We need to put ourselves in the shoes of our customers. That is my new battle cry. Live and breathe Starbucks the way our customers do.
- Howard Schultz
Notable Quotables
I do think there is an important artistic component in what we do. As a technology company I’ve tried to really stress that.
- Larry Page
Count your blessings—not your troubles!
- Dale Carnegie
We gradually came to the realization that we were hurting not just ourselves but the Chinese people.
- Sergey Brin
Oracle’s got 100+ enterprise applications live in the #cloud; today, SAP’s got nothin’ but SuccessFactors until 2020.
- Larry Ellison
Christopher Colombus’ big mistake was that he was looking for a trade route to China, and accidentally bumped into America, the richest, most powerful country in the world.
- Robert Kiyosaki
The best entrepreneurs know this: every great business is built around a secret that’s hidden from the outside. A great company is a conspiracy to change the world; when you share your secret, the recipient becomes a fellow conspirator.
- Peter Thiel
The longer you look back, the farther you can look forward.
- Winston Churchill
Indefinite attitudes to the future explain what’s most dysfunctional in our world today. Process trumps substance: when people lack concrete plans to carry out, they use formal rules to assemble a portfolio of various options. This describes Americans today. In middle school, we’re encouraged to start hoarding “extracurricular activities.” In high school, ambitious students compete even harder to appear omnicompetent. By the time a student gets to college, he’s spent a decade curating a bewilderingly diverse résumé to prepare for a completely unknowable future. Come what may, he’s ready—for nothing in particular.
- Peter Thiel
The Law of the Garbage Truck,” was this: Many people are like garbage trucks. They run around full of garbage, full of frustration, full of anger, and full of disappointment. As their garbage piles up, they look for a place to dump it. And if you let them, they’ll dump it on you. So when someone wants to dump on you, don’t take it personally. It doesn’t have anything to do with you. Just smile, wave, wish them well, and move on. Believe me, you’ll be happier.
- Joel Olsteen
Capitalism is this wonderful thing that motivates people, it causes wonderful inventions to be done. But in this area of diseases of the world at large, it’s really let us down.
- Bill Gates
We were comfortable with first-quarter results.
- John Chambers
The most important lesson in entrepreneurship: Embrace the struggle.
- Ben Horowitz
You’ve got to listen to what God’s telling you and not to what other people may tell you. People will try to talk you out of the dream in your heart.
- Joel Olsteen
Like fire across the galaxy the Clone Wars spread. In league with the wicked Count Dooku, more and more planets slip. Against this threat, upon the Jedi Knights falls the duty to lead the newly formed army of the Republic. And as the heat of war grows, so, to, grows the prowess of one most gifted student of the Force.
- Yoda
Opinions are the cheapest commodities on earth. Everyon has a flock of opinions ready to be wished upon anyone who will accept them. If you are influenced by opinions when you reach decisions you will not succeed in any undertaking, much less in that of transmuting YOUR OWN DESIRE into money…Close friends and relatives, while not meaning to do so, often handicap one through opinions and sometimes through ridicule, which is meant to be humorous. Thousands of men and women carry inferiority complexes with them all through life, because some well-meaning, but ignorant person destroyed their confidence through opinions or ridicule.
- Napoleon Hill
Success is how high you bounce after you hit bottom.
- General George S. Patton
If I hadn’t given my money away, I’d have had more than anyone else on the planet.
- Bill Gates
From an operational perspective, this quarter was a home run.
- John Chambers
I could either watch it happen or be a part of it.
- Elon Musk
The door to a balanced success opens wide on the hinges of hope and encouragement.
- Zig Ziglar
You need to be around people who know more than you and have more talent than you. Don’t be intimidated by them, be inspired.
- Joel Olsteen
All a bliss state like California does is spoil you.
- Phil Knight
Be careful with whom you associate, especially when you feel emotionally vulnerable, because negative people can steal the dream right out of your heart.
- Joel Olsteen
You may think you’ve got a long way to go, but you need to look back at how far you’ve already come. You may not be everything you want to be but atleast you can thank God that you’re not what you used to be.
- Joel Olsteen
I should have liked to be asked to say what I knew. They always tried to ask what I did not know. When I would have willingly displayed my knowledge, they sought to expose my ignorance. This sort of treatment had only one result: I did not do well in examinations.
- Winston Churchill
When you allow what someone says or does to upset you, you’re allowing that person to control you.
- Joel Olsteen
The torch relay is an excellent embodiment of all that the Olympic Games have come to symbolise – a celebration of the human spirit. Personally to me, it represents striving to be the best in whatever we do, never giving up despite the odds, and a commitment to health and fitness.
- Lakshmi Mittal
If you believe in what you are doing, then let nothing hold you up in your work. Much of the best work of the world has been done against seeming impossibilities. The thing is to get the work done.
- Dale Carnegie
Harnessing steam power required many innovations, as William Rosen chronicles in the book ‘The Most Powerful Idea in the World.
- Bill Gates
The way to develop decisiveness is to start right where you are, with the very next question you face.
- Napoleon Hill
If you think your teacher is tough, wait till you get a boss.
- Bill Gates
The growth of the company and the license that Starbucks has is to participate in other food and beverage opportunities. We have a global business… and in many parts of the world, tea is much, much bigger than coffee, and we’re going to bring tea and bring our capability and our understanding of what we’ve done for coffee to tea.
- Howard Schultz
Great ideas originate in the muscles.
- Thomas Edison
So the challenge, as you contemplate your next opportunity to be boring or remarkable, is to answer these two questions: (1) “If I get criticized for this, will I suffer any measurable impact? Will I lose my job, get hit upside the head with a softball bat, or lose important friendships?” If the only side effect of the criticism is that you will feel bad about the criticism, then you have to compare that bad feeling with the benefits you’ll get from actually doing something worth doing. Being remarkable is exciting, fun, profitable, and great for your career. Feeling bad wears off. And then, once you’ve compared the bad feeling and the benefits, and you’ve sold yourself on taking the remarkable path, answer this one: (2) How can I create something that critics will criticize?
- Seth Godin
I try to do things that I think are helpful to the environment, to the animals, and to the planet.
- Russell Simmons
The leaders who work most effectively, it seems to me, never say “I.” And that’s not because they have trained themselves not to say “I.” They don’t think “I.” They think “we”; they think “team.” They understand their job to be to make the team function. They accept responsibility and don’t sidestep it, but “we” gets the credit. This is what creates trust, what enables you to get the task done.
- Peter Drucker
I don’t mind saying, you know, that I don’t take a salary from the church, and God has blessed me with more money than I could imagine from my books. It’s been printed all over, so I don’t feel like I am hiding anything.
- Joel Olsteen
My son is now an ‘entrepreneur.’ That’s what you’re called when you don’t have a job
- Ted Turner
Many brilliant people believe that ideas move mountains. But bulldozers move mountains, ideas show where the bulldozers should go to work.
- Peter Drucker
If you go back to 1800, everybody was poor. I mean everybody. The Industrial Revolution kicked in, and a lot of countries benefited, but by no means everyone.
- Bill Gates
For all the supporters of Tesla over the years, and it’s been several years now and there have been some very tough times, I’d just like to say thank you very much. I deeply appreciate the support, particularly through the darkest times.
- Elon Musk
I think there are more politicians in favor of electric cars than against. There are still some that are against, and I think the reasoning for that varies depending on the person, but in some cases, they just don’t believe in climate change – they think oil will last forever.
- Elon Musk
I have always been driven to buck the system, to innovate, to take things beyond where they’ve been
- Sam Walton
The Effective Executive itself is not a book on what people at the top do or should do. It is addressed to everyone who, as a knowledge worker, is responsible for actions and decisions which are meant to contribute to the performance capacity of his organization
- Peter Drucker
The interview process takes twelve to fifteen hoursof your team’s time. This process is expensive for your team, so you should vet people in advance. A technique I use is to email the references and say, Rate this person one to ten. No one’s going to reply a five or a three by email; that means they hate the candidate. Call me is usually the response for a sub-seven rating. At the same time, nobody is going to reply with a ten. What you’re really looking for is a bunch of eights and nines. This is an exceptionally quick referencing system when you’re trying to triage a list.
- Reid Hoffman
Feeling sorry for yourself, and your present condition, is not only a waste of energy but the worst habit you could possibly have.
- Dale Carnegie
The biggest risk is not taking any risk… In a world that changing really quickly, the only strategy that is guaranteed to fail is not taking risks.
- Mark Zuckerberg
We want to do a lot of stuff, we’re not in great shape. We didn’t get a good night’s sleep. We’re a little depressed. Coffee solves all these problems in one delightful little cup.
- Jerry Seinfeld
We ride roughshod over the feelings of others, getting our own way, finding fault, issuing threats, criticising a child or an employee in front of others, without even considering the hurt to the other person’s pride. Whereas a few minutes’ thought, a considerate word or two, a genuine understanding of the other person’s attitude, would go so far toward alleviating the sting!
- Dale Carnegie
Why do you ask so much?
- Lee Shau Kee
While the uncertainties that the economic climate holds are a challenge for all companies, we are confident that by drawing from the strengths of our people, as well as on our core values of quality, initiative, trust and creativity, we will maintain our focus and strategic direction.
- Cheng Yu-tung
Wild Turkey whiskey and Philip Morris cigarettes are essential to the maintenance of human life!
- Herb Kelleher
What we learn from history is that people don’t learn from history.
- Warren Buffett
When dealing with people, remember you are not dealing with creatures of logic, but with creatures bristling with prejudice and motivated by pride and vanity.
- Dale Carnegie
The premium single-cup segment is the fastest-growing business within the global coffee industry.
- Howard Schultz
He who lives by the crystal ball will eat shattered glass.
- Ray Dalio
Post-9/11, we saw an immediate uptick in the amount of people in our stores, all over the country. People wanted that human connection. We are not going to fracture the Starbucks experience.
- Howard Schultz
Theories, for me, are just about freeing your mind. It doesn’t mean the theory is going to work like a scientific theory works. It’s about freeing your mind and making you think a different way.
- Steve Martin
When I think about parallels between myself and an Olympian, I believe that success in the world of business is underpinned by very similar principles of perseverance and hard work.
- Lakshmi Mittal
My father had a series of blue-collar jobs and never made more than $20,000 a year. When I was seven, he got injured on a job. That was a very important point – because of the injury, he couldn’t walk, and the company he was working for did not pay him. There was no compensation. So there was no money and no food.
- Howard Schultz
10,000 years of fitful advance from primitive agriculture to medieval windmills and 16th-century astrolabes, the modern world suddenly experienced relentless technological progress from the advent of the steam engine in the 1760s all the way up to about 1970.
- Peter Thiel
Twitter is about simplicity.
- Jack Dorsey
Effective leadership is not about making speeches or being liked, leadership is defined by results not attributes.
- Peter Drucker
Fulfilling the vision of the Irvine Ranch master plan has been a lifetime dedication and lifetime passion, and I am hopeful the heritage of our Irvine stewardship will live on in many new ways.
- Donald Bren
You can’t win by being more average than average.
- Seth Godin
People who smile tend to manage, teach and sell more effectively, and to raise happier children.
- Dale Carnegie
We shall see how the counsels of prudence and restraint may become the prime agents of mortal danger, how the middle course adopted from desires for safety and a quiet life may be found to lead direct to the bull’s-eye of disaster.
- Winston Churchill
To all of us comes that moment in life when we are literally tapped on the shoulder to do a very special thing unique to ourselves and our talents. What a pity if that moment finds us unprepared.
- Winston Churchill
If you use your money to create exceptional products and services, you won’t need to spend it on advertising.
- Seth Godin
Every man must decide whether he will walk in the light of creative altruism or in the darkness of destructive selfishness.
- Martin Luther King Jr.
Politicians make decisions in favor of their interest groups or their supporters back in their hometowns.
- Tadashi Yanai
while you can buy your way to growth, you absolutely cannot buy your way to greatness.
- James C. Collins
I never hid my thoughts or feelings. During a business meeting I could get so emotionally charged and involved that I’d stammer out what others might consider to be outrageous things like, My six year old could do better than that! Or Don’t Walter Cronkite me!
- Solutions
Creation is a better means of self-expression than possession; it is through creating, not possessing, that life is revealed.
- Vida D. Scudder
Soon is not as good as now.
- Seth Godin
Doing something different is what’s truly good for society—and it’s also what allows a business to profit by monopolizing a new market. The best projects are likely to be overlooked, not trumpeted by a crowd; the best problems to work on are often the ones nobody else even tries to solve.
- Peter Thiel
I think we are not serious about attacking the long-term debt problem, and that’s one of the things that he’s going to have to find a way to get on the agenda.
- Michael Bloomberg
Often, it is in trying times that the greatest endeavours are realised.
- Cheng Yu-tung
In a crowded marketplace, fitting in is failing. In a busy marketplace, not standing out is the same as being invisible.
- Seth Godin
We are more fascinated today by statistical predictions of what the country will be thinking in a few weeks’ time than by visionary predictions of what the country will look like 10 or 20 years from now.
- Peter Thiel
I have always regarded Paine as one of the greatest of all Americans. Never have we had a sounder intelligence in this republic … It was my good fortune to encounter Thomas Paine’s works in my boyhood … it was, indeed, a revelation to me to read that great thinker’s views on political and theological subjects. Paine educated me, then, about many matters of which I had never before thought. I remember, very vividly, the flash of enlightenment that shone from Paine’s writings, and I recall thinking, at that time, ‘What a pity these works are not today the schoolbooks for all children!’ My interest in Paine was not satisfied by my first reading of his works. I went back to them time and again, just as I have done since my boyhood days.
- Thomas Edison
They did not die because of sickness or anything but because of hunger. I remember that and how people suffered.
- Lui Che Woo
You know, if it’s a three-way race, the public has more choice than if it’s a two-way race, and has more choice in a two-way race than a one-way race.
- Michael Bloomberg
That’s why encouragement is a much more effective teaching device than punishment.
- Dale Carnegie
You can achieve difficult things, but you can’t achieve the impossible.
- Peter Thiel
When you marry operating excellence with innovation, you multiply the value of your creativity.
- James C. Collins
Training is, quite simply, one of the highest-leverage activities a manager can perform. Consider for a moment the possibility of your putting on a series of four lectures for members of your department. Let’s count on three hours preparation for each hour of course time—twelve hours of work in total. Say that you have ten students in your class. Next year they will work a total of about twenty thousand hours for your organization. If your training efforts result in a 1 percent improvement in your subordinates’ performance, your company will gain the equivalent of two hundred hours of work as the result of the expenditure of your twelve hours.
- Ben Horowitz
I would call lack of candor the biggest dirty little secret in business, basically blocks smart ideas, fast action, and good people contributing all the stuff they’ve got. It’s a killer.
- Jack Welch
So here we are.
- Seth Godin
God created every one of us to be successful. Before the foundation of the world, He laid out an exact plan for our lives. And in this plan He has moments of favor that will come across our path. These moments are not ordinary. They are destiny-altering moments.
- Joel Olsteen
If you have a reputation as a big, stiff bureaucracy, you’re stuck.
- Jack Welch
Be thankful for what you have; you’ll end up having more. If you concentrate on what you don’t have, you will never, ever have enough.
- Oprah Winfrey
I now eat four Brazil nuts and one tablespoon of almond butter first thing upon waking.
- Timothy Ferriss
My tastes are simple: I am easily satisfied with the best.
- Winston Churchill
If you are a prospective entrepreneur with the desire to start and build a visionary company but have not yet taken the plunge because you don’t have a great idea,” we encourage you to lift from your shoulders the burden of the great-idea myth. Indeed, the evidence suggests that it might be better to not obsess on finding a great idea before launching a company. Why? Because the great-idea approach shifts your attention away from seeing the company as your ultimate creation.
- James C. Collins
We’ll make cloud computing announcements because, you know, if orange is the new pink, we’ll make orange blouses. I mean, I’m not gonna fight this thing … well, maybe we’ll do an ad. Uh, I don’t understand what we would do differently in the light of cloud computing, other than market … you know, change the wording on some of our ads.
- Larry Ellison
Fact: If standard of living is your number one objective, quality of life almost never improves. But if quality of life is your number one objective, standard of living invariably improves.
- Zig Ziglar
Three-fourths of the people you will ever meet are hungering and thirsting for sympathy. Give it to them, and they will love you.
- Dale Carnegie
To build a successful business, you must start small and dream big.
- Aliko Dangote





