When you view marketing from the vantage point of the guerrilla, you realize that it’s your opportunity to help your prospects and customers succeed. They want to succeed at earning more money, building their company, losing weight, attracting a mate, becoming more fit, or quitting smoking. You can help them. You can show them how to achieve their goal. Marketing is not about you. It’s about them. I hope you never forget that.
- Jay Conrad Levinson
Notable Quotables
If you get up in the morning and think the future is going to be better, it is a bright day. Otherwise, it’s not.
- Elon Musk
The most common cause of fear of old age is associated with the possibility of poverty.
- Napoleon Hill
Whenever a high-profile leader dies, people immediately attempt to summarize that person’s life in a sentence. Often, critics and commentators get caught up looking at the leader’s style, or which political or philosophical camp they represented.
- John C. Maxwell
Design is not just what it looks like and feels like. Design is how it works.
- Steve Jobs
I don’t spend any time thinking about my place in history, ever. If people say I changed things, it’s nice, and I take it – but if I could give it to a charity it would be useful. I really believe now that my only job in life is to achieve a state of comfort and happiness.
- Russell Simmons
You must make a decision that you are going to move on. It wont happen automatically. You will have to rise up and say, ‘I don’t care how hard this is, I don’t care how disappointed I am, I’m not going to let this get the best of me. I’m moving on with my life.
- Joel Olsteen
On John D. Rockefeller and the ideal entrepreneur: He embodied all its virtues of thrift, self-reliance, hard work, and unflagging enterprise.
- Ron Chernow
If there is to be a low-cost Uber, Uber will be the low-cost Uber.
- Travis Kalanick
I’ll trade glib for common sense any day.
- Stephen Wynn
If you believe you will fail, there is no hope for you. You will.
- Dale Carnegie
Hong Kong is uniquely positioned as the best place to integrate with the fast-growing Pearl River Delta Region and to capitalize on the opening up of China’s economy and markets.
- Cheng Yu-tung
There should be order if the development of the cyber world is to be sustainable.
- Ma Huateng
Christmas is a season not only of rejoicing but of reflection.
- Winston Churchill
Normal is fading away. Governments and industries and schools like normal, because it’s easier, it scales and it’s profitable. But people don’t like it – we want to be who we are, not who some marketer tells us to be.
- Seth Godin
We can believe that we know where the world should go. But unless we’re in touch with our customers, our model of the world can diverge from reality. There’s no substitute for innovation, of course, but innovation is no substitute for being in touch, either.
- Steve Ballmer
Our economy now rewards artists far more than any other economy in history ever has.
- Seth Godin
Puffery makes you look weak and not very bright. Representation makes you look strong and smart.
- Jerry Vass
I know something about how to build constituencies in an independent way.
- Michael Bloomberg
Kites rise highest against the wind, not with it.
- Winston Churchill
Everything happens for a reason, doesn’t it? Even if you don’t consciously agree with that statement, your brain sure does.
- Seth Godin
A goal without real consequences is wishful thinking. Good follow-through doesn’t depend on the right intentions. It depends on the right incentives.
- Timothy Ferriss
In life and in business, you need to be good-hearted and trustworthy, and to have integrity. This is the way to build long-term relationships. It is also important to be optimistic and to look at challenges as opportunities.
- Henry Sy
Either people challenge each other to the point where they don’t like each other or they become complacent about each other’s feedback and no longer benefit from the relationship.
- Ben Horowitz
No one knows more about the way you think than you do.
- Seth Godin
I’ve taken those pharmacists and asked them to reach out to doctors. Doctors still misprescribe very often. They leave gaps with care. People with asthma, they don’t take their inhalers, they wait until they’re sick, and by then, it’s too late. Now we’re already running up the bills and going to emergency rooms. We’re using our pharmacist to do the things they were educated to do, not to count pills. That’s not where the value is.
- George Paz
A corporation’s primary goal is to make money. Government’s primary role is to take a big chunk of that money and give it to others.
- Larry Ellison
Whenever I go on a ride, I’m always thinking of what’s wrong with the thing and how it can be improved.
- Walt Disney
I encourage active skepticism – when people are being skeptical because they’re trying to identify the best course of action. They’re trying to identify the next step for themselves or other people.
- Timothy Ferriss
My favorite things in life don’t cost any money. It’s really clear that the most precious resource we all have is time.
- Steve Jobs
Use what you have to get what you want.
- Jack Nadel
If you always do what you’ve always done, you’re always going to get what you’ve always gotten.
- Zig Ziglar
Usually, what we most fear doing is what we most need to do.
- Timothy Ferriss
While a definitely optimistic future would need engineers to design underwater cities and settlements in space, an indefinitely optimistic future calls for more bankers and lawyers.
- Peter Thiel
Before you were born, your parents weren’t as boring as they are now. They got that way from paying your bills, cleaning your clothes and listening to you talk about how cool you thought you are. So before you save the rain forest from the parasites of your parent’s generation, try delousing the closet in your own room.
- Bill Gates
General and undifferentiated pitches don’t say anything about why a recruit should join your company instead of many others.
- Peter Thiel
Trying to predict the future is like trying to drive down a country road at night with no lights while looking out the back window.
- Peter Drucker
No one has a transparent view of the world. In fact, we all carry around a personal worldview—the biases and experiences and expectations that color the way we perceive the world.
- Seth Godin
Don’t equate activity with efficiency. You are paying your key people to see the big picture. Don’t let them get bogged down in a lot of meaningless meetings and paper shuffling. Announce a Friday afternoon off once in a while. Cancel a Monday morning meeting or two. Tell the cast of characters you’d like them to spend the amount of time normally spent preparing for attending the meeting at their desks, simply thinking about an original idea.
- Harvey Mackay
So in everything, do to others what you would have them do to you.
- Matthew 7:12
Here’s how I work: It’s 2013, and most marketers are operating like it’s 2009. I’m always trying to market like it’s 2015, but not like it’s 2020. A lot of my contemporaries who understand where the world is going, go too far out, and aren’t practical. I have always prided myself on being visionary, with a heavy practicality.
- Gary Vaynerchuk
It’s harder, but we’re still finding oil in Oklahoma today. The bar has been raised on startup companies, but it can still be done. Every regulation and every rule limits you, but, yes, it can still be done. That’s the beauty of living in a free country and having the freedom to have an idea and become an entrepreneur.
- Harold Hamm
Failure to me became not trying versus not succeeding.
- Sara Blakely
I have had problems when I have had money, and I have had problems when I haven’t had money. I have learned that if you are going to have problems, it’s better to have money.
- Zig Ziglar
Nothing tells in the long run like a good judgment, and no sound judgment can remain with the man whose mind is disturbed by the mercurial changes of the stock exchange. It places him under an influence akin to intoxication. What is not, he sees, and what he sees, is not.
- Andrew Carnegie
I love being the underdog.
- Howard Schultz
Positive thinking will let you use the ability which you have, and that is awesome.
- Zig Ziglar
Getting over the war was biggest adversity I have ever faced.
- Jack Nadel
If you wish to build a powerful personal network, branch out. Build a diverse network of professional contacts that includes people that don’t look like you, sound like you, speak like you or have your background, education or history. The only thing they should have in common with you and the other people in your network is that they should be really good at what they do. Create a personal network like that, and you’ll have a network that can help you succeed at anything.
- Ivan Misner
We must recognize that as the dominant power in the world we have a special responsibility. In addition to protecting our national interests, we must take the leadership in protecting the common interests of humanity.
- George Soros
I’m a greater believer in luck, and I find the harder I work the more I have of it.
- Thomas Jefferson
Success is walking from failure to failure with no loss of enthusiasm.
- Winston Churchill
His strategy would be to subjugate one part of the battlefield, consolidate his forces, then move briskly on to the next conquest. His victory over the Cleveland refiners would be the first but alos the most controversial compaign of his career.
- Ron Chernow
Remember, man does not live on bread alone: sometimes he needs a little buttering up.
- John C. Maxwell
The royal road to a man’s heart is to talk to him about the things he treasures most.
- Dale Carnegie
I’ve always had that gratitude that I had the opportunity to pursue my potential. So I think my story says that, when women are given the chance and the opportunity, that we can achieve a lot. We deliver. We can make the world a better place, one butt at a time.
- Sara Blakely
Our greatest glory is not in never falling, but in rising every time we fall.”
- Confucius
Resposibility is the price of greatness.
- Winston Churchill
I don’t think anyone is ever writing so that you can throw it away. You’re always writing it to be something. Later, you decide whether it’ll ever see the light of day. But at the moment of its writing, it’s always meant to be something. So, to me, there’s no practicing; there’s only editing and publishing or not publishing.
- Steve Martin
Applied Faith – Faith is a state of mind through which your aims, desires, plans and purposes may be translated into their physical or financial equivalent.
- Napoleon Hill
We can consider 140 characters to be the full story, but it’s not. It’s just a caption. A headline for something broader.
- Jack Dorsey
Sam phoned to tell me he was going to start a wholesale club. It was no surprise. He is notorious for looking at what everybody else does, taking the best of it, and then making it better.
- Sol Price
Nature is truly wonderful. Only man is truly foul.
- Thomas Edison
Healthy citizens are the greatest asset any country can have.
- Winston Churchill
Action may not always bring happiness, but there is no happiness without action.
- Benjamin Disraeli
We think when God speaks to us, there’s going to be a boom out of Heaven or we’re going to get some chill bumps, but I really believe God’s talking to us all the time. He’s talking to us right in here. I call it our heart, our conscience, but it’s the Holy Spirit talking to us.
- Joel Olsteen
Control your own destiny or someone else will.
- Jack Welch
Every company starts only once.
- Peter Thiel
Be there for your kids. Later, when you need them, they’ll be there for you.
- Zig Ziglar
We need to think of chronic disease, hypertension, cancer, like H1N1. In fact, there’s an epidemic of chronic disease.
- Patrick Soon-Shiong
Selling is the highest paid profession in the world. Our leaders in business, politics, research and the arts are all great sales people or they have great sales people on their payrolls.
- Jerry Vass
I try to look on all the great things God’s done, and not focus on the negative. It’s a perspective.
- Joel Olsteen
Reviewing what you have learned and learning anew, you are fit to be a teacher.
- Confucius
The chief function of the body is to carry the brain around.
- Thomas Edison
Fact is, the first 100 years of our country’s history were about who could build the biggest, most efficient farm. And the second century focused on the race to build factories. Welcome to the third century, folks. The third century is about ideas.
- Seth Godin
We always overestimate the change that will occur in the next two years and underestimate the change that will occur in the next ten. Don’t let yourself be lulled into inaction.
- Bill Gates
Luck Is When Preparation Meets Opportunity.
- Seneca
Failure is an event not a person.
- Zig Ziglar
People will always blame the poets for society’s ills. But these are the true artists.
- Russell Simmons
Checklists seem able to defend anyone, even the experienced, against failure in many more tasks than we realized.
- Atul Gawande
God always wants us to be growing.
- Joel Olsteen
Actions speak louder than words, and a smile says, ‘I like you. You make me happy. I am glad to see you.’ That is why dogs make such a hit. They are so glad to see us that they almost jump out of their skins. So, naturally, we are glad to see them.
- Dale Carnegie
Through the wisdom of its government leaders and the entrepreneurship of its private sector, India has rapidly risen to become a major force in the global economy, … Cisco believes that the Internet, and related technologies, will be a key enabler for India to achieve its goal of becoming a developed nation.
- John Chambers
When you do the things you need to do when you need to do them, the day will come when you can do the things you want to do when you want to do them.
- Zig Ziglar
Looking? Found someone you have, eh?
- Yoda
In those days he was wiser than he is now, he used to frequently take my advice.
- Winston Churchill
Exchanging practically all the British infantry and artillery in India for Territorial batteries and battalions, and the formation of the 27th, 28th and 29th Divisions of regular troops. The New Zealand contingent must be escorted to Australia and there, with 25,000 Australians, await convoys to Europe. Meanwhile the leading troops of the Canadian Army, about 25,000 strong, had to be brought across the Atlantic. All this was of course additional to the main situation in the North Sea and to the continued flow of drafts, reinforcements and supplies across the Channel. Meanwhile the enemy’s Fleet remained intact, waiting, as we might think, its moment to strike; and his cruisers continued to prey upon the seas. To strengthen our cruiser forces we had already armed and commissioned twenty-four liners as auxiliary cruisers, and had armed defensively fifty-four merchantmen. Another forty suitable vessels were in preparation. In order to lighten the strain in the Indian Ocean and to liberate our light cruisers for their proper work of hunting down the enemy, I proposed the employment of our old battleships (Canopus class) as escorts to convoys.
- Winston Churchill
Casualness causes casualties.
- Tim Redmond
You were created to give. You were created to make the lives of others better. Someone needs what you have. Someone needs your love. Someone needs your smile. Someone needs your encouragement and your gifts.
- Joel Olsteen
We thought this [downturn] would last for two quarters, … Now we are saying that it will last for at least – at least ? three quarters.
- John Chambers
Until you are happy with who you are, you will never be happy because of what you have.
- Zig Ziglar
When I had made more money than I needed for myself and my family, I set up a foundation to promote the values and principles of a free and open society.
- George Soros
I failed the LSAT. Basically, if I had not failed, I’d have been a lawyer and there would be no Spanx. I think failure is nothing more than life’s way of nudging you that you are off course. My attitude to failure is not attached to outcome, but in not trying. It is liberating.
- Sara Blakely
If you don’t cut off negative information it will depress you. Step out of the natural and say, This may be impossible with men, but I know with God all things are possible.
- Joel Olsteen
and the rare individual who honestly satisfies this heart hunger will hold people in the palm of his or her hand”
- Dale Carnegie
You have to learn to follow your heart. You can’t let other people pressure you into being something that you’re not. If you want God’s favor in your life, you must be the person He made you to be, not the person your boss wants you to be, not even the person your parents or your husband wants you to be. You can’t let outside expectations keep you from following your own heart.
- Joel Olsteen
Men of age object too much, consult too long, adventure too little, repent too soon, and seldom drive business home to the full period, but content themselves with a mediocrity of success.
- Dale Carnegie
In a world where wealth is growing, you can get away with printing money. Doubling the debt over the next 20 years is not a problem.
- Peter Thiel
Act enthusiastic and you will be enthusiastic.
- Dale Carnegie
We woke up one day, and all the sudden Starbucks was in the middle of this political crossfire between the people who want to bring a gun into Starbucks and the people who want to prevent it. It is a very difficult, fragile situation.
- Howard Schultz
