Checklists seem able to defend anyone, even the experienced, against failure in many more tasks than we realized.
- Atul Gawande
Notable Quotables
Art has no right answer. The best we can hope for is an interesting answer.
- Seth Godin
Good shareholder activists have incredible interest in the company because they own a lot of it.
- Ben Horowitz
Of my mental cycles, I devote maybe ten percent to business thinking. Business isn’t that complicated. I wouldn’t want to put it on my business card.
- Bill Gates
Blacksmiths sometimes twist a rope tight around the nose of a horse, and by thus inflicting a little pain they distract his attention from the shoeing process. One way to get air out of a glass is to pour in water. Be Absorbed by Your Subject.
- Dale Carnegie
There are very few people who really appreciate my shows. People come to the show and they pay and they enjoy it, but I don’t really think most people really understand what they’ve seen.
- Jerry Seinfeld
Discipline is hard–harder than trustworthiness and skill and perhaps even than selflessness. We are by nature flawed and inconstant creatures. We can’t even keep from snacking between meals. We are not built for discipline. We are built for novelty and excitement, not for careful attention to detail. Discipline is something we have to work at.
- Atul Gawande
I can’t afford this land either, but my business can.
- Robert Kiyosaki
The main reason I write the daily observations is because I want to know where I’m wrong. So lots of times if somebody points something out it helps me, and I want to have a diversified bet of uncorrelated bets.
- Ray Dalio
Money has no utility to me beyond a certain point.
- Bill Gates
Assetts put money in your pocket. Liabilities take money out of your pocket.
- Robert Kiyosaki
I have had all of the disadvantages required for success.
- Larry Ellison
I studied the lives of great men and famous women, and I found that the men and women who got to the top were those who did the jobs they had in hand, with everything they had of energy and enthusiasm and hard work.
- Harry Truman
Some libertarians say, ‘Well, if people work harder, they can make more money.’ But, you know, my mother is a nurse and I am a venture capitalist. I think no matter how great a nurse she is, she wouldn’t earn a one-thousandth of what I can make, if that.
- Ben Horowitz
Look, we live in a very dangerous world. We know there are people who want to take away our freedoms. New Yorkers probably know that as much if not more than anybody else after the terrible tragedy of 9/11.
- Michael Bloomberg
God, You said Your favor is not for a season but for a lifetime.
- Joel Olsteen
Everyone must have a shot at the American Dream.
- Howard Schultz
It’s not how much money you make, but how much money you keep, how hard it works for you, and how many generations you keep it for.
- Robert Kiyosaki
The danger of the Web is that you can go from idea to public announcement in under ten minutes.
- Seth Godin
You always have to give something when you get something.
- Jack Nadel
The only reason, for example, that you are not a rattlesnake is that your mother and father weren’t rattlesnakes. You deserve very little credit for being what you are.
- Dale Carnegie
I’m a voracious reader.
- Howard Schultz
About two-thirds of us work between forty-five and fifty-five hours per week.
- Thomas J Stanley
The secret of being wrong isn’t to avoid being wrong! The secret is being willing to be wrong. The secret is realizing that wrong isn’t fatal. The only thing that makes people and organizations great is their willingness to be not great along the way. The desire to fail on the way to reaching a bigger goal is the untold secret of success.
- Seth Godin
The real estate market in mainland China, however, experienced a dramatic change during the past year. In the second half of 2007, transacted prices in many cities had been repeatedly bid up to all time highs as a result of fierce competition at land auctions. The subsequent upsurge in housing prices, which were beyond the affordability of the general public, resulted in an overheated property market.
- Lee Shau Kee
Play by the rules, but be ferocious.
- Phil Knight
It never hurts a fool to appear before an audience, for his capacity is not a capacity for feeling.
- Dale Carnegie
You’re either remarkable or invisible.
- Seth Godin
Don’t be intimidated by what you don’t know. That can be your greatest strength and ensure that you do things differently from everyone else.
- Sara Blakely
Honesty and integrity are absolutely essential for success in life – all areas of life. The really good news is that anyone can develop both honesty and integrity.
- Zig Ziglar
My kids probably started drinking coffee in their late teens.
- Howard Schultz
You hit what you aim at, and if you aim at nothing you will hit it every time.
- Zig Ziglar
A lovely nook of forest scenery, or a grand rock, like a beautiful woman, depends for much of its attractiveness upon the attendance sense of freedom from whatever is low; upon a sense of purity and of romance.
- P.T. Barnum
We always try to look three to five years out in the decisions we make and there’s no question that the Cisco brand, our opportunity in the commercial market and the evolution of our leaders are going to take us to the next level.
- John Chambers
However, when you add competition to consume scarce resources, it’s hard to see how a global plateau could last indefinitely. Without new technology to relieve competitive pressures, stagnation is likely to erupt into conflict. In case of conflict on a global scale, stagnation collapses into extinction.
- Peter Thiel
Tesla is becoming a real car company.
- Elon Musk
Of the billionaires I have known, money just brings out the basic traits in them. If they were jerks before they had money, they are simply jerks with a billion dollars.
- Warren Buffett
Nonetheless, that know-how is often unmanageable. Avoidable failures are commmon and persistent, not to mention demoralizing and frustrating, across many fields – from medicine to finance, business to government. And the reason is increasingly evident: the volume and complexity of what we know has exceeded our individual ability to deliver its benefits correctly, safely, or reliably. Knowledge has both saved us and burdened us. That means we need a different strategy for overcoming failure, one that builds on experience and takes advantage of the knowledge people have but somehow also makes up for our inevitable human inadequacies. And there is such a strategy – though it will seem almost ridiculous in its simplicity, maybe even crazy to those of us who have spent years carefully developing ever more advanced skills and technologies. It is a checklist.
- Atul Gawande
Most salespeople won’t stop talking long enough to let the Buyer make a decision.
- Jerry Vass
Outsiders are fascinated by the great fortunes being made inside China, but they pay less attention to the wealthy Chinese trying hard to get their money out of the country. Poorer Chinese just save everything they can and hope it will be enough. Every class of people in China takes the future deadly seriously.
- Peter Thiel
The beauty of this deal is bringing a clinical expertise. Medco had developed therapeutic resource centers, where they got their pharmacist to have specialties in things like diabetes, heart problems and asthma. Express Scripts took a different approach. We tried to understand why people do what they do with behavioral economics, which is: What drives human behaviors? What drives people to do what they did? By combining those two pieces, we get that much stronger.
- George Paz
Getting over the war was biggest adversity I have ever faced.
- Jack Nadel
I’m not an actor who appears on the stage and gives people advice on how to live or what to do and entertains them. It is not my specialty.
- Vagit Alekperov
Ultimately, the goal of any public relations campaign is to either reorient or solidify the perception of a product, client, policy or event. From there nature takes its course. If the public perceives the product as good, the movie stars as sexy, the pet rock as indispensable, then the public will fork over its money. One will succeed in a P.R. campaign only if the perception fostered truly resonates with the public. People respect wisdom but obey pain.
- Michael Levine
If you want to understand what drives Cisco, look at our approach to customers. The manner in which we serve our customers defines our company values and demonstrates our priorities. Cisco is proud to be honored with this important certification that recognizes the foundation of our culture — the importance that we place on ensuring our customers are successful with Cisco technology.
- John Chambers
People hardly ever make use of the freedom they have, for example, freedom of thought; instead they demand freedom of speech as compensation.
- Soren Kierkegaard
Remembering that you are going to die is the best way I know to avoid the trap of thinking you have something to lose. You are already naked. There is no reason not to follow your heart.
- Steve Jobs
Mars is the only place in the solar system where it’s possible for life to become multi-planetarian.
- Elon Musk
The plot is certainly sensational, but it hardly represents what actually happened. It is difficult to believe that the European emigrants by whom America has been populated took away with them all the virtues and left behind them all the vices of the races from which they had sprung; or that a few generations of residence on the other side of the Atlantic Ocean is sufficient to create an order of beings definitely superior in morals, in culture, and in humanity to their prototypes in Europe. The American.
- Winston Churchill
Price is what you pay. Value is what you get.
- Warren Buffett
Leaders lead when they take positions, when they connect with their tribes, and when they help the tribe connect to itself.
- Seth Godin
John, never lend money to your friends; it will spoil your friendships.
- John D. Rockefeller
It is literally true that you can succeed best and quickest by helping others to succeed.
- Napoleon Hill
The world of the 1990s and beyond will not belong to ‘managers’ or those who can make the numbers dance. The world will belong to passionate, driven leaders – people who not only have enormous amounts of energy but who can energize those whom they lead.
- Jack Welch
But iteration without a bold plan won’t take you from 0 to 1.
- Peter Thiel
The craftsman and the artist say, “Here, I made this.” The workingman is asked to follow instructions.
- Seth Godin
Life is not a portfolio: not for a startup founder, and not for any individual. An entrepreneur cannot “diversify” herself: you cannot run dozens of companies at the same time and then hope that one of them works out well. Less obvious but just as important, an individual cannot diversify his own life by keeping dozens of equally possible careers in ready reserve.
- Peter Thiel
Uber is efficiency with elegance on top. That’s why I buy an iPhone instead of an average cell phone, why I go to a nice restaurant and pay a little bit more. It’s for the experience.
- Travis Kalanick
A man, as a general rule, owes very little to what he was born with.
- Alexander Graham Bell
Attitude, not Aptitude, determines Altitude.
- Zig Ziglar
1. Limit tasks to the important to shorten work time (80/20).2. Shorten work time to limit tasks to the important (Parkinson’s Law).
- Timothy Ferriss
How many companies have you encountered that articulate a clear ideology at the start of the company, yet cannot articulate a clear idea of what products to make?
- James C. Collins
My job as a leader is to make sure everybody in the company has great opportunities, and that they feel they’re having a meaningful impact and are contributing to the good of society. As a world, we’re doing a better job of that. My goal is for Google to lead, not follow that.
- Larry Page
So long as I can stay mentally alert – inquiring, curious – I want to keep going. I love my wife and my children, but I don’t want to sit around at home with them. We go on safaris and things like that. I can do that for a couple of weeks a year. I’m just not ready to stop, to die.
- Rupert Murdoch
Success is the doing, not the getting; in the trying, not the triumph. Success is a personal standard, reaching for the highest that is in us, becoming all that we can be. If we do our best, we are a success.
- Zig Ziglar
I pay about a third in taxes, I give away about a third, and I follow the law.
- Ray Dalio
The patterns of success and failure we see among firms faced with sustaining and disruptive technology change are a natural or systematic result of good managerial decisions. That is, in fact, why disruptive technologies confront innovators with such a dilemma. Working harder, being smarter, investing more aggressively, and listening more astutely to customers are all solutions to the problems posed by new sustaining technologies. But these paradigms of sound management are useless—even counterproductive, in many instances—when dealing with disruptive technology.
- Clayton M. Christensen
Never succumb to the temptation of bitterness.
- Martin Luther King Jr.
Making good decisions is a crucial skill at every level.
- Peter Drucker
If you talk about Cabernet and Merlot-based value between $10 and $25, I will tell you that Bordeaux is the best value in the world.
- Gary Vaynerchuk
Even if you do something that others might consider wrong, you should at least be willing to talk about it and tell your parents what you’re doing because you believe it’s right.
- Steve Wozniak
If you need to conceal your true nature to get in the door, understand that you’ll probably have to conceal your true nature to keep that job.
- Seth Godin
Don’t do the natural thing, the impulsive thing. That is usually wrong.
- Dale Carnegie
I thought Microsoft did a lot of things that were good and right building parts of the browser into the operating system. Then I thought it out and came up with reasons why it was a monopoly.
- Steve Wozniak
I don’t create companies for the sake of creating companies, but to get things done.
- Elon Musk
Becoming a member of the new rich is not just about working smarter. It’s about building a system to replace yourself.”Most things make no difference. Being busy is a form of mental laziness.”By working only when you are most effective, life is both more productive and more enjoyable. It’s the perfect example of having your cake and eating it, too.
- Timothy Ferriss
From the economic slowdown after the financial crisis in 1997 through the economic boom in 2007, the motherland has been supporting Hong Kong in recovering from adversity; on the other hand, Hong Kong has been actively cooperating with the motherland in going international.
- Cheng Yu-tung
Drones overall will be more impactful than I think people recognize, in positive ways to help society.
- Bill Gates
Pareto’s Law can be summarized as follows: 80% of the outputs results from 20% of the inputs.
- Timothy Ferriss
You’re never going to get the amount of CO2 emitted to go down unless you deal with the one magic metric, which is CO2 per kilowatt-hour.
- Bill Gates
If it’s a good idea, someone has already probably thought about it first.
- Jack Nadel
You want to be extra rigorous about making the best possible thing you can. Find everything that’s wrong with it and fix it. Seek negative feedback, particularly from friends.
- Elon Musk
A good practice is to have the employee send you the agenda in advance. This will give her a chance to cancel the meeting if nothing is pressing.
- Ben Horowitz
The Arab League tells us to go in and take out Qaddafi. We’ve spent billions of dollars already with respect to the Arab League. Billions of dollars, because they told us to do it. Why aren’t they paying for it? They don’t like Qaddafi, Qaddafi’s been a terrible thorn in their side.
- Donald Trump
Leadership is solving problems. The day soldiers stop bringing you their problems is the day you have stopped leading them. They have either lost confidence that you can help or concluded you do not care. Either case is a failure of leadership.
- Colin Powell
We’re profitable and have the potential to be very profitable, … We generate cash from operations of over $1 billion per quarter. We have $19 billion in cash and equivalents in an industry that is in debt. We’ve gained more market share than we’ve ever gained in this last quarter. We’ve got the customer loyalty and strategy for where the industry’s going, which is combining networks for service providers and enterprises. So I’m very optimistic about our future if we execute right.
- John Chambers
There are no shortcuts to knowledge, especially knowledge gained from personal experience. Following conventional wisdom and relying on shortcuts can be worse than knowing nothing at all.
- Ben Horowitz
In the simplest terms, a leader is one who knows where he wants to go, and gets up and goes.
- John Erskine
I’ve actually made a prediction that within 30 years a majority of new cars made in the United States will be electric. And I don’t mean hybrid, I mean fully electric.
- Elon Musk
Rivalry causes us to overemphasize old opportunities and slavishly copy what has worked in the past.
- Peter Thiel
If you’re going to buy a real book, a paper book, there better be a good reason. Perhaps scarcity is one of those reasons.
- Seth Godin
I will not allow yesterday’s success to lull me into today’s complacency, for this is the great foundation of failure.
- Og Mandino
I’m not afraid to call a wine that tastes like Skittles or green peppers mixed with orange marmalade. I’ll say, ‘It tastes like chicken.’ I mean, that’s not what people think of when they think of wine, but that’s what it tastes like to me and it hits home.
- Gary Vaynerchuk
A lot of times, you could play me just the laughs from my set, and I could tell you, from the laugh, what the joke was. Because they match.
- Jerry Seinfeld
Times and conditions change so rapidly that we must keep our aim constantly focused on the future.
- Walt Disney
You can learn from everybody.
- Sam Walton
I try to create businesses that I think are not hurtful.
- Russell Simmons
Revolution has values, revolution has purpose. Revolution has direction. Revolution has leaders. Revolution looks at the intersection ahead and pushes people to do the right thing. And it doesn’t always have to be loud. It doesn’t always have to be violent. It’s just as powerful in it’s stillness.
- Jack Dorsey
I worked with such concentration and focus and I had hundreds of obscure engineering or programming things in my head. I was just real exceptional in that way.
- Steve Wozniak
As long as you’re living in regret, focused on the negative things of the past, you won’t move ahead to the bright future God has in store. You need to let go of what didn’t work out. Let go of your hurts and pains. Let go of your mistakes and failures. You can’t do anything about the past, but you can do something about right now.
- Joel Olsteen





