The Benefits are about the Buyer’s stuff – what your products or services do for Buyers. Do the Benefits make them feel better about life – give them power; make them sexier, prettier, richer, more comfortable or secure, smarter, more competitive? Do they save time, money, fear or hassle?
- Jerry Vass
Notable Quotables
Every time I went on stage I was so terrified I almost threw up.
- Sara Blakely
Remember that other people may be totally wrong. But they don’t think so.
- Dale Carnegie
The future is already here—it is just unevenly distributed.
- William Gibson
Seizing new ground, making connections between people or ideas, working without a map—these are works of art, and if you do them, you are an artist, regardless of whether you wear a smock, use a computer, or work with others all day long.
- Seth Godin
Lack of direction, not lack of time, is the problem. We all have twenty-four hour days.
- Zig Ziglar
If you give, you will be blessed.
- Joel Olsteen
It’s tangible, it’s solid, it’s beautiful. It’s artistic, from my standpoint, and I just love real estate.
- Donald Trump
The librarian is the interface between reams of data and the untrained but motivated user.
- Seth Godin
The best argument against democracy is a five-minute conversation with the average voter.
- Winston Churchill
Given the uncertainty going into the Y2K quarter, we are very pleased with our quarterly results.
- John Chambers
I am an optimist. It does not seem too much use being anything else.
- Winston Churchill
When people laugh at Mickey Mouse, it’s because he’s so human; and that is the secret of his popularity.
- Walt Disney
Great CEOs face the pain. They deal with the sleepless nights, the cold sweats, and what my friend the great Alfred Chuang (legendary cofounder and CEO of BEA Systems) calls “the torture.” Whenever I meet a successful CEO, I ask them how they did it. Mediocre CEOs point to their brilliant strategic moves or their intuitive business sense or a variety of other self-congratulatory explanations. The great CEOs tend to be remarkably consistent in their answers. They all say, “I didn’t quit.
- Ben Horowitz
How you see your future is much more important than what happened in your past.
- Zig Ziglar
Those two priceless abilities: first, the ability to think. Second, the ability to do things in the order of their importance.
- Dale Carnegie
Winning friends begins with friendliness.
- Dale Carnegie
At its zenith Sears accounted for more than 2 percent of all retail sales in the United States. It pioneered several innovations critical to the success of today’s most admired retailers: for example, supply chain management, store brands, catalogue retailing, and credit card sales. The esteem in which Sears’ management was held shows in this 1964 excerpt from Fortune: “How did Sears do it? In a way, the most arresting aspect of its story is that there was no gimmick. Sears opened no big bag of tricks, shot off no skyrockets. Instead, it looked as though everybody in its organization simply did the right thing, easily and naturally. And their cumulative effect was to create an extraordinary powerhouse of a company.
- Clayton M. Christensen
Today is life – the only life you are sure of. Make the most of today. Get interested in something. Shake yourself awake. Develop a hobby. Let the winds of enthusiasm sweep through you. Live today with gusto.
- Dale Carnegie
Develop an attitude of gratitude, and give thanks for everything that happens to you, knowing that every step forward is a step toward achieving something bigger and better than your current situation.
- Brian Tracy
Someone is sitting in the shade today because someone planted a tree a long time ago.
- Warren Buffett
I have decided to stick with love. Hate is too great a burden to bear.
- Martin Luther King Jr.
Eighty-five per cent of the crowd is going to fall in love with me – they’re going to feel it, wow. But fifteen per cent are going to think, ‘This guy is obnoxious.’ I spend enormous time with them – every negative review of ‘Crush It!’ on Amazon has a response from me – and I can probably bring back ten of the fifteen.
- Gary Vaynerchuk
Now when I consider investing in a startup, I study the founding teams. Technical abilities and complementary skill sets matter, but how well the founders know each other and how well they work together matter just as much. Founders should share a prehistory before they start a company together—otherwise they’re just rolling dice.
- Peter Thiel
I am proof that you can you make money in Italy and be honest.
- Leonardo Del Vecchio
There has never been a statue erected in honor of a critic.
- Zig Ziglar
The lawyers I worked with ran a valuable business, and they were impressive individuals one by one. But the relationships between them were oddly thin. They spent all day together, but few of them seemed to have much to say to each other outside the office. Why work with a group of people who don’t even like each other? Many seem to think it’s a sacrifice necessary for making money. But taking a merely professional view of the workplace, in which free agents check in and out on a transactional basis, is worse than cold: it’s not even rational. Since time is your most valuable asset, it’s odd to spend it working with people who don’t envision any long-term future together.
- Peter Thiel
There is no expedient to which a man will not go to avoid the real labor of thinking.
- Thomas Edison
The UK desperately needs less government and freer markets.
- Rupert Murdoch
Delegating doesn’t mean passing off work you don’t enjoy, but letting your employees stretch their skills and judgment.
- Harvey Mackay
Pain, suffering, death I feel. Something terrible has happened. Young Skywalker is in pain. Terrible pain.
- Yoda
To lead a meaningful life, one must build trust with others. To enjoy peace, a nation must win the confidence and support of its people. To achieve stable growth, an enterprise must live up to its conviction.
- Cheng Yu-tung
Good habits formed at youth make all the difference.
- Aristotle
One reason to buy a watch (or a book) is because you want to possess it, show it off, give it to your grandchildren. Holding a book is a luxury, one for which you pay a premium.
- Seth Godin
If your message is not getting heard, then it doesn’t much matter what it is…Breaking through the clutter is such a powerful concept that even when it’s done badly it can still work. Once I graduated from college I needed a job quickly. I was applying to advertising agencies, so rather than send out a typical one-page resume, I made up this dinky little brochure. It had my picture on the front and on the back a little poem I had written about why someone should hire me… – David Novak CEO of Yum! Brands
- David Novak
‘We are interested in others when they are interested in us.
- Publilius Syrus
A person’s toothache means more to that person than a famine in China which kills a million people. A boil on one’s neck interests one more than forty earthquakes in Africa.
- Dale Carnegie
At the end, the acquisition of wealth is ignoble in the extreme. I assume that you save and long for wealth only as a means of enabling you the better to do some good in your day and generation.
- Andrew Carnegie
The definition of commerce is the activity between buyers and sellers.
- Jack Dorsey
God can take what was meant for my harm and turn it around and use it to my advantage.
- Joel Olsteen
I think Tim being in the Guard is great. I hope all of my kids join the military. It teaches them discipline and respect.
- Michael Ward
I saw a report yesterday. There’s so much oil, all over the world, they don’t know where to dump it. And Saudi Arabia says, ‘Oh, there’s too much oil.’ They – they came back yesterday. Did you see the report? They want to reduce oil production. Do you think they’re our friends? They’re not our friends.
- Donald Trump
Really, the only thing that makes sense is to strive for greater collective enlightenment.
- Elon Musk
Puffery makes you look weak and not very bright. Representation makes you look strong and smart.
- Jerry Vass
Never hire someone who knows less than you do about what he’s hired to do.
- Malcolm Forbes
Don’t be trapped by dogma — which is living with the results of other people’s thinking.
- Steve Jobs
Most people do not listen with the intent to understand, they listen with the intent to reply.
- Stephen R. Covey
Some people do really find fault like there’s a reward for it.
- Zig Ziglar
If you do not believe in your product or service enough to offer it to your own family and friends, then you should question the value of what you are selling.
- Zig Ziglar
When I jumped off a roof in Cannes in a bee costume, I looked ridiculous. But this is my business; I have to humiliate myself.
- Jerry Seinfeld
Not long ago somebody showed me an article written for a local magazine in 1960. IT was called Success Story of the Year, and it described how we had built up an empire of nine variety stores. Then it quoted me as saying that we probably wouldn’t grow much more because I believed in personally supervising the nine-store group, and I thought any more stores would be unwieldy to manager without additional supervisors. So what the heck happened? How did we ever get to be the largest retailer in the world with a philosophy like that?
- Sam Walton
I believe God’s keeping the records, and I believe you will be rewarded even in this life. Somehow, someway, God will make it up to you. It may be He protected you from an accident you never knew. You can’t give God something without God giving you more in return, whether it’s peace or joy or satisfaction.
- Joel Olsteen
You cannot let where you are today cause you to get stuck. I’m going to be my best right now. That’s what faith is all about.
- Joel Olsteen
I’ve been fascinated with technology since I was a boy banging around on my father’s adding machine. Back then I’d type in an equation, the device made some cool noises, and out came my answer. I was hooked.
- Michael Dell
I DECLARE I am special and extraordinary. I am not average! I have been custom-made. I am one of a kind. Of all the things God created, what He is the most proud of is me. I am His masterpiece, his most prized possession. I will keep my head held high, knowing I am a child of the most high God, made in his very image. This is my declaration.
- Joel Olsteen
Children astound me with their inquisitive minds. The world is wide and mysterious to them, and as they piece together the puzzle of life, they ask ‘Why?’ ceaselessly.
- John C. Maxwell
Going from PayPal, I thought: ‘Well, what are some of the other problems that are likely to most affect the future of humanity?’ Not from the perspective, ‘What’s the best way to make money?
- Elon Musk
Doing what we already know how to do takes the world from 1 to n, adding more of something familiar. But every time we create something new, we go from 0 to 1. The act of creation is singular, as is the moment of creation, and the result is something fresh and strange.
- Peter Thiel
Honesty and integrity are absolutely essential for success in life – all areas of life. The really good news is that anyone can develop both honesty and integrity.
- Zig Ziglar
I believe that success can be measured in the number of uncomfortable conversations you’re willing to have.
- Timothy Ferriss
History is written by the victors.
- Winston Churchill
Peace is not merely a distant goal that we seek, but a means by which we arrive at that goal.
- Martin Luther King Jr.
Our brand at Netflix is really focused on movies and TV shows.
- Reed Hastings
You’re not being responsible with what God gave you if you’re hanging out with time wasters who have no goals and no dreams.
- Joel Olsteen
I’m trying to change the culture in New York City, that’s hard enough!
- Michael Bloomberg
Keep the right perspective Some people would love to have your problems. They would gladly trade places with you. They would love to have the job that frustrates you. They would love to sit in traffic in that car you don’t like. They would love to have your husband, who gets on your nerves. They would love to live in the house you think is too small.
- Joel Olsteen
If all we do with these tools is teach compliance and consumption, that’s all we’re going to get. School can and must do more than train the factory workers of tomorrow.
- Seth Godin
You weren’t created to simply exist, to endure, or to go through the motions; you were created to be really alive.
- Joel Olsteen
Capitalism works.
- Michael Bloomberg
There is no shame in taking pride in achievements or position. But nobody gets to the top alone.
- Harvey Mackay
Most people who fail in their dream fail not from lack of ability but from lack of commitment.
- Zig Ziglar
I think it’s very important to have a feedback loop, where you’re constantly thinking about what you’ve done and how you could be doing it better. I think that’s the single best piece of advice: constantly think about how you could be doing things better and questioning yourself.
- Elon Musk
Trying to predict the future is like trying to drive down a country road at night with no lights while looking out the back window.
- Peter Drucker
If everybody is doing it one way, there’s a good chance you can find your niche by going exactly in the opposite direction.
- Sam Walton
Change is the price of progress.
- Napoleon Hill
We don’t mature momentarily, but over the long-term.
- John C. Maxwell
One of the great things about Lanai is that the weather is always fabulous. Always 82 degrees and sunny. The problem is that, like California now, Lanai needs more water.
- Larry Ellison
Hope is the engine of your attitude, and your attitude determines your altitude.
- Zig Ziglar
The leaders who work most effectively, it seems to me, never say “I.” And that’s not because they have trained themselves not to say “I.” They don’t think “I.” They think “we”; they think “team.” They understand their job to be to make the team function. They accept responsibility and don’t sidestep it, but “we” gets the credit. This is what creates trust, what enables you to get the task done.
- Peter Drucker
Using a two-dollar commission, they really sold.
- Phil Knight
I guess Mr. Walton just had a personality that drew people in. He would yell at you from a block away, you know. He would just yell at everybody he saw, and that’s the reason so many liked him and did business in his store. It was like he brought in business by his being so friendly. (on role of managing partner)
- Inez Threet
An idealist is a person who helps other people to be prosperous.
- Henry Ford
If you’re looking for an abdominal exercise well-suited to power development without bulk, look no further than the Janda sit-up.
- Timothy Ferriss
Pick a movement. Pick something you believe in. Pick something you want to have an impact in and then question every single thing and be a founder, and be an entrepreneur inside those organizations and inside that movement.
- Jack Dorsey
Did you eat half an Oreo cookie? No problem. If you’re a 220-pound male, you just need to climb 27 flights of stairs to burn it off.
- Timothy Ferriss
Husbands and wives, first be faithful to each other. Second, keep the romance going all of your life by courting each other every day.
- Zig Ziglar
Experience is something you don’t get until just after you need it.
- Steven Wright
You were given the choice between war and dishonour. You chose dishonour, and you will have war. – To Neville Chamberlain
- Winston Churchill
An analysis of several hundred people who had accumulated fortunes well beyond the million dollar mark, disclosed the fact that every one of theme had the habit of reaching decisions promptly, and changing these decisions slowly if and when they were changed…The major weaknes of all educational systems is that they neither teach nor encourage the habit of DEFINITE DECISION…Most individuals lack the will-power to reach decisions promptly, and to stand by them after they have been made, even during normal business conditions.
- Napoleon Hill
I had been trained by him. I knew him. I loved him. I simply never took it personally. If I had anything to say about it, he was not going to leave.
- Phil Knight
Every adversity, every failure, every heartache carries with it the seed of an equal or greater benefit
- Napoleon Hill
Despite incessant dissappointment, he doggedly pursued a position. Each morning, he left his boardinghouse at eight o’ clock, clothed in a dark suit with a high collar and black tie, to make his rounds of appointed firms. This grimly determined trek went on each day, six days per week for six consecutive weeks, until late in the afternoon. The streets were so hot and hard that he grew footsore from pacing them. His perseverance surely owed something to his desire to end his reliance upon his fickle father. At one point, Bill (his father) suggested that if John didn’t find work he might have to return to the country; the thought of such dependence upon his father made a cold chill run down his spine, Rockefeller later said. Because he approached his job hunt devoid of any doubt or self-pity, he could stare down discouragement. I was working every day at my business –the business of looking for work. I put in my full time at this everyday. He was a confirmed exponent of positive thinking. With almost thirty thousand inhabitants, Cleveland was a boom town that would have thrilled any young man avid for business experience. It had drawn many transplants from New England who had brought along the Puritan mores and Yankee trading culture of their old hometowns. While the streets were largely unpaved and the town lacked a sewage system, Cleveland was expanding rapidly, with immigrants pouring in from Germany and England as well as the Eastern seaboard. The plenty if the Midwest passed through the commercial crossroads of the Western Reserve: coal from Pennsylvania and West Virginia, iron ore from around Lake Superior, salt from Michigan, grain and corn from the plains states. As a port on Lake Erie and the Ohio Canal, Clevelend was a natural hub for transportation networks. When the Cleveland Colombus and Cincinatti Railroad arrived in 1951, it created excellent opportunities for transport by both water and rail, and nobody would more brilliantly exploit these options than John D. Rockefeller. For all the thriving waterfront commerce, the job prospects were momentarily bleak. No one wanted a boy, and very few showed any overwhelming anxiety to talk with me on the subject, said Rockefeller. When he exhausted his list he simply started over from the top and visited several firms two or three times. Another boy might have been crestfallen, but Rockefeller was the sort of stubborn person who only grew more determined with rejection.Then, on the morning of September 26th 1855, he walked into the offices of Hewitt & Tuttle, commission merchants and produce shippers on Mervin Street. He was interviewed by Henry B. Tuttle, the junior partner, who needed help with his books and asked him to return after lunch. Ecstatic, Rockefeller walked with restraint from the office, but when he got downstairs and rounded the corner he skipped down the street in pure joy. Even as an elderly man, he a saw the moment as endowed with high drama: All my future seemed to hinge on that day: and I often tremble when I ask myself the question: What if I had not got the job?In a fever of anxiety, Rockefeller awaited until the noonday meal was over, then returned to the office, where he was interviewed by senior partner Iasacc L. Newton. Owner of a good deal of Cleveland real estate and a mighty capitalist indeed. After scutinizing the boy’s penmanship, he clared we’ll give you a chance. They were evidently in urgent need of an assistant bookkeeper, since they told Rockefeller to hang up his coat and go straight to work without any mention of wages. In those days, it wasn’t unusual for an adolescent to serve an unpaid apprenticeship, and it was three months before John received his first humble retroactive pay. For the rest of his life he would honor September 26th as JOB DAY and celebrate it with more genuine brio than his birthday. One is tempted to say that his real life began on that day, that he was born again in business as he would be in the Erie Street Baptist Mission Church. All the latent dynamism that had been dormant during his country youth would now quicken into robust, startling life in the business world. He was finally liberated from Big Bill (his father), the endless flight from town to town, the whole crazy upside-down world of his boyhood.
- Ron Chernow
Be happy with who God made you to be, and quit wishing you were something different.
- Joel Olsteen
It’s pretty chilly by southern California standards.
- Ed Clark
P – Passion, you care about the team, passion and players
- Jack Welch
I just think that – when a country needs more income and we do, we’re only taking in 15 percent of GDP, I mean, that – that – when a country needs more income, they should get it from the people that have it.
- Warren Buffett
Good product managers know the market, the product, the product line, and the competition extremely well and operate from a strong basis of knowledge and confidence. A good product manager is the CEO of the product. Good product managers take full responsibility and measure themselves in terms of the success of the product.
- Ben Horowitz
When someone expresses some feeling, attitude or belief, our tendency is almost immediately to feel that’s right,” or that’s stupid,” that’s abnormal,” that’s unreasonable,” that’s incorrect,” that’s not nice.” Very rarely do we permit ourselves to understand precisely what the meaning of the statement is to the other person.
- Dale Carnegie
Don’t use your words to describe the situation. Use your words to change the situation.
- Joel Olsteen
That is what every successful person loves: the game. The chance for self-expression. The chance to prove his or her worth, to excel, to win. That is what makes foot-races, and hog-calling, and pie-eating contests. The desire to excel. The desire for a feeling of importance.
- Dale Carnegie





