman world, like an aged man, wished to dwell in peace and tranquillity and to enjoy in philosophic detachment the good gifts which life has to bestow upon the more fortunate classes. But new ideas disturbed the internal conservatism, and outside the carefully guarded frontiers vast masses of hungry, savage men surged and schemed. The essence of the Roman peace was toleration of all religions and the acceptance of a universal system of government. Every generation after the middle of the second century saw an increasing weakening of the system and a gathering movement towards a uniform religion. Christianity asked again all the questions which the Roman world deemed answered for ever, and some that it had never thought of.
- Winston Churchill
Differentiate yourself! Why are you different? What’s important about you? Why does the customer need you?
- Sara Blakely
When you catch a glimpse of your potential, that’s when passion is born.
- Zig Ziglar
When unsavvy observers see a nonprofit organization with dozens of people on its board, they think: “Look how many great people are committed to this organization! It must be extremely well run.” Actually, a huge board will exercise no effective oversight at all; it merely provides cover for whatever microdictator actually runs the organization.
- Peter Thiel
Leadership and learning are indispensable to each other.
- John F. Kennedy
Hmm. In the end, cowards are those who follow the dark side.
- Yoda
Entrepreneurial skills and ability for sheer hard work will help Hong Kong re-orient its economy for future growth through a broad variety of strong and promising businesses.
- Cheng Yu-tung
The profile of homebuyers in Hong Kong is becoming more diverse and a wider range of marketing channels is thus needed to promote the Group’s Hong Kong property projects.
- Lee Shau Kee
We survive the market volatility and political changes. We cater for the actual need of the people and keep pace with the country.
- Cheng Yu-tung
The person who has technical knowledge plus the ability to express ideas, to assume leadership, and to arouse enthusiasm among people—that person is headed for higher earning power.
- Dale Carnegie
Follow effective action with quiet reflection. From the quiet reflection will come even more effective action.
- Peter Drucker
The Real ReasonNew College Grads Can’t Get Hired shocked many when it reported, The Workforce Solutions Group at St. Louis Community College finds that more than 60% of employers say applicants lack communication and interpersonal skills
- Martha C. White
The people of Southwest have always been my pride, my joy and my love. Their indomitable dedication and esprit de corps have taken Southwest from a three-airplane dream to a 500-airplane reality.
- Herb Kelleher
Don’t Hire People Like Yourself.
- Forrest Ray
In order to become rich, you need to learn to build systems that can work without you. .
- Robert Kiyosaki
The thing for you is a burial permit. You have only to speak and I will see that you get it.
- Dale Carnegie
We’re seeing an explosion in new approaches, new models and new forms of interaction. This growth comes from change, insight and exploration, not obedience.
- Seth Godin
He will give you strength for every battle, wisdom for every decision, peace that passes understanding. God will vindicate you for the wrongs that have been done. He will pay you back for unfair situations. He promised He will not only bring your dreams to pass but He will give you even the secret desires of your heart. Dare to trust Him. Come back to that place of peace. Quit being worried, stressed out, wondering if it will happen. God has you in the palm of His hand. He has never once failed before, and the good news is He is not about to start now.
- Joel Olsteen
$1,000,000 in the bank isn’t the fantasy. The fantasy is the lifestyle of complete freedom it supposedly allows.
- Timothy Ferriss
Business is never so healthy as when, like a chicken, it must do a certain amount of scratching around for what it gets.
- Henry Ford
Flavor is, counterintuitively, less than 10% taste and more than 90% smell.
- Timothy Ferriss
Watered-down feedback can be worse than no feedback at all because it’s deceptive and confusing to the recipient.
- Ben Horowitz
We were guerilla marketers, and we still are, a little bit.
- Phil Knight
I don’t have a magic formula for prioritizing the world’s problems.
- Bill Gates
Being too humble can cost you. Not talking about your accomplishments can hit you in the pocketbook. It’s those who visibly take credit for accomplishments who are rewarded with promotions and gem assignments, writes Klaus. As our economy has resulted in less job stability, self-promotion has become more important. Even if you aren’t an entrepreneur, says Klaus, you need to think like one and start talking up your most valuable product: you.
- Peggy Klaus
We are masters of the unsaid words, but slaves of those we let slip out.
- Winston Churchill
I have stated that a democracy is always two years behind the dictator.
- Winston Churchill
I’d say it’s been my biggest problem of my life…it’s money. It takes a lot of money to make these dreams come true.
- Walt Disney
I felt like Samson with a fresh haircut. But that dream of what the company could be sustained me.
- Ray Kroc
I think art is the ability to change people with your work, to see things as they are and then create stories, images, and interactions that change the marketplace.
- Seth Godin
I try to use my voice. I know that celebrity is valuable, and people do listen.
- Russell Simmons
Destiny is not a matter of chance. It is a matter of choice.
- Dale Carnegie
People who read the tabloids deserve to be lied to.
- Jerry Seinfeld
Developing a customer who loves the business so much that they become an unpaid and passionate marketer for the company.
- Clay Clark
The only way to get ahead is to find errors in conventional wisdom.
- Larry Ellison
Rockefeller never clarified why he dropped out of high school around May 1855, just 2 months shy of commencement, excercises on July 16…
- Ron Chernow
Word of mouth works now, much more than ever. @-reply every single person.
- Gary Vaynerchuk
[On the cost to found Nike] Six hundred dollars each. Twelve hundred dollars total investment.
- Phil Knight
Remember happiness doesn’t depend upon who you are or what you have it depends solely on what you think.
- Dale Carnegie
If you want to conquer fear, don’t sit at home and think about it. Go out and get busy.
- Dale Carnegie
There is never a bad time to start a business – unless you want to start a mediocre one.
- Gary Vaynerchuk
If Warren Buffett made his money from ordinary income rather than capital gains, his tax rate would be a lot higher than his secretary’s. In fact a very small percentage of people in this country pay a big chunk of the taxes.
- Michael Bloomberg
Why don’t we have enough teachers of math and science in the public schools? One answer is well, if they knew the subject well, they’d also know enough to work for Google or Goldman Sachs or God knows where.
- James Simons
Sometimes by losing a battle you find a new way to win the war.
- Donald Trump
I’m a big fan of all-you-can-eat plans, because they’re simpler for customers.
- Jeff Bezos
It’s not Pinterest where people are putting up pins. You’re changing the way cities work, and that’s fundamentally a third rail. We’re in a political campaign, and the candidate is Uber and the opponent is an as—hole named Taxi.
- Travis Kalanick
Your first projects aren’t the greatest things in the world, and they may have no money value, they may go nowhere, but that is how you learn – you put so much effort into making something right if it is for yourself.
- Steve Wozniak
Innovations that are guided by smallholder farmers, adapted to local circumstances, and sustainable for the economy and environment will be necessary to ensure food security in the future.
- Bill Gates
We so much time putting these organizations and public figures on this massive, massive pedestal, but we have to remember they go through all the small details of live that we do. And you can make them human again and you can interact with them.
- Jack Dorsey
Life is too short to spend your precious time trying to convince a person who wants to live in gloom and doom otherwise. Give lifting that person your best shot, but don’t hang around long enough for his/her bad attitude to pull you down. Instead, surround yourself with optimistic people.
- Zig Ziglar
In the modern world of business, it is useless to be a creative, original thinker unless you can also sell what you create.
- David Ogilvy
In business, money is either an important thing or it is everything.
- Peter Thiel
Everybody is a genius. But if you judge a fish by its ability to climb a tree, it will live its whole life believing that it is stupid.
- Albert Einstein
In view of the good progress made in respect of negotiations relating to Mainland China’s entry to the World Trade Organisation and the boost in local economic activities deriving from the emergence of the new economy, a great number of technology-related and international institutions have established and expanded their businesses in Hong Kong, bringing about substantial increases both in rentals as well as capital values for prime office properties and luxury residential properties.
- Lee Shau Kee
believe God is going before my child lining up the right people to come across his path, taking away the wrong people, breaking every force of darkness, opening his eyes to every deception, and giving him the wisdom to make good choices to fulfill his destiny.” The Scripture tells us that the people of Israel.
- Joel Olsteen
Watching how customers actually use a product provides much more reliable information than can be gleaned from a verbal interview or a focus group.
- Clayton M. Christensen
I am thinking about launching a wine website where there is a deal and the crowd can dictate how cheap it can get.
- Gary Vaynerchuk
Becoming a member of the new rich is not just about working smarter. It’s about building a system to replace yourself.”Most things make no difference. Being busy is a form of mental laziness.”By working only when you are most effective, life is both more productive and more enjoyable. It’s the perfect example of having your cake and eating it, too.
- Timothy Ferriss
Outstanding people have one thing in common: an absolute sense of mission.
- Zig Ziglar
As a freshman, I had to make one hell of an adjustment. I had to go from being a good high school competitor to a locker room with three Olympians in Dellinger, Bailey, and Grelle. Four, if you count Burley coming in my senior year. If you ask where Nike came from, I would say it came from a kid who had that world-class shock administered at age seventeen by Bill Bowerman.
- Phil Knight
It’s what we wrestle with every single day. The intersection of comfort, danger, and safety. The balancing act between vulnerability and shame. The opportunity (or the risk) to do art. The willingness to take responsibility for caring enough to make a difference and to have a point of view.
- Seth Godin
God never promised that we wouldn’t have challenges. In fact, He said just the opposite. His word says, ‘Be truly glad!…these trials are only to test your faith, to see whether or not it is strong and pure…’ so if your faith remains strong after being tried in the test tube of fiery trials, it will bring you much praise and glory and honor on the day of His return.
- Joel Olsteen
Remembering that you are going to die is the best way I know to avoid the trap of thinking you have something to lose. You are already naked. There is no reason not to follow your heart.
- Steve Jobs
My son is trying to be a sports writer, and my daughter is a college student. She wants to be a comedy writer, and she’s at film school. I discouraged both of them early on from getting involved in Starbucks. I didn’t think it would be fair; plus, they didn’t have any interest anyway.
- Howard Schultz
Uber is “way more” evil than Google, the most ethically challenged company in Silicon Valley.
- Peter Thiel
I think it matters whether someone has a good heart.
- Elon Musk
This approach appeals to the media’s innate curiosity.Whereas a fastball stresses logic over emotion, the curveball stresses emotion over logic.
- Michael Levine
For the first time in a very long time, I believe the external factors are slowly starting to be more positive, … This is still a minority view, held by a minority of our customers, but we’ve seen early indications that the recovery could be gaining momentum.
- John Chambers
We must remember that our children are very much what we make them.
- Dale Carnegie
I’m not looking to exclude people, I’m looking to include them.
- Joel Olsteen
In poor countries, we still need better ways to measure the effectiveness of the many government workers providing health services. They are the crucial link bringing tools such as vaccines and education to the people who need them most. How well trained are they? Are they showing up to work?
- Bill Gates
I wasn’t satisfied just to earn a good living. I was looking to make a statement.
- Donald Trump
Level 5 leaders channel their ego needs away from themselves and into the larger goal of building a great company. It’s not that Level 5 leaders have no ego or self-interest. Indeed, they are incredibly ambitious—but their ambition is first and foremost for the institution, not themselves.
- James C. Collins
There are men in the world who derive as stern an exaltation from the proximity of disaster and ruin, as others from success.
- Winston Churchill
I have had all of the disadvantages required for success.
- Larry Ellison
Tomorrow becomes never. No matter how small the task, take the first step now!
- Timothy Ferriss
Taxes are not good things, but if you want services, somebody’s got to pay for them so they’re a necessary evil.
- Michael Bloomberg
We have two turbines in our company: One is engineering, and the other is operations. And so our business people are on equal footing with our engineering and technology culture. Cars are moving because of what we do, so there’s an imperative to go beyond just the technology.
- Travis Kalanick
If you always think about your dreams or goals, work steadfastly towards them and continue to challenge yourself, you will definitely be able to realise those dreams or goals.
- Tadashi Yanai
What is not started will never get finished
- Johann Wolf gang von Goethe
