1. Make incremental advances Grand visions inflated the bubble, so they should not be indulged. Anyone who claims to be able to do something great is suspect, and anyone who wants to change the world should be more humble. Small, incremental steps are the only safe path forward.2. Stay lean and flexible All companies must be “lean,” which is code for “unplanned.” You should not know what your business will do; planning is arrogant and inflexible. Instead you should try things out, “iterate,” and treat entrepreneurship as agnostic experimentation.3. Improve on the competition Don’t try to create a new market prematurely. The only way to know you have a real business is to start with an already existing customer, so you should build your company by improving on recognizable products already offered by successful competitors.4. Focus on product, not sales If your product requires advertising or salespeople to sell it, it’s not good enough: technology is primarily about product development, not distribution. Bubble-era advertising was obviously wasteful, so the only sustainable growth is viral growth.
- Peter Thiel
Notable Quotables
Checklists seem able to defend anyone, even the experienced, against failure in many more tasks than we realized.
- Atul Gawande
The only reason, for example, that you are not a rattlesnake is that your mother and father weren’t rattlesnakes. You deserve very little credit for being what you are.
- Dale Carnegie
People stumble over the truth from time to time, but most pick themselves up and hurry off as if nothing happened.
- Winston Churchill
Willingness to change is a strength, even if it means plunging part of the company into total confusion for a while.
- Jack Welch
If you don’t have public hangings for bad culture in a company, if you don’t take people out and let them say, they went home to spend more time with the family. It’s crazy.
- Jack Welch
Lightening is something which, again, we would rather avoid.
- Richard Branson
Selling your company to the media is a necessary part of selling it to everyone else.
- Peter Thiel
I just think that – when a country needs more income and we do, we’re only taking in 15 percent of GDP, I mean, that – that – when a country needs more income, they should get it from the people that have it.
- Warren Buffett
This is like the Six Sigma approach to quality. Six Sigma refers to the quest for continuous improvement, ultimately leading to 3.4 defects per million units. The problem is that once you’re heading down this road, there’s no room left for amazing improvements and remarkable innovations. Either you rolled ten strikes or you didn’t. Organizations that earn dramatic success always do it in markets where asymptotes don’t exist, or where they can be shattered. If you could figure out how to bowl 320, that would be amazing. Until that happens, pick a different sport if you want to be a linchpin.
- Seth Godin
In a litigation-happy society, clear agreements often prevent small disagreements from becoming big ones.
- Harvey Mackay
Look, we live in a very dangerous world. We know there are people who want to take away our freedoms. New Yorkers probably know that as much if not more than anybody else after the terrible tragedy of 9/11.
- Michael Bloomberg
Some things you can only learn in the struggle. When it’s easy, when everything is going your way, that doesn’t take any faith.
- Joel Olsteen
Competition is an ideology—the ideology—that pervades our society and distorts our thinking.
- Peter Thiel
I got my first computer in the 6th grade or so. As soon as I got it, I was interested in finding out how it worked and how the programs worked and then figuring out how to write programs at just deeper and deeper levels within the system.
- Mark Zuckerberg
If I was a businessman, or saw myself as a businessman, I would have never gone into the airline business.
- Richard Branson
Good communication is a give-and-take proposition. Don’t think of your pitch as a short speech, after which you get a thumbs up or a thumbs down.
- Michael Levine
Find a job that you will be happy with and work hard at.
- Lee Shau Kee
Stop talking and start doing
- Walt Disney
The killer app that got the world ready for appliances was the light bulb. So the light bulb is what wired the world. And they weren’t thinking about appliances when they wired the world. They were really thinking about – they weren’t putting electricity into the home. They were putting lighting into the home.
- Jeff Bezos
On John D. Rockefeller and the ideal entrepreneur: He embodied all its virtues of thrift, self-reliance, hard work, and unflagging enterprise.
- Ron Chernow
If one dream dies, dream another dream. If you get knocked down, get back up and go again.
- Joel Olsteen
Your job isn’t to do your job. Your job is to decide what to do next.
- Seth Godin
The success we are now taking in is the natural outcome of our adhesion to our principles to start with: an enterprise shall take care of the people’s livelihood, through thick and thin; an enterprise shall help the people overcome all difficulties to savor the fruit to be borne on the motherland, come rain or shine.
- Cheng Yu-tung
Selling and delivering a product is at least as important as the product itself.
- Peter Thiel
Americans reading the paper, listening to the news every single day, and all you hear is things are getting worse and worse. And that has a psychological effect on consumer confidence. That’s what consumer confidence is.
- Howard Schultz
I’ve already figured out when I’m going to be No. 2 and No. 1.
- Sheldon Adelson
Lost time is never found again.
- Benjamin Franklin
The screwball. Humor can often be effective and with this style, it’s emphasized. Appeal to the journalist’s heightened sense of the unusual. Stunts, sideshows, ancillary themes are put to work here.
- Michael Levine
There is an immutable conflict at work in life and in business, a constant battle between peace and chaos. Neither can be mastered, but both can be influenced. How you go about that is the key to success.
- Phil Knight
Leaders who are kind of insecure or egocentric, they basically sabotage themselves.
- John C. Maxwell
If your thinking is limited, then your life is going to be limited.
- Joel Olsteen
I think that any wealth creates a sense of trusteeship… it is characteristic of the new generation which has created wealth to have some amount of responsibility for it.
- Azim Premji
You can learn from everybody.
- Sam Walton
Powerful you have become, the dark side I sense in you.
- Yoda
Same problem as every Hollywood studio: how can you reliably produce a constant stream of popular entertainment for a fickle audience? (Nobody knows.)
- Peter Thiel
To all of us comes that moment in life when we are literally tapped on the shoulder to do a very special thing unique to ourselves and our talents. What a pity if that moment finds us unprepared.
- Winston Churchill
More gold has been mined from the thoughts of men than has been taken from the earth.
- Napoleon Hill
I’m not speaking defeat into my future. I’m not speaking failure over my life. I will turn it around and speak favor into my future. I will declare, I’m blessed. I’m strong. I’m healthy. This will be a great year.” When you do that, you are blessing your future.
- Joel Olsteen
I can become someone’s miracle.
- Joel Olsteen
Persistence is very important. You should not give up unless you are forced to give up.
- Elon Musk
History will have to record that the greatest tragedy of this period of social transition was not the strident clamor of the bad people, but the appalling silence of the good people.
- Martin Luther King Jr.
I’m a huge believer in clarity.
- Ben Horowitz
Checks should be endorsed immediately: FOR DEPOSIT ONLY.
- Robert Kiyosaki
You may think you’re getting the short end of the stick, but when it’s all said and done, God will make sure that you don’t lose anything truly valuable. Moreover, He’ll make sure you get your just reward. Your responsibility is to remain calm and peaceable even when those around you are not.
- Joel Olsteen
We are gods in the chrysalis.
- Dale Carnegie
You can make a lot of mistakes and still recover if you run an efficient operation. Or you can be brilliant and still go out of business if you’re too inefficient.
- Sam Walton
I think the currency of leadership is transparency. You’ve got to be truthful. I don’t think you should be vulnerable every day, but there are moments where you’ve got to share your soul and conscience with people and show them who you are, and not be afraid of it.
- Howard Schultz
The thing that I’m most passionate about, I’m writing a book called ‘Jab Jab Jab Jab Jab Right Hook,’ and it really focuses on how to story-tell in a noisy, ADD world.
- Gary Vaynerchuk
A battery by definition is a collection of cells. So the cell is a little can of chemicals. And the challenge is taking a very high-energy cell, and a large number of them, and combining them safely into a large battery.
- Elon Musk
The pessimist complains about the wind. The optimist expects it to change. The leader adjusts the sails.
- John C. Maxwell
It’s true that charisma can make a person stand out for a moment, but character sets a person apart for a lifetime.
- John C. Maxwell
Giving away money to the right cause, with a leveraged effect and your own involvement in how it is spent, will ‘give you peace of mind.’
- Lee Shau Kee
So here we are.
- Seth Godin
One clear-cut result is worth a dozen wise precautions.
- Winston Churchill
God, Family, Country.
- Zig Ziglar
Flattery is telling the other person precisely what he thinks about himself.
- Dale Carnegie
Time is free, but it’s priceless. You can’t own it, but you can use it. You can’t keep it, but you can spend it. Once you’ve lost it you can never get it back.
- Harvey Mackay
Where did your art go while you were tweeting?
- Seth Godin
If you can’t define it or act upon it, forget it.
- Timothy Ferriss
Now that we had a name, we had to have a trademark for the side of the shoe. It was 1971, and Ford had spent $2 million getting a trademark. We didn’t have $2 million, so I went by the graphic arts department at Portland State, and there was a woman there saying, ‘I don’t know how I’m going to get enough money for the dress for this prom,’ And I said, ‘I have a job for you.’ I paid her $2 an hour, and she spent 17 and a half hours. So $35 and she came up with what is now the swoosh.
- Phil Knight
You will find men who want to be carried on the shoulders of others, who think that the world owes them a living. They don’t seem to see that we must all lift together and pull together.
- Henry Ford
If you’re not stubborn, you’ll give up on experiments too soon. And if you’re not flexible, you’ll pound your head against the wall and you won’t see a different solution to a problem you’re trying to solve.
- Jeff Bezos
Desire Is Born With Vision.
- Zig Ziglar
I’m a big fan of Mashable and TechCrunch and other outlets like that, but TechMeme obviously does an amazing job of aggregating.
- Gary Vaynerchuk
Games is probably the biggest industry today that has gone really social, right. I mean, the incumbent game companies are really being disrupted and are quickly trying to become social. And you have companies like Zynga.
- Mark Zuckerberg
Success is a lousy teacher. It seduces smart people into thinking they can’t lose.
- Bill Gates
Communications and the exchange of value – they’re both foundational, essential things to our civilization. When you simplify those, when you get down to the essence, you fix so many things.
- Jack Dorsey
And being as wicked as any man who ever lived, he exploited his advantage to the full.
- Winston Churchill
A right delayed is a right denied.
- Martin Luther King Jr.
So much of the downstream revenue is linked to that initial excitement, to how much revenue is produced in the domestic box office. For example, what we pay for a film three years later is highly correlated to how well it did in the box office.
- Reed Hastings
The engineer’s grail is a product great enough that “it sells itself.
- Peter Thiel
All you need in this life is ignorance and confidence, and then success is sure.
- Mark Twain
If you can’t communicate and talk to other people and get across your ideas, you’re giving up your potential.
- Warren Buffett
It is my purpose, as one who lived and acted in these days, first to show how easily the tragedy of the Second World War could have been prevented; how the malice of the wicked was reinforced by the weakness of the virtuous…
- Winston Churchill
The 1990’s sure aren’t like the 1980’s.
- Donald Trump
Some people are averse to change, but the advertising model is going to change with or without the Hopper. What we’re saying to the broadcasters is, ‘There’s a way for you not to put your head in the sand.’
- Charles Ergen
People often say motivation doesn’t last. Neither does bathing—that’s why we recommend it daily.
- Zig Ziglar
I think anything that requires real global breakthroughs requires a degree of intensity and sustained effort that cannot be done part time, so it’s something you have to do around the clock, and that doesn’t compute with our existing educational system.
- Peter Thiel
His strategy would be to subjugate one part of the battlefield, consolidate his forces, then move briskly on to the next conquest. His victory over the Cleveland refiners would be the first but alos the most controversial compaign of his career.
- Ron Chernow
Procrastination is the bad habit of putting of until the day after tomorrow what should have been done the day before yesterday.
- Napoleon Hill
You must find something that you deeply love and are passionate about and are willing to sacrifice a lot to achieve.
- Howard Schultz
Being excellent is hard. So when you have something hard to do, remember you are being excellent. Do you want to be remembered for being good or great?
- Lee Cockerell
It’s hard for me to imagine how a $50 million marketing campaign is ever appropriate for any business to launch an ideavirus. If you need to interrupt that many people, you’re doing something wrong.
- Seth Godin
We now accept the fact that learning is a lifelong process of keeping abreast of change. And the most pressing task is to teach people how to learn.
- Peter Drucker
Doughnuts are a normal part of a healthy, balanced diet.
- Brooke Smith
Appreciate everything your associates do for the business.
- Sam Walton
Over the course of your career, your Detroit will surely call you at one point or another. If you can go, that’s great. If you can’t, make peace with the reasons why.
- Jack Welch
[In April 2013] Being anonymous is an important part of democracy. I think it’s a critical part of democracy.
- Jack Dorsey
Although my spelling is still sometimes poor, I have managed to overcome the worst of my difficulties through training myself to concentrate.
- Richard Branson
The possession of a perfect knowledge of your business is an absolute necessity in order to insure success.
- P.T. Barnum
One day President Roosevelt told me that he was asking publicly for suggestions about what the war should be called. I said at once ‘The Unnecessary War’.
- Winston Churchill
It is the people who control the Government, not the Government the people.
- Winston Churchill
I learned that a long walk and calm conversation are an incredible combination if you want to build a bridge.
- Seth Godin
Spare the conquered and confront the proud.
- Winston Churchill
Leadership is solving problems. The day soldiers stop bringing you their problems is the day you have stopped leading them. They have either lost confidence that you can help or concluded you do not care. Either case is a failure of leadership.
- Colin Powell
Yes, the Bible should be taught in our schools because it is necessary to understand the Bible if we are to truly understand our own culture and how it came to be. The Bible has influenced every part of western culture from our art, music, and history, to our sense of fairness, charity, and business.
- Joel Olsteen
Within the first year of launching my company, Spanx, I decided to go over to England and cold-call Harrods, Harvey Nichols, and Selfridges the same way I had cold-called Neiman Marcus, Saks, Nordstrom, and Bloomingdale’s here in the United States.
- Sara Blakely
Effective mission statements balance the possible and the impossible.
- Jack Welch
It may look impossible, but God can do the impossible. Just because you don’t see anything happening doesn’t mean God is not working.
- Joel Olsteen





