In order to sell a product or a service, a company must establish a relationship with the consumer. It must build trust and rapport. It must understand the customer’s needs, and it must provide a product that delivers the promised benefits.
- Jay Conrad Levinson
Notable Quotables
Strength and growth come only through continuous effort and struggle…
- Napoleon Hill
I never took classic business classes in college, so I don’t have the background that any of the people running large companies have.
- Howard Schultz
What is the use of living, if it be not to strive for noble causes and to make this muddled world a better place for those who will live in it after we are gone? How else can we put ourselves in harmonious relation with the great verities and consolations of the infinite and the eternal? And I avow my faith that we are marching towards better days. Humanity will not be cast down. We are going on swinging bravely forward along the grand high road and already behind the distant mountains is the promise of the sun.
- Winston Churchill
If you teach a man anything, he will never learn.
- Bernard Shaw
How to walk to Cleveland Shipping is an event. There’s life before you ship and then there’s the moment you ship. And then there’s life after you ship. Starting isn’t like that. Starting something is not an event; it’s a series of events. You decide to walk to Cleveland. So you take a first step in the right direction. That’s starting. You spend the rest of the day walking toward Cleveland, one step at a time, picking your feet up and putting them down. At the end of the day, twenty miles later, you stop at a hotel. And what happens the next morning? Either you quit the project or you start again, walking to Cleveland. In fact, every step is a new beginning. Sure, you’re closer than you were yesterday or last week, but you’re still heading toward Cleveland. Keep starting until you finish.
- Seth Godin
It is my practice to try to understand how valuable something is by trying to imagine myself without it.
- Herb Kelleher
Movies always are open to being remade because times change so much, and the tempo of movies changes. I think of it like a James Bond. They can have different actors play the same role… I’ve had people come up to me and say, ‘We want to remake ‘The Jerk’ with so and so.’ And I say, ‘Fine.’ It just doesn’t bother me. It’s an honor actually.
- Steve Martin
Like acting, sales works best when hidden. This explains why almost everyone whose job involves distribution—whether they’re in sales, marketing, or advertising—has a job title that has nothing to do with those things. People who sell advertising are called “account executives.” People who sell customers work in “business development.” People who sell companies are “investment bankers.” And people who sell themselves are called “politicians.
- Peter Thiel
A well spent day brings happy sleep.
- Leonardo da Vinci
What’s important at the grocery store is just as important in engines or medical systems. If the customer isn’t satisfied, if the stuff is getting stale, if the shelf isn’t right, or if the offerings aren’t right, it’s the same thing. You manage it like a small organization. You don’t get hung up on zeros.
- Jack Welch
The purpose of bureaucracy is to compensate for incompetence and lack of discipline–a problem that largely goes away if you have the right people in the first place.
- James C. Collins
If you’ve invented something new but you haven’t invented an effective way to sell it, you have a bad business—no matter how good the product.
- Peter Thiel
Be ready for problems–you’ll have them every day. Keep open to new ideas–that’s where innovation begins.
- Donald Trump
I’ll tell you one thing, since I’m married, single people look absolutely ridiculous to me.
- Jerry Seinfeld
True success is when you reach back and bring somebody along with you.
- Joel Olsteen
You have to be responsible when you’re running an organization, and firing people who are your friends is part of that responsibility.
- Ben Horowitz
Obstacles are those frightful things you see when you take your eyes off your goal.
- Henry Ford
God will never ask you for something without first depositing it within you. If you will dare to take a step of faith, you will discover gifts inside that you never before realized were there.
- Joel Olsteen
If you treat them like children, then get ready for your company to turn into one big Barney episode.
- Ben Horowitz
Religion is all bunk.
- Thomas Edison
Play by the rules, but be ferocious.
- Phil Knight
If you believe, as I do, that your employees truly are your most valuable asset, you will do whatever you can to help them do their jobs as well as possible.
- Harvey Mackay
Poke the box How do computer programmers learn their art? Is there a step-by-step process that guarantees you’ll get good? All great programmers learn the same way. They poke the box. They code something and see what the computer does. They change it and see what the computer does. They repeat the process again and again until they figure out how the box works. The box might be a computer or it might be a market or it might be a customer or it might be your boss. It’s a puzzle, one that can be solved in only one way—by poking.
- Seth Godin
Stopped they must be; on this all depends. Only a fully-trained Jedi Knight, with the Force as his ally, will conquer Vader and his Emperor.
- Yoda
We are all dreaming of some magical rose garden over the horizon instead of enjoying the roses blooming outside our windows today.
- Dale Carnegie
With a population of more than 600 million people, an emerging middle class that is driving strong consumption, and a robust and resilient economy, Southeast Asia presents a compelling growth opportunity for Starbucks.
- Howard Schultz
If I hadn’t given my money away, I’d have had more than anyone else on the planet.
- Bill Gates
These are all commodity-focused issues. The old conceit of a retailer was that if you offered the right products at a fair price in a convenient location, you’d do fine if you watched your expenses. Today, the issues are totally different.
- Seth Godin
I enjoy myself a lot but I derive my joy from working. I believe in hard work and one of my business success secret is hard work.
- Aliko Dangote
The most stable companies have strong leaders at every level of the organization. The only way to develop such widespread leadership is to make developing leaders a part of your culture. That is a strong part of Coca-Cola’s legacy.
- John Maxwell
Most of the reason we don’t do things is because we’re afraid to fail. I just made a decision one day that I was not going to do things in my life because of fear.
- Sara Blakely
Baldwin thought Europe was a bore, and Chamberlain thought it was only a greater Birmingham.
- Winston Churchill
a greater way. Take a few minutes every day to dream big dreams; close your eyes, and envision your dreams coming to pass. Envision yourself out of debt. Envision yourself breaking that addiction. Envision your marriage being more fulfilled. Envision yourself rising to new levels in your career. If you can establish that picture in your heart and mind, then God can begin to bring it to pass in your life.
- Joel Olsteen
I pass with relief from the tossing sea of Cause and Theory to the firm ground of Result and Fact.
- Winston Churchill
To me, it’s OK to have differences. But we don’t have to be mad about it. You know? And I think that’s where sometimes we get so passionate that we – you know, it turns into anger.
- Joel Olsteen
At the age of 30, one can overcome difficulties. By the age of 40, one has thorough appreciation of and insights into the world and becomes firmly self-assured without being carried away by all those irregularities in life.
- Cheng Yu-tung
There are men in the world who derive as stern an exaltation from the proximity of disaster and ruin, as others from success.
- Winston Churchill
I would make them all learn English: and then I would let the clever ones learn Latin as an honour, and Greek as a treat.
- Winston Churchill
It’s [the internet] like the flu – it just spreads like crazy.
- Jack Welch
Frequently I’ll be interviewing with somebody or talking and in about 15 minutes they’ll interrupt me mid-stream and say, ‘Oh my God, you’re nothing like I’d thought you’d be.’
- Larry Ellison
I always seem to get inspiration and renewed vitality by contact with this great novel land of yours which sticks up out of the Atlantic.
- Winston Churchill
In hindsight, I slid into arrogance based upon past success.
- Reed Hastings
Blackjack is very scientific. There’s always a right answer and a wrong answer. Do you take a card, increase your bet, bet big or bet small. There’s absolutely a right and wrong answer.
- Charles Ergen
It is no ordindary desire that survives disappointment, discouragement, temporary defeat, criticism, and the constant reminding of waste of time. It is a burning desire an obsession! – Napoleon Hill (on leadership)
- Napoleon Hill
Change isn’t made by asking permission. Change is made by asking forgiveness, later.
- Seth Godin
Leadership is a combination of strategy and character. If you must be without one, be without the strategy.”
- General H. Norman Schwarzkopf
Make a decision. It doesn’t have to be a wise decision or a perfect one. Just make one.
- Seth Godin
Conformity no longer leads to comfort. But the good news is that creativity is scarce, and more valuable than ever. So is choosing to do something unpredictable and brave: make art. Being an artist isn’t a genetic disposition or a specific talent. It’s an attitude we can all adopt. It’s a hunger to seize new ground, make connections, and work without a map. If you do those things you’re an artist, no matter what it says on your business card.
- Seth Godin
To do the most good requires saying no to pressures to stray, and the discipline to stop doing what does not fit.
- Peter Drucker
Let your motto then always be ‘Excelsior’, for by living up to it there is no such word as fail.
- P.T. Barnum
Until you have cultivated the habit of saying some kind word of those whom you do not admire, you will be neither successful nor happy.
- Napoleon Hill
Every great man, every successful man, no matter what the field of endeavor, has known the magic that lies in these words: every adversity has the seed of an equivalent or greater benefit.
- W. Clement Stone
The lizard isn’t listening and the lizard doesn’t care.
- Seth Godin
The fact that in Mohammedan law every woman must belong to some man as his absolute property, either as a child, a wife, or a concubine, must delay the final extinction of slavery until the faith of Islam has ceased to be a great power among men.
- Winston Churchill
Do not let spacious plans for a new world divert your energies from saving what is left of the old.
- Winston Churchill
Selling is problem solving, not hustling. Aggressiveness propels you into the mean streets, but ruin sales.
- Jerry Vass
The competitive advantages the marketplace demands is someone more human, connected, and mature. Someone with passion and energy, capable of seeing things as they are and negotiating multiple priorities as she makes useful decisions without angst. Flexible in the face of change, resilient in the face of confusion. All of these attributes are choices, not talents, and all of them are available to you.
- Seth Godin
Said another way, the Entrepreneurial Model has less to do with what’s done in a business and more to do with how it’s done. The commodity isn’t what’s important—the way it’s delivered is. When The Entrepreneur creates the model.
- Michael Gerber
We appreciate size, but only if it is robust growth. Just to be big is not a target.
- Alexei Mordashov
Stand by your principles and be comfortable with confrontation. So few people are, so when the people with the red tape come, it becomes a negotiation.
- Travis Kalanick
If it scares you, it might be a good thing to try.
- Seth Godin
Do all you can to make your dreams come true.
- Joel Olsteen
So here we are.
- Seth Godin
It’s our faith that activates the power of God.
- Joel Olsteen
The first complaint we hear from everyone is: ‘Why would I want to join this stupid useless thing and know what my brother’s eating for lunch?’ But that really misses the point because Twitter is fundamentally recipient-controlled – you choose to listen and you choose to leave. But you also choose what to put down and what to share.
- Jack Dorsey
In absorbing companies, Rockefeller was secretive and asked them to continue operating under their original names and not divulge their Standard Oil Ownership. They were instructed to retain their original stationary, keep secret accounts, and not allude on paper to their Cleveland connection.
- Ron Chernow
However beautiful the strategy, you should occasionally look at the results.
- Winston Churchill
China has set its cultural industries as pillar industries.
- Wang Jianlin
P – Passion, you care about the team, passion and players
- Jack Welch
I finally realized that being grateful to my body was key to giving more love to myself.
- Oprah Winfrey
You can’t just let nature run wild.
- Walt Disney
The only real security that a man can have in this world is a reserve of knowledge, experience and ability.
- Henry Ford
Man must evolve for all human conflict a method which rejects revenge, aggression and retaliation. The foundation of such a method is love.
- Martin Luther King Jr.
Your customers are only satisfied because their expectations are so low and because no one else is doing better. Just having satisfied customers isn’t good enough anymore. If you really want a booming business, you have to create Raving Fans.
- Ken Blanchard and Sheldon Bowles
What I’m trying to do is, is to make a significant difference in space flight. And help make space flight accessible to almost anyone.
- Elon Musk
Happens to every guy sometimes this does.
- Yoda
I felt like Samson with a fresh haircut. But that dream of what the company could be sustained me.
- Ray Kroc
The best entrepreneurs know this: every great business is built around a secret that’s hidden from the outside. A great company is a conspiracy to change the world; when you share your secret, the recipient becomes a fellow conspirator.
- Peter Thiel
We were looking to guide and help people who want to start small businesses.
- David Nilssen
My role has been to pick good people and give them the maximum authority and responsibility.
- Sam Walton
Success in its highest and noblest form calls for peace of mind and enjoyment and happiness which come only to the man who has found the work that he likes best.
- Napoleon Hill
Land on Mars, a round-trip ticket – half a million dollars. It can be done.
- Elon Musk
User experience is everything. It always has been, but it’s undervalued and underinvested in. If you don’t know user-centered design, study it. Hire people who know it. Obsess over it. Live and breathe it. Get your whole company on board.
- Evan Williams
I love cities, and I love city governments in particular. But in politics it would have taken me 8 years from implementing a policy before I would get to see the feedback. With programming I could model the same policies and see the impact immediately. Technology is a far more efficient way to test.
- Jack Dorsey
There are two ways to extend a business. Take inventory of what you’re good at and extend out from your skills. Or determine what your customers need and work backward, even if it requires learning new skills. Kindle is an example of working backward.
- Jeff Bezos
The husband and wife who open another delicatessen store or another Mexican restaurant in the American suburb surely take a risk. But are they entrepreneurs? All they do is what has been done many times before. They gamble on the increasing popularity of eating out in their area, but create neither a new satisfaction nor new consumer demand. Seen under this perspective they are surely not entrepreneurs even though theirs is a new venture. McDonald’s, however, was entrepreneurship. It did not invent anything, to be sure. Its final product was what any decent American restaurant had produced years ago. But by applying management concepts and management techniques (asking, What is “value” to the customer?), standardizing the “product,” designing process and tools, and by basing training on the analysis of the work to be done and then setting the standards it required, McDonald’s both drastically upgraded the yield from resources, and created a new market and a new customer. This is entrepreneurship.
- Peter Drucker
What General Weygand called the Battle of France is over. I expect that the Battle of Britain is about to begin. Upon this battle depends the survival of Christian civilization. Upon it depends our own British life, and the long continuity of our institutions and our Empire. The whole fury and might of the enemy must very soon be turned on us. Hitler knows that he will have to break us in this Island or lose the war. If we can stand up to him, all Europe may be free and the life of the world may move forward into broad, sunlit uplands. But if we fail, then the whole world, including the United States, including all that we have known and cared for, will sink into the abyss of a new Dark Age made more sinister, and perhaps more protracted, by the lights of perverted science. Let us therefore brace ourselves to our duties, and so bear ourselves that, if the British Empire and its Commonwealth last for a thousand years, men will still say, ‘This was their finest hour.
- Winston Churchill
My biggest hobby is hanging out with my family and kids.
- Joel Olsteen
A startup messed up at its foundation cannot be fixed.
- Peter Thiel
Flipping burgers is not beneath your dignity. Your Grandparents had a different word for burger flipping – they called it opportunity.
- Bill Gates
A startup is the largest endeavor over which you can have definite mastery. You can have agency not just over your own life, but over a small and important part of the world. It begins by rejecting the unjust tyranny of Chance. You are not a lottery ticket.
- Peter Thiel
People should just buy a CD and rip it. You are legal then.
- Bill Gates
Changes that used to occur over quarters are literally occurring over months.
- John Chambers
Price is what you pay. Value is what you get.
- Warren Buffett
I’m skeptical of a lot of what falls under the rubric of education…. People are on these tracks. They are getting these credentials and it’s very unclear how viable they are in many cases.
- Peter Thiel
You may encounter many defeats, but you must not be defeated. In fact, it may be necessary to encounter the defeats, so you can know who you are, what you can rise from, how you can still come out of it.
- Maya Angelou
Every adversity has the seed of an equivalent or greater benefit
- Napoleon Hill
A battery by definition is a collection of cells. So the cell is a little can of chemicals. And the challenge is taking a very high-energy cell, and a large number of them, and combining them safely into a large battery.
- Elon Musk
The good-will of a business which is losing money is not worth much.
- Ron Chernow





