A decade and a half ago an ‘Esquire’ magazine reporter, noting our advertising played up the heros as aspects of great atheletes asked the question, who is your hero? My answer was simple. My college track coach and partner, Bill Bowerman. He had won four national championships, coached more sub four minute milers than anyone when he retired. He was the 1972 Olympic coach yet he insisted he was not a track coach. He was a professor of competitive response.
- Phil Knight
Notable Quotables
Anyone who says failure is not an option has also ruled out innovation.
- Seth Godin
I really good at simplifying things. I think that’s my main strength. Taking something that’s fairly complex down to it’s essence. That’s what I love doing. That’s what I love thinking about.
- Jack Dorsey
Age doesn’t matter: an open mind does.
- Timothy Ferriss
Look creatively at your resume, work experience, physical habits, and hobbies and compile a list of all the groups, past and present, that you can associate yourself with.
- Timothy Ferriss
I cringe at backstory. Because it never quite explains or gets into some psychological thing that is never quite right and never quite the truth and who knows why someone is some way.
- Steve Martin
My rule of life prescribed as an absolutely sacred rite smoking cigars and also the drinking of alcohol before, after and if need be during all meals and in the intervals between them.
- Winston Churchill
We are pleased to look back at another extremely successful financial year 2014 during which we achieved our targets.
- Elmar Degenhart
Men want to make women happy.
- Jerry Seinfeld
Assetts put money in your pocket. Liabilities take money out of your pocket.
- Robert Kiyosaki
The good-to-great companies displayed two distinctive forms of disciplined thought. The first, and the topic of this chapter, is that they infused the entire process with the brutal facts of reality. (The second, which we will discuss in the next chapter, is that they developed a simple, yet deeply insightful, frame of reference for all decisions.)
- James C. Collins
If you are starting a business I believe it has to be your passion.
- David Robinson
I just believe that the way that young people’s minds develop is fascinating. If you are doing something for a grade or salary or a reward, it doesn’t have as much meaning as creating something for yourself and your own life.
- Steve Wozniak
Many people are unhappy and are not experiencing life to its fullest because they’ve closed their hearts to compassion, they are motivated by only what they want and what they think they need. They rarely do anything for anybody else unless they have an ulterior goal in mind. They are self-involved and self-centered.
- Joel Olsteen
Philanthropy should be voluntary.
- Bill Gates
The Internet revolution will determine which companies survive and which get left behind, … Increasingly, the Internet is recognized as the key driver in our global economy.
- John Chambers
Do not wait; the time will never be just right. Start where you stand, and work with whatever tools you may have at your command, and better tools will be found as you go along.
- Napoleon Hill
If I had to do it over again, I would have done the same but earlier. It is never too early to start something. The sooner you begin, the sooner you get your experience.
- Warren Buffett
I’ve never preached one sermon on money, on just finances. I want to stay away from it.
- Joel Olsteen
Not life, but good life, is to be chiefly valued.
- Socrates
It is not enough that we do our best, sometimes we must do what is required.
- Winston Churchill
If you and I go around grumbling about ingratitude, who is to blame? Is it human nature—or is it our ignorance of human nature? Let’s not expect gratitude. Then, if we get some occasionally, it will come as a delightful surprise. If we don’t get it, we won’t be disturbed. Here is the first point I am trying to make in this chapter: It is natural for people to forget to be grateful; so, if we go around expecting gratitude, we are headed straight for a lot of heartaches.
- Dale Carnegie
I’ve been to Disneyland, like, 10 times. I’m getting really tired of Disneyland.
- Elon Musk
Now when I consider investing in a startup, I study the founding teams. Technical abilities and complementary skill sets matter, but how well the founders know each other and how well they work together matter just as much. Founders should share a prehistory before they start a company together—otherwise they’re just rolling dice.
- Peter Thiel
Hard disks have disappointed me more than most technologies.
- Steve Wozniak
There’s a wonderful saying that’s dead wrong. ‘Why did you climb the mountain?’ ‘I climbed the mountain because it was there.’ That’s utter nonsense…You climbed the mountain because you were there, and you were curious if you could do it. You wondered what it would be like.
- Larry Ellison
Play like you’re ten points behind in the final quarter. I’ve always heard this defined as operational cadence – creating a rat-a-tat-tat rhythm of doing business that drives the relentless pursuit of results. Whatever I’ve learned about creating a sense of urgency started when I worked for Howard Davis at Tracy Locke. He really knew how to push people. Everything had to be done yesterday. And I was one of the people who go pushed. Howard was a master of intimidation. Everyone knew if you didn’t give him what he wanted, he was going to find another way to get it, and if your weren’t part of the solution then you were part of the problem. The clients loved Howard because they knew he’d kill for them (and none of us wanted to be killed). It wasn’t always comfortable, but it taught me the value of constantly putting pressure on myself and the people who work for me. In corporate America, pressure is a way of life, so rather that resist it or merely accept it, you have to learn to use it as a personal motivator.
- David Novak
Boosted by ongoing increases in both its external trade and domestic consumption, mainland China is expected to maintain robust economic growth.
- Lee Shau Kee
Don’t kill competition. Competition is healthy for businesses. It keeps you – the entrepreneur – on your toes.
- Aliko Dangote
The past is prophetic in that it asserts loudly that wars are poor chisels for carving out peaceful tomorrows.
- Martin Luther King Jr.
When completed the new facility will have the capacity to accommodate approximately 3,000 staff.
- John Chambers
As soon as we associate reading with a test, we’ve missed the point.
- Seth Godin
If you want to succeed you should strike out on new paths, rather than travel the worn paths of accepted success.
- John D. Rockefeller
Your thoughts about your circumstances have you down. On the other hand, you can be in one of the biggest battles of your life, and still be filled with joy and peace and victory – if you simply learn how to choose the right thought. It’s time to think about what you’re thinking about.
- Joel Olsteen
I get more spam than anyone I know.
- Bill Gates
There is nothing quite so useless, as doing with great efficiency, something that should not be done at all.
- Peter Drucker
You need to ask yourself, “If our company isn’t good enough to win, then do we need to exist at all?
- Ben Horowitz
Buddha said: ‘Hatred is never ended by hatred but by love,’ and a misunderstanding is never ended by an argument but by tact, diplomacy, conciliation and a sympathetic desire to see the other person’s viewpoint.
- Dale Carnegie
If you double the number of experiments you do per year you’re going to double your inventiveness.
- Jeff Bezos
I can go into restaurants and a whole table will get up and clap if they recognize me, because they love Fox News. Other places – or even the same place – people will turn the other way.
- Rupert Murdoch
I think Bible principles are principles for life.
- Joel Olsteen
Fortune always favors the brave, and never helps a man who does not help himself.
- P.T. Barnum
You want supply to always be full, and you use price to basically either bring more supply on or get more supply off, or get more demand in the system or get some demand out. It’s classic Econ 101.
- Travis Kalanick
China and India will, separately and together, unleash an explosion of demand.
- Mukesh Ambani
I’d never worked in fashion or retail. I just needed an undergarment that didn’t exist.
- Sara Blakely
It takes a decade to grow trees but a century to nurture human beings.
- Cheng Yu-tung
The Habit of Saving does not mean that you shall limit your earning capacity, it means just the opposite – that you shall apply this law so that it not only conserves that which you earn, in a systematic manner, but it also places you in the way of greater opportunity and gives you the vision, the self-confidence, the imagination, the enthusiasm, the initiative and leadership actually to increase your earning capacity.
- Napoleon Hill
Service for the Right Reasons: To Save the Whales, or Kill Them and Feed the Children? Morality is simply the attitude we adopt toward people we personally dislike.
- Oscar Wilde
How has being realistic” or responsible” kept you from the life you want? How has doing what you should” resulted in subpar experiences or regret for not having done something else?
- Timothy Ferriss
When you are tempted to get discouraged, remind yourself that according to God’s word, your future is getting brighter; you are on your way to a new level of glory. You may think you’ve got a long way to go, but you need to look back at how far you’ve already come. You may not be everything you want to be but atleast you can thank God that you’re not what you used to be.
- Joel Olsteen
Always have something to say. The man who has something to say and who is known never to speak unless he has, is sure to be listened to.
- Dale Carnegie
There’s only one trick in software, and that is using a piece of software that’s already been written.
- Bill Gates
If you ask an economist what’s driven economic growth, it’s been major advances in things that mattered – the mechanization of farming, mass manufacturing, things like that. The problem is, our society is not organized around doing that.
- Larry Page
I guarantee you it will not be anyone from the outside.
- Jack Welch
What chance does a five-foot-seven billionaire Jew who’s divorced really have of becoming president?
- Michael Bloomberg
If everything seems under control, you’re just not going fast enough.
- Mario Andretti
I am here for a purpose and that purpose is to grow into a mountain, not to shrink to a grain of sand. Henceforth will I apply ALL my efforts to become the highest mountain of all and I will strain my potential until it cries for mercy.
- Og Mandino
The Waffle Trainer later became the best-selling training shoe in the United States.
- Phil Knight
We did no designs there, no breadboarding, no prototyping, no planning of products. We did no manufacturing there. The garage didn’t serve much purpose, except it was something for us to feel was our home. We had no money. You have to work out of your home when you have no money.
- Steve Wozniak
The Indian community in Canada has integrated much better than the Indian community in United States. They’ve become really Canadian at the same time as keeping all their Indian characters and customs and social groups.
- Azim Premji
There have only been about a half dozen genuinely important events in the four-billion-year saga of life on Earth: single-celled life, multicelled life, differentiation into plants and animals, movement of animals from water to land, and the advent of mammals and consciousness.
- Elon Musk
SPAM is taking e-mail, which is a wonderful tool, and exploiting the idea that it’s very inexpensive to send mail.
- Bill Gates
Of this I am quite sure. If we open up a quarrel between the past and the present, we shall find that we have lost the future.
- Winston Churchill
I would rather earn 1% off a 100 people’s efforts than 100% of my own efforts.
- John D. Rockefeller
The Benefits are about the Buyer’s stuff – what your products or services do for Buyers. Do the Benefits make them feel better about life – give them power; make them sexier, prettier, richer, more comfortable or secure, smarter, more competitive? Do they save time, money, fear or hassle?
- Jerry Vass
We hire people who want to make the best things in the world.
- Steve Jobs
A joke is a very serious thing.
- Winston Churchill
A new road or a secret gate, And though we pass them by today, Tomorrow we may come this way And take the hidden paths that run Towards the Moon or to the Sun.
- Peter Thiel
Stand by your principles and be comfortable with confrontation. So few people are, so when the people with the red tape come, it becomes a negotiation.
- Travis Kalanick
I do not think that there is any other quality so essential to success of any kind as the quality of perseverance. It overcomes almost everything, even nature.
- John D. Rockefeller
The United States is definitely ahead in culture of innovation. If someone wants to accomplish great things, there is no better place than the U.S.
- Elon Musk
Don’t become a wandering generality. Be a meaningful specific.
- Zig Ziglar
You have to manage money. Particularly with market economies. You may have a great product, but if your bottom line goes bust, then that’s it.
- Mukesh Ambani
I’ve learned that people will seldom let you down if they understand that your destiny is in their hands, and vice versa.
- Harvey Mackay
Here lies the body of William Jay, Who died maintaining his right of way – He was right, dead right, as he sped along, But he’s just as dead as if he were wrong.
- Dale Carnegie
But there is no reason why technology should be limited to computers. Properly understood, any new and better way of doing things is technology.
- Peter Thiel
Not an hour is lost that is spent in the saddle.
- Winston Churchill
God has amazing things in your future.
- Joel Olsteen
Your first projects aren’t the greatest things in the world, and they may have no money value, they may go nowhere, but that is how you learn – you put so much effort into making something right if it is for yourself.
- Steve Wozniak
Look, if you had one shot, or one opportunity To seize everything you ever wanted in one moment Would you capture it? Or just let it slip?
- Marshall Bruce Mathers III
There is no doubt that it is around the family and the home that all the greatest virtues, the most dominating virtues of human, are created, strengthened and maintained.
- Winston Churchill
The man who acquires the ability to take full possession of his own mind may take possession of anything else to which he is justly entitled.
- Andrew Carnegie
I don’t know where we should take this company, but I do know that if I start with the right people, ask them the right questions, and engage them in vigorous debate, we will find a way to make this company great.
- James C. Collins
I don’t create companies for the sake of creating companies, but to get things done.
- Elon Musk
A man may be poor; he may have nothing at all except his labour to sell; he may be a manual worker for a weekly wage, but in a free commonwealth he must enjoy as good a right as any lord, or prelate, or capitalist in the country to the integrity of his own political convictions.
- Winston Churchill
Infrastructure web services had to happen.
- Jeff Bezos
Develop an attitude of gratitude, and give thanks for everything that happens to you, knowing that every step forward is a step toward achieving something bigger and better than your current situation.
- Brian Tracy
The subject of this book is managing oneself for effectiveness.
- Peter Drucker
Companies are like countries in this way. Bad decisions made early on—if you choose the wrong partners or hire the wrong people, for example—are very hard to correct after they are made. It may take a crisis on the order of bankruptcy before anybody will even try to correct them. As a founder, your first job is to get the first things right, because you cannot build a great company on a flawed foundation.
- Peter Thiel
Man will occasionally stumble upon the truth but most times he will pick himself up and continue on.
- Winston Churchill
Fear is a reaction. Courage is a decision.
- Winston Churchill
Woe betide the leaders now perched on their dizzy pinnacles of triumph if they cast away at the conference table what the soldiers had won on a hundred bloodsoaked battlefields.
- Winston Churchill
When you walk in God’s favor, His blessings will chase you down and overtake you.
- Joel Olsteen
My children – in many dimensions they’re as poorly behaved as many other children, but at least on this dimension I’ve got my kids brainwashed: You don’t use Google, and you don’t use an iPod.
- Steve Ballmer
Ironically, the biggest obstacle to putting a training program in place is the perception that it will take too much time. Keep in mind that there is no investment that you can make that will do more to improve productivity in your company. Therefore, being too busy to train is the moral equivalent of being too hungry to eat. Furthermore, it’s not that hard to create basic training courses.
- Ben Horowitz
If you run a company, you will experience overwhelming psychological pressure to be overly positive. Stand up to the pressure, face your fear, and tell it like it is.
- Ben Horowitz
Most often I am only interested in an idea if it’s going to get hundreds of millions of users. That’s the scale that I am always trying to play to.
- Reid Hoffman
Success occurs when opportunity meets preparation.
- Zig Ziglar
In the Soviet Union I was the head of all oil production. And you know in the Soviet Union, you didn’t get that job unless you were really worth it.
- Vagit Alekperov
We’ve had three big ideas at Amazon that we’ve stuck with for 18 years, and they’re the reason we’re successful: Put the customer first. Invent. And be patient.
- Jeff Bezos





