An extreme representative of this view is Ted Kaczynski, infamously known as the Unabomber. Kaczynski was a child prodigy who enrolled at Harvard at 16. He went on to get a PhD in math and become a professor at UC Berkeley. But you’ve only ever heard of him because of the 17-year terror campaign he waged with pipe bombs against professors, technologists, and businesspeople. In late 1995, the authorities didn’t know who or where the Unabomber was. The biggest clue was a 35,000-word manifesto that Kaczynski had written and anonymously mailed to the press. The FBI asked some prominent newspapers to publish it, hoping for a break in the case. It worked: Kaczynski’s brother recognized his writing style and turned him in. You might expect that writing style to have shown obvious signs of insanity, but the manifesto is eerily cogent. Kaczynski claimed that in order to be happy, every individual “needs to have goals whose attainment requires effort, and needs to succeed in attaining at least some of his goals.” He divided human goals into three groups: 1. Goals that can be satisfied with minimal effort; 2. Goals that can be satisfied with serious effort; and 3. Goals that cannot be satisfied, no matter how much effort one makes. This is the classic trichotomy of the easy, the hard, and the impossible. Kaczynski argued that modern people are depressed because all the world’s hard problems have already been solved. What’s left to do is either easy or impossible, and pursuing those tasks is deeply unsatisfying. What you can do, even a child can do; what you can’t do, even Einstein couldn’t have done. So Kaczynski’s idea was to destroy existing institutions, get rid of all technology, and let people start over and work on hard problems anew. Kaczynski’s methods were crazy, but his loss of faith in the technological frontier is all around us. Consider the trivial but revealing hallmarks of urban hipsterdom: faux vintage photography, the handlebar mustache, and vinyl record players all hark back to an earlier time when people were still optimistic about the future. If everything worth doing has already been done, you may as well feign an allergy to achievement and become a barista.
- Peter Thiel
Notable Quotables
Starting and growing a business is as much about the innovation, drive and determination of the people who do it as it is about the product they sell.
- Elon Musk
Once you start doing only what you’ve already proven you can do, you’re on the road to death.
- Jerry Seinfeld
Honesty and integrity are by far the most important assets of an entrepreneur.
- Zig Ziglar
You don’t have to hold a position in order to be a leader.
- Henry Ford
When sales people don’t know what to do, they talk. The ordinary salesperson vomits the presentation onto the Buyer’s desktop.
- Jerry Vass
Continually get the word out about how you’re handling the situation.
- David Novak
On top of this, if you do great work you gain the reward of knowing you’re doing great work. Your day snaps into alignment with your dreams, and you no longer have to pretend you’re mediocre. You’re free to contribute.
- Seth Godin
Cleantech shows the result: hundreds of undifferentiated products all in the name of one overbroad goal.
- Peter Thiel
American running shoes were still made by offshoots of the tire companies, cheap and terrible. They cost five bucks and gave you blood blisters…
- Phil Knight
We think we’re going to be especially strong in platform where we have our two platform brands: our database brand is the Oracle Database 12c, and our programming language brand is this thing called Java.
- Larry Ellison
Sometimes you may have to trade places with someone who is hurting.
- Joel Olsteen
Every job you take is a gamble that could increase your options or shut them down.
- Jack Welch
Now that we had a name, we had to have a trademark for the side of the shoe. It was 1971, and Ford had spent $2 million getting a trademark. We didn’t have $2 million, so I went by the graphic arts department at Portland State, and there was a woman there saying, ‘I don’t know how I’m going to get enough money for the dress for this prom,’ And I said, ‘I have a job for you.’ I paid her $2 an hour, and she spent 17 and a half hours. So $35 and she came up with what is now the swoosh.
- Phil Knight
Well, we have to provide the world’s best schools. We certainly don’t have them, but that’s our objective.
- Michael Bloomberg
Business has only two functions — marketing and innovation.
- Peter Drucker
The 1990s have a good image. We tend to remember them as a prosperous, optimistic decade that happened to end with the internet boom and bust. But many of those years were not as cheerful as our nostalgia holds. We’ve long since forgotten the global context for the 18 months of dot-com mania at decade’s end.
- Peter Thiel
Our main business is not to see what lies dimly at a distance, but to do what lies clearly at hand.
- Dale Carnegie
true love is always backed up with actions.
- Joel Olsteen
Lady Nancy Astor: Winston, if you were my husband, I’d poison your tea. Churchill: Nancy, if I were your husband, I’d drink it.
- Winston Churchill
There have only been about a half dozen genuinely important events in the four-billion-year saga of life on Earth: single-celled life, multicelled life, differentiation into plants and animals, movement of animals from water to land, and the advent of mammals and consciousness.
- Elon Musk
The more you like yourself, the less you are like anyone else, which makes you unique.
- Walt Disney
The reason a lot of people do not recognize opportunity is because it usually goes around wearing overalls looking like hard work.
- Thomas Edison
I think that the act of teaching is the most gratifying and rewarding of all human endeavors.
- David Novak
The most expensive piece of real estate is the six inches between your right and left ear. It’s what you create in that area that determines your wealth. We are only really limited by our mind.
- Dr. Dolf de Roos
By spring of ’98, each company’s stock had more than quadrupled. Skeptics questioned earnings and revenue multiples higher than those for any non-internet company. It was easy to conclude that the market had gone crazy.
- Peter Thiel
If you cannot read all your books…fondle them—peer into them, let them fall open where they will, read from the first sentence that arrests the eye, set them back on the shelves with your own hands, arrange them on your own plan so that you at least know where they are. Let them be your friends; let them, at any rate, be your acquaintances.
- Winston Churchill
I had a terrible time hiring rich people. It sounds funny, but the problem is when things go wrong they can ask, ‘Why am I doing this?’ You don’t ever want anybody asking that question. You want them to say, ‘I know why I’m doing it, I need the money, let’s go’ or whatever it is that draws them.
- Ben Horowitz
Positive thinking will let you do everything better than negative thinking will.
- Zig Ziglar
But you are the average of the five people you associate with most, so do not underestimate the effects of your pessimistic, unambitious, or disorganized friends. If someone isn’t making you stronger, they’re making you weaker.
- Timothy Ferriss
DAY TWENTY I DECLARE that I am calm and peaceful. I will not let people or circumstances upset me. I will rise above every difficulty, knowing that God has given me the power to remain calm. I choose to live my life happy, bloom where I am planted, and let God fight my battles. This is my declaration.
- Joel Olsteen
MAY 13 Guard Against Pessimism For the Kingdom of God is not a matter of what we eat or drink, but of living a life of goodness and peace and joy in the Holy Spirit. ROMANS 14:17 NLT I HEARD A STORY ABOUT TWO FARMERS. When the rain fell, one farmer said, Thank You, Lord, for watering our crops.” But the other farmer said, Yeah, but if the rain keeps up, it’s going to rot the roots.” When the sun came out, the positive farmer said, Thank You, Lord, that our crops are getting the vitamins and minerals they need. We’ll have a wonderful harvest this year.” But the negative farmer said, Yeah, but if it keeps up, it’s going to scorch those plants. We’re never going to make a living.” Don’t you know people who are always focused on the negative? Be sure to guard against their negative attitudes infecting your thinking! Stay focused on the positive things in life.
- Joel Olsteen
What kind of business world are we living in?
- Jack Ma
Keep away from people who try to belittle your ambitions. Small people always do that, but the really great make you feel that you, too, can become great.
- Mark Twain
In the 1960s, if you were a blue collar worker or uneducated, and you had an injury on the job, the company basically dismissed you.
- Howard Schultz
Facebook is uniquely positioned to answer questions that people have, like, what sushi restaurants have my friends gone to in New York lately and liked? These are queries you could potentially do with Facebook that you couldn’t do with anything else, we just have to do it.
- Mark Zuckerberg
Access to play should be a kid’s inalienable right.
- Phil Knight
In the confrontation between the stream and the rock, the stream always wins – not through strength, but through persistence.
- Buddha
In boxing, you get hit, it’s painful, then you sit on the stool when the adrenaline is gone and you feel that pain. And then you fight the next round.
- Ben Horowitz
I won’t do something unless I can get at least two or three good laughs out of it. If I can’t, it’s not gonna make the team.
- Jerry Seinfeld
Most discussions of decision making assume that only senior executives make decisions or that only senior executives’ decisions matter. This is a dangerous mistake.
- Peter Drucker
It’s important that the company be a family, that people feel that they’re part of the company, and that the company is like a family to them. When you treat people that way, you get better productivity.
- Larry Page
Only when we are brave enough to explore the darkness will we discover the infinite power of our light.
- Brene Brown
It is not the strongest of the species that survive, or the most intelligent, but the one most responsive to change.
- Charles Darwin
Talent grips us. We are overtaken by the beauty of Michelangelo’s sculpture, riveted by Mariah Carey’s angelic voice, doubled over in laughter by the comedy of Robin Williams, and captivated by the on screen performances of Denzel Washington.
- John C. Maxwell
No one has done a study on this, as far as I can tell, but I think Facebook might be the first place where a large number of people have come out. We didn’t create that – society was generally ready for that. I think this is just part of the general trend that we talked about, about society being more open, and I think that’s good.
- Mark Zuckerberg
Accept the fact that we have to treat almost anybody as a volunteer.
- Peter Drucker
That’s your opportunity–to approach your work in a way that generates unique learning and interactions that are worth sharing.
- Seth Godin
Learn to say ‘no’ to the good so you can say ‘yes’ to the best.
- John C. Maxwell
About the only thing ordinary salespeople agree upon is the idea that you must sell yourself first.
- Jerry Vass
You may be at a crossroads in your life. You may have issues to deal with; people you need to forgive. You can go one of the two ways. You can ignore what you now know to be true and keep burying that bitterness in your life, pushing it deeper and allowing it to poison and contaminate you and those around you. Or you can make a much better choice by getting it out in the open and asking God to help you to totally forgive and let it all go.
- Joel Olsteen
The work relationship has to be based on mutual respect. Psychological despotism is basically contemptuous—far more contemptuous than the traditional Theory X. It does not assume that people are lazy and resist work, but it assumes that the manager is healthy while everybody else is sick. It assumes that the manager is strong while everybody else is weak. It assumes that the manager knows while everybody else is ignorant. It assumes that the manager is right, whereas everybody else is stupid. These are the assumptions of foolish arrogance.
- Peter Drucker
Without tradition, art is a flock of sheep without a shepherd. Without innovation, it is a corpse.
- Winston Churchill
Look around. If you don’t see any salespeople, you’re the salesperson.
- Peter Thiel
I am proof that you can you make money in Italy and be honest.
- Leonardo Del Vecchio
A company is a group organized to create a product or service, and it is only as good as its people and how excited they are about creating. I do want to recognize a ton of super-talented people. I just happen to be the face of the companies.
- Elon Musk
I’ve never preached one sermon on money, on just finances. I want to stay away from it.
- Joel Olsteen
People who sell advertising are called “account executives.” People who sell customers work in “business development.” People who sell companies are “investment bankers.” And people who sell themselves are called “politicians.” There’s a reason for these redescriptions: none of us wants to be reminded when we’re being sold.
- Peter Thiel
The ability to learn, and translate that learning into action rapidly, is the ultimate competitive advantage.
- Jack Welch
Change means opportunity for those with the experience and confidence to look to the future.
- Cheng Yu-tung
I pay about a third in taxes, I give away about a third, and I follow the law.
- Ray Dalio
If you believe in what you are doing, then let nothing hold you up in your work. Much of the best work of the world has been done against seeming impossibilities. The thing is to get the work done.
- Dale Carnegie
Quit questioning God and start trusting Him!
- Joel Olsteen
Persistence is to the character of man as carbon is to steel.
- Napoleon Hill
Try to maximize the number of people that can benefit from an individual contribution.
- Lee Shau Kee
We must recognize that as the dominant power in the world we have a special responsibility. In addition to protecting our national interests, we must take the leadership in protecting the common interests of humanity.
- George Soros
Failing to prepare is preparing to fail.
- John Wooden
Real estate deals a lot with the government. It isn’t like manufacturing, logistics, home appliances or the auto sector, which deal with consumers.
- Wang Jianlin
After all, a man’s Life must be nailed to a cross either of Thought or Action. Without work there is no play.
- Winston Churchill
The challenge is not just to build a company that can endure, but to build one that is worthy of enduring.
- Jim Collins
Whenever you go out-of-doors, draw the chin in, carry the crown of the head high, and fill the lungs to the utmost; drink in the sunshine; greet your friends with a smile, and put soul into every handclasp. Do not fear being misunderstood and do not waste a minute thinking about your enemies. Try to fix firmly in your mind what you would like to do; and then, without veering off direction, you will move straight to the goal. Keep your mind on the great and splendid things you would like to do, and then, as the days go gliding away, you will find yourself unconsciously seizing upon the opportunities that are required for the fulfillment of your desire, just as the coral insect takes from the running tide the element it needs. Picture in your mind the able, earnest, useful person you desire to be, and the thought you hold is hourly transforming you into that particular individual . . . Thought is supreme. Preserve a right mental attitude – the attitude of courage, frankness, and good cheer. To think rightly is to create. All things come through desire and every sincere prayer is answered. We become like that on which our hearts are fixed. Carry your chin in and the crown of your head high. We are gods in the chrysalis.
- Dale Carnegie
As much as I love crisp, clean whites, there’s always a time for rich but balanced Chardonnays with oak, especially at Thanksgiving.
- Gary Vaynerchuk
In practice, a large market will either lack a good starting point or it will be open to competition.
- Peter Thiel
When you combine ignorance and leverage, you get some pretty interesting results.
- Warren Buffett
I believe in Judaism, I was raised a Jew, I’m happy to be one – or proud to be one.
- Michael Bloomberg
Nobody kicks a dead dog.
- Dale Carnegie
After its return to China, Hong Kong has become an inseparable part of this large country by exerting its business strengths to become a vital member of the country and developing its four pillar industries, namely finance, commerce, shipping and professional services.
- Cheng Yu-tung
This is a learning in the business life that first of all you need to have commitment, dedication and passion for what you are doing.
- Lakshmi Mittal
The companies that work are the ones that people really care about and have a vision for the world so do something you like.
- Mark Zuckerberg
There are some people that can get things done, and it seems there are others who just can’t. That’s why we move heaven and earth to retain our stars and the main reason we manage out our lowest performers – the bottom 10% at least – each year.
- David Novak
See, people are watching you. Especially your children. They’re taking in every single thing you do. They are like video cameras with legs. And they are always in the record mode. They learn more from what you do than from what you say.
- Joel Olsteen
Smith never wavered. Twenty-five years later, Kimberly-Clark owned Scott Paper outright and beat Procter & Gamble in six of eight product categories.12 In retirement, Smith reflected on his exceptional performance, saying simply, I never stopped trying to become qualified for the job.
- James C. Collins
When you become a leader success is all about growing others.
- Jack Welch
Be careful about virtual relationships with artificially intelligent pieces of software.
- Larry Ellison
If you think you are leading and turn around to see no one following, then you are just taking a walk.
- Benjamin Hooks
Every setback means you’re one step closer to seeing the dream come to pass.
- Joel Olsteen
If I do you a favor you will reciprocate even in greater measure if possible. Through the proper use of this law / can get you to do whatever I wish you to do. If I wish you to dislike me and to lend your influence toward damaging me, I can accomplish this result by inflicting upon you the sort of treatment that I want you to inflict upon me through retaliation.
- Napoleon Hill
The flexibility of Hong Kong businessmen should soon twist a way to success again.
- Cheng Yu-tung
IN A NUTSHELL SIX WAYS TO MAKE PEOPLE LIKE YOU PRINCIPLE 1 Become genuinely interested in other people. PRINCIPLE 2 Smile. PRINCIPLE 3 Remember that a person’s name is to that person the sweetest and most important sound in any language. PRINCIPLE 4 Be a good listener. Encourage others to talk about themselves. PRINCIPLE 5 Talk in terms of the other person’s interests. PRINCIPLE 6 Make the other person feel important—and do it sincerely.
- Dale Carnegie
I believe you should have a world where you’ve got to license something at a fair price. There are good things I see on Samsung phones that I wish were in my iPhone. I wish Apple would use them and could use them, and I don’t know if Samsung would stop us.
- Steve Wozniak
I’m not the judge. You know, God didn’t tell me to go around judging everybody.
- Joel Olsteen
The problem is not getting rid of fear, but using it properly.
- Zig Ziglar
Golf is a game whose aim is to hit a very small ball into an ever smaller hole, with weapons singularly ill-designed for the purpose.
- Winston Churchill
Men, women, and children who cannot live on gravity alone need something to satisfy their gayer, lighter moods and hours, and he who ministers to this want is, in my opinion, in a business established by the Creator of our nature. If he worthily fulfills his mission and amuses without corrupting, he need never feel that he has lived in vain.
- P.T. Barnum
Typically, your corporate e-mail account is not, today, that spam-targeted. It’s more the free e-mail accounts that are spam-targeted.
- Bill Gates
In the modern world of business, it is useless to be a creative, original thinker unless you can also sell what you create.
- David Ogilvy
I own a home in Kyoto, Japan actually on the temple on grounds in Nanzenji that is going to become a Japanese art museum.
- Larry Ellison
When everything seems to be going against you, remember that the airplane takes off against the wind, not with it.
- Henry Ford
Science investigates religion interprets. Science gives man knowledge which is power religion gives man wisdom which is control.
- Martin Luther King Jr.
There is nothing else that so kills the ambitions of a person as criticisms from superiors. I never criticize any-one. I believe in giving a person incentive to work. So I am anxious to praise but loath to find fault. If I like anything, I am hearty in my approbation and lavish in my praise.
- Dale Carnegie





