Make it just like a Mac.
- Bill Gates
Notable Quotables
A definite pessimist believes the future can be known, but since it will be bleak, he must prepare for it. Perhaps surprisingly, China is probably the most definitely pessimistic place in the world today.
- Peter Thiel
I have always regarded Paine as one of the greatest of all Americans. Never have we had a sounder intelligence in this republic … It was my good fortune to encounter Thomas Paine’s works in my boyhood … it was, indeed, a revelation to me to read that great thinker’s views on political and theological subjects. Paine educated me, then, about many matters of which I had never before thought. I remember, very vividly, the flash of enlightenment that shone from Paine’s writings, and I recall thinking, at that time, ‘What a pity these works are not today the schoolbooks for all children!’ My interest in Paine was not satisfied by my first reading of his works. I went back to them time and again, just as I have done since my boyhood days.
- Thomas Edison
There’s no single company in the whole world that has a big-scale production base and at the same time has screening and distribution channels. Wanda Group is the first one in the world.
- Wang Jianlin
I don’t care about revenues.
- Jack Ma
Some employees make products, some make sales; the CEO makes decisions. Therefore, a CEO can most accurately be measured by the speed and quality of those decisions.
- Ben Horowitz
Most of a tech company’s value will come at least 10 to 15 years in the future.
- Peter Thiel
I’m a constant learner. You need to be a constant student because things change and you have to change and grow. And I emphasize the word ‘grow.’
- Zig Ziglar
To solve a problem or to reach a goal, you don’t need to know all the answers in advance. But you must have a clear idea of the problem or the goal you want to reach.
- W. Clement Stone
The business schools reward difficult complex behavior more than simple behavior, but simple behavior is more effective.
- Warren Buffett
Life is not fair – get used to it!
- Bill Gates
Chaos in the midst of chaos isn’t funny, but chaos in the midst of order is.
- Steve Martin
The first man gets the oyster, the second man gets the shell.
- Andrew Carnegie
We must develop and maintain the capacity to forgive. He who is devoid of the power to forgive is devoid of the power to love. There is some good in the worst of us and some evil in the best of us. When we discover this, we are less prone to hate our enemies.
- Martin Luther King Jr.
When marketing put yourself in the shoes of the customer.
- David Novak
Do your duty and a little more and the future will take care of itself.
- Andrew Carnegie
When you do the things you need to do when you need to do them, the day will come when you can do the things you want to do when you want to do them.
- Zig Ziglar
Relaxation and Recreation The most relaxing recreating forces are a healthy religion, sleep, music, and laughter. Have faith in God—learn to sleep well— Love good music—see the funny side of life— And health and happiness will be yours.
- Dale Carnegie
We were pretty schizophrenic. We were going to take on the world, but we couldn’t make payroll.
- Phil Knight
No institution can possibly survive if it needs geniuses or supermen to manage it. It must be organized in such a way as to be able to get along under a leadership composed of average human beings.
- Peter Drucker
Use every customer point of contact to weave stories about who you are and what your brand stands for.
- Gary Vaynerchuk
Most people will choose unhappiness over uncertainty.
- Timothy Ferriss
The trouble in America is not that we are making too many mistakes, but that we are making too few.
- Phil Knight
STARTUP THINKING New technology tends to come from new ventures—startups. From the Founding Fathers in politics to the Royal Society in science to Fairchild Semiconductor’s “traitorous eight” in business, small groups of people bound together by a sense of mission have changed the world for the better. The easiest explanation for this is negative: it’s hard to develop new things in big organizations, and it’s even harder to do it by yourself. Bureaucratic hierarchies move slowly, and entrenched interests shy away from risk. In the most dysfunctional organizations, signaling that work is being done becomes a better strategy for career advancement than actually doing work (if this describes your company, you should quit now). At the other extreme, a lone genius might create a classic work of art or literature, but he could never create an entire industry. Startups operate on the principle that you need to work with other people to get stuff done, but you also need to stay small enough so that you actually can. Positively defined, a startup is the largest group of people you can convince of a plan to build a different future. A new company’s most important strength is new thinking: even more important than nimbleness, small size affords space to think. This book is about the questions you must ask and answer to succeed in the business of doing new things: what follows is not a manual or a record of knowledge but an exercise in thinking. Because that is what a startup has to do: question received ideas and rethink business from scratch.
- Peter Thiel
Emotional labor is the hard work of making art, producing generosity, and exposing creativity. Working without a map involves both vision and the willingness to do something about what you see. Emotional labor is what you get paid to do, and one of the most difficult types of emotional labor is staring into the abyss of choice and picking a path.
- Seth Godin
It is a mistake to hire huge numbers of people to get a complicated job done. Numbers will never compensate for talent in getting the right answer (two people who don’t know something are no better than one), will tend to slow down progress, and will make the task incredibly expensive.
- Elon Musk
My advice for an entrepreneur just starting out is to differentiate yourself. Why are you different? What’s important about you? Why does the customer need you?
- Sara Blakely
If you fail to plan, then you plan to fail.
- Harvey Mackay
I found [retail] to be interesting, challenging, and fun.
- Michael Balmuth
I never lie, so if somebody asked me a question, I told them.
- Michael Bloomberg
People are skeptical of many televangelists, and I’m sensitive to that.
- Joel Olsteen
The goal is to get the buyer to like and trust you.
- Clay Clark
I’d learned the hard way that when hiring executives, one should follow Colin Powell’s instructions and hire for strength rather than lack of weakness.
- Ben Horowitz
Disruptive technologies typically enable new markets to emerge.
- Clayton M. Christensen
Your purpose is to make your audience see what you saw, hear what you heard, feel what you felt. Relevant detail, couched in concrete, colorful language, is the best way to recreate the incident as it happened and to picture it for the audience.
- Dale Carnegie
Hold a picture of yourself long and steadily enough in your mind’s eye, and you will be drawn toward it.
- Napoleon Hill
A right delayed is a right denied.
- Martin Luther King Jr.
The problem in my life and other people’s lives is not the absence of knowing what to do but the absence of doing it.
- Peter Drucker
The most common cause of fear of old age is associated with the possibility of poverty.
- Napoleon Hill
We are not even close to finishing the basic dream of what the PC can be.
- Bill Gates
Two out of every five people on Earth today owe their lives to the higher crop outputs that fertilizer has made possible.
- Bill Gates
I don’t believe we are supposed to go through life defeated and not having enough money to pay our bills or send our kids to college.
- Joel Olsteen
Pull in your belt, spend less, and reduce debt.
- Ray Dalio
Eventually I left City College in my senior year, just four or five credits short of a sociology degree. This really upset my father who thought that I was a fool. Over and over he lectured me that the only way for a black man to make it was to get a degree and a job. For a while there I felt like I was a failure in my father’s eyes, which hurt alot, but promoting felt right in my gut. I knew that to be a man I had to follow my heart. My mother was always more open to Danny, Joey and me pursuing a more non-traditional entrepreneurial way…Early in my promoting career I lost all the money I’d saved on a show in Harlem no one came to. I came out to Hollis and no one would help me. My father just wanted me to go back to school and told me so. What could I say? I had no money. Then my mother went back in the house and came with $2,000 in crisp $100 bills from her personal savings. It was that money that kept me afloat until Kurtis Blow broke and I entered the record business. That act of love and faith, which is what kept me in business at a key time, is my favorite memory of her.
- Russell Simmons
Wonder what your customer really wants? Ask. Don’t tell.
- Lisa Stone
Do you remember the things you were worrying about a year ago? How did they work out? Didn’t you waste a lot of fruitless energy on account of most of them? Didn’t most of them turn out all right after all?
- Dale Carnegie
Sam phoned to tell me he was going to start a wholesale club. It was no surprise. He is notorious for looking at what everybody else does, taking the best of it, and then making it better.
- Sol Price
Think and Thank. Think of all we have to be grateful for, and thank God for all our boons and bounties.
- Dale Carnegie
What’s also missing is a sense of relationship. People suffer in isolation from one another. In a world without purpose, without meaningful values, what have we to share but our emptiness, the needy fragments of our superficial selves? As a result, most of us scramble about hungrily seeking distraction, in music, in television, in people, in drugs. And most of all we seek things. Things to wear and things to do. Things to fill the emptiness. Things to shore up our eroding sense of self. Things to which we can attach meaning, significance, life. We’ve fast become a world of things. And most people are being buried in the profusion. What most people need, then, is a place of community that has purpose, order, and meaning. A place in which being human is a prerequisite, but acting human is essential. A place where the generally disorganized thinking that pervades our culture becomes organized and clearly focused on a specific worthwhile result. A place where discipline and will become prized for what they are: the backbone of enterprise and action, of being what you are intentionally instead of accidentally. A place that replaces the home most of us have lost. That’s what a business can do; it can create a Game Worth Playing.
- Michael Gerber
If you don’t know how it works, find out. If you’re not sure if it will work, try it. If it doesn’t make sense, play with it until it does. If it’s not broken, break it. If it might not be true, find out.
- Seth Godin
I saw them before you were born. I came here first in 1900. [Reporter: “Do they look the same?”] Well, the principle seems the same. The water still keeps falling over. 1943, NIAGARA FALLS.
- Winston Churchill
The evolving social and digital media platforms and highly innovative and relevant payment capabilities are causing seismic changes in consumer behavior and creating equally disruptive opportunities for business.
- Howard Schultz
We create stress for ourselves because you feel like you have to do it. You have to. I don’t feel that anymore.
- Oprah Winfrey
There are very few people who really appreciate my shows. People come to the show and they pay and they enjoy it, but I don’t really think most people really understand what they’ve seen.
- Jerry Seinfeld
My friends are people who like building cool stuff. We always have this joke about people who want to just start companies without making something valuable. There’s a lot of that in Silicon Valley.
- Mark Zuckerberg
We don’t live in a normal world, we live under a power law.
- Peter Thiel
Honesty and integrity are absolutely essential for success in life – all areas of life. The really good news is that anyone can develop both honesty and integrity.
- Zig Ziglar
Your attitude towards failure determines your altitude after failure.
- John C. Maxwell
So now, having learned from machines, organizations are applying the same logic to people. Letting people in the organization use their best judgment turns out to be faster and cheaper—but only if you hire the right people and reward them for having the right attitude.
- Seth Godin
Really I feel less keen about the Army every day. I think the Church would suit me better.
- Winston Churchill
I am a former sabre fencer and fenced as part of the Uzbek republic team.
- Alisher Usmanov
A remarkable and definite victory. The bright gleam has caught the helmets of our soldiers and warmed and cheered all our hearts.
- Winston Churchill
About half my work in education is U.S. political reform around school districts and charter schools, and creating more room for entrepreneurial organizations to develop. And about half on technology, which I look at as a global platform.
- Reed Hastings
I always say that the real success of Wine Library wasn’t due to the videos I posted, but to the hours I spent talking to people online afterward, making connections and building relationships.
- Gary Vaynerchuk
Every day were saying, ‘How can we keep this customer happy?’ How can we get ahead in innovation by doing this, because if we don’t, somebody else will.
- Bill Gates
And here is the prime condition of success, the great secret. Concentrate your energy, thoughts and capital exclusively upon the business in which you are engaged in. Having begun in one line, resolve to fight it out on that line; to lead in it. Adopt every improvement, have the best machinery and know the most about it.
- Andrew Carnegie
Even if you’re on the right track, you’ll get run over if you just sit there.
- David Novak
We must hang together or we will hang together.
- Benjamin Franklin
A good idea is never lost. Even though its originator or possessor may die without publicizing it, it will someday be reborn in the mind of another….
- Thomas Edison
If you are not in the process of becoming the person you want to be, you are automatically engaged in becoming the person you don’t want to be.
- Dale Carnegie
all information and interruptions that are irrelevant, unimportant, or unactionable.
- Timothy Ferriss
There is no such thing as fun for the whole family.
- Jerry Seinfeld
The Four Levels of Comedy: Make your friends laugh, Make strangers laugh, Get paid to make strangers laugh, and Make people talk like you because it’s so much fun.
- Jerry Seinfeld
Exposure from a young age to the realities of the world is a super-big thing.
- Bill Gates
Answer me this: would you work harder to earn $100 or avoid losing $100? The smiley optimist says the former, but if research from the Center for Experimental Social Science at New York University is any indication, fear of loss is the home-run winner. Experimental groups given $15 and then told the $15 would be rescinded if they lost a subsequent auction routinely overbid the most. Groups offered $15 if they won weren’t nearly as committed.
- Timothy Ferriss
Leadership is influence, nothing more, nothing less.
- John Maxwell
I was hooked and I would make reward and recognition one of my primary focuses as a leader
- David Novak
I couldn’t figure out what to wear under my clothes. The body shapers were too thick at the time.
- Sara Blakely
What we expect with confidence becomes our own self-fulfilling prophecy.
- Brian Tracy
It’s absolutely true we set out to expose Microsoft’s covert activities, I feel very good about what we did … Maybe our investigation organization may have done things unsavory, but it’s not illegal. We got the truth out.
- Larry Ellison
If the United States has to accept the U.N. resolutions, we have to generalize it across the board. We can’t just pick and choose where we impose and accept the U.N. resolution and don’t accept them. U.N. Resolution 242 is very clear and states very clearly that Israel has to go back to the borders of the pre-war of 1967.
- Prince Al Waleed Bin Talal Alsaud
Every one of us gets through the tough times because somebody is there, standing in the gap to close it for us.
- Oprah Winfrey
McDonald’s is a people business, and that smile on that counter girl’s face when she takes your order is a vital part of our image.
- Ray Kroc
I probably have about four or five cups of coffee a day. I make myself an espresso macchiato when I wake, which is a shot of espresso and just a dollop of steamed milk. Then, if I’m going to do some work at home, I would make myself a French press. It’s the best way to make conventional coffee.
- Howard Schultz
I have always believed in God.
- Joel Olsteen
To win without risk is to triumph without glory.
- Confucius
When I was at Kingsoft, I was under pressure and worked hard, but the results were not satisfactory.
- Lei Jun
For me, privacy and security are really important. We think about it in terms of both: You can’t have privacy without security.
- Larry Page
Elite students climb confidently until they reach a level of competition sufficiently intense to beat their dreams out of them. Higher education is the place where people who had big plans in high school get stuck in fierce rivalries with equally smart peers over conventional careers like management consulting and investment banking. For the privilege of being turned into conformists, students (or their families) pay hundreds of thousands of dollars in skyrocketing tuition that continues to outpace inflation. Why are we doing this to ourselves?
- Peter Thiel
Politics is not a game. It is an earnest business.
- Winston Churchill
I think there are going to be a bunch of tablet-like devices. It’s really a different product category.
- Jeff Bezos
If you say you want to automate cars and save people’s lives, the skills you need for that aren’t taught in any particular discipline. I know – I was interested in working on automating cars when I was a Ph.D. student in 1995.
- Larry Page
I would argue heavily that the time that has been allocated to social used to come from television, and people are benefitting from it. People who are saying, ‘Aw, you’re spending all your time on Facebook, or all your time on Twitter,’ I’d like to understand what the person used to do with that time.
- Gary Vaynerchuk
Any version of Windows is going to have lots of great new things that people use and things that are tough.
- Bill Gates
Nothing I do is done by popular demand.
- Steve Martin
Look yourself in the mirror and ask yourself, what do I want to do everyday for the rest of my life…do that.
- Gary Vaynerchuk
But it’s possible the orbits of the asteroids today show some memory of having had a planet in the asteroid belt.
- John Chambers
The way to work with a bully is to take the ball and go home. First time, every time. When there’s no ball, there’s no game. Bullies hate that. So they’ll either behave so they can play with you or they’ll go bully someone else.
- Seth Godin
Another hero was Tom Swift, in the books. What he stood for, the freedom, the scientific knowledge and being and engineer gave him the ability to invent solutions to problems. He’s always been a hero to me. I buy old Tom Swift books now and read them to my own children.
- Steve Wozniak
Starting isn’t like that. Starting something is not an event; it’s a series of events. You decide to walk to Cleveland. So you take a first step in the right direction. That’s starting. You spend the rest of the day walking toward Cleveland, one step at a time, picking your feet up and putting them down. At the end of the day, twenty miles later, you stop at a hotel. And what happens the next morning? Either you quit the project or you start again, walking to Cleveland. In fact, every step is a new beginning. Sure, you’re closer than you were yesterday or last week, but you’re still…
- Seth Godin





